What Wolke by Videojet. does

Wolke by Videojet is a German-based supplier of thermal inkjet (TIJ) coding systems for product and packaging marking, founded in 1992 as Wolke Inks & Printers and now operated as a specialist brand under Videojet Technologies GmbH, itself a subsidiary of Danaher Corporation. The company designs and sells the m600 and m610 series TIJ printers (touch, advanced, oem variants) along with proprietary ink cartridges (Premium Black, Global Black, Global Solvent, Water Resistant Black), print heads, and mounting accessories. The technology leverages HP-based cartridge printhead architecture adapted for industrial use, delivering up to 600 x 600 dpi resolution, 450 m/min line speeds, maintenance-free operation, and features such as Cartridge Authentication, Perpetuo Print Mode, and Dynamic Print Intensity.

Wolke's commercial model combines direct enterprise sales through Videojet's global network (covering 50+ countries with 4,000 employees) with deep distribution via 20+ packaging system integrators (Bosch, Uhlmann, Marchesini, MULTIVAC, Gerhard Schubert) and camera/vision partners (Cognex, Laetus, Systech, SEA Vision, Antares Vision). Revenue is generated through three streams: TIJ printer hardware sales, a recurring consumables annuity from proprietary ink cartridges, and technical support, installation/operational qualification (IQ/OQ) documentation, and service contracts. Pricing is contact-based with no public list pricing.

The company serves primarily pharmaceutical manufacturers subject to EU FMD, CFR 21 Part 11, and UDI serialization mandates, and food and beverage producers needing traceability, best-before date marking, and consumer transparency codes. Secondary verticals include cosmetics, medical devices, chemicals, and tobacco. Wolke holds GS1 Germany Solution Provider status and supports GS1 DataMatrix, GS1-128, EAN, QR, and other 1D/2D symbologies required for global traceability standards.

Name

Wolke by Videojet.

Legal name

Videojet Technologies GmbH

Website

https://wolke.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Wolke by Videojet is a German-based specialist brand within Danaher's Videojet Technologies, supplying thermal inkjet (TIJ) printers, proprietary ink cartridges, and serialization solutions for pharmaceutical and food packaging manufacturers across 50+ countries.

Ownership category

akta.pro rank

Product category

Industrial Coding and Marking Equipment

NAICS

Printing Ink Manufacturing (32591)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

akta.pro secondary industry

Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI)

Keywords

• Thermal inkjet printers
• Industrial coding systems
• Pharmaceutical serialization
• Packaging marking solutions
• Track and trace printing

Headquarters

HQ city

Hersbruck

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. TIJ Printing Hardware: Sale of Thermal Inkjet printer systems (m600/m610 series), including controllers and printheads, to industrial customers for product and packaging coding.
2. Ink and Consumable Cartridges: Sale of original TIJ ink cartridges (Premium Black, Global Black, Global Solvent, Water Resistant Black) optimized for specific applications and surfaces. Cartridge-based model drives recurring revenue from consumables. A new cartridge contains at least 42ml of ink (typically 42-50ml), enabling approx. 119,000 prints per cartridge for a typical 2D code application.
3. Technical Support and Services: Technical support, installation qualification (IQ), operational qualification (OQ) documentation, training, and repair services. A worldwide service network supports customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wolke by Videojet designs, manufactures, and sells Thermal Inkjet (TIJ) printing systems for product and packaging coding in regulated industries. Its core offerings include the m610 series (touch, advanced, oem) high-resolution printers, proprietary ink cartridges, and accessories, primarily serving pharmaceutical serialization, food traceability, and cosmetics/medical device marking applications worldwide.

Product overview

Wolke by Videojet offers a portfolio of Thermal Inkjet (TIJ) marking systems and consumables for product and packaging identification. The current m610 series includes three models (m610 touch, m610 advanced, m610 oem) featuring automatic cartridge authentication, while the legacy m600 series provides additional options including the m600 universal for MEK-based inks. The product ecosystem includes specialized ink cartridges (Premium Black, Global Black, Global Solvent, Water Resistant Black), print heads, and accessories. The systems support serialization, Track & Trace, DataMatrix codes, QR codes, and various barcode formats for pharmaceutical, food, and other industries requiring product marking and traceability.

Differentiator

Problem solved

Functional benefit

Products and services

• m610 touch High-speed TIJ printer optimized for production environments with up to 600 dpi resolution, maximum speed of 450 m/min, touchscreen operation with CLARiTY interface, and web server functionality for industrial process integration.
• m610 advanced Professional TIJ printer for complex product marking with powerful processors, Ethernet IP and TCP/IP connectivity, 21 CFR Part 11 compatibility for serialization, and processing of up to 20 individual data sets per second.
• m610 oem Compact TIJ printer designed for OEM integration and global Track & Trace applications with 18 mounting variants, supports up to 6 print heads (4 simultaneous), Unicode TrueType fonts, and asynchronous communication.
• m600 advanced Professional TIJ printer for complex product marking, predecessor to m610 advanced, supports 21 CFR Part 11 compliance and full Track & Trace processes with serialization capabilities.
• m600 oem TIJ printer for Track & Trace applications, predecessor to m610 oem, with compact design for packaging line integration and powerful data processing functions.
• m600 touch High-speed TIJ printer, predecessor to m610 touch, optimized for high-speed coding of products, labels and packaging with up to 600 dpi resolution.
• m600 universal Specialized TIJ printer using MEK and other industrial inks for high-resolution codes on difficult surfaces, with Cartridge Readiness System preventing ink drying in nozzles.
• Premium Black Ink Cartridge Fast-drying, extremely reliable ink with high contrast and excellent light fastness (WS 6 rating), designed for optimal performance in Wolke TIJ systems with long open time for excellent restart behavior.
• Global Black Ink Cartridge Standard ink for TIJ systems with optimal combination of long open times and short drying times, ideal for printing on uncoated and coated carton surfaces and other paper substrates.
• Global Solvent Ink Cartridge Ink with excellent adhesion and very short drying times for marking non-porous materials such as glossy packaging and packaging films.
• Water Resistant Black Ink Cartridge Specialized ink preventing smearing or bleeding when exposed to moisture, ideal solution for pharmaceutical cold chains.

