Landwirt.com

What Landwirt.com does

Landwirt.com GmbH operates a digital two-sided marketplace for new and used agricultural and forestry machinery, headquartered in Graz, Austria and active across the DACH region and more than 20 additional European countries. The platform combines a professional dealer marketplace (Maschinenmarkt) with 84,510 listings from 1,508 verified dealers and a private classifieds section (Kleinanzeigen) with 49,781 listings, totaling over 130,000 items. As of the most recent data, the platform reports 571,430 registered users and 1-2 million monthly visitors, and extends beyond machinery into forestry technology, livestock (Tiermarkt), feed, direct marketing, and contract labor categories.

The platform is a multi-module web product with native iOS and Android apps, multi-language listings and ad translation, integrated messaging, advanced search filtering, dealer verification, and a Suchagent (saved-search alert) feature. Around the core marketplace sit an auction module (Versteigerungen), a News portal, a Videos portal hosting 700+ pieces of agricultural content, and a dedicated media sub-brand (Landwirt Media). Supplementary transaction services include financing through a financial partner and transport/logistics through a specialized transport partner, both integrated into the buyer flow.

The business model blends B2B and B2C recurring revenue streams. Dealers pay for tiered Premium and Premium Gold listing packages, often on multi-year contracts, to gain enhanced visibility, additional photos, and priority placement. Consumers can subscribe to Landwirt.com Pro (€6.25/month or €74.99/year) for unlimited free classifieds and ad-free browsing, or to the Landwirt.com Journal (€6.99/month or €83.90/year) which bundles 24 printed issues per year with digital benefits. Private classifieds are largely free or subsidized via a one-time credit, and the company earns affiliate/referral fees on financing and transport transactions, plus advertising on promoted listings. Customer segments span professional farmers and agricultural operations, equipment dealers, foresters and forestry contractors, livestock and hobby farmers, and agricultural contractors (Lohnunternehmer), all accessed primarily through SEO, content marketing, and dealer-driven paid placements.

Name

Landwirt.com

Legal name

Landwirt.com GmbH

Website

https://landwirt.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Landwirt.com operates a DACH-leading online marketplace for new and used agricultural and forestry machinery, combining a verified dealer marketplace (Maschinenmarkt) with private classifieds (Kleinanzeigen) across 130,000+ listings, serving farmers, dealers, foresters, and contractors in Europe.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Online Marketplace

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro industry

PRIMARYCRAFAAAC

Auction-based Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYAFABAJAA

Farm Supply Retail (Independent Dealers)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

Keywords

• Agricultural machinery marketplace
• Used farm equipment
• Forestry equipment classifieds
• Tractor listings platform
• Agricultural dealer portal

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dealer Premium Packages: Dealers pay for premium listing packages (Premium, Premium Gold) that provide enhanced visibility, more photos per listing, and priority placement in search results. Packages are tiered based on dealer level.
2. Landwirt.com Pro & Journal Subscriptions: Consumer-facing subscription products: Landwirt.com Pro (€6.25/month or €74.99/year) offers unlimited free classified ads and ad-free browsing; Landwirt.com Journal (€6.99/month or €83.90/year) includes 24 printed issues per year plus digital benefits.
3. Classified Listing Fees: Private individuals receive a one-time credit for 2 free listings once their profile is 100% complete. Many categories are permanently free for private sellers. Additional or commercial listings may incur fees.
4. Financing & Transport Services: The platform facilitates financing services and transport/logistics services through partner providers, earning referral fees on these transactions.
5. Advertising: Sellers can pay for promoted listings and featured placements within the marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Landwirt.com operates an online two-sided marketplace for buying and selling used and new agricultural and forestry machinery, equipment, and livestock. The platform combines a professional dealer marketplace (Maschinenmarkt) with 84,510+ listings from 1,508 verified dealers, and a private classifieds section (Kleinanzeigen) with 49,781+ listings, alongside auctions, dealer subscription packages, and consumer subscription products.

