The Wine Loft
The Wine Loft is a single-location upscale wine bar in Charlotte's South End neighborhood offering 50+ wines by the glass, tapas-style food, craft cocktails, and live music, serving local wine enthusiasts, private event groups, and walk-in diners.
- Company typePrivate
- Founded-
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Wine Loft does
The Wine Loft is a privately held, single-location upscale wine bar operating from 2201 South Boulevard in Charlotte's South End neighborhood. The venue offers 50+ wines by the glass and 100+ wines by the bottle, with a stated focus on smaller estates and limited-production labels, alongside a full bar with whiskey, bourbon, handcrafted cocktails, and local craft beer, and a tapas-style food menu featuring charcuterie boards, flatbreads, salads, and small plates.
The business model is multi-stream: walk-in on-premise beverage and food sales (the core), private event hosting for 15-50 guests, off-site catering, and online gift card sales. Pricing is unit-based with promotional mechanics such as half-off tapas happy hour until 6pm daily, $20 Wednesday wine flights, $10 Thursday Dirty Martinis, and weekend tapas promotions. The customer base is consumer-facing — wine enthusiasts, small private groups, and entertainment seekers — with no enterprise or contracted revenue anchors.
Operationally, the venue uses commodity hospitality SaaS rather than proprietary technology: SpotHopper powers the website and email marketing, Resy handles reservations, and Toast Tab supports gift card commerce. Hours are Tuesday-Thursday 4pm-11pm, Friday 3pm-11pm, Saturday 2pm-11pm, with Monday and Sunday reserved for private events. The company has 1-10 employees, is independently owned with no disclosed investors or parent, and has not pursued multi-unit expansion.
The Wine Loft firmographics
Firmographics- Name
- The Wine Loft
- Legal name
- The Wine Loft
- Website
- https://wineloftcharlotte.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Wine Loft is a single-location upscale wine bar in Charlotte's South End neighborhood offering 50+ wines by the glass, tapas-style food, craft cocktails, and live music, serving local wine enthusiasts, private event groups, and walk-in diners.
- Ownership category
- akta.pro rank
The Wine Loft industry classification
Industry- Product category
- Wine Bar / Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)
- akta.pro primary industry
- Wine Bars (CRANACAE)
- akta.pro secondary industries
- Neighborhood Bars & Taverns (CRANACAA), Cocktail Bars & Lounges (CRANACAD), Wine Bars (THAFAEAF)
Keywords
Where The Wine Loft is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Wine Loft business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- On-site food and beverage sales: Revenue from selling wine by the glass (50+ selections) and bottle (100+ selections), craft cocktails, whiskey and bourbon, local craft beer, and tapas-style food menu including charcuterie boards, flatbreads, and seasonal small plates.
- Private event hosting: Revenue from hosting birthday parties, holiday parties, corporate events, wedding festivities, rehearsal dinners, and bridal showers. The venue accommodates events of 15 to 50 guests with personalized service.
- Catering services: Bespoke catering services for external events, tailored to client tastes and needs.
- Gift card sales: Online gift card sales through Toast Tab platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Happy Hour - Half off tapas until 6pm daily |
| Unit Pricing | Pay-as-you-go | MidWeek Break wine flights |
| Unit Pricing | Pay-as-you-go | Thursday Dirty Martinis special |
| Transaction based/ take rate | Pay-as-you-go | Weekend Uncorked promotion |
| Other | Multi-year contract | Private event hosting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Wine Loft product offering
Product offeringCore offering
The Wine Loft is an upscale wine bar in Charlotte, NC's South End that sells wine (50+ selections by the glass and 100+ by the bottle), craft cocktails, whiskey, bourbon, and local craft beer alongside a tapas-style food menu. It also offers private event hosting for 15-50 guests, catering, live music on Thursday through Saturday, and gift cards purchased through its online store.
