Digital Accountancy Show

What Digital Accountancy Show does

The Digital Accountancy Show (DAS) is an annual in-person technology conference for UK accountants, bookkeepers, and finance professionals, entering its sixth edition in 2026 at ExCeL London on October 7-8. The event brings together 6,500-7,000+ attendees, 50-150+ speakers across 8-10 stages, and 50+ exhibitors covering cloud accounting, AI and automation, leadership, practice growth, M&A, client experience, and compliance. DAS is owned and operated by Easyfairs Group, a diversified UK-headquartered events conglomerate (Twickenham, UK), and is co-located with the Digital Finance Show, with a US edition (DAS USA) extending the brand into North America.

The core product surface combines the live event with a suite of digital exhibitor and content tools. The EasyGo exhibitor package bundles the MyEasyfairs portal (profiling and product listing), the event app with AI-powered matchmaking, Visit Connect lead capture via QR badge scanning, and Smartbadge contactless exchange technology. EasyGo is sold in GoLeads, GoPlus, and GoPremium tiers with 1-3 Smartbadge readers and Innovation Gallery placements. The Ask DAS AI assistant, built on ChatGPT, provides natural-language query across 80+ DAS25 session recordings and 200+ expert voices. A podcast series and on-demand recordings library extend year-round content engagement beyond the two-day event.

Revenue is generated entirely on the supply side through exhibitor booth rentals (Bronze through Diamond/Space-Only tiers) and sponsorship packages (Diamond, Platinum, Content, Feature). Visitor attendance is free with mandatory pre-registration, making visitors a non-revenue demand-side audience that exists to monetize exhibitor and sponsor spend. Key anchor partners include Sage (Diamond) and Xero (Platinum), with a broader ecosystem of Wolters Kluwer, Pleo, FreeAgent, Silverfin, IRIS, iplicit, and Combinely. The organizing team is small (1-10 employees), reflecting the asset-light event operating model inherited from Easyfairs Group.

Name

Digital Accountancy Show

Legal name

Digital Accountancy Show (operated by Easyfairs Group)

Website

https://digitalaccountancy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Digital Accountancy Show is an annual technology conference for UK accountants and finance professionals, organized by Easyfairs Group. Held at ExCeL London, it convenes 7,000+ attendees, 50+ speakers, and 50+ exhibitors across cloud accounting, AI, automation, and practice growth, monetizing through exhibitor booths and sponsorship.

Ownership category

akta.pro rank

Product category

B2B Events & Conferences

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYTHAHAFAB

Conference & Trade Show Registration Platforms

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Registration, Ticketing & Attendee Management Platforms

SECONDARYTHAHAFAF

Lead Capture / Lead Retrieval & Badge Scanning Tools

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Registration, Ticketing & Attendee Management Platforms

Keywords

• Accounting trade show
• B2B events and conferences
• Accounting technology exhibition
• Finance professional events
• Accounting software showcase

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Exhibitor booth rentals: Revenue generated from selling exhibition stand space at the event. Multiple tier levels available including Bronze, Silver, Gold, Platinum (shell scheme) and Diamond (space only) packages with varying inclusions such as furniture, power, WiFi, TV mounts, and floor covering.
2. Sponsorship packages: Partnership tiers including Diamond Partners, Platinum Partners, Content Partners, and Feature Sponsors. Partners receive brand visibility on the event website, promotional placement, and various EasyGo package benefits including Smart Badge readers and Visit Connect licenses.
3. EasyGo premium packages: Tiered exhibitor enhancement packages (GoLeads, GoPlus, GoPremium) offering additional brand visibility, Smart Badge readers, Visit Connect licenses, and Innovations Gallery placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Digital Accountancy Show (DAS) is an annual in-person conference and exhibition held in London at ExCeL that brings together accountants, finance professionals, and providers of accounting technology, software, and services. The event features exhibitor stands, educational content, networking opportunities, and product demonstrations, with revenue generated from exhibitor booth rentals, sponsorship packages, and the EasyGo pre-event matchmaking platform.

Product overview

The Digital Accountancy Show is an annual technology conference for accountants and finance professionals, entering its sixth edition in 2026 at ExCeL London. The core offering is the two-day event (October 7–8, 2026) featuring over 7,000 attendees, 50+ speakers across 8 stages, with content on cloud accounting, AI, automation, leadership, practice growth, and compliance. The portfolio extends beyond the event itself through the EasyGo exhibitor service package (comprising MyEasyfairs portal, event app, Visit Connect lead management, and Smartbadge technology), the Ask DAS AI assistant (ChatGPT-powered Q&A over session content), and DAS25 On-Demand Recordings for post-event access. Stand options include Shell Scheme packages (Bronze through Platinum tiers) and Space Only (Diamond) stands for custom builds. The show is co-located with the Digital Finance Show and has a US edition (DAS USA).

Differentiator

Problem solved

Functional benefit

Brands

• EasyGo: Exhibitor service package including My Easyfairs portal, event app, Visit Connect lead management, and Smart Badge technology for networking and lead generation at events.
• Ask DAS

Products and services

• Digital Accountancy Show (DAS) Annual Conference An annual two-day trade show and conference held at ExCeL London that brings together accountancy practitioners, finance professionals, and vendors of accounting software and services. Visitors attend free; exhibitors and sponsors pay for stand space, branding, and lead-generation opportunities.
• EasyGo Package A pre-event attendee matchmaking and appointment-setting service that connects exhibiting vendors with qualified accounting and finance buyer attendees before the conference takes place. Sold as an add-on to exhibitor participation.
• Shell Scheme Stands Pre-constructed, turn-key exhibition stands available to vendors exhibiting at DAS, providing a ready-made booth with shell structure, signage, and basic fittings.
• Space Only Stands Raw, unbuilt exhibition floor space at the DAS venue sold to vendors that prefer to design and construct their own custom-branded booths.
• DAS USA An American counterpart or expansion of the Digital Accountancy Show event, extending the DAS trade-show format to U.S. accounting and finance professional audiences.
• DAS Podcasts A podcast series produced by DAS covering trends, technology, and topics relevant to accountants and finance professionals, used as content marketing around the show.

