Brightmore of Wilmington
Brightmore of Wilmington is a privately-held continuing care retirement community in Wilmington, NC, operating a single campus offering independent living, assisted living, and memory care under parent company Liberty Senior Living.
- Company typePrivate
- Founded2004
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brightmore of Wilmington does
Brightmore of Wilmington operates a single-campus continuing care retirement community (CCRC) in Wilmington, North Carolina, under parent company Liberty Senior Living. Founded in 2004, the community provides a continuum of care spanning three residential levels: Independent Living (private apartment homes across 23+ floor plans starting at $3,200/month all-inclusive), The Kempton (catered assisted living starting at $6,356/month), and The Commons (assisted living and memory care starting at $6,055/month). The campus at 2324 41st Street, plus adjacent Kempton and Commons buildings on S 41st Street, serves active seniors and those needing progressive care, enabling aging in place as resident needs evolve. The Commons earned the 2025 NCDHHS Deficiency Free award, validating regulatory compliance.
The community monetizes through all-inclusive monthly subscription fees that bundle housing, dining, housekeeping, utilities, transportation, and care services into per-resident recurring contracts. Go-to-market relies on direct sales: phone inquiry lines dedicated by care level, website contact forms, on-campus tours, and referral networks from healthcare providers and senior resource guides. The community markets through a multi-channel mix including its website, Facebook, Instagram, YouTube, educational resource articles, and community events, targeting both seniors and their adult children and family caregivers as co-decision-makers.
Operational delivery centers on physical care supported by Liberty Senior Living's INSPIRE wellness program (seven dimensions: inclusive, nutritional, spiritual, personal, intellectual, recreational, engaging), signature community events such as the Brightmore Olympic Games and multi-community Liberty Games, distinctive dining venues (Carolina Cape and Coastline private dining), and an extensive on-site amenity footprint (fitness rooms, pool, salon, theater, chapel, library, meditation garden, bocce, putting green, fire pit). The company has 11-50 employees, operates from a single campus, and most recently completed an early 2026 facility refresh (interior painting, furniture, landscaping) rather than geographic expansion.
Brightmore of Wilmington firmographics
Firmographics- Name
- Brightmore of Wilmington
- Legal name
- Brightmore of Wilmington
- Website
- https://brightmoreofwilmington.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brightmore of Wilmington is a privately-held continuing care retirement community in Wilmington, NC, operating a single campus offering independent living, assisted living, and memory care under parent company Liberty Senior Living.
- Ownership category
- akta.pro rank
Brightmore of Wilmington industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Life Plan / Entrance-Fee CCRCs (HLADAEAA)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Memory Care Units within Assisted Living Communities (HLADACAB)
Keywords
Where Brightmore of Wilmington is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Brightmore of Wilmington business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Independent Living Fees: Monthly rental fees for independent living apartment homes, including all-inclusive services such as housekeeping, maintenance, utilities, dining, and access to amenities. Starting at $3,200 per month.
- Assisted Living - The Kempton: Monthly fees for catered assisted living services including three chef-prepared meals daily, housekeeping, laundry, 24-hour care staff, medication administration, and life enrichment activities. Pricing starts at $6,356 per month.
- Assisted Living & Memory Care - The Commons: Monthly fees for assisted living and memory care services including three chef-prepared meals daily, moderate to substantial assistance with daily living activities, 24/7 trained staff, personalized care plans, and specialized life-enrichment programs. Pricing starts at $6,055 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Studio to 2 Bedroom apartments |
| Subscription | Monthly | The Kempton - Catered Assisted Living |
| Subscription | Monthly | The Commons - Assisted Living & Memory Care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Brightmore of Wilmington product offering
Product offeringCore offering
Brightmore of Wilmington is a continuing care retirement community operating a single campus in Wilmington, NC, that delivers independent living, catered assisted living, and assisted living with memory care. Residents pay recurring monthly fees for apartment homes, chef-prepared meals, housekeeping, maintenance, utilities, transportation, wellness programming, and 24/7 care staff, with the ability to transition across care levels on the same campus.
Product overview
Brightmore of Wilmington is a continuing care retirement community (CCRC) operated by Liberty Senior Living, offering a continuum of care across three distinct residential settings: Independent Living in private apartment homes (23 floor plans from studio to 2-bedroom/2-bath with den, starting at $3,200/month), The Kempton Catered Assisted Living (studio and 1-bedroom plans starting at $6,356/month), and The Commons Assisted Living & Memory Care (studio plans starting at $6,055/month, awarded 2025 NCDHHS Deficiency Free). The community-wide INSPIRE wellness program provides holistic health programming across seven dimensions, and signature competitive events include the Brightmore Olympic Games and Liberty Games. On-site amenities span fitness/pool facilities, dining venues (Carolina Cape dining room and Coastline private dining), salon, library, theater, and outdoor spaces. Transportation, housekeeping, maintenance, and dining services are available across all levels, enabling residents to remain in the same campus community as care needs evolve.
