Firenze Group
Firenze Group Corporation is a privately held, NMLS-registered mortgage loan origination firm (NMLS# 1360232) operating in Florida and South Carolina, originating residential and commercial mortgages through wholesale bank and GSE partner channels for individual borrowers, real estate investors, foreign nationals, and commercial clients.
- Company typePrivate
- Founded-
- HeadquartersMiami Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Firenze Group does
Firenze Group Corporation is a privately held mortgage loan origination firm (NMLS# 1360232) headquartered in Miami Springs, Florida, with a second office in Greenville, South Carolina. Founded by Aldo Saavedra, a former Citibank loan officer with 26+ years in residential and commercial mortgage origination, the firm operates as a small, founder-led shop of approximately 5 to 11 employees. Its core products are mortgage loans originated through wholesale bank and government-sponsored enterprise (GSE) channels, including Conventional, FHA, VA, Jumbo, Non-Qualified Mortgage (Non-QM), Investor DSCR, Commercial Bridge, Foreign National, Non-Warrantable Condo, and various Down Payment Assistance programs (Chenoa, Hometown Heroes). The firm's differentiation rests on personal advisory service, multilingual capabilities (Spanish, Italian), and access to wholesale lending programs not available through retail banks, allowing it to serve borrowers with non-traditional income documentation, self-employment, foreign residency status, or non-conforming properties.
The business model is transaction-based: Firenze Group earns origination fees and commissions on loans it brokers to wholesale bank partners and GSE programs. Customer acquisition is sales-led and direct, relying on telephone outreach, email, website inquiry forms, and word-of-mouth rather than digital marketing or paid channels. The firm targets four primary segments: residential home buyers (including first-time, veteran, and self-employed borrowers), real estate investors acquiring income or commercial property, foreign nationals and non-permanent residents, and commercial borrowers seeking business or property capital. There is no disclosed revenue, no external funding, no parent company, and no M&A activity; the firm has expanded organically into a second state and broadened its product portfolio into Non-QM and commercial lending while remaining dependent on a small bench of licensed originators and processors.
Firenze Group firmographics
Firmographics- Name
- Firenze Group
- Legal name
- Firenze Group Corporation
- Website
- https://firenzegroupusa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Firenze Group Corporation is a privately held, NMLS-registered mortgage loan origination firm (NMLS# 1360232) operating in Florida and South Carolina, originating residential and commercial mortgages through wholesale bank and GSE partner channels for individual borrowers, real estate investors, foreign nationals, and commercial clients.
- Ownership category
- akta.pro rank
Firenze Group industry classification
Industry- Product category
- Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)
- akta.pro secondary industries
- Rate-and-Term Refinance Origination (FSALAAAE), Cash-Out Refinance Origination (FSALAAAF), Call Center / Tele-Sales Mortgage Origination (FSALAAAC)
Keywords
Where Firenze Group is headquartered
LocationHeadquarters
- HQ city
- Miami Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Firenze Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Loan Origination Fees: Firenze Group earns origination fees and commissions on mortgage loans they originate and close for residential and commercial borrowers. Revenue is generated through brokered lending relationships with wholesale banks and lending programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Various loan programs with different down payment and qualification requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Firenze Group product offering
Product offeringCore offering
Firenze Group Corporation is a mortgage loan origination firm (NMLS# 1360232) that originates residential and commercial mortgage loans on behalf of wholesale bank partners. The firm serves individual home buyers, real estate investors, foreign nationals, self-employed borrowers, and commercial borrowers who may not qualify through traditional retail bank channels, offering Conventional, FHA, VA, Jumbo, Non-QM, DSCR, Foreign National, and Commercial Bridge loan products with down payments as low as 3%.
Product overview
Firenze Group Corporation is a mortgage loan origination firm (NMLS# 1360232) offering a comprehensive portfolio of residential and commercial loan products. The company's core offering centers on mortgage loan origination with multiple program types: Conventional Loans and Non-QM products serve traditional and non-traditional borrowers; FHA and VA loans provide government-backed options with lower down payments; HomeReady/HomePossible/HomeOne programs enable purchases with as low as 3% down; Jumbo Loans serve luxury property buyers; Investor DSCR Loans and Commercial Bridge Loans address commercial real estate investors; Down Payment Assistance Programs including Hometown Heroes and Chenoa offer supplemental support. The company operates locations in Florida and South Carolina, serving residential and commercial borrowers seeking flexible funding at competitive rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Conventional Loans
Companies that use Firenze Group
Customer profileSegments4 records
Ideal customer profiles3 records
Firenze Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Firenze Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Fannie MaecoreFirenze Group offers Fannie Mae HomeReady program enabling first-time home buyers to qualify with as little as 3% down payment. Partnership enables access to conventional loan products for creditworthy borrowers.
