Biosalma Ab

What Biosalma Ab does

BioSalma AB is a Swedish private limited company (Aktiebolag) headquartered in Stockholm that manufactures and distributes a broad portfolio of dietary supplements and vitamins under the "Everyday hälsa" brand. Its catalog spans vitamins (B, C, D, K, multivitamins segmented for men, women, vegans, and seniors 56+), minerals (calcium, magnesium, zinc, iron), omega-3 fatty acids from fish oil and algae, collagen (bovine and marine), probiotics, sports nutrition (creatine monohydrate, whey protein, pre-workout, hydration), and specialty supplements (Q10, MSM, evening primrose oil, hair and testosterone support), offered in tablets, capsules, effervescent tablets, gummies, and powders. The company leverages branded ingredient technologies including C3 Complex turmeric extract, Ferrochel iron bisglycinate (licensed from Balchem), Aquamin marine multimineral complex, Bioperine black pepper extract, and NattoPharma K2 (menaquinone-7), with fish oil refined in Norway via molecular distillation.

The business operates a product-led, consumer-brand go-to-market, selling at affordable price points through deep distribution across all major Swedish pharmacy chains (Apotea, Apoteket, Apoteket Hjärtat, Meds, Kronans Apotek), supermarket chains (ICA, Coop, Willys, Hemköp), health food stores, and fitness retailers, plus online platforms. Production is primarily in Norway with additional manufacturing in Sweden, Germany, and Poland, and raw materials are sourced globally under third-party testing by Eurofins and GFSI-certified facilities. BioSalma holds MSC and ASC certifications for its omega-3 products — claiming the world's first double eco-labeled omega-3 — and sells through campaign-driven promotions (e.g., up to 35% discount campaigns). A consumer-contact email routed through visionhealthcare.eu indicates a likely affiliation with Vision Healthcare, though no ownership structure is publicly confirmed.

Name

Biosalma Ab

Legal name

BioSalma AB

Website

https://biosalma.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

BioSalma AB is a Swedish dietary supplement and vitamin brand selling affordable vitamins, minerals, omega-3, collagen, probiotics, and sports nutrition products through major Swedish pharmacies, supermarkets, health stores, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Dietary supplements
• Vitamins and minerals
• Omega-3 fatty acids
• Sports nutrition
• Collagen peptides

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Dietary Supplements and Vitamins: Sale of dietary supplements including vitamins, minerals, omega-3, collagen, probiotics, and sports nutrition products through retail and e-commerce channels

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

BioSalma AB manufactures, brands, and distributes a full range of dietary supplements and vitamins under the consumer concept "everyday hälsa" (everyday health). The portfolio spans multivitamins (men, women, vegans, seniors 56+, children), individual vitamins (B, C, D, K), minerals (calcium, magnesium, zinc, iron), omega-3 fish oil and algae-based DHA/EPA, collagen (bovine and marine), probiotics, and a sports nutrition line (creatine monohydrate, whey protein, pre-workout, caffeine, hydration). Products are sold primarily in Sweden through pharmacy chains, supermarkets, health food stores, and online platforms.

