StoreHub
StoreHub is an all-in-one cloud POS platform serving 20,000-plus retail, F&B, and service businesses across Malaysia, Singapore, Thailand, and the Philippines. It combines software, proprietary Android hardware, integrated payments via Adyen, and the Beepit food delivery platform under subscription, hardware, and transaction-based pricing.
- Company typePrivate
- Founded2013
- HeadquartersPetaling Jaya, Malaysia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What StoreHub does
StoreHub is a cloud-based all-in-one point-of-sale (POS) platform serving 20,000-plus retail, F&B, and service businesses across Southeast Asia. Founded in 2013 and headquartered in Petaling Jaya, Malaysia, the company operates through wholly-owned subsidiaries in Singapore (OneStoreHub Pte Ltd), Thailand (StoreHub Thailand Co., Ltd.), and the Philippines (StoreHub Philippines Inc.). The core product combines omnichannel sales tracking, real-time inventory management, integrated card payment acceptance (StoreHub Payments, powered by Adyen Malaysia as the licensed acquirer), online ordering and delivery aggregation (Beepit Platform), and eCommerce functionality, with supplementary modules covering Kitchen Display Systems, customer loyalty/membership, and staff shift management. A proprietary hardware line (Falcon 1, Falcon 2, D3 Pro, D3 Mini, Swan 1 KDS) is sold direct through merchandise.storehub.me, and an Enterprise Solutions tier serves businesses with 200-plus stores via centralized management, dedicated API access, and custom development.
The company monetizes through three primary streams: (1) recurring subscription fees billed monthly or annually for the core POS software, (2) one-time hardware sales of Android POS terminals and accessories, and (3) transaction-based revenue from StoreHub Payments (Merchant Discount Rate on card volume) plus a RM 50/month terminal service charge when monthly card volume falls below RM 5,000. Ancillary revenue comes from Beep Delivery service fees and chargeback fees. StoreHub has raised approximately $50 million across seven disclosed rounds from 2014 through May 2025, with 500 Global as lead investor in the $13.5M Pre-Series B (September 2022) and Eclectic Fund, Hyphen Capital, and Triniteam Singapore backing the most recent $22.5M round (May 2025). Use of capital has centered on Philippines/ASEAN geographic expansion, technology enhancement, and payment vertical integration.
Operationally, StoreHub combines digital self-serve channels (website demo requests, WhatsApp inside sales) with consultative field sales for enterprise accounts, supported by a regional Customer Care team. The company maintains PCI DSS compliance through Adyen's certified P2PE terminals, GDPR and PDPA compliance across all four operating jurisdictions, and an ISO 27001-certified e-KYC pipeline via Entrust. As of September 2022, the platform had processed over 128 million transactions worth more than RM 7.2 billion, with a 40% year-over-year increase in gross transaction volume, and held a 4.8/5 Google rating across 2,200-plus reviews.
StoreHub firmographics
Firmographics- Name
- StoreHub
- Legal name
- StoreHub Sdn Bhd
- Website
- https://storehub.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- StoreHub is an all-in-one cloud POS platform serving 20,000-plus retail, F&B, and service businesses across Malaysia, Singapore, Thailand, and the Philippines. It combines software, proprietary Android hardware, integrated payments via Adyen, and the Beepit food delivery platform under subscription, hardware, and transaction-based pricing.
- Ownership category
- akta.pro rank
StoreHub industry classification
Industry- Product category
- Cloud Point-of-Sale (POS) Software
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), Merchant Services Aggregators & SMB Acquirers (FSAMABAK), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where StoreHub is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
StoreHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations
Revenue model
- Subscription Fees: Monthly or annual subscription fees for access to the StoreHub POS platform. Billed in 30-day intervals for monthly plans and 365-day intervals for annual plans. Subscription fees are non-refundable.
- Hardware Sales: Sale of POS hardware including terminals (Falcon 1, Falcon 2, D3 Pro, D3 Mini), receipt printers, cash drawers, scanners, and accessories. All hardware sales are final with no returns accepted.
- StoreHub Payments (MDR): Merchant Discount Rate (MDR) deducted from each card transaction processed through StoreHub Payments. MDR is a percentage of gross transaction amount plus minimum transaction fees where applicable.
- Terminal Service Charge: RM 50 per month terminal service charge if card transaction volume is below RM 5,000. Waived in any month the merchant meets or exceeds RM 5,000 in card transactions.
- Beep Delivery Service Fees: Fees charged for using the Beep Delivery Service for food ordering and delivery booking through the Beepit Platform. Subject to 30 days' notice for changes.
