Dimlux
Dimlux is a Brazilian premium lighting company that designs, manufactures, and distributes its own decorative and technical luminaires and serves as the exclusive Brazilian representative for 12-13 international design brands, selling to architects, interior designers, and end clients through four showrooms in Rio de Janeiro and São Paulo, e-commerce, and partner resellers.
- Company typePrivate
- Founded1997
- HeadquartersSanto Cristo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dimlux does
Dimlux Iluminação is a privately held Brazilian premium lighting company founded in 1996/1997 by Gustavo Di Menno, who continues to serve as Director. The company designs, manufactures, and distributes high-end decorative and technical luminaires for residential and corporate projects, operating its own factory in the Port Region of Rio de Janeiro alongside a four-showroom retail footprint in Rio de Janeiro (Ipanema, Casa Shopping in Barra da Tijuca) and São Paulo (Alameda Gabriel in Jardim América, Vila Madalena), plus a direct-to-consumer e-commerce platform at dimlux.com.br and an authorized reseller partnership with Domo in Curitiba.
Its product portfolio is organized into a Linha Decorativa (decorative pendants, wall, floor, table, outdoor, and rechargeable luminaires plus an invisible/gesso recessed line) and a Linha Técnica (recessed fixtures, surface-mounted lights, LED profiles, and the proprietary Linha Ultra Finn 5mm magnetic track system and Linha Curve modular track system, both designed by Gustavo Di Menno). In parallel, Dimlux is the exclusive Brazilian representative for 12-13 premium international brands — Artemide, FLOS, Foscarini, Marset, Astep, Bomma, Vibia (added January 2026), Jieldé, Nemo, Diesel, Vistosi, DCW Éditions (Lampe Gras + Mantis), and 10 Heures 10 — making the company effectively the curated gateway to global design lighting in Brazil. Studio Gustavo Di Menno provides bespoke co-creation of exclusive custom pieces for projects requiring one-of-a-kind solutions.
Revenue is generated primarily through one-time sales of own-manufactured national lines and imported international luminaires, complemented by professional custom-design service fees from the Studio. The go-to-market is a hybrid showroom-led B2B/B2C model targeting architects and interior designers (both residential and corporate segments) and end-consumer homeowners, supported by trained in-showroom architects and designers, on-site visits, post-sale support, WhatsApp and email lead capture, downloadable product catalogs (National Line, Technical Line, International Curation), content marketing via blog and social channels (Instagram, Facebook, YouTube), and participation in design events such as Distrito de Design de Ipanema. Pricing is not publicly disclosed; transactions support credit card installments up to 10x interest-free, bank slip with cash discount, Pix, and bank transfer. The company is independently owned by its founder, with no evidence of external PE/VC funding or parent-company affiliation.
Dimlux firmographics
Firmographics- Name
- Dimlux
- Legal name
- Studio Gustavo Di Menno
- Website
- https://dimlux.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dimlux is a Brazilian premium lighting company that designs, manufactures, and distributes its own decorative and technical luminaires and serves as the exclusive Brazilian representative for 12-13 international design brands, selling to architects, interior designers, and end clients through four showrooms in Rio de Janeiro and São Paulo, e-commerce, and partner resellers.
- Ownership category
- akta.pro rank
Dimlux industry classification
Industry- Product category
- Architectural and Decorative Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
- akta.pro secondary industries
- Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ), Commercial Lighting Fixture Installation (HSAOAFAM)
Keywords
Where Dimlux is headquartered
LocationHeadquarters
- HQ city
- Santo Cristo
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Dimlux business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Own-manufactured luminaires: Dimlux manufactures its own line of premium luminaires in Brazil, selling them directly through showrooms and e-commerce. Products include pendants, wall lights, floor lamps, table lamps, outdoor luminaires, recessed gesso fixtures, and technical lighting profiles.
- Imported international brand representation: Dimlux is the exclusive Brazilian representative for 12 international lighting brands: Astep, Artemide, Bomma, FLOS, Foscarini, Diesel, Jieldé, Marset, Nemo, Lampe Gras + Mantis (DCW Éditions), and Vistosi. Revenue is generated through the sale of these curated imported luminaires.
- Studio custom design services: The Studio Gustavo Di Menno offers co-creation services to transform customer concepts into exclusive custom pieces, providing guidance from concept through final execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Credit card — up to 10x interest-free installment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dimlux product offering
Product offeringCore offering
Dimlux manufactures and sells premium decorative and technical luminaires in Brazil through its own production facility in Rio de Janeiro, while serving as the exclusive Brazilian representative of 12 international lighting brands (Artemide, FLOS, Foscarini, Marset, Nemo, Astep, Bomma, Vibia, Jieldé, Diesel, Vistosi, DCW Éditions, and 10 Heures 10). The company distributes its portfolio through four architect-staffed showrooms in Rio de Janeiro and São Paulo and a direct e-commerce storefront, also offering custom bespoke lighting design through its Studio Gustavo Di Menno service.
