Pets at Rest
Pets at Rest is a private, mobile veterinary practice providing in-home pet euthanasia and end-of-life services to individual pet owners across the Greater Phoenix Metropolitan Area, founded and operated by Dr. Kelly Collins, DVM.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pets at Rest does
Pets at Rest is a privately held, mobile veterinary practice providing in-home pet euthanasia services to individual pet owners in the Greater Phoenix Metropolitan Area. Founded by Dr. Kelly Collins, DVM, who has been licensed and board-certified in Arizona since 1998, the practice operates as a single-veterinarian service with a small team of 1-10 employees and no physical office for client visits. Services are delivered directly to the customer's home across 17+ communities including Phoenix, Scottsdale, Paradise Valley, Tempe, Mesa, Gilbert, Chandler, Glendale, Peoria, Cave Creek, and Maricopa, with intake via phone, text, and online scheduling through Acuity Scheduling.
The core product is in-home euthanasia using a two-step medication protocol that first renders the pet unconscious/anesthetized before administering the final agent, ensuring a pain-free and fear-free passing. Pricing is tiered from $350 (post-life pet pick-up with communal cremation) to $700 (euthanasia with private cremation and ashes returned in a Wood Box Urn), with additional fees for large dogs, distance, late hours, weekends, and holidays. Ancillary offerings include quality of life evaluations ($250 in-home, reduced to $150 if euthanasia follows at the same appointment; $50 phone consult), paw print keepsakes ($35-$60), and a $60 second-pet discount. All revenue is one-time, transactional, with no recurring component. Cremation and memorial services are outsourced through a partnership with Lasting Paws Pet Memorial, which also provides free grief counseling to Pets at Rest clients.
The business relies on a direct-to-consumer, word-of-mouth-driven go-to-market with no channel partners, resellers, or institutional investors. Marketing is organic: website SEO, Facebook, Google Business reviews, Yelp, BBB accreditation, and HomeAdvisor/Angie's List presence. The company has no proprietary technology platform, no app, no AI/ML capabilities, and no disclosed funding. The practice positions itself as a non-corporate, personalized alternative to clinical euthanasia, with Dr. Collins personally performing the vast majority of services.
Pets at Rest firmographics
Firmographics- Name
- Pets at Rest
- Legal name
- Pets at Rest
- Website
- https://petsatrestaz.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pets at Rest is a private, mobile veterinary practice providing in-home pet euthanasia and end-of-life services to individual pet owners across the Greater Phoenix Metropolitan Area, founded and operated by Dr. Kelly Collins, DVM.
- Ownership category
- akta.pro rank
Pets at Rest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- In-Home Pet Euthanasia Services: Fee-for-service veterinary euthanasia performed at the customer's home. Pricing varies by service tier (euthanasia only vs. cremation options), pet weight, distance from service area center, and timing (regular hours vs. late day/weekend/emergency). Revenue is entirely one-time transaction based with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | At-home euthanasia only (pet retained by owner) |
| Unit Pricing | Pay-as-you-go | Euthanasia with communal cremation |
| Unit Pricing | Pay-as-you-go | Euthanasia with individual cremation and ashes returned |
| Unit Pricing | Pay-as-you-go | Euthanasia with private cremation and ashes returned |
| Unit Pricing | Pay-as-you-go | Post-life pet pick-up with cremation |
| Unit Pricing | Pay-as-you-go | Post-life pet pick-up with individual cremation |
| Unit Pricing | Pay-as-you-go | Post-life pet pick-up with private cremation |
| Unit Pricing | Pay-as-you-go | In-Home Quality of Life Evaluation |
| Unit Pricing | Pay-as-you-go | Paw Prints |
| Unit Pricing | Pay-as-you-go | Large dog additional fees |
| Unit Pricing | Pay-as-you-go | Distance fees |
| Unit Pricing | Pay-as-you-go | Timing-based fees |
| Unit Pricing | Pay-as-you-go | Second pet discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pets at Rest product offering
Product offeringCore offering
Pets at Rest provides in-home pet euthanasia services performed by a licensed veterinarian (Dr. Kelly Collins, DVM) at the pet owner's home across the Greater Phoenix Metropolitan Area. The core service uses a two-step medication protocol — a first drug to anesthetize the pet, then a second to allow a peaceful passing — and can be combined with aftercare options (communal, individual, or private cremation with ashes returned in a Wood Box Urn), paw print keepsakes, quality-of-life evaluations, and post-life pick-up services for pets that have already passed. Pricing is tiered by service type, pet weight, distance from the service area center, and timing (regular hours, late day, weekend, or holiday).
Product overview
Pets at Rest offers a single unified service: in-home pet euthanasia in the Greater Phoenix Area. The core offering is the in-home euthanasia procedure performed by Dr. Kelly Collins, DVM, which can be combined with various aftercare options including communal cremation ($500), individual cremation with ashes returned ($600), and private cremation ($700). Additional add-on services include paw print keepsakes ($35-$60), memorial urns, quality of life evaluations ($50-$250), and second pet discounts ($60 off). Post-life care services for pets that have already passed are also available as standalone offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Pet Euthanasia Services Mobile in-home veterinary euthanasia performed at the pet owner's home by a licensed Arizona board-certified veterinarian, designed to provide a private, dignified end-of-life experience in the family's own home. Aftercare options (cremation tiers) and keepsakes are available as add-ons, and pricing varies by pet weight, distance, and timing.
