What Expology does

Expology is a privately held, partner-led experience design agency headquartered in Oslo with a regional office in Stockholm, founded in 1998 after spinning out of the global communications firm Burson. The firm designs and produces bespoke exhibitions, immersive multimedia installations, visitor centres, and role-play learning games for museums, science centres, cultural institutions, national parks, corporate visitor centres, and government clients across Scandinavia and Europe. Its core technology stack combines storytelling, exhibition architecture (scenography, visitor flow, lighting, materials), interactive media, soundscapes, programming, and increasingly augmented reality and AI integrations, delivered through a full-service menu spanning concept development, experience design, exhibition architecture, consulting and strategy, technical production, and project management. Notable reference projects include the Munch Shadows installation at the Munch Museum in Oslo, the Vrak Museum of Wrecks at Djurgården in Stockholm, the permanent exhibition at Astrid Lindgren's Näs in Vimmerby, the Bibliarium: A World of Experiences centre, and a forthcoming redesign of the Kon-Tiki Museum in Oslo.

The firm's go-to-market is enterprise field sales: each engagement is won through consultative workshops, competitive bidding, or direct referral, with budgets ranging from a few hundred thousand NOK for small upgrades to 10-50 million NOK for full visitor centres and timelines of 6-18 months. Revenue is generated entirely through professional services fees on custom projects, with no standardized pricing tiers, no SaaS or productized offering, and no external institutional investors; ownership rests with the founding partners (Kari Gjetrang and Kjetil Lobben) and additional partners across the Oslo and Stockholm offices. Marketing relies on a project portfolio website, LinkedIn, Instagram, and Facebook for awareness, with reputation and reference wins functioning as the primary demand-generation channel in a reference-sensitive public-sector procurement market.

Name

Expology

Legal name

Expology Experience Group AS

Website

https://expology.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Expology is a privately held, partner-led experience design agency in Oslo and Stockholm that designs and produces bespoke exhibitions, immersive installations, visitor centres, and role-play learning games for museums, science centres, cultural institutions, and corporate clients across Scandinavia and Europe.

Ownership category

akta.pro rank

Product category

Experience Design Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

Keywords

• Exhibition design
• Experience design
• Immersive experiences
• Learning games
• Visitor centers

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Exhibition Design Services: Project-based professional services for designing and producing custom exhibitions, visitor centers, and immersive experiences. Projects range from small-scale room designs to large multi-year exhibition developments. Revenue is generated through concept development, design, production, and project management services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Expology is a full-service experience design agency that creates bespoke exhibitions, immersive experiences, and learning games for museums, science centers, cultural institutions, national parks, and corporate clients. Projects span the full lifecycle from concept development and exhibition architecture through technical production and project management, combining digital storytelling with physical installations, interactivity, and craftsmanship.

Product overview

Expology is an experience design agency offering a comprehensive suite of services including Experience Design, Concept Development, Exhibition Architecture, Consulting & Strategy, Process & Project Management, and Technical Production. Their core offerings comprise Learning Games (role-play educational games for school groups and youths), Immersive Experiences (multimedia experiences blending storytelling and technology), and Exhibitions (for museums, science centers, and visitor attractions). They create bespoke experiences combining storytelling, interactive technology, and physical installations. Their portfolio includes named offerings such as Bibliarium, Munch Shadows, Vrak Museum of Wrecks, and the Kon-Tiki Museum experience, working with clients including museums, science centers, national parks, visitor centers, and cultural institutions across Scandinavia and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Design Crafting unique, engaging, and memorable experiences by combining storytelling, user journeys, and immersive design to create environments that spark curiosity and delight visitors. For museums, science centers, cultural institutions, and corporate clients.
• Concept Development Turning ideas into strong, story-driven concepts through collaborative workshops and strategic exploration, developing creative narratives, interactive installations, and user journeys.
• Exhibition Architecture Designing and building spaces that inspire and immerse visitors through thoughtful scenography, strategic visitor flow, and expert development of layout, lighting, furniture, and materials.
• Consulting and Strategy Providing guidance at every stage of projects, helping define strategy, audience insights, storytelling frameworks, and communication plans.
• Process and Project Management Managing complex projects from concept to completion, coordinating multidisciplinary teams, overseeing timelines and budgets, and ensuring seamless collaboration.
• Technical Production Bringing ideas to life with expertise in media, lighting, soundscapes, programming, state-of-the-art equipment, and cutting-edge technology including AR and AI integrations.
• Learning Games Turning complex topics into engaging social learning games tailored for school groups and youths, including role-play educational games.
• Immersive Experiences Blending storytelling, interaction, and technology to engage audiences on a deeper level through multimedia and interactive installations.
• Exhibitions Bringing objects and stories to life through thoughtful design and interactive elements for museums, science centers, and visitor attractions.

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• ShoshominorStrategic or Co-development PartnerCreative collaboration with Shosho on experience design projects. Mentioned in context of working together on developing experiences for clients.
• YokeminorStrategic or Co-development PartnerCollaborated with Yoke on the prestigious Munch Shadows project at the Munch Museum in Oslo.
• Kristin SkårdalminorStrategic or Co-development PartnerArtist collaboration with Kristin Skårdal on the Kon-Tiki Museum visitor experience. She created a coral reef as a physical art installation.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ralph Appelbaum Associates: Global leader in museum and cultural exhibition design, with landmark projects including the US Holocaust Memorial Museum. Direct competitor serving the same kind of museums and cultural institutions with bespoke exhibition design.
• Second Story: Atlanta-based experience design firm creating interactive museum installations and immersive experiences. Comparable in interactive museum work and digital-physical integration.
• Tellart: Experience design studio creating immersive installations and interactive experiences for cultural institutions and brands. Comparable in service offering and use of AR/AI across permanent and temporary exhibits.
• Mather & Co: UK-based experience design firm creating visitor attractions and museum exhibitions. Comparable in scope of museum and visitor center design services.
• Cultural Innovations: European cultural strategy and exhibition design consultancy serving museums and cultural institutions. Directly comparable in cultural sector design work across Europe.
• Local Projects: NYC-based experience design firm creating interactive museum installations and immersive experiences for cultural institutions. Comparable in combining digital storytelling with physical installations for museums.
• ESI Design: NYC-based experience design firm specializing in interactive installations for museums, cultural institutions, and public spaces. Directly comparable in service mix and museum client base.
• Haley Sharpe Design: UK-based exhibition design firm specializing in museum and cultural heritage projects. Direct European competitor in the bespoke museum exhibition design market.

Broad incumbents

• Snøhetta: Norwegian architecture and design firm with global presence; broader portfolio including architecture, landscape, and exhibition design. Comparable cultural design work but at much larger scale and broader scope.

Regional players

• Hot Shop: Norwegian design and brand experience firm with regional presence. Comparable as Nordic competitor with brand experience focus, though with broader branding and adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/expology
• LinkedInlinkedin.com/company/expology/posts/?feedView=all
• Instagraminstagram.com/expology
• Xx.com/expology

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expology