Product overview
Dimlux is a Brazilian high-end lighting company with 28 years of experience developing luminaires for residential and corporate projects. The company operates its own manufacturing facility in Rio de Janeiro's Port Region and offers a comprehensive portfolio organized into three main categories: Linha Decorativa (Decorative Line) featuring national luminaires designed by Gustavo Di Menno plus curated international brands including Artemide, FLOS, Foscarini, Marset, Astep, Bomma, Vibia, Jieldé, Nemo, Diesel, Vistosi, DCWéditions (Lampe Gras + Mantis), and 10 Heures 10; Linha Técnica (Technical Line) comprising recessed fixtures, surface-mounted lights, LED profiles and track systems including the proprietary Linha Curve and Linha Ultra Finn (5mm ultra-slim magnetic track); and a full range of product categories including ceiling, table, floor, wall, outdoor, rechargeable, and invisible/gesso luminaires. The company also offers Studio Gustavo Di Menno for custom bespoke luminaires and maintains showrooms in Rio de Janeiro and São Paulo serving architects and interior designers.
Differentiator
Problem solved
Functional benefit
Brands
- Studio Gustavo Di Menno: Exclusive custom lighting design studio led by Director and founder Gustavo Di Menno, transforming idealized concepts into exclusive pieces through co-creation
- Linha Curve
- Linha Ultra Finn
Products and services
- Linha Decorativa (Decorative Line) Own-manufactured decorative luminaires including pendants, wall lights, floor lamps, and table lamps designed by Gustavo Di Menno for residential and corporate projects in Brazil.
- Linha Técnica (Technical Line) Technical luminaires — recessed fixtures, surface-mounted lights, profiles, and advanced track systems such as Ponto, Ivy, and Pharo — designed for versatility and efficiency in professional lighting projects.
- Linha Ultra Finn Proprietary ultra-slim 5mm magnetic track lighting system that integrates discretely into spaces while respecting minimalist aesthetics; available in 1 or 2 meter closed track lengths.
- Linha Curve (by Gustavo Di Menno) Proprietary modular lighting system designed by Gustavo Di Menno, with adjustable height, direction, and intensity and a range of accessories (spots, LED points, directional fixtures); aluminum and steel construction for indoor use.
- Linha Invisible/Gesso Recessed invisible luminaires designed for plaster (gesso) ceiling integration, including multiple models from 3007 to 9430 series.
- Studio Gustavo Di Menno Bespoke custom design service that co-creates exclusive luminaires with customers, providing guidance from concept through final execution.
- Imported International Brand Representation (Artemide, FLOS, Foscarini, Marset, Nemo, Astep, Bomma, Vibia, Jieldé, Diesel, Vistosi, DCW Éditions Lampe Gras + Mantis, 10 Heures 10) Exclusive Brazilian distribution of twelve premium international lighting brands (Artemide, FLOS, Foscarini, Marset, Nemo, Astep, Bomma, Vibia, Jieldé, Diesel, Vistosi, DCW Éditions Lampe Gras + Mantis, 10 Heures 10), providing access to iconic international designs not otherwise available domestically.
Companies that use Dimlux
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Dimlux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dimlux partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- VibiacoreExclusive Brazilian representative for Vibia, a Barcelona-based international lighting brand recognized for contemporary design, LED technology, and lighting solutions for well-being. Partnership announced January 2026 with curatorial selection by Gustavo Di Menno.
- ArtemidecoreExclusive Brazilian representative for Artemide, an internationally renowned Italian lighting brand known for design and technology innovation.
- FLOScoreExclusive Brazilian representative for FLOS, a leading Italian lighting manufacturer offering iconic contemporary designs.
- FoscarinicoreExclusive Brazilian representative for Foscarini, an Italian lighting brand celebrated for creative and innovative design.
- MarsetcoreExclusive Brazilian representative for Marset, a Spanish lighting brand known for technical innovation and aesthetic quality.
- NemocoreExclusive Brazilian representative for Nemo, an Italian lighting manufacturer offering a broad range of design luminaires.
- AstepcoreExclusive Brazilian representative for Astep, a brand specializing in lighting with a focus on tradition and contemporary design.
- BommacoreExclusive Brazilian representative for Bomma, a Czech brand known for handcrafted glass lighting fixtures.