- In-Home Quality of Life Evaluation Standalone veterinary consultation service (phone or in-home) helping pet owners evaluate their pet's quality of life and decide whether euthanasia is appropriate; the fee is reduced if euthanasia proceeds at the same appointment.
- Post-Life Pet Pick-Up and Cremation Aftercare service for pets that have already died, including pick-up from the owner's home and coordination of cremation (communal, individual, or private) with ashes returned in a Wood Box Urn when applicable.
- Paw Print Keepsakes Memorial keepsake service producing clay paw prints (and ink paw/nose prints on request) of the pet as a tangible remembrance for the family.
Quantifiable outcome
- Thousands of families helped through in-home pet euthanasia
- +2 more outcomes
Companies that use Pets at Rest
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Pets at Rest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Pets at Rest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lasting Paws Pet MemorialminorLasting Paws is a pet memorial service partner that handles cremation services for Pets at Rest clients. Ashes can be returned to customers through Lasting Paws location at 5644 North 53rd Avenue, Glendale, AZ, or mailed to customers' homes for a fee. Lasting Paws also offers free counseling services to Pets at Rest clients.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Pets at Rest competitors and assessment
Company assessmentDirect peers
- Caring Pathways: Veterinary hospice and in-home euthanasia practice operating in Colorado and surrounding states; directly comparable service mix (in-home euthanasia, hospice, QoL consults) and similar founder-veterinarian operating model.
- Pet Loss at Home: Network of mobile veterinarians offering in-home pet euthanasia across multiple U.S. states; mirrors Pets at Rest's mobile, owner-present euthanasia model with regional practitioner affiliates.
- Lap of Love Veterinary Hospice: Largest U.S. network of in-home pet hospice and euthanasia veterinarians; offers the closest direct comparison to Pets at Rest's mobile end-of-life model, including family-present in-home euthanasia, hospice care, and cremation coordination.
- Heavenly Pet Hospice: Mobile in-home pet euthanasia and hospice service with a comparable per-visit fee structure and emphasis on compassionate, private at-home goodbyes.
Emerging players
- BetterVet: Tech-enabled mobile veterinary service operating in multiple U.S. metros; shares the in-home delivery model with Pets at Rest but focuses on primary and urgent care rather than end-of-life specialization.
- The Vets: Mobile veterinary care provider offering in-home general and specialty pet care; an emerging player that overlaps with Pets at Rest's mobile, in-home delivery model but with a broader clinical scope rather than end-of-life specialization.
Broad incumbents
- BluePearl Pet Hospital: Large specialty and emergency veterinary hospital chain; not a direct in-home euthanasia competitor, but a broader incumbent that occasionally offers euthanasia services and competes for end-of-life veterinary spend.
- VCA Animal Hospitals: National network of general and specialty veterinary hospitals owned by Mars; represents the incumbent clinic-based alternative to Pets at Rest's in-home service model.
Others
- Pet Angel Memorial Center: Pet cremation and memorial services provider; adjacent ecosystem participant offering the same post-life services that Pets at Rest bundles through Lasting Paws.
- Lasting Paws Pet Memorial: Existing cremation and grief-counselling partner of Pets at Rest; a downstream ecosystem participant that handles post-life logistics rather than competing for euthanasia services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pets at Rest social profiles
Digital presencePets at Rest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pets at Rest leadership team
Management profileNumber of profiles
Profiles1 record
Pets at Rest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pets at Rest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pets at Rest
What does Pets at Rest do?
Pets at Rest provides in-home pet euthanasia services performed by a licensed veterinarian (Dr. Kelly Collins, DVM) at the pet owner's home across the Greater Phoenix Metropolitan Area. The core service uses a two-step medication protocol — a first drug to anesthetize the pet, then a second to allow a peaceful passing — and can be combined with aftercare options (communal, individual, or private cremation with ashes returned in a Wood Box Urn), paw print keepsakes, quality-of-life evaluations, and post-life pick-up services for pets that have already passed. Pricing is tiered by service type, pet weight, distance from the service area center, and timing (regular hours, late day, weekend, or holiday).
Is Pets at Rest a public or private company?
Pets at Rest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pets at Rest founded?
Pets at Rest was founded in 2019. It employs 1 to 10 people.
How does Pets at Rest make money?
One revenue line is on record: in-Home Pet Euthanasia Services.
Who are Pets at Rest's main competitors?
Direct peers on record are Caring Pathways, Pet Loss at Home, Lap of Love Veterinary Hospice and Heavenly Pet Hospice. Emerging players are BetterVet and The Vets. Broad incumbents are BluePearl Pet Hospital and VCA Animal Hospitals. Others are Pet Angel Memorial Center and Lasting Paws Pet Memorial.
Does Pets at Rest have an API?
No public API is recorded for Pets at Rest.