Slurp Retail Tech

What Slurp Retail Tech does

Slurp Retail Tech Sdn. Bhd. (operating as Slurp!) is a Malaysian-headquartered software company that builds a cloud-based point-of-sale system for the food and beverage industry. The platform is built on iPad hardware with a centralized cloud management layer (Slurp! Central), enabling order management, QR-based table-side ordering, integrated payment acceptance (DuitNow, local e-wallets, debit/credit cards), waiter applications for iOS and Android, customer display systems, and real-time multi-outlet sales reporting. Modular add-ons include QR Ordering and Online Shoplink for direct merchant e-commerce, with delivery aggregator integrations (GrabFood, Foodpanda, UberEats) extending reach into online order management.

The company sells through a direct, sales-led motion with website-driven demo booking, free trials, and three tiered packages priced in Malaysian Ringgit: Snack (RM790 + RM500 annual renewal) for pickup-focused businesses, Meal (RM3,990 + RM1,000 renewal) for established restaurants with 14+ tables, and Feast (RM6,990 + RM1,000 renewal) for multi-station operations with 40+ tables. Revenue streams combine recurring annual subscriptions, bundled hardware sales (printers, cash drawers, iPads, routers), and onboarding/professional services. The target customer base is SMB F&B operators (full-service restaurants, cafés, coffee shops, kiosks, food courts, and selected retail) in Malaysia, with operating geographies now also extending to Singapore. As of 2025 the company reports 2,600+ merchant customers and operates with 11–50 employees.

The business is privately held, was founded in 2016 (originally as Silentmode Sdn. Bhd.), and raised its only disclosed funding round in August 2017 (lead investor reported as Intres Capital Partners). The company maintains PDPA 2010 compliance, bilingual English/Bahasa Melayu customer-facing assets, and a multi-channel marketing presence across blog, Facebook, Instagram, YouTube, and TikTok.

Name

Slurp Retail Tech

Legal name

Slurp Retail Tech Sdn. Bhd.

Website

https://getslurp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Slurp Retail Tech operates a cloud-based point-of-sale platform built on iPad hardware for restaurants, cafés, and F&B SMBs in Malaysia, offering QR ordering, integrated payments, multi-outlet cloud reporting, and tiered subscription packages with bundled hardware sales.

Ownership category

akta.pro rank

Product category

Restaurant Point of Sale (POS) Software

NAICS

Limited-Service Restaurants (722513)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)

Keywords

• Cloud POS system
• Restaurant point of sale
• F&B ordering software
• QR ordering platform
• Multi-outlet management

Headquarters

HQ city

Bandar Baru Bangi

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Annual Subscription (Cloud POS): Cloud-based POS system with yearly subscription model. Annual renewal required to maintain system active status. Full payment required upon confirmation of quotation/invoice.
2. Hardware Sales: Sale of POS hardware including printers, cash drawers, routers, and iPads as part of bundled packages. Hardware warranty provided for 1 year (1 month for refurbished iPads).
3. Professional Services: Installation and setup services included in packages. Installation date must be confirmed within 3 days from payment. Menu setup done by expert team as part of onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Slurp! sells a cloud-based point-of-sale system for Malaysian restaurants, cafés, kiosks, and selected retail businesses, providing order management, QR ordering, integrated payments (DuitNow, cards, e-wallets), real-time sales reporting, and multi-outlet synchronization from a single platform. The platform is delivered through tiered annual subscription packages (Snack, Meal, Feast), bundled with optional hardware (printers, cash drawers, routers, iPads) and one-time professional installation and menu setup services.

Product overview

Slurp! is a cloud-based Point of Sale (POS) system built specifically for restaurants, cafes, and F&B retail businesses in Malaysia. The offering consists of the core Slurp! POS platform paired with multiple package tiers (Snack, Meal, Feast) and modular add-ons. The core platform provides order management, integrated payments, and multi-outlet operations, while add-on modules like QR Ordering, Waiter Apps, Customer Display System (CDS), and Online Shoplink extend functionality for specific operational needs. Packages vary by hardware inclusion, with the Meal and Feast packages designed for full-service restaurants requiring cloud reporting, multiple stations, and advanced features, while the Snack Package offers software-only ordering capability for pickup-focused operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Slurp! POS (Point of Sale) System Cloud-based point-of-sale system designed for restaurants, cafes, kiosks, and retail businesses, managing orders, payments, reporting, and multi-outlet operations from a single platform. Built on iPad hardware with centralized cloud management.
• Slurp! Central (Cloud Management Platform) Cloud-based central management platform providing real-time monitoring of sales, outlet performance comparison, and synchronized menu updates across multiple outlets, accessible from any device.
• SlurpPay Mobile Payment Mobile payment capability enabling cashless payments and digital wallet transactions for F&B businesses in Malaysia, integrated with the Slurp! POS platform.
• iPad POS System (Mobile POS) Mobile point-of-sale system allowing restaurants to take orders and process payments via tablets (iPad) and mobile devices, enabling table-side ordering and flexible checkout.

Quantifiable outcome

• Restaurants using digital order management see 21% decrease in order errors (Oracle Food & Beverage 2022 study)
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StoreHub: Malaysia- and SEA-headquartered cloud POS and F&B operations platform serving restaurants, cafés, and retailers. Closest direct competitor to Slurp! in market, segment, and pricing tier.
• iCHEF: Cloud-based POS for restaurants with strong presence across Southeast Asia and Greater China. Competes head-to-head with Slurp! for SME and multi-outlet F&B operators in the region.
• FoodZap: Malaysia-based POS and restaurant management system targeting F&B operators. Direct regional competitor to Slurp! with overlapping SMB F&B customer base and similar pricing tiering.

Broad incumbents

• Toast: U.S. F&B-focused POS and restaurant operating system. While primarily North American, Toast's global ambitions and depth in restaurant features (KDS, online ordering, loyalty) represent a future competitive threat to Slurp!'s mid- and upper-tier packages.
• Square (Block): Broad POS and payments platform with restaurant-specific solutions, expanding across Asia-Pacific. Competes with Slurp! for SMB F&B operators with combined software + hardware + payments offering.
• Clover (Fiserv): POS hardware + software platform widely used by SMBs including F&B. Competes with Slurp! on bundled hardware-software value proposition, particularly in the Meal package tier.
• TouchBistro: Established iPad-based POS specialist for restaurants globally. A direct F&B POS competitor that could expand into Malaysian accounts, particularly multi-outlet operators Slurp! targets with its Feast package.
• Lightspeed Restaurant: Global POS and commerce platform with a dedicated restaurant/F&B offering and strong multi-outlet and analytics capabilities. Competes with Slurp! at the upper end (Feast package, multi-outlet chains).

Emerging players

• TastyIgniter: Open-source restaurant POS and online ordering platform with growing presence in Asia. Competes with Slurp! on the QR ordering + online ordering functionality that Slurp! has added via QR Ordering and Online Shoplink.
• eZee Absolute (eZee Technosys): Cloud-based restaurant and hotel POS with multi-outlet and online ordering features used by SMEs in Southeast Asia. Comparable to Slurp!'s meal/feast tier for budget-conscious multi-outlet operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCINXlXzGGoiDcov-Oqr-fQA
• Facebookfacebook.com/getslurp
• Instagraminstagram.com/slurppos
• TikToktiktok.com/@getslurp.com
• Xx.com/slurppos
• LinkedInlinkedin.com/company/helpathand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slurp Retail Tech