Norwegian Fish Oil
Norwegian Fish Oil AS is a privately-held Norwegian manufacturer of premium omega-3 and marine oil dietary supplements, producing seven capsule, liquid, and chewable SKUs in Trondheim and selling through a global distributor network in 60+ countries plus direct e-commerce.
- Company typePrivate
- Founded1988
- HeadquartersTrondheim, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Norwegian Fish Oil does
Norwegian Fish Oil AS is a privately-held Norwegian manufacturer of premium omega-3 and marine oil dietary supplements, founded in 1988 and headquartered at Jonsvannsveien 140, Trondheim. The company produces seven distinct SKUs spanning capsules, liquid, and chewable formats—including standard fish oil (Omega-3 Strong, Supreme, Liquid), specialty blends (Omega-3 with Krill combining triglyceride and phospholipid forms), alternative marine oils (Salmon Oil Virgin, Shark Liver Oil), and a pediatric product (Omega-3 Kids for ages 4+). All manufacturing is conducted at the company's own facility in Trondheim using molecular distillation and proprietary extraction methods to achieve 75-80%+ EPA/DHA concentration, with every batch third-party tested for heavy metals, PCBs, and oxidation levels.
The company sells through a hybrid B2B/B2C model: a global distributor network reaching over 60 countries across Southeast Asia, Europe, and the Americas (primary), supported by direct-to-consumer e-commerce on its own website and indirect channels through health retailers and healthcare providers. End customers are health-conscious consumers seeking cardiovascular, cognitive, immune, and metabolic support. The company positions itself on scientific credibility—seven published peer-reviewed medical studies including Springer Genes & Nutrition and Hindawi publications—regulatory authorization (EFSA EU Commission), and the "Made in Norway" label regulated by Innovation Norway. Norwegian Fish Oil is founder/management-owned with no disclosed outside investment, operates with 11-50 employees, and does not publicly disclose revenue or pricing.
Norwegian Fish Oil firmographics
Firmographics- Name
- Norwegian Fish Oil
- Legal name
- Norwegian Fish Oil AS
- Website
- https://norwegianfishoil.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norwegian Fish Oil AS is a privately-held Norwegian manufacturer of premium omega-3 and marine oil dietary supplements, producing seven capsule, liquid, and chewable SKUs in Trondheim and selling through a global distributor network in 60+ countries plus direct e-commerce.
- Ownership category
- akta.pro rank
Norwegian Fish Oil industry classification
Industry- Product category
- Omega-3 and marine oil dietary supplements
- NAICS
- Seafood Product Preparation and Packaging (311710), Food (Health) Supplement Retailers (456191)
- SIC
- Fats & Oils (2070)
- akta.pro primary industry
- Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids) (AFAJAKAC)
- akta.pro secondary industries
- Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL), Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK)
Keywords
Where Norwegian Fish Oil is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Norwegian Fish Oil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Supplement Sales: Revenue generated from selling omega-3 supplement products to distributors, retailers, and healthcare providers globally. Products are sold in various formats including capsules, liquid, and chewable tablets.
- Direct-to-Consumer Retail: Products available for purchase through the company's e-commerce platform, targeting individual consumers and families.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Norwegian Fish Oil product offering
Product offeringCore offering
Norwegian Fish Oil AS manufactures and sells premium omega-3 and marine oil dietary supplements under the Norwegian Fish Oil® brand. Its portfolio spans capsules, liquid, and chewable formats sourced from Norwegian Arctic waters, covering standard omega-3 products (Omega-3 Strong, Omega-3 Supreme, Omega-3 Liquid), a krill-fish oil blend, virgin salmon oil, a children's chewable, and shark liver oil — all produced in Norway using molecular distillation and proprietary purification processes.