- Freddie MaccoreFreddie Mac HomePossible program offered to help home buyers qualify for mortgages with low down payments. Enables conventional loan access for borrowers meeting eligibility requirements.
- FHA (Federal Housing Administration)coreFederal Housing Administration loan programs offered including FHA financing for qualified borrowers with lower credit score requirements and down payments as low as 3.5%.
- VA (Veterans Administration)coreVeterans Administration home loan programs offered including 100% financing options for eligible military personnel through the VA loan program.
- Chenoa FundminorDown payment assistance program partner offering potential 100% financing options for eligible borrowers through the Chenoa Program.
- Hometown HeroesminorDown payment assistance program for first responders and community heroes offering favorable financing terms for home purchases.
- Wholesale BankscoreWholesale banking partners provide loan products that Firenze Group brokers to borrowers who may not qualify through retail banking channels. Includes non-qualified mortgage (Non-QM) programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Firenze Group competitors and assessment
Company assessmentDirect peers
- Kind Lending: Retail and wholesale mortgage lender offering Conventional, FHA, VA, Jumbo, and Non-QM products with strong Southeast US presence; directly comparable to Firenze's product set and geographic focus.
- Homebridge Financial Services: Wholesale and retail mortgage lender offering Conventional, FHA, VA, Jumbo, and Non-QM products through licensed originators; comparable in business model and product breadth to Firenze at similar mid-market scale.
- loanDepot: Direct peer — national retail and wholesale mortgage origination company offering Conventional, FHA, VA, Jumbo, and Non-QM products through licensed loan originators, comparable in product breadth to Firenze but operating at national scale.
- Plaza Home Mortgage: National wholesale and retail mortgage lender with broad Conventional, government, Jumbo, and Non-QM offerings; comparable in operating model to Firenze but at broader scale.
- Angel Oak Mortgage Solutions: Non-QM-focused mortgage originator specializing in self-employed, foreign national, and alternative-documentation borrowers; closest direct peer to Firenze's specialty Non-QM and foreign national programs.
- Paramount Residential Mortgage Group (PRMG): Retail and wholesale mortgage lender offering Conventional, FHA, VA, Jumbo, Non-QM, and government products with a similar multi-channel origination approach; comparable in scope and product mix.
Broad incumbents
- Caliber Home Loans: National mortgage originator offering Conventional, FHA, VA, Jumbo, and Non-QM programs including solutions for self-employed and foreign national borrowers — directly comparable niche programs.
- NewRez (New Residential Mortgage): National mortgage originator and servicer offering Conventional, FHA, VA, Jumbo, and Non-QM products through retail and wholesale channels; a broader incumbent competing with Firenze for similar borrower segments.
- United Wholesale Mortgage (UWM): Largest US wholesale mortgage lender, supplying the wholesale bank products that Firenze brokers to its borrowers; a channel partner but also a benchmark for the wholesale origination business model Firenze operates in.
- Rocket Mortgage (Rocket Companies): Largest US mortgage originator and a direct competitor across Conventional, FHA, VA, and Jumbo products; competes with Firenze for the same residential borrowers but at vastly greater scale and with a digital-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Firenze Group social profiles
Digital presenceFirenze Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firenze Group leadership team
Management profileNumber of profiles
Profiles5 records
Firenze Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firenze Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firenze Group
What does Firenze Group do?
Firenze Group Corporation is a mortgage loan origination firm (NMLS# 1360232) that originates residential and commercial mortgage loans on behalf of wholesale bank partners. The firm serves individual home buyers, real estate investors, foreign nationals, self-employed borrowers, and commercial borrowers who may not qualify through traditional retail bank channels, offering Conventional, FHA, VA, Jumbo, Non-QM, DSCR, Foreign National, and Commercial Bridge loan products with down payments as low as 3%.
Is Firenze Group a public or private company?
Firenze Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firenze Group founded?
Firenze Group was founded in -1. It employs 11 to 50 people.
Where is Firenze Group based?
Firenze Group is headquartered in Miami Springs, United States, in the North America region.
How does Firenze Group make money?
One revenue line is on record: loan Origination Fees.
Who are Firenze Group's main competitors?
Direct peers on record are Kind Lending, Homebridge Financial Services, loanDepot, Plaza Home Mortgage, Angel Oak Mortgage Solutions and Paramount Residential Mortgage Group (PRMG). Broad incumbents are Caliber Home Loans, NewRez (New Residential Mortgage), United Wholesale Mortgage (UWM) and Rocket Mortgage (Rocket Companies).
Does Firenze Group have an API?
No public API is recorded for Firenze Group.
What industry is Firenze Group in?
Firenze Group's product category is Mortgage Lending. Its primary akta.pro industry code is FSALAAAG, First-Time Homebuyer (FTHB) Mortgage Origination, with a secondary code of FSALAAAE, Rate-and-Term Refinance Origination. Its NAICS code is 52231 and its SIC code is 6163.