kraftwerk

What kraftwerk does

kraftwerk agentur für neue kommunikation GmbH is a privately held Austrian digital agency group headquartered in Vienna, operating across four integrated service divisions — Unconsultancy (strategic consulting and digital transformation advisory), Agency (creative services, 360° campaigns, branding, social media, performance marketing), Technology (custom software, CMS/e-commerce implementations, portal development, AI prototyping), and Data (analytics, lead generation, and data integration, partly delivered through subsidiary Next One). The firm targets Austrian enterprises, government institutions, and mid-market companies, with a marquee client roster spanning METRO Österreich, AUVA, Volksanwaltschaft, FFG, Palfinger, Raiffeisenlandesbank Oberösterreich, and Real-Treuhand, alongside an international delivery presence in Niš, Serbia via kraftwerk International d.o.o.

Technically, kraftwerk delivers projects on a broad full-stack foundation — TYPO3, Umbraco, and WordPress for CMS; Shopify, Sylius, and WooCommerce for commerce; Vue.js/Nuxt, .NET/ASP.NET Core/Blazor, Symfony/PHP, and headless commerce patterns; and cloud platforms Microsoft Azure and Google Cloud Platform with DevOps tooling (Jenkins, Docker, Kubernetes). AI capabilities are integrated through third-party models (OpenAI, Azure OpenAI, Claude, Gemini) and applied across generative content, NLP, computer vision, predictive analytics on CRM/CPQ data, and AI-supported accessibility workflows such as WCAG 2.2 AAA-compliant portals with automated translation into simplified language. The company publicly publishes a Technology Radar documenting its adoption and evaluation of frameworks.

Commercially, kraftwerk operates a project-based professional services model with custom-quoted engagements driven by direct sales, email inquiries, and — for public-sector clients — participation in formal procurement processes such as the August 2025 BBG federal-government framework win. Pricing is not publicly disclosed; revenue is generated across agency retainers, technology implementation projects, and data/AI service engagements, with no disclosed external funding and a founder/management-owned multi-entity GmbH structure (agentur, technologies, consulting, plus the Serbia subsidiary). The firm self-describes as "Austria's #1 Digitalagentur" with 25+ years of operating history and 5,000+ completed projects.

Name

kraftwerk

Legal name

kraftwerk agentur für neue kommunikation GmbH

Website

https://kraftwerk.co.at

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

kraftwerk is a Vienna-based, privately held Austrian digital agency group offering integrated strategy, creative, technology, and data/AI services through four divisions (Unconsultancy, Agency, Technology, Data) and a Serbia delivery subsidiary, serving Austrian enterprises, government institutions, and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agency Services Revenue: Creative agency services including 360° campaigns, branding, UI/UX, websites & apps, digital marketing, performance marketing, social media, storytelling, and artificial creativity.
2. Technology Services Revenue: Technology consulting, custom software development, CMS implementations (TYPO3, Umbraco, WordPress), e-commerce solutions (Shopify, Sylius), and AI prototyping services.
3. Data Services Revenue: Data services including tracking & reporting, performance campaigns, data projects, AI prototypes, data analysis, data integration, and lead generation through subsidiary Next One.
4. Unconsultancy Revenue: Strategic consulting services covering brand consulting, strategy, digital transformation, employer branding, and AI integration consulting.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

kraftwerk is a Vienna-based digital agency group that delivers integrated communication, technology, and consulting solutions through four divisions: Unconsultancy (strategic consulting and digital transformation), Agency (360° campaigns, branding, UI/UX, digital marketing), Technology (custom software, CMS, portals, e-commerce, AI prototyping), and Data (analytics, tracking, performance, lead generation). It serves enterprise, government, and mid-market clients in Austria and selected international markets with a wholly owned subsidiary Next One extending its data-driven sales and marketing capabilities.

Product overview

kraftwerk is an Austrian digital agency group offering integrated communication and technology solutions through four main service divisions: Unconsultancy (strategic consulting), Agency (creative services), Technology (custom software development and digital solutions), and Data (analytics and optimization). The portfolio includes 360° campaigns, branding, social media, digital marketing, custom software, CMS solutions (TYPO3, Umbraco, WordPress), B2C/B2B portal development, AI prototyping, rapid prototyping, e-commerce solutions (Shopify, Sylius, WooCommerce), and data analytics services. The company also operates a subsidiary called Next One for digital transformation in sales and marketing. Key offerings include Lead-to-Quote Optimization, comprehensive web portals (e.g., for Volksanwaltschaft with WCAG 2.2 AAA accessibility), e-commerce solutions (e.g., METRO Online Shop), and AI-powered solutions using ChatGPT, Claude, Gemini, and Azure OpenAI. A public Technology Radar tool documents their technology stack and evaluation status.