Product overview

Landwirt.com is a digital marketplace platform for agricultural and forestry technology operating as a platform-plus-modules architecture. The core platform consists of the Maschinenmarkt (dealer marketplace with 84,510+ dealer listings from 1,508 verified dealers) and Kleinanzeigen (private classifieds with 49,781+ listings), supplemented by Versteigerungen (timed online auctions), Videos (700+ agricultural technology video content), and News (agricultural journalism). Additional modules include Landwirt.com Pakete (Pro and Journal subscription packages), dealer packages for commercial sellers, Händlersuche (dealer locator), and supplementary services such as transport logistics and financing assistance. The platform serves farmers, contractors, dealers, and foresters across DACH and broader Europe, with content organized across Landtechnik (agricultural technology), Forsttechnik (forestry), Tiermarkt (animals), and Kleinanzeigen categories.

Differentiator

Problem solved

Functional benefit

Brands

• Maschinenmarkt: Professional dealer marketplace for agricultural and forestry machinery with over 84,510 dealer listings
• Kleinanzeigen
• Landwirt Media
• Landwirt.com Pro
• Landwirt.com Journal

Products and services

• Maschinenmarkt (Dealer Marketplace)
• Kleinanzeigen (Classified Ads)
• Versteigerungen (Auctions)
• Landwirt.com Pakete (Subscription Packages)
• Händler-Pakete (Dealer Packages)
• Transportservice (Transport Service)
• Finanzierungsservice (Financing Service)

Quantifiable outcome

• 130,000+ total marketplace listings (84,510 dealer + 49,781 classified)
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Saatbau Linz eGenminorOthersSaatbau Linz eGen uses the Landwirt.com auction platform to sell agricultural products such as rapeseed seed (DK EXAURA). Appears as a recurring auction seller on the platform, using the auction channel to reach Landwirt.com's agricultural buyer base.
• Bodenkalk e.GenminorOthersBodenkalk e.Gen uses the Landwirt.com auction platform to sell bulk agricultural inputs (lime/phosphate rock in Big-Bags). Active auction seller on the platform offering agricultural mineral products.
• Transportpartner (Logistics Partner)coreChannel Partner/ Reseller/ DistributorLandwirt.com offers a transport/logistics service through specialized transport partners who handle delivery of agricultural machinery. This service supports cross-border transactions and large item delivery.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Autoline: Autoline is an international marketplace for new and used commercial vehicles and machinery, including a large agricultural equipment vertical. Comparable to Landwirt.com through its dealer listings, international reach, and tiered dealer visibility packages.
• Mascus: Mascus is a global marketplace for used heavy machinery, agricultural equipment, and trucks. It overlaps directly with Landwirt's tractor, harvester, and forestry categories and operates a comparable dealer-paid listing model across European markets.
• Truck1.eu: Truck1.eu is a European classifieds platform for trucks, trailers, agricultural vehicles, and forestry machinery. It shares Landwirt's cross-border EU expansion thesis and serves the same small-tractor, UTV, and farm-vehicle buyer segment.
• Agriaffaires: Agriaffaires is a leading European used agricultural machinery marketplace active across multiple EU countries. It is the closest direct competitor to Landwirt.com, offering classifieds for tractors, harvesters, and farm equipment to farmers and dealers with similar cross-border translation and dealer subscription features.
• technikboerse: technikboerse is a German online marketplace specifically for used agricultural machinery. It targets the same professional farmer and dealer base as Landwirt's Maschinenmarkt and competes on similar SEO-driven tractor and equipment search traffic.
• Tractorpool: Tractorpool is a German specialized marketplace for used tractors and agricultural machinery. It targets the same DACH farmer audience with a comparable listing and dealer subscription model, making it one of the most direct heads-on competitors to Landwirt's Maschinenmarkt.

Broad incumbents

• eBay Kleinanzeigen: eBay Kleinanzeigen is Germany's largest general-purpose classifieds platform with a large agricultural and forestry equipment category. It competes with Landwirt's Kleinanzeigen for free private listings, especially among hobby farmers and casual sellers in DACH.
• Markt.de: Markt.de is a German general classifieds platform with a dedicated agriculture and animal category. It is a broad-incumbent competitor to Landwirt's private Kleinanzeigen segment for non-professional farmers in the DACH region.
• Ritchie Bros. Auctioneer: Ritchie Bros. operates the largest global equipment auction platform, including a significant agricultural machinery vertical. It overlaps with Landwirt's Versteigerungen auction channel but at a much larger scale and with permanent physical auction sites.

Regional players

• Willhaben: Willhaben is the dominant Austrian general classifieds platform. It competes with Landwirt's home market for free classified listings of agricultural and hobby-farming equipment, although it lacks Landwirt's specialized ag machinery brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@landwirt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landwirt.com