The Brokery
The Brokery is a privately held luxury residential real estate brokerage serving affluent buyers and sellers across six Phoenix metro submarkets (Arcadia, Biltmore, Paradise Valley, Scottsdale, North Scottsdale, North Central). Post-November 2025 acquisition of Kenneth James Realty's Arizona division, it operates six offices with 160+ brokers and $700M in annual sales volume.
- Company typePrivate
- Founded2012
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Brokery does
The Brokery is a privately held luxury residential real estate brokerage operating exclusively in the Phoenix metropolitan area under the legal entity Bortlock LLC. Founded by Tucker Blalock and Oleg Bortman, the firm focuses on high-end properties (listings range from approximately $1.2M to $7.95M) across six hyperlocal submarkets: Arcadia, Biltmore, Paradise Valley, Scottsdale, North Scottsdale, and North Central Phoenix. Following the November 2025 acquisition of Kenneth James Realty's Arizona division, the firm operates from six physical offices with a network of 160+ licensed brokers generating $700M in combined annual sales volume.
The firm's product surface centers on residential buy-side and sell-side representation, supported by a consumer-facing website (powered by Luxury Presence) offering property search, home valuation, and saved-search portals; published monthly market reports for Arcadia, Biltmore, and Paradise Valley dating to 2020; and curated new-build representation (Soleil, 100 Northern). The technology stack is standard brokerage fare: MLS integration, CRM, digital marketing platforms, and AI-assisted content generation for property descriptions, social media, and client communications, with no proprietary AI/ML infrastructure disclosed. The firm also maintains a preferred partner network (mortgage, title, home warranty) that closes the transaction loop.
Revenue is generated entirely through transaction-based commissions on residential real estate sales, typically 5–6% of sale price split between buy-side and sell-side brokers, with the firm capturing one side per transaction. The go-to-market motion is hyperlocal and community-embedded: agent-led field sales, monthly market reports, neighborhood events, developer partnerships, and referral-driven growth. Customers are affluent individuals and families buying or selling luxury homes in the Phoenix metro, with no enterprise or institutional customer segment. The firm is founder-controlled, with no disclosed institutional investors or external funding.
The Brokery firmographics
Firmographics- Name
- The Brokery
- Legal name
- Bortlock LLC
- Website
- https://thebrokery.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Brokery is a privately held luxury residential real estate brokerage serving affluent buyers and sellers across six Phoenix metro submarkets (Arcadia, Biltmore, Paradise Valley, Scottsdale, North Scottsdale, North Central). Post-November 2025 acquisition of Kenneth James Realty's Arizona division, it operates six offices with 160+ brokers and $700M in annual sales volume.
- Ownership category
- akta.pro rank
The Brokery industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where The Brokery is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
The Brokery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Real Estate Commission — Buy-Side: The company earns commission on the buyer side of residential property transactions, typically a percentage of the purchase price. Clients include buyers seeking luxury homes in Arcadia, Biltmore, Paradise Valley, and Scottsdale.
- Residential Real Estate Commission — Sell-Side (Listings): The company earns commission on the seller side of residential property transactions. Featured listings range from approximately $1.2M to $7.95M, indicating a luxury-focused seller clientele. The company markets homes through professional photography, video, AI-generated descriptions, and MLS listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services — buy-side and sell-side |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Brokery product offering
Product offeringCore offering
The Brokery is a luxury residential real estate brokerage that represents buyers and sellers in high-end transactions across premium Phoenix metro neighborhoods including Arcadia, Biltmore, Paradise Valley, Scottsdale, and North Central Phoenix. Services include buy-side and sell-side representation, professional property marketing (photography, video, AI-generated descriptions), access to off-market listings, negotiation, and closing coordination, delivered through a network of 160+ licensed brokers across six physical offices.
Product overview
The Brokery is a locally owned luxury residential real estate brokerage operating in Arizona's Phoenix metropolitan area, specializing in high-end properties in Arcadia, Biltmore, Paradise Valley, Scottsdale, and North Central Phoenix. The company offers an integrated suite of services comprising a property search platform (Home Search), featured property listings (Featured Properties), transaction history (Past Sales), valuation tools (Home Valuation), and market intelligence (Market Reports). The portfolio includes new-build developments such as Soleil and 100 Northern. The Brokery operates across six office locations with a team of approximately 160 brokers following the 2025 acquisition of Kenneth James Realty's Arizona division, enabling approximately $700M in annual sales volume.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services
Quantifiable outcome
- Homes sold within 10 days of listing — multiple documented cases
- +4 more outcomes
Companies that use The Brokery
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
The Brokery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
The Brokery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Kenneth James RealtycoreThe Brokery acquired the Arizona division of Kenneth James Realty effective November 1, 2025. Kenneth James Realty founder Karl Freund transitioned to The Brokery as Director of Agent Development. The acquisition expanded The Brokery to 160 brokers with $700M in combined annual sales volume. This is a strategic acquisition that significantly expanded The Brokery's agent count and market presence.