Product overview

BioSalma AB is a Swedish dietary supplement company offering a comprehensive portfolio of health and wellness products under the 'Everyday hälsa' concept. The product range includes vitamins (B, C, D, K, multivitamins for men, women, vegans, and seniors), minerals (calcium, magnesium, zinc, iron), omega-3 fatty acids (from fish oil and algae), collagen supplements (bovine and marine), probiotics (7-strain lactic acid bacteria), sports nutrition (creatine monohydrate, whey protein, pre-workout powders, caffeine tablets, hydration products), and specialty supplements (Q10, MSM, evening primrose oil, hair and libido support). Products are available in various forms including tablets, capsules, effervescent tablets, gummies, and powders. The company emphasizes sustainability with MSC and ASC certified omega-3 products and maintains production in Norway, Sweden, Germany, and Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Creatine monohydrate 100% Pure creatine monohydrate powder with no additives or fillers, intended to increase physical performance during high-intensity training for fitness users.
• Creatine Gummies Sugar-free creatine gummies with passion fruit flavour, 1g creatine monohydrate per gummy for high-intensity training.
• Creatine Brustablett (effervescent) Creatine effervescent tablets in orange flavour with 1.5g creatine per tablet for adults performing high-intensity exercise.
• PWO Mango & Passionsfrukt 500g Pre-workout powder with mango and passion fruit flavour containing amino acids, electrolytes, caffeine, and creatine.
• PWO Red Berries 500g High-caffeine pre-workout powder (250mg caffeine) with red berries flavour, amino acids, electrolytes, and creatine.
• Full Whey Protein 80 Strawberry Whey protein powder with strawberry flavour contributing to muscle maintenance and growth.
• Full Protein 80 Whey + Collagen Combined whey protein and hydrolyzed collagen peptides supplement with strawberry and watermelon flavour for muscle building and connective tissue support.
• Koffein 100mg tablets High-concentration caffeine tablets, 100mg per tablet, 200 tablets per container, made in Sweden.
• Vätskebalans brustablett (hydration effervescent) Carbohydrate-electrolyte effervescent tablets with raspberry flavour for hydration replacement during exercise, hot weather, or travel.
• Magnesium 375mg Magnesium supplement combining four sources (oxide, malate, citrate, bisglycinate) plus black pepper extract and vitamin B6.
• Organiskt Magnesium 120mg Organic magnesium supplement with three easily absorbed forms: magnesium bisglycinate, magnesium malate, and magnesium lactate.
• Magnesium ZMA 200mg ZMA formula combining magnesium from Aquamin marine multimineral complex, zinc, and vitamin B6 for muscle function and recovery.
• Magnesium 350mg + Gurkmeja Ingefära High-concentrate magnesium supplement with patented C3 complex turmeric extract and ginger extract for reducing fatigue and supporting nervous system function.
• Magnesium 187.5mg brustablett apelsin Magnesium effervescent tablet with orange flavour, magnesium carbonate for normal muscle function and energy metabolism.
• Kalcium Magnesium 400mg/187.5mg + D3 K2 Gurkmeja Calcium and magnesium supplement combining calcium carbonate and bisglycinate with K2, D3, and turmeric for normal bone structure.
• Zink 25mg + C-vitamin + Nypon Zinc citrate with vitamin C and Bioperine black pepper extract for effective absorption, supporting normal hair, skin, and nails.
• Järn 25mg kelaterat (Ferrochel) Vegan iron bisglycinate (Ferrochel) supplement where iron is bound to glycine for gentle passage through the stomach.
• Omega-3 Forte 70% 1000mg High-concentrate fish oil capsule with 70% omega-3 content providing EPA and DHA for heart, brain, and eye function.
• Omega-3 miljömärkt 800mg Environmentally certified omega-3 supplement with MSC and ASC certification from sustainable fishing and responsible fish farming.
• Omega-3 Salmon Oil 1000mg Pure natural salmon oil containing natural phospholipids and antioxidant astaxanthin, processed gently from fresh Norwegian salmon.
• Omega-3 Alg 375mg DHA/EPA Vegan omega-3 supplement derived from algae with 375mg DHA/EPA per capsule, algae grown in closed controlled systems.
• Collagen gummy (with CoQ10) Collagen gummies with blueberry flavour combining collagen and coenzyme Q10 with vitamins and minerals for skin, hair, and nail health.
• Pure Collagen 100% 500g Bovine collagen peptides with neutral taste and quick solubility, enzymatic hydrolysis producing peptides under 2000 daltons.
• Pure Marine Collagen 100% 175g 100% marine collagen from MSC-certified wild-caught cod, saithe, and Alaska pollock; hydrolyzed peptides under 3000 Da for bioavailability.
• Collagen 650mg + hyaluronsyra Collagen supplement with hyaluronic acid, vitamin C, biotin, riboflavin, and zinc for skin and joint function.
• Mjölksyrabakterier 7 stammar (probiotic) Probiotic supplement with 10 billion lactic acid bacteria from 7 different strains in acid-resistant capsules for stomach survival.
• Multivitamin man D3-vitamin++ Tailored daily multivitamin for men with vitamins A, C, D, B6, B12, folate, copper, zinc, selenium, and pantothenic acid for mental performance.
• Multivitamin kvinna D3-vitamin++ Multivitamin for active women including iron, folic acid, calcium, and vitamin D for energy metabolism and bone health.
• Multivitamin vegan D3-vitamin++ Vitamin and mineral supplement adapted for vegans/vegetarians with vegan D-vitamin, B2, B12, iron, zinc, iodine, selenium, and calcium.
• Multivitamin 56+ D3++ Daily multivitamin tailored for adults aged 56+ with essential nutrients and enhanced D-vitamin content.
• D3-vitamin 62.5µg in salmon oil High-concentrate D-vitamin dissolved in natural salmon oil with phospholipids for optimal absorption of fat-soluble vitamin D.
• D3-vitamin 65µg MCT-kokosolja High-concentrate D-vitamin in medium-chain fatty acids from coconut oil (MCT) for enhanced fat-soluble vitamin absorption.
• K2-Vitamin 90µg + D3-Vitamin 25µg Combined K2 and D3 vitamin supplement dissolved in coconut oil for normal bone structure and blood coagulation.
• Q10 Coenzym 120mg + selen Coenzyme Q10 supplement with vitamin C, E, selenium, and B12 for protecting body cells against oxidative stress.
• Nyckelpiga Multivitamin (children's gummies) Children's multivitamin gummies shaped as ladybugs with 7 vitamins and zinc in three flavours (raspberry, blueberry, orange).