- Chargeback Fees: Fee charged for each chargeback received, regardless of outcome.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based POS platform with monthly and annual billing options |
| Subscription | Annual | Annual subscription with discounted pricing compared to monthly billing |
| One time/ perpetual license | Pay-as-you-go | POS hardware including Falcon 1, Falcon 2, D3 Pro, D3 Mini terminals |
| Transaction based/ take rate | Pay-as-you-go | Card payment processing with Merchant Discount Rate (MDR) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
StoreHub product offering
Product offeringCore offering
StoreHub sells a cloud-based all-in-one point-of-sale (POS) system for F&B, retail, and service businesses across Southeast Asia, bundled with integrated payment acceptance, real-time inventory management, and omnichannel sales tracking. The company also sells proprietary Android POS hardware and operates the Beepit online food delivery platform, with dedicated enterprise solutions for chains operating more than 200 stores.
Product overview
StoreHub is an all-in-one cloud POS ecosystem for Southeast Asian businesses, comprising the core StoreHub POS platform integrated with StoreHub eCommerce for online sales and the Beepit Platform for food delivery services. The platform processes omnichannel sales, manages inventory in real-time, and accepts card payments via StoreHub Payments (powered by Adyen Malaysia). Supplementary features include Kitchen Display Systems, Membership loyalty programs, Staff Shift Management, and integrations with Grab, Foodpanda, Google Review Management, and Sellercraft. Hardware offerings include Android-based POS terminals (D3 Pro, D3 Mini, Falcon 1, Falcon 2, Swan 1) with various form factors and warranty periods (12-18 months). Enterprise solutions cater to businesses with 200+ stores requiring centralized management and dedicated API access. The platform supports F&B, retail, service, and enterprise industries across Malaysia, Singapore, Thailand, and the Philippines.
Differentiator
Problem solved
Functional benefit
Products and services
- StoreHub POS Cloud-based all-in-one POS system providing omnichannel sales tracking, real-time inventory management, fast payment processing, membership and loyalty features, staff shift management, e-invoicing compliance, and actionable sales reports for F&B, retail, and service businesses across Southeast Asia.
- StoreHub eCommerce Electronic commerce store functionality enabling merchants to sell products online, integrated with the StoreHub POS system for unified inventory and sales management across online and offline channels.
- Beepit Platform Online food delivery platform (Beepit) enabling restaurants to list their offerings and accept food orders and delivery bookings through the Beep Delivery Service.
- StoreHub Payments Card payment acceptance service enabling merchants to accept Visa and Mastercard payments through StoreHub POS terminals, delivered in partnership with Adyen Malaysia as the licensed acquirer. Settlement within 2-14 business days based on merchant risk profile, with MDR-based pricing.
- StoreHub Enterprise Solutions Enterprise-tier POS solution for businesses with more than 200 stores, offering centralized management from one dashboard, enterprise support, priority feature requests, custom developments, and dedicated API access.
- StoreHub Android D3 Pro POS Terminal 15.6-inch thin bezel FHD screen POS terminal with 4GB RAM, 64GB storage, and optional customer-facing display. Includes 18-month warranty.
- StoreHub Android D3 Mini POS Terminal Compact POS terminal with 10.1-inch display, 3GB RAM, 32GB ROM, built-in Google Mobile Services (GMS), and high-speed thermal printer. Includes 18-month warranty.
- StoreHub Android Falcon 1 POS Terminal POS terminal with octa-core processor (2x A75 2.0GHz + 6x A55 2.0GHz), multi-point capacitive touch panel, and thermal printer with automatic cutter. Includes 12-month warranty.
- StoreHub Android Falcon 2 POS Terminal POS terminal with dual-core Arm Cortex A76 2.2GHz + A55 2.0GHz processor, 4GB RAM, 128GB ROM, 10.95-inch display, and 8000mAh battery for all-day power. Includes 12-month warranty.
- StoreHub Android Swan 1 Kitchen Display System Dedicated Kitchen Display System hardware (Swan 1 specification) for managing order preparation workflow in restaurant environments. Includes 12-month warranty.
- StoreHub Hardware Loan Program Equipment financing program allowing merchants to loan POS hardware units for their business operations instead of outright purchase.
Quantifiable outcome
- 40% increase in gross transaction volume over the past year
- +2 more outcomes
Companies that use StoreHub
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
StoreHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
StoreHub partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Adyen Malaysia Sdn BhdcoreAdyen MY is the licensed payment acquirer underpinning StoreHub Payments. They provide the underlying payment processing and acquiring infrastructure for card transactions. StoreHub acts as a payment facilitator while Adyen provides the regulatory and processing infrastructure.
- Adyen N.V. (Netherlands)coreAdyen NV co-signs the Payment Facilitator Agreement with Adyen MY and provides the global compliance framework for StoreHub Payments operations.
- Entrust (UK)coreEntrust provides certified e-KYC platform for identity verification of StoreHub Payments merchants, including document authenticity checks, biometric liveness detection, and sanctions/PEP screening. Acts as data processor bound by contractual obligations including EU Standard Contractual Clauses and ISO 27001 certification.
- CTOS Data Systems Sdn Bhd (Malaysia)majorCTOS provides business and personal credit scoring for StoreHub Payments merchant onboarding and ongoing compliance. CTOS is an independent data controller operating under Malaysian law.
