FANS Marketing
FANS Marketing is a Málaga-based, full-service digital marketing and creative agency operating as a Spanish S.L., delivering social media, SEO/SEM, web design, branding, design, video, events, and WCAG accessibility services to 80+ SMB, enterprise, and government clients primarily in Andalusia.
- Company typePrivate
- Founded2005
- HeadquartersMálaga, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FANS Marketing does
FANS Marketing, legally registered as MARKETING DESARROLLO Y EXPANSIÓN S.L., is a digital marketing and creative agency headquartered in Málaga, Spain, with a secondary office in Antequera (Málaga province). The firm is structured around four operational departments — creativity, design, communication, and digital marketing — and delivers an unusually broad service portfolio for an agency of its size: social media management, SEO/SEM, digital advertising on Google Ads and Meta Ads, web design and development on WordPress (including custom plugin development), branding and corporate identity, graphic and editorial design, product design, interior design, packaging, video and photography production, podcast recording, event organization, museography, WCAG web accessibility, and e-commerce solutions built on WooCommerce.
The business operates as a traditional professional services agency with project-based quotes, retainer arrangements, and multi-year contracts; it has also introduced a transactional online store selling pre-paid design service hour packages (valid for 12 months) and domain/hosting renewals. The go-to-market is direct sales-led, driven through website quote requests, phone, email, and WhatsApp, supported by the agency's own content marketing, SEO, paid acquisition, and active presence on Facebook, Instagram, YouTube, TikTok, LinkedIn, and WhatsApp. The technology stack is commodity-grade — WordPress with the Enfold framework, Google Analytics, Google Maps, Wistia, WordFence, WooCommerce, Polylang, and a custom commercial CRM implemented in 2022 with support from the Kit Digital Program / European Regional Development Fund via the TicCámaras Program of the Cámara de Comercio Málaga.
FANS Marketing serves 80+ clients spanning small local businesses, mid-market firms, large enterprises (Merlin Properties, Carmila, Larios Centro, HeidelbergCement Hispania, EVO Beauty Clinics), and government institutions (Ayuntamiento de Málaga, Junta de Andalucía, MAE - The Andalusian Education Museum) across fashion, real estate, retail, hospitality, beauty, wine, manufacturing, education, and public-sector segments. The company holds Google Partner status, has an excellent rating across 26 Google reviews, and is privately held with no disclosed external investors, parent company, or subsidiary structure.
FANS Marketing firmographics
Firmographics- Name
- FANS Marketing
- Legal name
- MARKETING DESARROLLO Y EXPANSIÓN S.L.
- Website
- https://fansmarketing.es
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FANS Marketing is a Málaga-based, full-service digital marketing and creative agency operating as a Spanish S.L., delivering social media, SEO/SEM, web design, branding, design, video, events, and WCAG accessibility services to 80+ SMB, enterprise, and government clients primarily in Andalusia.
- Ownership category
- akta.pro rank
FANS Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
Keywords
Where FANS Marketing is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
FANS Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Comprehensive digital marketing agency services including social media management, SEO, SEM, digital advertising campaigns on Google Ads and social media platforms. Revenue generated through project-based quotes and retainer arrangements for ongoing marketing services.
- Design Services: Web design and development, graphic design, editorial design, product design, and interior design services. Billed through project quotes based on scope and complexity.
- Branding Services: Brand strategy, corporate identity, rebranding, and brand development services for businesses looking to establish or refresh their market presence.
- Creative Production: Video production, photography, podcast recording, event organization, and content creation services. Revenue generated through production quotes and service packages.
- Design Service Hour Packages: Graphic design hour packages valid for 12 months from purchase date, providing flexibility for ongoing design needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
FANS Marketing product offering
Product offeringCore offering
FANS Marketing is a digital marketing and creative agency that sells comprehensive communication services through four in-house departments: creativity, design, communication, and digital marketing. Core deliverables include social media management, SEO/SEM, digital advertising on Google Ads and Meta Ads, web design and development (WordPress-based with custom plugins), graphic and editorial design, branding and corporate identity, product design, interior design, packaging, video and photography production, podcast recording, and event organization. It also offers WCAG-compliant web accessibility services, e-commerce solutions, and museography for cultural institutions, serving SMBs, enterprises, and public-sector clients primarily in Andalusia and internationally.
