24NANNIES

What 24NANNIES does

24NANNIES (legal name 24nannies, registered in Boxtel, Netherlands; founded 2013) is a premium nanny placement and childcare services agency operating in the Netherlands and internationally. The company screens, matches, and deploys caregivers for in-home babysitting (fixed and flexible), event childcare (weddings, corporate events, conferences, TV/film sets), and travel scenarios (vacation, winter sports, yacht, work-trip), with named enterprise clients including Google, Hilton, Waterwipes, UVA, Defence for Children, and Gemeente Den Haag. Service delivery is concentrated in the Netherlands, with international coverage spanning at least 15 countries including Spain (Ibiza, Marbella, Barcelona), Dubai, Monaco, the Caribbean (Aruba, Curaçao, Bonaire), the United States, Switzerland, and South Africa, supported by a formal Ibiza marketing and recruitment office.

The business operates as a professional-services agency: revenue comes from placement fees (starting from €1,000 incl. VAT for long-term placements) and hourly/daily service charges (€17.50–€55/hour, €2,500–€3,500/month for full-time), with customised quotes per engagement rather than standardised pricing. The core technology is essentially absent — the company self-describes as a service-based agency, with no proprietary platform, API, or app beyond a web request/quote form. Supply is built through a job portal and a documented screening process (VOG verification, reference checks, First Aid checks, two-person interviews); demand is acquired primarily through the company website, Instagram, and organic referrals, with cross-sell from sister brands 24around (staffing) and 24villas (luxury villa rentals) under the unified 24 network.

The company is privately held and wholly owned by founder Marleen van Doremalen, with no disclosed external funding, institutional investors, or subsidiaries. The core operating team is small (founder, planning/account manager, marketing manager, intern), with 155+ active vacancies and a broad nanny contractor pool underlying delivery capacity. Customer concentration is anchored by individual affluent families but supplemented by corporate and hospitality accounts; geographic expansion, specialty product launches, and partnerships with Fly In Nurse and Kinderslaapcoaching.nl indicate a deliberate, line-extension-driven growth posture rather than aggressive platform scaling.

Name

24NANNIES

Legal name

24nannies

Website

https://24nannies.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

24NANNIES is a Netherlands-based premium nanny placement agency that screens, matches, and deploys caregivers for in-home, event, and travel childcare across the Netherlands and 15+ international destinations, serving affluent families, corporates, and hospitality clients.

Ownership category

akta.pro rank

Product category

Nanny Placement & Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Travel / Vacation Nanny Services (HSAAABAG), Full-Time Nanny Services (HSAAABAC)

Keywords

• Nanny placement services
• Childcare services
• Event childcare
• Vacation nanny services
• In-home babysitting

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nanny Placement Services: The company acts as a broker/agency connecting families with screened nannies. Revenue comes from placement fees and hourly/daily service charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

24nannies is a Dutch premium nanny placement and childcare service agency that connects families and businesses with rigorously screened professional nannies. The company offers fixed and flexible in-home babysitting, event childcare (weddings, corporate events, conferences), travel and vacation nannies (yacht, winter sports, summer, work trips), international nanny placements, and TV/film production childcare. All nannies undergo a multi-step screening process that includes reference checks, VOG (Certificate of Good Conduct) verification, background checks, and first aid certification review.

Product overview

24nannies is a premium nanny and childcare placement service operating in the Netherlands and internationally. The company offers a comprehensive portfolio of childcare services including in-home babysitting (fixed and flexible), event childcare (weddings, corporate events, conferences), travel nannies (vacation, winter sports, summer, work trips, yacht/boat), international nannies, and TV production childcare. Additional services include professional hostesses for events. The company operates as a platform connecting carefully screened nannies with families and businesses, providing both placement services and ongoing childcare support. All nannies undergo rigorous screening including reference checks, VOG (Certificate of Good Conduct) verification, and personality matching. The sister brands 24around (staffing) and 24villas (luxury villa rental) complement the service ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 24around: Personnel recruitment service offering Personal Assistants, Project Managers, B&B Managers, Sales Managers, and other professional staff. Part of the 24 network alongside 24nannies and 24villas.
• 24villas