Quantifiable outcome

• Approx. 119,000 prints per cartridge (for a typical 2D code with 4 text lines at 300x300 dpi)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• GS1 GermanycoreStrategic or Co-development PartnerVideojet Technologies GmbH works as a 'Solution Provider' with GS1 Germany on the technical development of standards and recommendations for efficient business processes in product identification and traceability. GS1 is the global competence center for efficient business processes.
• Bosch Packaging TechnologymajorImplementation/ SI/ Consulting PartnerBosch Packaging Technology integrates Wolke TIJ printers into its packaging and cartoning machines for pharmaceutical and food industry applications.
• Uhlmann Pac-Systeme GmbH & Co. KGmajorImplementation/ SI/ Consulting PartnerUhlmann integrates Wolke TIJ systems into its pharmaceutical packaging equipment including cartoning machines.
• MARCHESINI GROUP S.p.A.majorImplementation/ SI/ Consulting PartnerMARCHESINI GROUP integrates Wolke TIJ printers into its pharmaceutical packaging and serialization lines.
• MULTIVAC Sepp Haggenmüller GmbH & Co. KGmajorImplementation/ SI/ Consulting PartnerMULTIVAC integrates Wolke TIJ printing systems into its packaging machinery for food and pharmaceutical applications.
• Gerhard Schubert GmbH VerpackungsmaschinenmajorImplementation/ SI/ Consulting PartnerGerhard Schubert integrates Wolke TIJ printers into its packaging machines for the food and pharma industries.
• CognexmajorTechnology or IntegrationCognex camera and vision systems are integrated with Wolke TIJ printers to provide complete inspection and verification solutions for serialization and track & trace applications.
• LaetusmajorTechnology or IntegrationLaetus provides camera systems for quality control and serialization verification that work with Wolke TIJ printers.
• SystechmajorTechnology or IntegrationSystech provides camera systems and track & trace software integration with Wolke TIJ printers for pharmaceutical serialization solutions.
• Mettler-ToledomajorTechnology or IntegrationMettler-Toledo PCE uses Wolke systems as robust and powerful Track & Trace solutions. Their Pharmacontrol Electronic GmbH division provides inspection and verification solutions integrated with Wolke printers.
• SEA VisionmajorTechnology or IntegrationSEA Vision provides vision inspection systems for pharmaceutical packaging that integrate with Wolke TIJ printers for serialization verification.
• Antares Vision GermanymajorTechnology or IntegrationAntares Vision provides camera and inspection systems for pharmaceutical track & trace that integrate with Wolke TIJ solutions.
• Romaco Pharmatechnik GmbHmajorImplementation/ SI/ Consulting PartnerRomaco integrates Wolke TIJ printers into its pharmaceutical packaging equipment.
• HERMA GmbHminorImplementation/ SI/ Consulting PartnerHERMA provides labeling solutions that complement Wolke's TIJ printing capabilities.
• SeidenadermajorTechnology or IntegrationSeidenader provides inspection and serialization solutions for pharmaceutical packaging that work with Wolke TIJ printers.
• pester pac automationminorImplementation/ SI/ Consulting Partnerpester integrates Wolke TIJ printers into its packaging automation solutions.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• Dover Corporation: Diversified industrial parent of Markem-Imaje and other marking/identification assets. Comparable through shared end markets (packaging, serialization) rather than direct product competition.

Direct peers

• Domino Printing Sciences: Global manufacturer of industrial coding and marking equipment (CIJ, laser, TIJ, TTO). Direct competitor to Wolke across pharma and food packaging lines with overlapping serialization offerings.
• Squid Ink Manufacturing: US-based manufacturer of industrial coding and marking equipment (CIJ, TIJ, laser) targeting packaging lines. Direct competitor in the same product category and customer base as Wolke.
• Markem-Imaje: Industrial printing and coding solutions provider (CIJ, laser, TTO, TIJ) and part of Dover. Competes head-on with Wolke in pharmaceutical serialization and food/cosmetics marking.
• Macsa ID: Spanish-headquartered manufacturer of laser and industrial marking systems for product identification and traceability. Competes with Wolke in serialization and packaging-line coding.
• Linx Printing Technologies: Danaher sibling brand specializing in CIJ printers for industrial coding. Sister company to Videojet/Wolke, addressing the same serialization and traceability market via a different print technology.
• KBA-Metronic (Koenig & Bauer Coding): German industrial coding and marking manufacturer (laser, TIJ) within the Koenig & Bauer group. Direct competitor offering alternative TIJ/laser solutions to pharma and food packaging lines.
• Hitachi Industrial Inkjet Systems: Hitachi subsidiary producing industrial inkjet printing systems (including TIJ and high-resolution coding printers). Competes with Wolke in serialization, food, and industrial marking applications.

Broad incumbents

• ITW Marking & Coding: Illinois Tool Works division producing industrial marking equipment and inks. Operates broadly across coding/marking as part of a diversified industrial conglomerate, overlapping with Wolke's product/customer scope.
• Videojet Technologies: Wolke's parent brand and global provider of industrial coding solutions across CIJ, laser, TTO, and TIJ. Overlaps with Wolke in coding/marking product category and customer base, but at a broader portfolio level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolke by Videojet.