Product overview
FANS Marketing is a digital marketing agency and creative agency located in Málaga, Spain, offering a comprehensive suite of marketing and design services. Their portfolio consists of core service offerings organized around four main departments: creativity, design, communication, and digital marketing. The core digital marketing services include Social Media Management, SEO/SEM, Digital Advertising (Google Ads and Meta Ads), Content Strategies, and Web Design and Development with custom WordPress plugin capabilities. Design services encompass Graphic and Editorial Design, Branding with corporate identity, Product Design, Interior Design, Packaging Design, and Video and Photography production. Communication services include Podcast Recording and Event Organization covering conferences, exhibitions, and festivals. Additional specialized offerings include Web Accessibility Services (WCAG-compliant), E-commerce Solutions, and Museography for cultural institutions. The agency positions itself as offering comprehensive communication services from digital to in-person channels, serving clients from local businesses to global brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management
- SEO / SEM
- Digital Advertising
- Web Design and Development
- Content Strategies
- Graphic and Editorial Design
- Branding
- Product Design
- Interior Design
- Event Organization
- Podcast Recording
- Packaging Design
- Video and Photography
- Web Accessibility Services
- E-commerce Solutions
- Museography
Companies that use FANS Marketing
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
FANS Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
FANS Marketing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Kit Digital Program / Fondo Europeo de Desarrollo RegionalminorFANS Marketing (Marketing, Desarrollo y Expansión S.L.) was a beneficiary of the European Regional Development Fund for implementing and managing commercial CRM (Customer Relationship Management). The project received support from the TicCámaras Program of the Cámara de Comercio Málaga from July 2022.
- WordPresscorePrimary website development platform used for client web projects. WordPress is an open-source content management system.
- Google AnalyticscoreWebsite analytics platform used for tracking and measuring website performance and user behavior.
- WordFencecoreWordPress security plugin used for website security protection.
- TicCámaras Program - Cámara de Comercio MálagaminorSpanish Chamber of Commerce program supporting digital transformation of SMEs. FANS Marketing received support through this program for CRM implementation.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
FANS Marketing competitors and assessment
Company assessmentBroad incumbents
- VMLY&R: Global creative and brand agency with significant Spanish operations, offering branding, advertising, and digital services. Comparable service mix but at much larger scale and with broader geographic footprint.
- Accenture Song: Global marketing services arm of Accenture offering creative, digital marketing, and customer experience services to large enterprises. Comparable service categories but with vastly different scale, resources, and target enterprise segment.
- Hogarth Worldwide: Global content production and advertising services provider. Comparable in creative production and integrated marketing services but operating at global enterprise scale rather than regional agency scale.
Direct peers
- Making Science: Spanish-headquartered digital marketing and ad-tech company offering media, SEO, programmatic, and digital transformation services. Comparable service breadth and Spanish market presence.
- Good Rebels: Madrid-based digital agency delivering creative, content, and digital marketing services. Comparable as a Spanish full-service creative + digital marketing agency serving both enterprise and SMB clients.
- ROI UP Group: Spanish digital performance marketing agency focused on SEO, paid media, analytics, and conversion optimization. Comparable as a Spanish digital marketing specialist serving mid-market and enterprise clients.
- T2O media: Spain-based digital marketing agency offering data-driven media, SEO/SEM, social, and analytics services to mid-market and enterprise clients across multiple verticals. Directly comparable in service mix (digital marketing + creative) and Spanish-market focus.
- WINK iAdvise: Spanish digital transformation and marketing agency providing strategy, creativity, and media services to enterprise and SMB clients. Comparable full-service agency model with similar Iberian market focus.
- Grupoidex: Spanish full-service marketing and communication agency offering branding, digital, and creative services. Comparable full-service agency model and Spanish market focus.
- Elogia: Barcelona-based digital marketing agency (part of WPP) offering e-commerce, content, social media, and advertising services. Comparable as a Spanish digital marketing agency serving enterprise brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FANS Marketing social profiles
Digital presenceFANS Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
FANS Marketing leadership team
Management profileNumber of profiles
Profiles1 record
FANS Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FANS Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FANS Marketing
What does FANS Marketing do?
FANS Marketing is a digital marketing and creative agency that sells comprehensive communication services through four in-house departments: creativity, design, communication, and digital marketing. Core deliverables include social media management, SEO/SEM, digital advertising on Google Ads and Meta Ads, web design and development (WordPress-based with custom plugins), graphic and editorial design, branding and corporate identity, product design, interior design, packaging, video and photography production, podcast recording, and event organization. It also offers WCAG-compliant web accessibility services, e-commerce solutions, and museography for cultural institutions, serving SMBs, enterprises, and public-sector clients primarily in Andalusia and internationally.
Is FANS Marketing a public or private company?
FANS Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FANS Marketing founded?
FANS Marketing was founded in 2005. It employs 11 to 50 people.
Where is FANS Marketing based?
FANS Marketing is headquartered in Málaga, Spain, in the Europe region.
How does FANS Marketing make money?
Five revenue lines are on record. Digital Marketing Services are the primary driver. The others are design Services, branding Services, creative Production and design Service Hour Packages.
Who are FANS Marketing's main competitors?
Broad incumbents on record are VMLY&R, Accenture Song and Hogarth Worldwide. Direct peers are Making Science, Good Rebels, ROI UP Group, T2O media, WINK iAdvise, Grupoidex and Elogia.
Does FANS Marketing have an API?
No public API is recorded for FANS Marketing.
What industry is FANS Marketing in?
FANS Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAGAJAD, Event Marketing & Audience Development Services. Its NAICS code is 5418 and its SIC code is 7311.