Product overview
Norwegian Fish Oil offers a portfolio of seven distinct omega-3 and marine oil supplement products manufactured in Norway. The range spans multiple formats (capsules, liquid, chewable) and specialized formulations including standard fish oil products (Omega-3 Strong, Omega-3 Supreme, Omega-3 Liquid), combination formulas (Omega-3 with Krill), alternative marine oils (Salmon oil virgin, Shark liver oil), and a pediatric offering (Omega-3 Kids). All products are produced using molecular distillation and advanced purification processes, with varying potency levels and targeted health benefits across cardiovascular, cognitive, immune, and metabolic support categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Omega-3 with Krill Premium blend of high-purity fish oil and Antarctic krill oil delivering omega-3s in both triglyceride and phospholipid form for superior absorption, enriched with natural astaxanthin for heart, brain, eye, and cellular protection. Targeted at health-conscious adult consumers.
- Salmon oil virgin Pure, high-quality virgin salmon oil made from fresh, naturally farmed Norwegian salmon containing Omega 3-6-7-9, the antioxidant astaxanthin, and LCMUFA for heart, cholesterol, and metabolic health support. Targeted at adult consumers seeking alternative marine oils.
- Omega-3 Supreme Maximum strength omega-3 capsule delivering 1050 mg Omega-3 (600 mg EPA and 390 mg DHA) per capsule in re-esterified triglyceride form with over 80% Omega-3 concentration, among the most potent supplements globally. Targeted at elite-performance and high-potency users.
- Omega-3 Strong High-strength omega-3 capsule delivering 650 mg omega-3 per capsule (330 mg EPA and 220 mg DHA) to support heart, brain, eye, and immune health, purified through advanced distillation. Targeted at consumers seeking daily high-potency supplementation.
- Omega-3 Liquid Premium liquid omega-3 supplement (250 ml) backed by 7 published clinical studies, rich in EPA and DHA supporting heart, brain, eyes, and immune system for the whole family. Targeted at consumers preferring liquid dosage format.
- Omega-3 Kids Chewable omega-3 supplement designed for children aged 4+ with tutti-frutti flavor delivering high levels of DHA, EPA, and vitamins D and E to support brain development, vision, immunity, and bone growth. Targeted at parents purchasing omega-3 supplementation for children.
- Shark liver oil Natural immune support supplement sourced from deep-sea sharks, rich in alkylglycerols that boost white blood cell production, without added Omega-3 or squalene. Targeted at consumers seeking immune-system support beyond standard omega-3.
Quantifiable outcome
- Boosts recovery, balances lipids, and reduces vascular risk in just 3 months
- +3 more outcomes
Companies that use Norwegian Fish Oil
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Norwegian Fish Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Norwegian Fish Oil partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Innovation NorwaycoreInnovation Norway protects and regulates the official 'Made in Norway' label used on all Norwegian Fish Oil products. This mark guarantees that production meets strict national standards for quality, origin, sustainability, and transparency. The partnership provides regulatory legitimacy and consumer trust.
- Distributor in SingaporeminorInternational distributor partner. Products have become a trusted choice among customers who appreciate purity and freshness. Steady repeat sales experienced since introducing Norwegian Fish Oil.
- Distributor in U.S.A.minorInternational distributor partner. Products well received by customers who value quality and consistency. Steady repeat orders since starting sales of Norwegian Fish Oil products.
- Distributor in BulgariaminorInternational distributor partner. Quality has gained firm market foothold via loyal and happy customers. Working with Norwegian Fish Oil is described as always a pleasure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Norwegian Fish Oil competitors and assessment
Company assessmentDirect peers
- Life Extension: Premium supplement brand with clinically oriented omega-3 and marine lipid SKUs (Super Omega-3) targeting health-conscious consumers and practitioner channels. Comparable in scientific-evidence positioning and direct-to-consumer channel strategy.
- Carlson Labs: Long-established U.S. omega-3 supplement brand with broad fish oil, cod liver oil, and specialty lipid portfolio sold through natural-product retail and pharmacy channels. Comparable in product breadth and historical positioning as a premium mid-market omega-3 player.
- Barlean's: U.S. premium omega-3 brand emphasizing freshness, third-party testing, and specialized formats (liquids, fish oil for pets). Direct comparable in product positioning, freshness claims, and channel mix.