Differentiator

Problem solved

Functional benefit

Products and services

• Unconsultancy Strategic consulting service offering brand consulting, strategy development, digital transformation advisory, employer branding, and AI integration consulting for enterprise and government clients in Austria and selected international markets.
• Agency Full-service creative agency offering 360° campaigns, branding, UI/UX design, website and app design, digital marketing, performance marketing, social media, storytelling, and AI-assisted creativity for enterprise and government clients.
• Technology Technical development service offering custom software, B2C and B2B portal solutions, CMS implementations (TYPO3, Umbraco, WordPress), AI prototyping, rapid prototyping, and e-commerce and end-to-end checkout solutions (Shopify, Sylius) for enterprise and government clients.
• Data Data analytics and optimization service providing tracking and reporting, performance campaigns, data projects, AI prototypes, data analysis, data integration, and lead generation for enterprise and government clients.
• Technology Radar Public technology radar tool that transparently displays the tools, frameworks, languages, and methods kraftwerk actively uses, evaluates, or recommends, organized by category and maturity level (Adopt, Trial, Assess, Hold).
• KI-Prototypen (AI Prototypes) Rapid AI prototyping service using large language models to build functional proof-of-concept solutions in focused sprints, ranging from PoC to production-ready AI implementations.
• Lead-to-Quote Optimization Process optimization service that improves efficiency and accuracy in generating quotes from leads, including CRM/CPQ integration, automated lead matching, and KPI implementation for marketing-sales alignment.

Quantifiable outcome

• 2.6 billion euros annual funding coordinated by client FFG
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability13 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• OGMminorStrategic or Co-development Partner · 1 March 2026Partnership announced March 2026 for 'Echte Performance statt Fake Data' (Real performance instead of fake data), focusing on authentic performance marketing and data-driven solutions.
• Bundesregierung / BBGcoreGTM or Marketing Partner · 1 August 2025Won BBG (Bundesbeschaffungs GmbH) procurement bid in August 2025, becoming official partner of the Austrian federal government for digital communication and technology services.
• brand unitcoreStrategic or Co-development PartnerCollaborative partnership with brand unit for brand strategy and corporate design projects. Worked together on FFG (Österreichische Forschungsförderungsgesellschaft) project to develop innovative brand profile and new corporate design.
• Next OnecoreStrategic or Co-development PartnerDaughter company/partner working with kraftwerk to advance digital transformation in sales and marketing for clients. Offers targeted data strategies, analyses, and tailored marketing measures. Services include data analysis, data insights, performance campaigns, lead generation, and data integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Serviceplan Group: Largest independent German agency-holding group with full-service creative, digital, technology, and media capabilities across Europe. A broader-incumbent competitor with comparable integrated service breadth but at materially larger scale than kraftwerk.
• Accenture Song: Experience and digital transformation arm of Accenture, deeply overlapping with kraftwerk's Unconsultancy + Technology + Data divisions for large enterprise digital transformation programs. Broader incumbent with global scale and consulting integration.
• Dentsu Creative Austria: Austrian operations of Dentsu's creative and digital network, providing integrated brand and technology services. Direct competitor to kraftwerk on enterprise creative + digital transformation mandates within a global holding company structure.
• Ogilvy Austria: Austrian presence of Ogilvy (WPP) — global network providing brand strategy, advertising, public relations, and digital services. Competes for Austrian enterprise and government mandates under a holding-company model that kraftwerk mirrors as an independent.

Direct peers

• DDB Vienna: Austrian office of the global DDB network (part of Omnicom), providing brand strategy, advertising, and digital services. Directly competes with kraftwerk's Agency and Unconsultancy divisions for Austrian enterprise accounts and brand-led mandates.
• Havas Vienna: Vienna office of global Havas network offering creative, media, and digital services. Competes with kraftwerk for Austrian enterprise marketing budgets and overlaps on integrated campaign and digital capabilities.
• Jung von Matt: German-Austrian creative and digital agency group with strong Vienna presence (Jung von Matt/Donau). Competes head-to-head with kraftwerk for Austrian enterprise and government creative/tech mandates, and operates a similar interdisciplinary creative + technology model.
• McCann Austria: Austrian operations of the McCann Worldgroup (IPG) network, providing advertising, brand strategy, and digital services. Directly comparable to kraftwerk for Austrian enterprise and government brand communications and campaign work.
• BBDO Vienna: Vienna office of the global BBDO network (Omnicom) delivering creative, digital, and integrated campaigns. Overlaps directly with kraftwerk's 360° campaign and digital transformation offerings for Austrian enterprise clients.

Emerging players

• Dept: Global digital-first agency combining creative, technology, and data services — business-model analog to kraftwerk's interdisciplinary four-division approach. Increasingly a competitor in DACH-region digital transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kraftwerk.co.at
• LinkedInlinkedin.com/company/kraftwerk-agentur-für-neue-kommunikation
• Instagraminstagram.com/kraftwerk.co.at

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kraftwerk