- Frank Lloyd Wright Estate / Benjamin Adelman HouseminorThe Brokery represented the listing of the Frank Lloyd Wright Benjamin Adelman House — the first-ever Usonian Automatic designed by Wright — which was listed for $5 million in Phoenix. Coverage appeared on Realtor.com in January 2026.
- LTAAGminorLTAAG is listed as a preferred partner of The Brokery. The partnership appears to involve referral of clients between the two companies, though specific terms are not detailed on the website.
- FNTC (First American Title Company)minorFNTC (First American Title Company) is listed as a preferred partner, providing title and escrow services to The Brokery's clients. The partnership offers streamlined closing services for buyers and sellers represented by the brokerage.
- Home Warranty CompanyminorA home warranty company (homewarranty.com) is listed as a preferred partner, providing warranty products to The Brokery's buyer and seller clients as part of the transaction closing process.
- Cross Country MortgageminorCross Country Mortgage is listed as a preferred partner, providing mortgage financing services to The Brokery's buyer clients. The partnership facilitates streamlined financing for home purchases.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
The Brokery competitors and assessment
Company assessmentBroad incumbents
- Compass: National technology-driven luxury and residential brokerage with a significant Phoenix/Scottsdale presence. Competes directly for luxury agents and listings while offering tech platforms and equity-based retention that The Brokery cannot match.
- HomeSmart: Arizona-headquartered residential brokerage with broad Phoenix metro coverage and a large agent roster. While more mainstream than The Brokery, it competes for entry-luxury agents and represents a structural alternative for producers considering a move.
- Berkshire Hathaway HomeServices: National brokerage with strong Phoenix metro presence and a recognized luxury brand (BHHS Luxury Collection). Competes with The Brokery for premium listings and offers national relocation reach that complements its local agent base.
Direct peers
- The Agency: Luxury-focused residential brokerage with a growing presence in Scottsdale/Phoenix. Targets the same affluent buyer and seller segment and competes for premium listings and agent talent in The Brokery's core neighborhoods.
- Engel & Völkers: Global luxury real estate franchise with a Scottsdale/Phoenix shop targeting the same affluent international and domestic buyer pool. Provides European brand cachet and global referral network that compete with The Brokery's local brand.
- Walt Danley Realty: Long-standing Arizona luxury boutique brokerage specializing in Scottsdale and Paradise Valley estates. Competes head-to-head with The Brokery for luxury listings and buyer representation in the same Phoenix metro micro-markets.
- Launch Real Estate: Phoenix-based luxury residential brokerage focused on new-construction and resale in Scottsdale, Arcadia, and Paradise Valley. Competes for the same luxury seller and developer relationships, including new-build community inventory.
- Russ Lyon Sotheby's International Realty: The largest luxury residential brokerage in Arizona, also focused on Phoenix metro high-end markets including Scottsdale, Paradise Valley, and Arcadia. Most direct competitor to The Brokery in the same luxury sub-markets, with a Sotheby's brand affiliation.
Regional players
- Realty Executives: Arizona-founded brokerage with statewide coverage including Phoenix metro. Less luxury-specialized than The Brokery but overlaps in mid-to-upper-tier residential and competes for agent talent across the same geography.
Emerging players
- Homebase: Tech-forward residential brokerage with a growing Phoenix presence, offering a flat-fee model that targets some of the same mid-luxury buyers and sellers as The Brokery. Represents an emerging low-cost competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Brokery social profiles
Digital presenceThe Brokery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brokery leadership team
Management profileNumber of profiles
Profiles13 records
The Brokery subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Brokery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brokery M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brokery
What does The Brokery do?
The Brokery is a luxury residential real estate brokerage that represents buyers and sellers in high-end transactions across premium Phoenix metro neighborhoods including Arcadia, Biltmore, Paradise Valley, Scottsdale, and North Central Phoenix. Services include buy-side and sell-side representation, professional property marketing (photography, video, AI-generated descriptions), access to off-market listings, negotiation, and closing coordination, delivered through a network of 160+ licensed brokers across six physical offices.
Is The Brokery a public or private company?
The Brokery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Brokery founded?
The Brokery was founded in 2012. It employs 11 to 50 people.
Where is The Brokery based?
The Brokery is headquartered in Phoenix, United States, in the North America region.
How does The Brokery make money?
Two revenue lines are on record. Residential Real Estate Commission — Buy-Side is the primary driver. The others are residential Real Estate Commission — Sell-Side (Listings).
Who are The Brokery's main competitors?
Broad incumbents on record are Compass, HomeSmart and Berkshire Hathaway HomeServices. Direct peers are The Agency, Engel & Völkers, Walt Danley Realty, Launch Real Estate and Russ Lyon Sotheby's International Realty. Realty Executives is listed as a regional player. Homebase is listed as an emerging player.
Does The Brokery have an API?
No public API is recorded for The Brokery.
What industry is The Brokery in?
The Brokery's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.