- Nordic Naturals: U.S.-based premium omega-3 supplement brand offering rTG fish oil, EPA/DHA concentrates, and specialty formulations across retail and practitioner channels. Closest direct competitor to Norwegian Fish Oil in product format, claims, and channel strategy, with materially larger scale.
- Biosal (Bioomega): Norwegian omega-3 concentrate producer selling bulk rTG and EPA/DHA oils to B2B supplement manufacturers globally. Closely comparable Norwegian-sourced omega-3 manufacturer with a primarily ingredient/B2B model rather than finished consumer brands.
Broad incumbents
- NOW Foods: Large U.S. supplement manufacturer offering a deep omega-3 range across price points in natural-product and online retail channels. Provides the scale-and-breadth benchmark that NFO competes against on retail shelf presence.
- Solgar: Long-established premium supplement brand with a strong omega-3 line distributed through pharmacy and health food retail. Comparable in positioning as a science-led, premium-priced supplement maker with global distribution.
- Omega Pharma / Perrigo omega-3 brands: Perrigo's consumer self-care division markets mass-market omega-3 supplement brands (e.g., Nature's Bounty, Solgar-adjacent lines) in retail and pharmacy. Relevant as a larger incumbent operating broadly across the omega-3 category with substantially more scale than Norwegian Fish Oil.
- Epax (Pelagia ASA subsidiary): Major Norwegian-headquartered omega-3 concentrate supplier serving global supplement and nutrition brands with EPA/DHA oils. Relevant as a larger upstream omega-3 ingredient player from Norway, materially larger scale, focused on B2B rather than finished consumer products.
Regional players
- Nordic Pharma (Biolô): Norwegian pharmaceutical/medical nutrition company with omega-3 and phospholipid products targeted primarily at Nordic and Northern European markets. Comparable in origin and clinical orientation but more regionally focused than Norwegian Fish Oil's 60-country footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Norwegian Fish Oil social profiles
Digital presenceNorwegian Fish Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norwegian Fish Oil leadership team
Management profileNumber of profiles
Norwegian Fish Oil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norwegian Fish Oil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norwegian Fish Oil
What does Norwegian Fish Oil do?
Norwegian Fish Oil AS manufactures and sells premium omega-3 and marine oil dietary supplements under the Norwegian Fish Oil® brand. Its portfolio spans capsules, liquid, and chewable formats sourced from Norwegian Arctic waters, covering standard omega-3 products (Omega-3 Strong, Omega-3 Supreme, Omega-3 Liquid), a krill-fish oil blend, virgin salmon oil, a children's chewable, and shark liver oil — all produced in Norway using molecular distillation and proprietary purification processes.
Is Norwegian Fish Oil a public or private company?
Norwegian Fish Oil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Norwegian Fish Oil founded?
Norwegian Fish Oil was founded in 1988. It employs 11 to 50 people.
Where is Norwegian Fish Oil based?
Norwegian Fish Oil is headquartered in Trondheim, Norway, in the Europe region.
How does Norwegian Fish Oil make money?
Two revenue lines are on record. B2B Supplement Sales are the primary driver. The others are direct-to-Consumer Retail.
Who are Norwegian Fish Oil's main competitors?
Direct peers on record are Life Extension, Carlson Labs, Barlean's, Nordic Naturals and Biosal (Bioomega). Broad incumbents are NOW Foods, Solgar, Omega Pharma / Perrigo omega-3 brands and Epax (Pelagia ASA subsidiary). Nordic Pharma (Biolô) is listed as a regional player.
Does Norwegian Fish Oil have an API?
No public API is recorded for Norwegian Fish Oil.
What industry is Norwegian Fish Oil in?
Norwegian Fish Oil's product category is Omega-3 and marine oil dietary supplements. Its primary akta.pro industry code is AFAJAKAC, Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids), with a secondary code of CRADAOAL, Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids). Its NAICS code is 311710 and its SIC code is 2070.