Shosho Fashion

What Shosho Fashion does

Shosho Fashion (also DBA "SHOSHO") is a privately held women's apparel brand founded in 2011 and headquartered in Vernon, California, with a wholesale showroom in the Downtown LA Fashion District. The company's flagship product category is fashion-forward leggings offered in multiple fits (butt-lift, tummy-tuck, professional, dressy, casual, athletic) and in both regular and plus sizes, positioned at accessible price points for value-conscious shoppers. The product portfolio has since expanded to include Girls apparel, Trousers, Skirts, Shorts, Sets, Dresses, Rompers & Jumpsuits, and Tees.

Shosho generates revenue primarily through wholesale distribution to three major US off-price retailers — Ross, TJ Maxx, and Burlington — supplemented by an Amazon marketplace presence and a direct-to-consumer e-commerce storefront at shoshofashion.com, which launched in October 2024. The company's stated value proposition is the "perfect balance of price, quality, and style," and it claims to be one of the fastest-growing leggings brands in the USA, with shipping reach across the USA, Canada, Mexico, and Europe. Core technology, proprietary features, patents, certifications, and management team composition are not disclosed in available sources, and no funding rounds, institutional investors, or parent entity have been reported.

Name

Shosho Fashion

Website

https://shoshofashion.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Shosho Fashion is a privately held women's apparel brand founded in 2011 in Vernon, California, specializing in affordable fashion-forward leggings and a broader apparel line sold wholesale to off-price retailers Ross, TJ Maxx, and Burlington, as well as through Amazon and its own e-commerce site.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's apparel
• Fashion leggings
• Plus-size clothing
• Wholesale fashion
• Value fashion brand

Headquarters

HQ city

Vernon

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Apparel Sales: ShoSho generates revenue through wholesale distribution of their fashion-forward leggings and women's apparel to major retail chains including Ross, TJ Maxx, and Burlington. Products are sold in both regular and plus sizes.
2. Direct-to-Consumer Sales: The company sells products directly to consumers through Amazon marketplace and their own e-commerce website, providing convenience and broader accessibility to value-conscious shoppers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

ShoSho Fashion designs, manufactures (via supply-chain partners), and distributes fashion-forward women's apparel led by its leggings line — offering butt-lift, tummy-tuck, professional, dressy, casual, and athletic fits in regular and plus sizes. The collection also extends to trousers, skirts, shorts, sets, dresses, rompers, jumpsuits, tees, and girls apparel, sold wholesale to major off-price retailers (Ross, TJ Maxx, Burlington), on Amazon, and through the company's own e-commerce website.

Product overview

Shosho Fashion is a fashion-forward women's apparel brand specializing in affordable leggings as its core product. Founded in 2011 and headquartered in Los Angeles, the company has expanded from its flagship leggings line (offering styles such as butt-lift, tummy-tuck, professional, dressy, casual, and athletic fits in regular and plus sizes) to include a broader apparel collection. The product portfolio spans Girls, Trousers, Leggings, Skirts, Shorts, Sets, Dresses, Rompers & Jumpsuits, and Tees. The company positions itself on the perfect balance of price, quality, and style, serving value-conscious shoppers through major retailers (Ross, TJ Maxx, Burlington), Amazon, and its own website, with distribution across the USA, Canada, Mexico, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Leggings Fashion-forward and affordable women's leggings offered in multiple fits (butt-lift, tummy-tuck, professional, dressy, casual, athletic), in both regular and plus sizes. Targeted at value-conscious women shoppers; sold wholesale, on Amazon, and direct via shoshofashion.com.
• Trousers Women's trouser collection complementing the leggings offerings, part of the expanded ShoSho apparel line. Sold wholesale to off-price retailers, on Amazon, and through the company e-commerce storefront.
• Skirts Women's skirt collection under the ShoSho brand, part of the extended apparel range beyond leggings.
• Shorts Women's shorts collection from ShoSho Fashion, distributed alongside the broader apparel assortment.
• Sets Coordinated women's outfit sets sold under the ShoSho brand, complementing single-item apparel categories.
• Dresses Women's dress collection sold under the ShoSho brand as part of its extended apparel portfolio beyond leggings.
• Rompers & Jumpsuits Women's rompers and jumpsuits collection under the ShoSho brand, part of the expanded apparel line.
• Tees Women's t-shirt collection sold under the ShoSho brand, rounding out the apparel assortment.
• Girls Apparel Children's fashion apparel collection for girls under the ShoSho brand, extending the brand beyond women's wear.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hue: Hue is a long-standing women's hosiery, leggings, and tights brand sold through mass and off-price retailers (including Walmart and Target), directly comparable to ShoSho's leggings-led assortment and value-tier mass-market distribution.
• Spanx: Spanx is a women's shapewear, leggings, and apparel brand that overlaps directly with ShoSho across leggings (including plus-size offerings) and dresses. Both brands compete in value-to-mid-tier women's apparel with a strong plus-size focus and broad multi-channel distribution.
• Fabletics: Fabletics is a value-priced women's activewear/leggings brand with both subscription and retail channels (including off-price), making it one of the closest direct comparables to ShoSho's leggings-led, value-positioned, multi-channel model.
• No Nonsense: No Nonsense is an established women's leggings and hosiery brand sold primarily through mass and off-price retail — directly comparable to ShoSho's wholesale-heavy, value-positioned leggings business model.
• Yitty: Yitty is an emerging shapewear and leggings brand focused on inclusive sizing and value pricing, competing with ShoSho in fashion-forward plus-size leggings and apparel across DTC and marketplace channels.

Broad incumbents

• Old Navy (Gap Inc.): Old Navy is a mass-market women's apparel retailer that overlaps with ShoSho's core value-conscious shopper across leggings, tees, shorts, and dresses; a much larger incumbent but the closest scaled broad apparel incumbent in the same demographic and price band.
• Aerie (American Eagle Outfitters): Aerie is a women's apparel and leggings brand within American Eagle Outfitters with strong inclusive sizing and body-positive positioning, comparable to ShoSho's fashion-forward plus-size go-to-market in women's bottoms and intimates-adjacent apparel.
• Amazon Essentials: Amazon Essentials competes with ShoSho both as a leggings/basics brand and as a marketplace incumbent on Amazon itself, where ShoSho also sells — making it a unique incumbent-overlap competitor in the value women's apparel space.

Emerging players

• Pop & Suki: Pop & Suki is an emerging direct-to-consumer women's fashion brand with bottoms and dresses positioned at fashion-conscious shoppers — an emerging-stage analog to ShoSho's fashion-forward, DTC-leaning assortment.
• Joe's Jeans: Joe's Jeans is a women's denim and bottom-focused apparel brand with multi-channel wholesale and DTC distribution, comparable to ShoSho's bottoms-led assortment and specialty retailer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shoshofashionla
• Facebookfacebook.com/shoshofashion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shosho Fashion