DIQ
DestinationsIQ is an India-based, privately held travel-discovery company founded in 2014 in Chandigarh, claiming to help leisure travelers learn about holiday destinations like a local. Its primary domain is currently parked on GoDaddy, indicating it is no longer actively operating.
- Company typePrivate
- Founded2012
- HeadquartersChandigarh, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
DIQ firmographics
Firmographics- Name
- DIQ
- Website
- https://destinationsiq.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 51–100 employees
- Short description
- DestinationsIQ is an India-based, privately held travel-discovery company founded in 2014 in Chandigarh, claiming to help leisure travelers learn about holiday destinations like a local. Its primary domain is currently parked on GoDaddy, indicating it is no longer actively operating.
- Ownership category
- akta.pro rank
DIQ industry classification
Industry- Product category
- Travel Information Services
- NAICS
- Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industries
- Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Itinerary Management & Trip Collaboration Apps (THALAMAE)
Keywords
Where DIQ is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Markets served
DIQ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
DIQ product offering
Product offeringCore offering
DestinationsIQ is positioned as a resource for travelers to learn about their next holiday destination with local-level insight. The company offered information and guidance intended to help consumers research and select holiday destinations.
Differentiator
Problem solved
Functional benefit
Companies that use DIQ
Customer profileIdeal customer profiles1 record
DIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DIQ competitors and assessment
Company assessmentBroad incumbents
- Thomas Cook India: Established India travel agency and tour operator. Comparable on packaged holiday and destination-led trip offerings targeting Indian leisure travelers.
- Lonely Planet: Destination content and guidebook brand. Comparable to DIQ on the curated 'local knowledge' destination-content angle, though operating as a global incumbent.
- Ixigo: India-focused travel meta-search and OTA. Comparable on the India leisure traveler base and on the discovery-then-book travel funnel.
- Tripadvisor: Global destination-discovery and reviews platform. Comparable category positioning to DIQ's 'know your destination like a local' pitch and the dominant incumbent in destination content.
- MakeMyTrip: Largest India OTA covering flights, hotels, holidays, and activities. Sets the competitive ceiling for any India destination-discovery platform on both supply depth and brand awareness.
Regional players
- Cleartrip: India OTA covering flights, hotels, and activities. Comparable India-market B2C travel commerce platform, with overlap on destination discovery adjacent to bookings.
Direct peers
- Thrillophilia: India-based tours, activities, and experiences marketplace. Comparable to DIQ on the activities/destination booking category and the India leisure-traveler customer base.
- GetYourGuide: Global tours and activities marketplace with strong local-experience inventory. Comparable to DIQ on the local-experiences angle and the consumer destination-discovery use case.
- Viator (Tripadvisor Experiences): Global tours, activities, and experiences marketplace. Closest functional analogue to a destination-discovery-and-booking platform targeting leisure travelers.
- Holidify: India-focused destination discovery and trip-planning platform with curated content and booking integrations. Closest direct peer to DIQ given overlapping India market, destination-content angle, and SMB/leisure traveler focus.
Market position
Customer concentration
DIQ social profiles
Digital presenceDIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIQ leadership team
Management profileNumber of profiles
Profiles1 record
DIQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIQ
What does DIQ do?
DestinationsIQ is positioned as a resource for travelers to learn about their next holiday destination with local-level insight. The company offered information and guidance intended to help consumers research and select holiday destinations.
When was DIQ founded?
DIQ was founded in 2012. It employs 51 to 100 people.
Where is DIQ based?
DIQ is headquartered in Chandigarh, India, in the Asia region.
Who are DIQ's main competitors?
Broad incumbents on record are Thomas Cook India, Lonely Planet, Ixigo, Tripadvisor and MakeMyTrip. Cleartrip is listed as a regional player. Direct peers are Thrillophilia, GetYourGuide, Viator (Tripadvisor Experiences) and Holidify.
Does DIQ have an API?
No public API is recorded for DIQ.
What industry is DIQ in?
DIQ's product category is Travel Information Services. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of THALAFAK, Destination & Local Services Marketplaces (Transfers, Guides, City Passes). Its NAICS code is 561510 and its SIC code is 7900.