Mind The Ad

What Mind The Ad does

Mind The Ad is a London-headquartered B2B professional services firm that acts as a creative technology broker, connecting advertising agencies with innovative startups across global markets. Founded in 2011 as a creative digital agency that produced campaign work for brands including Beko, Nutella, Kinder Chocolate, Mercedes, Pirelli, and Mavi Jeans, the company pivoted in 2015 to integrate technology startups into its agency offering after observing that briefs increasingly contained technology components. In 2016 the firm undertook a year-long global journey connecting with accelerators and entrepreneurs from Chile to Japan, returning to establish a curated network spanning eight cities.

The company does not build proprietary technology; its value rests on human-curated matchmaking and a partner ecosystem that includes StartupChile, StartupMalaysia, Startups.be, Impact Hub, University of the Arts London, and others. Its service portfolio is segmented across three audiences: agency-facing offerings (Single Brief with a 72-hour turnaround, Pitch Work, Strategic Partnership, Inspiring Demo Day, Start-up Sampling), startup-facing Consultancy for Start-ups (covering product presentation, UI/UX, and digital marketing refinement), and Membership for Accelerators, Incubators and Enablers. These services are delivered through direct, relationship-driven engagement rather than a self-serve platform.

Mind The Ad generates revenue through project-based and retainer professional services engagements priced on a quote basis, with no publicly disclosed pricing, no external funding rounds, and no enterprise software or subscription layer. The firm operates with 1–10 employees from its Covent Garden headquarters in London, with one named director (Sila Nur Isik), and has been bootstrapped since founding.

Name

Mind The Ad

Legal name

Mind The Ad

Website

https://mindthead.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind The Ad is a London-based B2B creative technology broker that connects advertising agencies with innovative global startups through curated matchmaking, strategic partnerships, and consultancy services across eight cities.

Ownership category

akta.pro rank

Product category

Creative Technology Brokerage and Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative technology brokerage
• Advertising agency services
• Startup scouting
• Creative consultancy
• Pitch support services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Consultancy: The company generates revenue through professional services including creative partnerships, strategic consulting, demo day facilitation, and startup sampling services for agencies. Services are offered as single projects, pitch work, or long-term strategic partnerships. Revenue appears to be project-based or retainer arrangements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Mind The Ad is a London-based creative technology broker that connects advertising agencies with innovative startups worldwide. The company curates global technology solutions from its network of accelerators, incubators, and entrepreneurs, and delivers bespoke creative partnerships, pitch support, and strategic engagements to help agencies integrate cutting-edge technology into campaigns. Founded in 2011 as a creative digital agency, it pivoted in 2015 to bring startups into its agency offering and expanded globally in 2016.