- DieselcoreExclusive Brazilian representative for Diesel (the lighting collection by Diesel), offering industrial-inspired contemporary luminaires.
- JieldécoreExclusive Brazilian representative for Jieldé, a French brand famous for its industrial-style articulated lamps.
- VistosicoreExclusive Brazilian representative for Vistosi, an Italian glass lighting manufacturer with a long tradition of craftsmanship.
- DCW Éditions (Lampe Gras + Mantis)coreExclusive Brazilian representative for DCW Éditions, a French brand that includes the iconic Lampe Gras and Mantis collections.
- DomominorAuthorized reseller partner located in Curitiba at Rua Gen. Mário Tourinho, 2101, Seminário. Open Monday to Friday 9h–18h and Saturday 9h–13h.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dimlux competitors and assessment
Company assessmentDirect peers
- Reka Iluminação: Brazilian lighting manufacturer with national distribution focused on residential and commercial segments. Comparable to Dimlux as a Brazilian-made luminaire producer serving both decorative and technical lighting projects.
- Save Energy: Brazilian LED lighting brand with national retail and project distribution. Comparable to Dimlux in targeting Brazilian architects and designers for technical and decorative lighting applications.
- Brilia: Brazilian LED lighting manufacturer with both consumer and professional product lines. Comparable to Dimlux through its Brazilian manufacturing base and presence in technical and decorative lighting for residential and commercial projects.
- Newline Iluminação: Brazilian lighting company offering decorative and technical luminaires for residential and corporate projects. Comparable to Dimlux in product range, project-driven GTM, and Brazilian market focus.
- Lumini: Brazilian premium lighting retailer and importer with showrooms in São Paulo and other major cities, offering both national and imported design luminaires. Directly comparable to Dimlux in target customer base (architects/designers), premium positioning, and curated international brand model.
- Interpam: Brazilian lighting manufacturer and distributor with a national presence across decorative and technical luminaires. Comparable to Dimlux in combining domestic manufacturing with multi-brand distribution in Brazil.
- Opus Iluminação: Brazilian lighting company offering design-led luminaires for residential and corporate projects. Comparable to Dimlux in premium positioning and project-based sales to architects and interior designers.
- Light Design: Brazilian premium lighting showroom and import operation focused on designer-level projects. Comparable to Dimlux in showroom-led, architect-targeted distribution of premium and imported lighting brands.
Broad incumbents
- Signify (Philips Lighting): Global lighting giant (former Philips Lighting) with broad residential, commercial, and professional portfolios. Comparable to Dimlux as a much larger competitor in the commercial and technical lighting segments Dimlux pursues for corporate projects.
- Schneider Electric: Global electrical and lighting solutions provider with a comprehensive commercial and industrial portfolio. Comparable to Dimlux as a broad incumbent selling into corporate and architectural projects in Brazil, though at a different scale and scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dimlux social profiles
Digital presenceDimlux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dimlux leadership team
Management profileNumber of profiles
Profiles1 record
Dimlux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dimlux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dimlux
What does Dimlux do?
Dimlux manufactures and sells premium decorative and technical luminaires in Brazil through its own production facility in Rio de Janeiro, while serving as the exclusive Brazilian representative of 12 international lighting brands (Artemide, FLOS, Foscarini, Marset, Nemo, Astep, Bomma, Vibia, Jieldé, Diesel, Vistosi, DCW Éditions, and 10 Heures 10). The company distributes its portfolio through four architect-staffed showrooms in Rio de Janeiro and São Paulo and a direct e-commerce storefront, also offering custom bespoke lighting design through its Studio Gustavo Di Menno service.
Is Dimlux a public or private company?
Dimlux is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dimlux founded?
Dimlux was founded in 1997. It employs 251 to 500 people.
Where is Dimlux based?
Dimlux is headquartered in Santo Cristo, Brazil, in the Latin America region.
How does Dimlux make money?
Three revenue lines are on record. Own-manufactured luminaires are the primary driver. The others are imported international brand representation and studio custom design services.
Who are Dimlux's main competitors?
Direct peers on record are Reka Iluminação, Save Energy, Brilia, Newline Iluminação, Lumini, Interpam, Opus Iluminação and Light Design. Broad incumbents are Signify (Philips Lighting) and Schneider Electric.
Does Dimlux have an API?
No public API is recorded for Dimlux.
What industry is Dimlux in?
Dimlux's product category is Architectural and Decorative Lighting. Its primary akta.pro industry code is CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck), with a secondary code of CRAIAHAG, Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse). Its NAICS code is 3351 and its SIC code is 3640.