Products and services

• Oppas aan huis (Babysitting at Home) Fixed and flexible in-home babysitting where experienced and screened nannies provide childcare at the family's residence, available throughout the Netherlands and abroad.
• Evenement nanny (Event Nanny) Professional childcare during events such as birthdays, corporate parties, conferences, and family gatherings.
• Wedding Nanny Dedicated childcare service during weddings, with nannies entertaining children with games, crafts, and activities.
• Hotel Nanny Professional babysitting services at hotels and vacation accommodations so parents can enjoy an evening out.
• Jacht & Boot Nanny (Yacht & Boat Nanny) Experienced nannies who support families aboard yachts and boats, providing childcare during maritime vacations and trips.
• Vakantienanny (Vacation Nanny) Nannies who travel with families on vacation to provide childcare support at holiday destinations.
• Wintersport Nanny (Winter Sports Nanny) Childcare support during ski vacations, with nannies accompanying families to winter sports destinations.
• Zomervakantie Nanny (Summer Vacation Nanny) Nannies who travel with families during summer holidays to provide childcare and support at vacation destinations.
• Werkreis Nanny (Work Trip Nanny) Nannies who accompany parents on business trips to provide childcare while they attend meetings and conferences.
• Nanny in het buitenland (Nanny Abroad) Experienced nannies available for international placements, supporting families in countries including Marbella, Dubai, Monaco, Ibiza, and Aruba.
• TV-Productie Nanny / Child Wrangler Professional childcare during media and production projects including TV shows, films, and photoshoots, with nannies experienced in set environments.
• Zakelijke oppasdiensten (Business Babysitting Services) Tailored childcare services for businesses to support employees, including corporate events and family days.
• Zakelijke evenement kinderbegeleiding (Business Event Childcare) Professional child supervision during corporate events, conferences, and company celebrations.

Quantifiable outcome

• Screening includes reference checks, VOG verification, background checks, and personal interviews by two independent professionals.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Fly In NurseminorStrategic or Co-development Partner · 10 April 2026Collaboration with Fly In Nurse to provide medical care support alongside nanny services. This partnership allows 24nannies to offer families comprehensive care including both childcare and professional medical assistance when needed.
• Kinderslaapcoaching.nlminorStrategic or Co-development Partner · 22 January 2025Partnership providing sleep advice for children. Combined with 24nannies services to offer comprehensive childcare solutions including sleep coaching.
• 24aroundcoreOthersPart of the 24 group of companies. 24around provides staff recruitment services including Personal Assistants, Project Managers, B&B Managers, and Sales Managers. Cross-referrals between companies for complementary services.
• 24villascoreOthersPart of the 24 group of companies. 24villas provides luxury villa rental and personal travel planning services. Synergy within the 24 network for high-end clientele.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Imperial Nannies: UK-based high-end nanny and household staffing agency placing live-in, holiday, and temporary nannies for affluent families. Comparable in the premium placement segment with similar vetting standards and travel/event use cases.
• Bubble: UK-based on-demand childcare platform providing vetted babysitters and nannies to families and businesses. Comparable in serving busy professional families with screened caregivers and a digital matching layer.
• Yoopies: Pan-European platform connecting families with nannies, babysitters, and childcare providers across multiple countries. Directly comparable as a multi-country nanny/childcare marketplace with overlap on screening and matching.
• Charlotte's Nannies: London-based nanny placement agency serving families in the UK and abroad with permanent, temporary, and travel nanny solutions. Comparable in the premium/bespoke segment with international placement capabilities.
• Great British Nannies: UK nanny agency delivering live-in, daily, and emergency nannies to families in the UK and overseas. Comparable as a sister specialty agency operating in the same premium placement space.
• Harmony at Home Nannies: UK nanny agency providing permanent, temporary, and emergency nanny placements across domestic and international markets. Comparable as a vetted nanny placement specialist serving high-income families and corporate clients.
• Nannies au Pair (NANNY24 / auna): German-DACH online marketplace for nannies, au pairs, and childminders. Comparable as a regional/multi-country digital platform addressing the same European family-care market as 24nannies.

Broad incumbents

• Sittercity: US-focused online platform for babysitters, nannies, and sitters backed by background checks. Comparable as a digital marketplace in the family-care category, complementary in geography but overlapping on business model.
• Care.com: Global online marketplace for childcare, senior care, and household services including nannies. Comparable as a broad incumbent in the family-care matching category with significantly larger scale and digital infrastructure.
• Helpling: European platform for household services including childcare. Comparable as a digitally-led marketplace in the home-and-family services category that competes for the same customer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/24nannies
• Xx.com/24Nannies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24NANNIES