Product overview
The Wine Loft is an upscale wine bar operating as a single hospitality establishment in Charlotte's South End neighborhood. The core offering centers on a curated wine program with over 50 wines by the glass and 100+ by the bottle, complemented by a full liquor bar featuring whiskey, bourbon, and handcrafted cocktails. Food service operates on a tapas-style small plates model, including charcuterie boards, flatbreads, and seasonal favorites. Additional revenue streams include private party bookings for events of 15-50 guests and off-site catering services. Live music programming on Thursday through Saturday evenings provides entertainment. The venue accepts reservations through Resy, offers online gift card purchases via Toast Tab, and is managed with SpotHopper website technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Program
Companies that use The Wine Loft
Customer profileSegments3 records
Ideal customer profiles2 records
The Wine Loft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
The Wine Loft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ResycoreResy is the primary third-party reservation platform used by The Wine Loft for online table bookings. Customers can book reservations through the Resy website or app.
- Toast TabminorToast Tab provides online gift card sales functionality for The Wine Loft, enabling customers to purchase digital gift cards through their platform.
- SpotHoppercoreSpotHopper provides website design, social media marketing, and email marketing services for The Wine Loft. They power the restaurant's digital presence and marketing automation through their platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
The Wine Loft competitors and assessment
Company assessmentDirect peers
- Suffolk Punch: Charlotte-based cocktail bar and kitchen with craft cocktails, beer, wine, and a small-plates food program. Direct local competitor for Charlotte's upscale bar-and-small-plates occasions.
- The Asbury: Charlotte cocktail bar and restaurant with a curated beverage program and a casual-upscale South End-adjacent setting. Competes for the same date-night and group-night-out customer.
- The Punch Room: Upscale craft cocktail lounge inside The Ritz-Carlton, Charlotte, combining curated spirits, small plates, and an intimate lounge setting. Same Charlotte market and similar high-touch cocktail/small-plate model.
- Flight Wine Bar: Wine bar concept with a wine-flight-led menu, tapas, and a neighborhood-lounge atmosphere. Closely mirrors The Wine Loft's flight-based, small-plate, casual-upscale positioning.
- Corkbuzz Wine Studio: Multi-location wine bar and restaurant concept built around curated wine flights, small plates, and approachable wine education. Directly comparable business model and customer segment to The Wine Loft.
Broad incumbents
- Seasons 52: National fresh-grill restaurant chain known for its rotating wine list and small-plate-style menu. Overlaps with The Wine Loft's wine-pairing, small-plate, mid-upscale positioning at much larger scale.
- Cooper's Hawk Winery & Restaurants: Large national wine-focused restaurant chain pairing a curated wine program with full-service dining. Same wine-led, food-paired concept as The Wine Loft, but at significantly larger scale.
Others
- Total Wine & More: Largest US off-premise alcohol retailer with deep wine, beer, and spirits assortment. Not a direct competitor (off-premise retail vs. on-premise bar) but an adjacent industry benchmark for wine assortment depth and customer overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Wine Loft social profiles
Digital presenceThe Wine Loft compliance and trust
Trust signalCompliance1 record
The Wine Loft financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wine Loft leadership team
Management profileNumber of profiles
The Wine Loft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wine Loft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wine Loft
What does The Wine Loft do?
The Wine Loft is an upscale wine bar in Charlotte, NC's South End that sells wine (50+ selections by the glass and 100+ by the bottle), craft cocktails, whiskey, bourbon, and local craft beer alongside a tapas-style food menu. It also offers private event hosting for 15-50 guests, catering, live music on Thursday through Saturday, and gift cards purchased through its online store.
Is The Wine Loft a public or private company?
The Wine Loft is a private company. It is classified as unknown and is currently operating.
When was The Wine Loft founded?
The Wine Loft was founded in -1. It employs 1 to 10 people.
Where is The Wine Loft based?
The Wine Loft is headquartered in Charlotte, United States, in the North America region.
How does The Wine Loft make money?
Four revenue lines are on record. On-site food and beverage sales are the primary driver. The others are private event hosting, catering services and gift card sales.
Who are The Wine Loft's main competitors?
Direct peers on record are Suffolk Punch, The Asbury, The Punch Room, Flight Wine Bar and Corkbuzz Wine Studio. Broad incumbents are Seasons 52 and Cooper's Hawk Winery & Restaurants. Total Wine & More is listed as an others.
Does The Wine Loft have an API?
No public API is recorded for The Wine Loft.
What industry is The Wine Loft in?
The Wine Loft's product category is Wine Bar / Hospitality. Its primary akta.pro industry code is CRANACAE, Wine Bars, with a secondary code of CRANACAA, Neighborhood Bars & Taverns. Its NAICS code is 722410.