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EurofinscoreOthersThird-party testing partnership with Swedish laboratory Eurofins for quality control. Every batch of raw materials is tested by Eurofins before packaging to ensure specifications and absence of contaminants.
• NattoPharmacoreTechnology or IntegrationSupplier of K2 vitamin (menaquinone-7) raw material. NattoPharma has conducted over 20 published human studies demonstrating K2 efficacy. BioSalma uses their K2 for bone health products.
• Balchem CorporationcoreTechnology or IntegrationLicensor of Ferrochel (iron bisglycinate) trademark used in BioSalma's vegan iron supplement. Ferrochel is registered as a trademark in U.S., EU, and other countries.
• MSC (Marine Stewardship Council)coreOthersCertification for sustainable wild fish sourcing. Used for wild cod in Omega-3 Pure and Natural Miljömärkt product and MSC-certified marine collagen from wild-caught fish.
• ASC (Aquaculture Stewardship Council)coreOthersCertification for responsible aquaculture. Used for farmed salmon in Omega-3 Pure and Natural Miljömärkt product. BioSalma is the first in the world with double eco-labeled Omega-3 (MSC & ASC).
• Friend of the SeaminorOthersSustainable fishing certification for Omega-3 Forte fish oil sourced from sardines, anchovies and mackerel.
• IFFO RSminorOthersInternational fish oil certification program. Omega-3 Forte raw materials come from suppliers certified by IFFO RS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pharma Nord: Danish-headquartered manufacturer and brand of vitamins, minerals, omega-3, and coenzyme Q10 with strong Nordic pharmacy and health-store distribution. Closest direct comparable to BioSalma in product mix, distribution model, and target customer.
• New Nordic: Scandinavian supplement brand with broad portfolio of herbal, vitamin, and omega-3 products sold through pharmacies and health retail across the Nordics. Comparable in positioning, channel strategy, and product breadth to BioSalma.
• Piller AB: Swedish D2C supplement brand with multivitamin and single-nutrient range, marketed directly to consumers online. Comparable in Swedish-market focus, supplement category breadth, and value positioning.
• Life (Life Europe AB): Swedish health and wellness retailer and brand selling supplements, vitamins, and natural health products through owned stores and online. Comparable in Swedish-market focus and supplement product mix, though with a vertically integrated retail model.

Others

• Apoteket AB (state-owned pharmacy brand): Swedish pharmacy operator with its own private-label supplement range sold alongside third-party brands like BioSalma. Relevant as a key channel partner and competitive private-label threat on Swedish shelves.

Broad incumbents

• NOW Foods: Large US-based supplement manufacturer and brand with extensive vitamin, mineral, omega-3, and sports nutrition portfolio. Comparable as a broad-line, value-positioned supplements brand serving health retail and online channels.
• Orkla Health / Orkla Care: Large Nordic consumer goods group's health division, housing multiple supplement and wellness brands sold through grocery and pharmacy. Comparable as a scaled Nordic competitor, but operates through a portfolio of brands rather than a single value-positioned label.
• SOLGAR: Long-established global vitamin and supplement brand distributed via health food stores and pharmacies. Comparable in product portfolio breadth and pharmacy/health-retail distribution model, though at significantly larger international scale.
• Midsona: Swedish-listed health and wellness company with multiple supplement and organic food brands distributed across the Nordics. Comparable as a multi-brand Nordic supplement platform with overlapping retail channels.

Emerging players

• Nordic Naturals: Specialist omega-3 and marine-based supplement brand with sustainability-focused positioning and broad international retail presence. Comparable in omega-3 leadership and eco-certification narrative (though at a much larger scale and US-anchored).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biosalma.se
• LinkedInlinkedin.com/company/biosalma
• Instagraminstagram.com/biosalma.se

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biosalma Ab