Barnett Real Estate

What Barnett Real Estate does

Barnett Real Estate is a privately held, founder-owned real estate agency headquartered at 2a/242 Ryrie Street in Geelong, Victoria, Australia, founded in 1997. The company provides residential and commercial property sales, leasing, and ongoing property management services to clients across the Geelong and Surf Coast region, including suburbs such as Belmont, Grovedale, Leopold, Corio, Newtown, and Highton. Its core customer segments include residential buyers and sellers, landlords and property investors, tenants, and commercial property investors.

The firm operates four primary service lines: Buy Services (residential and commercial property purchases, auctions, and open-for-inspection events), Sell Services (sales appraisals and marketed listings), Lease Services (residential and commercial rental placements), and Property Management (currently overseeing approximately 180 rental properties under Property Manager Donna Cartwright, with services spanning tenant placement, rent collection, maintenance coordination, and compliance with the Residential Tenancies Act). The technology underpinning operations is Agentbox Digital, which powers the website, property listings, and management workflows; listings are additionally syndicated to Homely.com.au for expanded search visibility. No proprietary technology or AI/ML capabilities are disclosed.

The business model is commission- and fee-based. Property sales generate transactional commission revenue (rates not disclosed; commercial listings reference transactions such as 221 Moorabool Street at $2.2M and 450 Hendy Main Road at $48k+ GST + Outgoings per annum). Property management produces recurring monthly fees on the managed rental portfolio, while leasing services contribute additional transaction fees. Go-to-market relies on a single physical office, a website with listings and blog content, five social media channels (Facebook, Instagram, LinkedIn, YouTube, X), Google reviews (37 reviews with a "Good" rating), open-for-inspection events, and a Homely syndication channel. The company is led by Managing Director Jason Barnett (27+ years of Geelong market experience, REIV-accredited auctioneer, two-term REIV Geelong chairperson) and Donna Cartwright (20+ years in property management), with no external investors or parent company identified.

Name

Barnett Real Estate

Legal name

Barnett Real Estate

Website

https://barnettproperty.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Barnett Real Estate is a privately held Geelong-based real estate agency offering residential and commercial property sales, leasing, and management services to buyers, sellers, landlords, and tenants across the Geelong and Surf Coast region of Victoria, Australia.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Property Management Advisory & Leasing Administration (FSAEAJAN), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential property sales
• Property management services
• Commercial real estate
• Rental leasing
• Market appraisal

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales in the Geelong region. Fees typically charged as a percentage of sale price.
2. Property Management Fees: Ongoing management fees from approximately 180 rental properties across the Geelong region. Revenue includes tenant placement, rent collection, property maintenance coordination, and compliance management.
3. Leasing Fees: Fees from residential and commercial property leasing services for both landlords and tenants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Barnett Real Estate is a Geelong-based real estate agency delivering residential and commercial property sales, leasing, and property management services to clients across the Geelong and Surf Coast region of Victoria, Australia. Its core offerings encompass buyer representation, seller representation with market appraisals, tenant placement and leasing, and ongoing rental management for approximately 180 investment properties, supported by an Agentbox Digital-powered online platform and Homely listing syndication.

Product overview

Barnett Real Estate is a real estate agency operating in the Geelong region of Victoria, Australia. The company offers a comprehensive suite of property services organized around four core offerings: Buy Services (residential and commercial property purchases), Sell Services (property sales with market appraisal), Lease Services (residential and commercial rental properties), and Property Management (managing approximately 180 rental properties). The agency is led by Jason Barnett as Managing Director and Donna Cartwright as Property Manager. Services are delivered through their website platform powered by Agentbox Digital.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Services Property purchase services for residential and commercial buyers, including open for inspection attendance and auction representation across the Geelong region.
• Sell Services Property sales services for residential and commercial sellers, including sales appraisal, negotiation, auction, and listing presentation, supported by a track record of sold property listings.
• Lease Services Rental and leasing services for both residential and commercial properties, including current rental listings and recently leased properties.
• Property Management Comprehensive ongoing property management services for landlords, including rental appraisal, tenant application processing, rent collection, maintenance coordination, and notice to vacate handling, covering approximately 180 rental properties across the Geelong region.
• Market Appraisal Free, no-obligation market appraisal service helping residential property owners determine the current value of their homes ahead of sale.
• Rental Appraisal Rental valuation service helping investment property owners estimate potential rental income for their properties.
• Commercial Property Services Specialised commercial real estate services covering the sales, leasing, and management of commercial properties including offices, retail, and industrial spaces.

Quantifiable outcome

• Customer testimonials spanning 4-7+ years of ongoing relationships with Donna as property manager
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Agentbox DigitalcoreTechnology or IntegrationAgentbox Digital is the technology platform powering Barnett Real Estate's website and property management systems. They provide the digital infrastructure for property listings, customer inquiries, and operational management.
• HomelyminorChannel Partner/ Reseller/ DistributorBarnett Real Estate listings are syndicated to Homely.com.au, a property listing platform that expands their reach to property seekers using the Homely platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• LJ Hooker: LJ Hooker is a long-established Australian real estate franchise with a significant regional Victoria presence including Geelong. Competes directly for residential listings, rental management, and sales mandates with substantially greater marketing resources.
• McGrath Estate Agents: McGrath is a publicly listed Australian real estate agency with a national network and broader service portfolio. While serving overlapping residential customers, it operates at much larger scale with greater brand recognition and a broader geographic footprint than Barnett.
• Ray White: Ray White is one of the largest real estate franchise networks in Australasia, with extensive regional Victoria coverage including Geelong. While overlapping in service offerings and customer segments, Ray White's scale, marketing budget, and franchise network dwarf Barnett's independent operation.
• Belle Property: Belle Property is an Australian premium real estate brand with offices across metropolitan and regional areas. Targets similar residential buy/sell customers as Barnett with an emphasis on local expertise, though at higher price points and broader geographic coverage.
• Raine & Horne: Raine & Horne is an established Australian real estate network with offices across regional and metropolitan markets. Offers comparable buy/sell/lease/manage services to Barnett with stronger brand recognition and broader agent network.
• Harcourts: Harcourts is an international real estate franchise network with significant Australian operations including Victoria. Offers residential sales, property management, and commercial services, competing for the same customer segments as Barnett but with substantially larger scale and technology infrastructure.

Direct peers

• Barry Plant: Barry Plant is a major Victorian real estate group with multiple offices across Melbourne and regional areas including Geelong. Offers the same buy/sell/lease/manage service mix as Barnett, targeting the same residential and landlord segments in overlapping suburbs.
• Stockdale & Leggo: Stockdale & Leggo is a Victorian-founded real estate network with strong presence across regional Victoria, offering sales, leasing, and property management services. Directly competes with Barnett in Geelong and the Surf Coast for residential listings and management mandates.
• Hayeswinckle: Hayeswinckle is a long-established Geelong-based real estate agency offering residential sales, property management, and commercial services. Directly competes with Barnett in the same Geelong market with comparable service offerings and customer base.
• Buxton Real Estate: Buxton is a long-established Victorian real estate agency offering residential sales, leasing, and property management across Melbourne and regional Victoria, including the Geelong corridor. Directly comparable as a full-service independent regional agency competing for the same landlord and buyer pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/barnettgeelong
• YouTubeyoutube.com/@barnettrealestate4525
• Facebookfacebook.com/barnettproperty
• LinkedInlinkedin.com/in/jasonbarnettarei
• Instagraminstagram.com/barnettrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnett Real Estate