Product overview

Mind The Ad operates as a creative technology broker connecting advertising agencies with innovative startups globally. The company offers a unified service portfolio comprising: (1) agency-facing services including Single Brief, Pitch Work, Strategic Partnership, Inspiring Demo Day, and Start-up Sampling; (2) startup-facing Consultancy for Start-ups; and (3) ecosystem enabler Membership for Accelerators, Incubators and Enablers. These services function as an integrated offering where agencies access cutting-edge technology and startups gain audience and business development support, creating a two-sided marketplace of creative technology solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Brief A creative partnership service for advertising agencies with a specific project brief. Mind The Ad works to understand strategic goals and pairs the agency with curated technologists to deliver a creative response, providing a report within 72 hours.
• Pitch Work A time-pressured creative technology solution service that helps agencies unlock briefs with unique tech-driven ideas and creative applications for competitive pitches.
• Strategic Partnership A long-term collaborative engagement working with agencies and brands to discover new data, insights, and ideas for mutual brand positioning and growth.
• Inspiring Demo Day A curated creative technology demonstration event showcasing the latest trends in tech, social media, and industry-specific innovations for brainstorming and pitch preparation, customizable to specific agency briefs.
• Start-up Sampling A service connecting agencies with innovative startups from around the world through face-to-face or virtual meetings, allowing agencies to explore ideas and buy them on the spot.
• Consultancy for Start-ups An advisory service for startups to revamp product presentations, update UI/UX, and modify digital marketing strategies to expand their market reach.
• Membership for Accelerators, Incubators and Enablers A network membership program that enables accelerators, incubators, and ecosystem enablers to increase visibility for their portfolio startups, expand into different markets, and cultivate creative thinking environments.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• London and PartnersminorStrategic or Co-development PartnerLondon-based business development and tourism organization listed as part of Mind The Ad's network ecosystem. Partnership appears to be ecosystem/network participation rather than formal commercial arrangement.
• Tech London AdvocatesminorStrategic or Co-development PartnerLondon-based tech advocacy organization listed as part of Mind The Ad's network ecosystem providing access to technology community and talent.
• StartupChileminorStrategic or Co-development PartnerChilean government startup accelerator program listed as part of Mind The Ad's global network. Mind The Ad conducted research in Chile as part of their 2016 global journey.
• StartupMalaysiaminorStrategic or Co-development PartnerMalaysian startup ecosystem organization listed as part of Mind The Ad's global network for startup connections and referrals.
• Startups.beminorStrategic or Co-development PartnerBelgian startup ecosystem organization part of Mind The Ad's network for European startup connections.
• Remote YearminorStrategic or Co-development PartnerOrganization enabling professionals to work remotely while traveling, referenced as part of Mind The Ad's network ecosystem.
• University of the Arts LondonminorStrategic or Co-development PartnerLeading arts and creative education institution listed as part of Mind The Ad's network for creative industry connections.
• Impact HubminorStrategic or Co-development PartnerGlobal network of coworking spaces and innovation communities, part of Mind The Ad's ecosystem for connecting with startups and enablers worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Huge: Huge is a digital experience agency providing strategy, design, marketing, and technology services to brands. Comparable to Mind The Ad in delivering integrated creative-technology solutions, though at enterprise scale within the IPG network.
• AKQA: AKQA is a global digital creative agency known for combining design, technology, and innovation for major brands. Comparable to Mind The Ad as a creative technology services firm, but operating at significantly larger scale across global enterprise clients.
• R/GA: R/GA is a global digital creative agency with deep technology integration expertise, serving major brands with tech-driven campaign work. It represents a scaled, incumbent version of Mind The Ad's agency-tech integration model, though it does so within a much larger full-service agency structure.
• Dept Agency: Dept is a global digital agency offering creative, technology, and data services to brands. Like Mind The Ad, it emphasizes the integration of creative craft with technology, though at substantially larger scale and broader service breadth.
• MediaMonks (Monks): Monks (formerly MediaMonks, under S4 Capital) is a global creative production and technology company serving major brands. Comparable to Mind The Ad in delivering technology-enabled creative services, but with far larger production scale and enterprise relationships.

Direct peers

• Contagious Communications: Contagious is a creative innovation agency and intelligence platform that connects brands with emerging technology and cultural trends. Like Mind The Ad, it operates at the intersection of creative agencies and emerging tech innovation, providing trend scouting and creative technology matchmaking.
• UNIT9: UNIT9 is a creative technology production studio that builds innovative interactive experiences and campaigns for agencies and brands. It is comparable to Mind The Ad as a creative technology partner for agencies seeking tech-driven campaign differentiation.
• Amplify: Amplify is a creative agency focused on brand experiences, content, and innovative marketing campaigns. Like Mind The Ad, it serves major brands and agencies seeking differentiated creative with technology integration.
• Imagination: Imagination is a creative experience agency known for brand activations and innovative experiential campaigns blending technology and creativity. Comparable to Mind The Ad in serving agency clients with tech-enabled creative experiences.

Emerging players

• The Next Web (TNW): TNW is a technology media and events company that connects startups with the broader tech ecosystem. Partially comparable to Mind The Ad for its role as a startup-to-market connector, though focused on media/events rather than creative agency matchmaking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mindthead
• Facebookfacebook.com/mindthead
• LinkedInlinkedin.com/company/mindthead

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind The Ad