- dillisense GmbH (Switzerland)majorProvides entity-level sanctions screening and business verification services for StoreHub Payments. Acts as data processor on StoreHub's behalf.
- Citibank MalaysiacoreProvides settlement banking services for StoreHub Payments, processing transfers of merchant funds to their bank accounts. Holds StoreHub's merchant trust accounts.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
StoreHub competitors and assessment
Company assessmentDirect peers
- Moka POS: Indonesia-headquartered cloud POS provider for F&B and retail SMBs in Southeast Asia, with integrated payments and inventory. Most directly comparable peer given overlapping SEA SMB POS target market, payment processing, and all-in-one product positioning.
- iSeller: Indonesia-based omnichannel POS and payment platform serving SMB retail and F&B merchants with hardware, software, and acquiring services. Comparable to StoreHub in vertical focus, SEA geography, and integrated payments offering.
- TouchBistro: Cloud-based POS system purpose-built for restaurants with integrated payments, hardware, and KDS. Comparable F&B-first positioning, subscription + hardware revenue model, and SMB target market, though primarily North American.
Emerging players
- DealPOS: SEA-based retail POS with eCommerce and marketplace integrations (Shopee, Tokopedia, Lazada) focused on omnichannel retail SMBs. Closely comparable on retail vertical, omnichannel sync, and SEA merchant base, though smaller in scale.
- Midtrans: Indonesia-based payment gateway (part of GoTo) processing card, e-wallet, and online payments for SEA merchants. Comparable regional payment processing footprint serving similar SMB merchants, though primarily focused on online rather than in-store POS.
Broad incumbents
- Toast: US-listed restaurant POS and payments platform serving SMB and enterprise F&B operators with end-to-end software, hardware, and fintech. Comparable F&B vertical focus and integrated payments stack, with broader scale and brand recognition.
- Lightspeed Retail: Global cloud POS and commerce platform for retail and restaurant SMBs and mid-market operators, with omnichannel capabilities. Comparable omnichannel retail and F&B focus, though primarily serving Western markets at larger scale.
- Square (Block): Global SMB commerce platform offering integrated POS hardware, software, and payments with strong brand recognition. Comparable on SMB POS + payments bundled offering and software/hardware revenue mix; broader geographic and product footprint.
- Xendit: Leading Southeast Asian payment processor serving online and offline merchants with acquiring and disbursement services. Comparable on SEA geography and integrated payments for SMB merchants, though Xendit is more payments-led and less POS-focused.
Regional players
- GoFrugal Technologies: India-based cloud POS and ERP platform for SMB retail and restaurants, offering integrated billing, inventory, and loyalty. Comparable SMB F&B/retail focus, omnichannel software stack, and hardware-software-revenue mix, though focused on the Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights8 records
Customer concentration
StoreHub social profiles
Digital presenceStoreHub compliance and trust
Trust signalCompliance4 records
StoreHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreHub leadership team
Management profileNumber of profiles
Profiles4 records
StoreHub subsidiaries and ownership
Company hierarchySubsidiaries3 records
StoreHub funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreHub
What does StoreHub do?
StoreHub sells a cloud-based all-in-one point-of-sale (POS) system for F&B, retail, and service businesses across Southeast Asia, bundled with integrated payment acceptance, real-time inventory management, and omnichannel sales tracking. The company also sells proprietary Android POS hardware and operates the Beepit online food delivery platform, with dedicated enterprise solutions for chains operating more than 200 stores.
Is StoreHub a public or private company?
StoreHub is a private company. It is classified as venture growth investor backed and is currently operating.
When was StoreHub founded?
StoreHub was founded in 2013. It employs 251 to 500 people.
Where is StoreHub based?
StoreHub is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does StoreHub make money?
Six revenue lines are on record. Subscription Fees are the primary driver. The others are hardware Sales, storeHub Payments (MDR), terminal Service Charge, beep Delivery Service Fees and chargeback Fees.
Who are StoreHub's main competitors?
Direct peers on record are Moka POS, iSeller and TouchBistro. Emerging players are DealPOS and Midtrans. Broad incumbents are Toast, Lightspeed Retail, Square (Block) and Xendit. GoFrugal Technologies is listed as a regional player.
Does StoreHub have an API?
Yes. StoreHub provides web services and application program interfaces (APIs) that enable interoperability with third-party services. Third Party Services including Food Delivery Integration, Marketplace Integration, and Google Review Management rely on external APIs. The terms state that 'if a Third Party Provider ceases to provide that feature or ceases to make that feature available on reasonable terms, we may cease to make available that feature to you without any liability.' StoreHub may receive a revenue share from Third Party Providers recommended to merchants. No specific API documentation URL, authentication method, rate limits, or versioning details are provided.
What industry is StoreHub in?
StoreHub's product category is Cloud Point-of-Sale (POS) Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its SIC code is 5734.