What Flick Pest Control does

Flick Pest Control, operating as Flick Anticimex, is Australia's largest pest control and hygiene services provider, founded in 1918 and headquartered in Beresfield, Australia. The company is a subsidiary of the global Anticimex group and employs between 1,001 and 5,000 people across a network of nine local offices covering Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, Gold Coast, and Darwin, plus regional communities. It serves both residential homeowners and commercial businesses across verticals including agriculture, education, healthcare, hospitality, manufacturing, retail, and government.

Name

Flick Pest Control

Legal name

Flick Pest Control

Website

https://flick-anticimex.com.au

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Flick Pest Control (Flick Anticimex) is Australia's largest pest control and hygiene provider, offering residential subscriptions, commercial contracts, termite protection, and SMART digital rodent monitoring across nine major cities, with over 1,000 employees and 105 years of brand history.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Residential Pest Control (IMAIAHAC), Eco-Friendly Rodent Control (Non-Toxic Baits, Traps & Exclusion) (HSAMALAD)

Keywords

• Pest control services
• Termite protection
• Residential pest management
• Commercial pest control
• Washroom hygiene services

Headquarters

HQ city

Beresfield

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Protection Subscription Plans: Year-round residential pest control subscriptions providing ongoing protection, flexible options, yearly inspections, and backed by 12-month warranty for pests covered in the plan. These are recurring revenue subscriptions.
2. Commercial Pest Control Services: Tailored pest control solutions for businesses across various industry sectors including agriculture, education, healthcare, hospitality, manufacturing, retail, and government. Services include termite protection, washroom hygiene, and SMART digital monitoring for commercial facilities.
3. One-Time Treatment Services: Individual pest treatment services for specific pest problems including termites, cockroaches, ants, spiders, rodents, bed bugs, birds, fleas, and flying insects. Offered to both residential and commercial properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Flick Pest Control provides professional pest management, termite protection, and hygiene services to Australian residential and commercial customers through locally stationed technicians. The company delivers ongoing prevention via subscription-based Home Protection Plans for households and tailored pest control contracts for businesses across multiple industry sectors. Its SMART Digital Rodent Control system offers 24/7 intelligent sensor-based monitoring to predict and prevent rodent infestations.

Product overview

Flick Pest Control operates as a service-based pest management company offering an integrated portfolio of pest control, termite protection, hygiene services, and digital monitoring solutions. The core offering includes Home Protection Plans (subscription-based residential pest control), Commercial Pest Control services, and Termite Solutions for both residential and commercial properties. The portfolio features SMART Digital Rodent Control as a technology-differentiated 24/7 monitoring product, supplemented by Washroom & Hygiene Services and Disinfection Services for commercial clients. Services are delivered through a network of locally-trained technicians across Australian cities, with treatments tailored to property types, local climates, and specific pest risks.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Protection Plans
• SMART Digital Rodent Control
• Commercial Pest Control
• Termite Solutions
• Washroom & Hygiene Services
• Disinfection Services
• Termite Preconstruction Solutions
• Real Estate and Strata Pest Management

Quantifiable outcome

• 1 in 3 Australian properties affected by termites
• +1 more outcomes

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Ronald McDonald House CharitiesminorStrategic or Co-development PartnerFlick proudly partners with Ronald McDonald House Charities across Australia, supporting families during challenging times by providing safe and welcoming environments. The company contributes pest control services to help maintain healthy environments for families staying at the charity's facilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Terminix: Terminix (now part of Rentokil Terminix following the 2022 merger) is one of the largest pest control brands globally, with strong termite expertise. As a broad incumbent with deep termite treatment IP, it is a direct competitor to Flick's termite solutions business and competes for large commercial pest contracts in Australia.
• Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention solutions, with a pest elimination division that competes with Flick in commercial hygiene and pest services for hospitality, healthcare, and food service accounts. It overlaps with Flick's washroom hygiene and commercial disinfection lines, though Ecolab operates at much greater scale across multiple hygiene categories.
• Rentokil Initial: Rentokil Initial is the world's largest pest control and hygiene services company, operating globally with a similar integrated pest management and washroom hygiene model. As a broad incumbent, it competes with Flick across commercial and residential segments wherever its footprint overlaps, while also setting the benchmark for SMART-style digital pest monitoring globally.
• Rollins Inc. Rollins is the parent of Orkin and other pest control brands and is one of the largest pest control companies globally. While US-headquartered, Rollins' brand portfolio and commercial pest expertise make it a relevant broad-incumbent comparable for Flick's commercial service line and for assessing long-term pest industry economics.

Direct peers

• Orkin Australia: Orkin is a major global pest control brand (subsidiary of Rollins) that directly competes with Flick in the Australian residential and commercial pest control market. Both offer recurring service plans, termite management, and broad pest coverage with locally stationed technicians.
• Allrid Pest Control: Allrid (formerly Allpest, also part of the Anticimex group) is an Australian commercial-focused pest control provider that overlaps with Flick's commercial service offerings, particularly across industrial and large facility accounts. As a fellow Anticimex subsidiary in Australia, it represents a closely comparable operating model within the same corporate family.
• Jim's Pest Control: Jim's Pest Control is a large Australian franchise-based pest control network that competes directly with Flick on residential and small-commercial jobs. It is particularly price-competitive and benefits from strong local brand recognition through the Jim's Group franchise system, posing a direct threat in the value-conscious customer segment.

Emerging players

• ABC Pest Control Sydney: ABC Pest Control is a regional Australian pest control operator offering termite, rodent, and general pest services to residential and commercial customers. As an emerging or regional player with a strong digital presence, it competes with Flick in metropolitan markets but lacks the nationwide footprint and proprietary SMART technology.

Others

• Anticimex (Global): Anticimex is Flick's parent company and a global pest control operator with operations across Europe, the US, and other regions. While not a direct competitor within Australia, it is the strategic owner providing Flick with SMART digital technology, R&D, and global best practices, and its other regional subsidiaries are the closest internal benchmarks for Flick's operating model.

Regional players

• Spotless Group: Spotless (now part of Downer Group) is an Australian facility services provider with pest control and hygiene capabilities that serve large commercial and government accounts. As a regional player with deeper penetration in facility management contracts, it competes with Flick's commercial washroom hygiene and integrated pest management offerings in Australia.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FlickAnticimex
• Facebookfacebook.com/FlickAnticimex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flick Pest Control