Hayeswinckle
Hayeswinckle is a privately held, full-service real estate agency operating five offices across the Geelong region of Victoria, Australia, serving residential sellers and buyers, landlords and tenants, and commercial property clients with sales, rental management, and marketing services.
- Company typePrivate
- Founded-
- HeadquartersGeelong, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hayeswinckle does
Hayeswinckle is a privately held full-service real estate agency headquartered in Newtown, Geelong, Victoria, Australia. The firm operates five physical offices across the Geelong region — Newtown (headquarters), Highton, East Geelong, Lara, and Geelong — and serves the broader Geelong catchment including the Surf Coast and Bellarine Peninsula. It is led by Managing Director Kin Sawhney and Founder/Director Michelle Winckle, with a team of 40+ staff spanning licensed estate agents, auctioneers, property managers, and support functions. The company is privately held with no identified institutional, PE, or public-market ownership.
The firm's core offering is residential property sales across Geelong and surrounding suburbs, complemented by a dedicated rental property management division handling tenant placement, rent collection, maintenance coordination, and periodic rental appraisals. Additional product lines include commercial property sales and land sales of residential allotments in new estates, with supporting add-on services such as free property appraisals and comprehensive property marketing (professional photography, online listings, print advertising, auction services). Technology infrastructure consists of the Rex Software platform powering the agency's website, CRM, and digital marketing - the site states 'Powered by Rex Websites' - covering property search, agent profiles, and online enquiry forms.
The business operates on a dual revenue model combining transaction-based commissions on property sales with recurring property management fees on rental portfolios. The listed residential sale price range spans approximately $299,000 to over $1,400,000, with weekly rentals ranging from $290 to $900 per week. The agency is sales-led, using direct field engagement through office-based agents, property viewings, appraisals, and local market expertise, supported by digital channels including organic social media (Facebook, Instagram, LinkedIn) managed by a dedicated Social Media Manager, and a website that captures online enquiries. Customer segments include residential sellers and buyers (primary), residential landlords and tenants (primary), and commercial property clients (secondary).
Hayeswinckle firmographics
Firmographics- Name
- Hayeswinckle
- Legal name
- Hayeswinckle
- Website
- https://hayeswinckle.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hayeswinckle is a privately held, full-service real estate agency operating five offices across the Geelong region of Victoria, Australia, serving residential sellers and buyers, landlords and tenants, and commercial property clients with sales, rental management, and marketing services.
- Ownership category
- akta.pro rank
Hayeswinckle industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Hayeswinckle is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Hayeswinckle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commission: Commission-based revenue from residential and commercial property sales. Agents earn commission on successful property transactions, typically a percentage of the sale price.
- Property Management Fees: Ongoing property management services for rental properties including tenant placement, rent collection, property maintenance coordination, and periodic rental appraisals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Commission-based sales model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hayeswinckle product offering
Product offeringCore offering
Hayeswinckle is a full-service real estate agency that facilitates residential and commercial property sales, land sales, and rental property management across the Geelong region in Victoria, Australia. The agency also provides free property appraisals and comprehensive property marketing services including professional photography, online listings, print advertising, and auction coordination. It operates from five office locations and serves sellers, buyers, landlords, and tenants across Geelong and surrounding regions.
Product overview
Hayeswinckle is a real estate agency offering a unified service portfolio centered on residential and commercial property transactions. The core offerings include residential property sales, rental property management, commercial property sales, and land sales. Supporting services such as property appraisals and marketing services complement the main transaction services. The agency operates across multiple offices in the Geelong region and utilizes the Rex Websites platform for its online property listings and management.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Hayeswinckle helps clients buy and sell residential properties including houses, units, and townhouses across Geelong and surrounding regions. Service includes listing, marketing, open inspections, negotiation, and settlement support for individual sellers and buyers.
- Rental Property Management Hayeswinckle manages residential rental properties for landlords, including tenant placement, rent collection, property maintenance coordination, and routine property inspections. Service also connects tenants with available rental listings across Geelong and surrounding regions.
- Commercial Property Sales Hayeswinckle facilitates the sale of commercial properties including retail, industrial, and investment properties in the Geelong region. Service covers commercial listings, marketing, buyer sourcing, and negotiation for business owners and investors.
- Land Sales Hayeswinckle sells residential land allotments for construction, including titled blocks in new estates in the Geelong region. Service targets buyers seeking vacant land for residential builds.