Differentiator
Problem solved
Functional benefit
Brands
- The Kempton: Catered Assisted Living community offering minimal support with daily activities within a lifestyle-oriented environment. Features spacious studio and one-bedroom floor plans.
- The Commons
Products and services
- Independent Living Maintenance-free independent living for active, self-sufficient older adults, offering private apartment homes with access to dining, housekeeping, utilities, transportation, social activities, and higher levels of care if needed.
- The Kempton - Catered Assisted Living
Quantifiable outcome
- 2025 NCDHHS Deficiency Free award for The Commons
Companies that use Brightmore of Wilmington
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Brightmore of Wilmington technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brightmore of Wilmington partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liberty Senior LivingcoreLiberty Senior Living is the parent company and operator of Brightmore of Wilmington. They provide state-of-the-art senior living communities across the southeastern United States, offering resources, brand standards, operational support, and the Liberty Connects educational podcast program.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Brightmore of Wilmington competitors and assessment
Company assessmentBroad incumbents
- Sunrise Senior Living: National senior living operator with particularly strong assisted living and memory care programs (Reminiscence neighborhoods). Comparable directly to The Commons' memory care offering and to Brightmore's higher-acuity tiers.
- Five Star Senior Living: Operates independent living, assisted living, and memory care communities, primarily in the eastern US. Comparable on product mix and concentration in the southeastern US market where Brightmore operates.
- Brookdale Senior Living: Largest US senior living operator with a national portfolio of independent living, assisted living, and memory care communities. Comparable as a broad incumbent offering the same continuum-of-care product mix at scale, though it operates across many geographies versus Brightmore's single-campus footprint.
- Atria Senior Living: Large national operator of independent living, assisted living, and memory care communities. Comparable on product offering (multi-tier senior living campus model) and amenity-led differentiation strategy.
Emerging players
- Holiday by Atria (Holiday Retirement): Large independent living-focused operator with growing assisted living capabilities. Comparable to Brightmore's independent living segment and the entry of residents into higher-acuity care tiers over time.
Direct peers
- Watercrest Senior Living Group: Operator of luxury senior living communities in the southeastern US with continuum-of-care models. Directly comparable to Brightmore on geographic market overlap and the premium amenity-driven positioning targeting coastal southeastern seniors.
- Liberty Senior Living: Direct parent company operating multiple CCRCs in the southeastern US with the same INSPIRE wellness, Liberty Games, and multi-tier independent/assisted/memory care model. Most directly comparable because Brightmore operates under the same brand, operational playbook, and acquisition framework.
- Discovery Senior Living: Private-equity-backed operator of upscale independent living, assisted living, and memory care communities, with strong southeastern US presence. Comparable as a direct competitor pursuing similar amenity-rich, continuum-of-care positioning in overlapping geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brightmore of Wilmington social profiles
Digital presenceBrightmore of Wilmington compliance and trust
Trust signalCompliance1 record
Brightmore of Wilmington financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightmore of Wilmington leadership team
Management profileNumber of profiles
Profiles1 record
Brightmore of Wilmington subsidiaries and ownership
Company hierarchySubsidiaries2 records
Brightmore of Wilmington funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightmore of Wilmington M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightmore of Wilmington
What does Brightmore of Wilmington do?
Brightmore of Wilmington is a continuing care retirement community operating a single campus in Wilmington, NC, that delivers independent living, catered assisted living, and assisted living with memory care. Residents pay recurring monthly fees for apartment homes, chef-prepared meals, housekeeping, maintenance, utilities, transportation, wellness programming, and 24/7 care staff, with the ability to transition across care levels on the same campus.
Is Brightmore of Wilmington a public or private company?
Brightmore of Wilmington is a private company. It is classified as corporate owned and is currently operating.
When was Brightmore of Wilmington founded?
Brightmore of Wilmington was founded in 2004. It employs 11 to 50 people.
Where is Brightmore of Wilmington based?
Brightmore of Wilmington is headquartered in Wilmington, United States, in the North America region.
How does Brightmore of Wilmington make money?
Three revenue lines are on record. Independent Living Fees are the primary driver. The others are assisted Living - The Kempton and assisted Living & Memory Care - The Commons.
Who are Brightmore of Wilmington's main competitors?
Broad incumbents on record are Sunrise Senior Living, Five Star Senior Living, Brookdale Senior Living and Atria Senior Living. Holiday by Atria (Holiday Retirement) is listed as an emerging player. Direct peers are Watercrest Senior Living Group, Liberty Senior Living and Discovery Senior Living.
Does Brightmore of Wilmington have an API?
No public API is recorded for Brightmore of Wilmington.
What industry is Brightmore of Wilmington in?
Brightmore of Wilmington's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAA, Life Plan / Entrance-Fee CCRCs, with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 623311 and its SIC code is 8050.