Quantifiable outcome

• 7,000+ accounting professionals connected over two days
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SagecoreGTM or Marketing PartnerSage is a Diamond Partner of the Digital Accountancy Show. As a major accounting software provider, Sage's partnership provides co-marketing opportunities and brand visibility at the premier UK accountancy technology event.
• XerocoreGTM or Marketing PartnerXero is a Platinum Partner of the Digital Accountancy Show. The partnership positions Xero prominently at the event focused on accounting digital transformation, reaching the target audience of accounting firms considering or already using cloud solutions.
• Digital Finance ShowcoreStrategic or Co-development PartnerThe Digital Accountancy Show is co-located with the Digital Finance Show at ExCeL London. This partnership creates a comprehensive finance technology event covering both accounting and broader financial services technology.
• Wolters KluwerminorGTM or Marketing PartnerPartner organization of the Digital Accountancy Show, providing visibility through the event's partner ecosystem.
• PleominorGTM or Marketing PartnerSpending management platform partner at the Digital Accountancy Show, participating in the exhibitor ecosystem.
• FreeAgentminorGTM or Marketing PartnerAccounting software partner exhibiting at the Digital Accountancy Show.
• SilverfinminorGTM or Marketing PartnerFinancial data platform partner participating in the event ecosystem.
• IRISminorGTM or Marketing PartnerAccountancy software partner featured in the exhibitor ecosystem.
• HotelMapminorOthersOfficial accommodation partner providing exclusive discounted hotel rates for DAS exhibitors and attendees. Partnership simplifies travel logistics for event participants.
• Exhibit3sixtycoreImplementation/ SI/ Consulting PartnerOfficial logistics contractor for the event, providing specialist customs clearance for international exhibitors, warehouse storage, courier receiving service, delivery to venue, unloading/reloading by forklift or crane, and empty case handling. Essential operational partner enabling smooth build-up and breakdown.
• OpsSquadminorImplementation/ SI/ Consulting PartnerSpace Only Submissions contractor for Diamond Stand approvals and compliance checking.
• ExCeL LondoncoreOthersOfficial venue partner. ExCeL London hosts the Digital Accountancy Show in Halls N6-N7. Venue provides catering services through Excel London Hospitality, internet services, and parking facilities. Event access via Royal Victoria Dock location.
• Vista EventsminorOthersOfficial floral decoration supplier for the event.
• Excel London HospitalityminorOthersOfficial catering supplier for the event, providing all food and beverages consumed on-site. Orders can be placed via their secure online shop or through bespoke hospitality offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• XeroCon: Xero's flagship annual user conference for accountants and bookkeepers using the Xero platform. A key Xero partner of DAS that simultaneously runs its own competing event, drawing from the same UK accountancy audience and software vendor ecosystem.
• AccountingWEB Live: UK-based accountancy media and events business hosting live conferences, webinars and community events for accountants. Comparable in targeting the same UK accountancy practitioner audience for in-person and digital event-driven engagement.
• Sage Transform: Sage's flagship accounting and SMB conference for partners and accountants. Sage is a Diamond Partner of DAS yet maintains its own competing events, drawing from the same UK accountancy tech audience and exhibitor pool.
• Digital Finance Show: Sister event co-located with DAS at Excel London, organized by the same parent Easyfairs Group. Directly comparable in format and audience (finance/accounting professionals and tech vendors), offering a near-identical value proposition to DAS but focused on broader financial services.
• Accountex (UK): Annual UK accountancy and finance trade show and conference. Closest direct competitor to Digital Accountancy Show in the UK accountancy tech event space, targeting the same accounting professional and software vendor audience with exhibitor- and sponsor-driven revenue.
• Intuit Connect: Intuit's flagship pro-focused event for accountants, bookkeepers and advisors using QuickBooks, Mailchimp, and Credit Karma. Comparable in audience (accounting professionals + tech vendors) and format, but US-centric rather than UK-centric.
• QuickBooks Connect: Intuit/QuickBooks' annual conference for accounting professionals and small business advisors. Comparable in purpose — connecting accountants with cloud accounting technology — though primarily US-focused rather than UK-focused.

Emerging players

• Finovate: Long-running fintech-focused conference and demo showcase. Comparable in format (B2B vendor demos + content) but with broader fintech scope; has partial audience overlap with DAS exhibitors and attendees interested in financial services technology.
• Practice Ignition Live: Accounting practice management software vendor with an annual user conference for accounting firms. Comparable in target audience (accounting firm leaders seeking digital tools), though smaller in scale and niche to Practice Ignition customers.

Regional players

• AICPA & CIMA ENGAGE: Premier annual conference for CPAs and accounting professionals organized by AICPA & CIMA. Comparable as a flagship accounting technology conference with similar content tracks (AI, automation, practice growth), but primarily serves North American CPAs rather than UK accountants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/DigitalAccShow
• LinkedInlinkedin.com/company/digital-accountancy-show

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Accountancy Show