- Property Appraisal Services Hayeswinckle provides free property valuations and market appraisals for residential sellers and buyers to determine property worth prior to sale or purchase. Service is used as a lead-generation step for sales mandates.
- Property Marketing Services Hayeswinckle offers comprehensive marketing solutions including professional photography, online listings, print advertising, and auction services to sell properties. Service is bundled with sales mandates to maximize property exposure to buyers.
Companies that use Hayeswinckle
Customer profileSegments3 records
Ideal customer profiles3 records
Hayeswinckle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hayeswinckle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rex SoftwarecoreRex Software provides the real estate website platform powering Hayeswinckle's online presence. The website states 'Powered by Rex Websites' indicating a technology partnership for their digital property listings, CRM, and website infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Hayeswinckle competitors and assessment
Company assessmentDirect peers
- Ray White: Australia's largest residential real estate franchise network with significant Geelong region presence. Operates the same residential sales, property management, and auction model with comparable office-based agent structure, directly competing for the same vendors, landlords, and tenants.
- LJ Hooker: Long-established Australian real estate franchise with Geelong offices. Directly comparable service mix — residential sales, property management, commercial — and identical customer base of sellers, buyers, and landlords in the same regional market.
- Barry Plant: Victorian-headquartered real estate group with strong Geelong and western Melbourne coverage. Offers residential sales, rentals, and commercial services through a comparable office-driven model targeting the same homeowner and investor segments.
- Belle Property: Premium Australian real estate brand with Geelong presence. Competes for the same residential sales and leasing customers, with a slightly more premium positioning but overlapping agent-led service model and office footprint.
- Stockdale & Leggo: Australian real estate network with strong Victorian regional footprint including Geelong. Provides residential sales, property management, and rural/commercial services through a franchise model highly comparable in operating structure and target customer segments.
- OBrien Real Estate: Victorian-focused real estate network with strong Geelong presence. Offers the same residential sales and property management services through a comparable multi-office model targeting the same suburban and regional customer base.
- Harcourts: International real estate franchise with established Geelong offices. Competes head-to-head in residential sales, auctions, and property management with a similar multi-office local market strategy and agent-based GTM motion.
Broad incumbents
- Raine & Horne: Established Australian real estate network with Geelong offices. Overlaps significantly on residential sales and property management but operates as a broader national incumbent with a wider portfolio than Hayeswinckle's regionally focused offering.
- McGrath Estate Agents: Australian residential real estate agency group with some regional presence. Comparable residential sales and management services, though predominantly NSW-focused; competes on the same agent-led customer-acquisition model when extending into Victoria.
Regional players
- Elders Real Estate: Australia-wide rural and regional real estate network. Comparable residential sales and property management services with a regional Australia focus, though stronger in rural/lifestyle properties than the urban-Geelong segment Hayeswinckle primarily serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hayeswinckle social profiles
Digital presenceHayeswinckle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayeswinckle leadership team
Management profileNumber of profiles
Profiles10 records
Hayeswinckle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayeswinckle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayeswinckle
What does Hayeswinckle do?
Hayeswinckle is a full-service real estate agency that facilitates residential and commercial property sales, land sales, and rental property management across the Geelong region in Victoria, Australia. The agency also provides free property appraisals and comprehensive property marketing services including professional photography, online listings, print advertising, and auction coordination. It operates from five office locations and serves sellers, buyers, landlords, and tenants across Geelong and surrounding regions.
Is Hayeswinckle a public or private company?
Hayeswinckle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hayeswinckle founded?
Hayeswinckle was founded in -1. It employs 11 to 50 people.
Where is Hayeswinckle based?
Hayeswinckle is headquartered in Geelong, Australia, in the Oceania region.
How does Hayeswinckle make money?
Two revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are property Management Fees.
Who are Hayeswinckle's main competitors?
Direct peers on record are Ray White, LJ Hooker, Barry Plant, Belle Property, Stockdale & Leggo, OBrien Real Estate and Harcourts. Broad incumbents are Raine & Horne and McGrath Estate Agents. Elders Real Estate is listed as a regional player.
Does Hayeswinckle have an API?
No public API is recorded for Hayeswinckle.
What industry is Hayeswinckle in?
Hayeswinckle's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.