Elan Expo

Name

Elan Expo

Legal name

Elan Expo

Website

https://elanexpo.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Trade exhibition organization
• B2B event management
• International trade shows
• Exhibition booth sales
• Convention services

Headquarters

HQ city

Istanbul

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Exhibition Booth Sales: Primary revenue stream from selling exhibition booth space to manufacturers, distributors, and service providers across various industry sectors. Exhibitors pay for stand space at trade events.
2. Event Sponsorship: Revenue generated from sponsorship packages that provide brands with visibility, branding opportunities, and promotional placement during trade events.
3. Stand Design and Construction: Revenue from official stand partner services, providing exhibitors with stand design, construction, and setup through partnered agencies like Plus Design.
4. Tourism and Travel Services: Revenue from official tourism partner arrangements, providing travel and accommodation services to exhibitors and visitors through partnered travel agencies.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Elan Expo organizes and manages a portfolio of 30+ annual international B2B trade exhibitions across Africa and emerging markets (Nigeria, Kenya, Ghana, Morocco, Algeria, Azerbaijan, Iran, Iraq, Tanzania). Each branded exhibition (e.g., MEGA CERAMICA, MEGA CLIMA, MEGA WATER, BEST5 ALGERIA, MOROCCO SIEMA, NIGERIA HALAL EXPO) connects international manufacturers, distributors, and service providers with professional buyers including contractors, engineers, government officials, and real estate developers. Revenue is generated through booth space sales, event sponsorships, B2B matchmaking services, and partner-provided stand construction, logistics, and tourism services.

Product overview

Elan Expo is a B2B trade exhibition organizer that operates a portfolio of market-leading trade show events across Africa and emerging markets. The company manages over 30 international trade exhibitions annually in sectors including Construction & Building Materials, Ceramics & Interior Design, HVAC & Refrigeration, Water & Wastewater Treatment, Electricity & Power Generation, Food Processing & Agriculture, and Hospitality & HORECA. The product portfolio consists of distinct branded exhibition events (such as MEGA CERAMICA, MEGA CLIMA, MEGA WATER, BEST5, SIEMA, MADESIGN, and HORECA) organized regionally across Nigeria, Morocco, Kenya, Ghana, and Algeria. Each exhibition serves as a platform for industry networking, showcasing innovations, and facilitating business connections between international brands and local markets.

Differentiator

Problem solved

Functional benefit

Brands

• Mega Ceramica Nigeria: International Ceramic, Bathroom and Kitchen Exhibition in Nigeria
• Nigeria Mega Project Expo
• Mega Lighting Expo
• MADESIGN Expo
• Mega Ceramica Morocco
• Mega Horeca Morocco
• Mega Clima Kenya
• Mega Water Kenya
• Mega Electricity Kenya
• Morocco Siema Expo
• Morocco Food Expo
• Best5 Algeria
• Mega Clima Algeria
• Electricity Algeria
• Mega Horeca Nigeria
• Nigeria Halal Expo
• Mega Clima Ghana
• Mega Water Ghana
• Mega Clima Nigeria
• Mega Water Nigeria

Products and services

• MEGA CERAMICA NIGERIA International Ceramic, Bathroom and Kitchen Exhibition held in Nigeria, serving as West Africa's premier platform for innovation and industry leadership in ceramics, bathroom, and kitchen sectors. Targets manufacturers, distributors, and professional buyers in the ceramics and interior design industries.
• NIGERIA MEGA PROJECT EXPO International Construction, HVAC, Energy, Water & Infrastructure Exhibition held in Nigeria, connecting construction material suppliers, contractors, and infrastructure project developers.
• MOROCCO SIEMA EXPO International Food Processing, Packaging and Machinery Exhibition held in Morocco, recognized as the largest food technologies trade show in North Africa.
• MOROCCO FOOD EXPO International Food & Beverage Industry Exhibition held in Morocco, targeting food processing, packaging, and beverage companies seeking entry into the Moroccan agrifood sector.
• MEGA LIGHTING EXPO International Lighting, LED & Technology Exhibition covering LED revolution and lighting solutions for lighting manufacturers and technology providers targeting the Moroccan market.
• MEGA CERAMICA MOROCCO International Ceramic, Bathroom & Kitchen Exhibition held in Morocco, serving ceramic and bathroom equipment manufacturers targeting the Moroccan market.
• MADESIGN EXPO International Interior Design, Ceramic, Furniture, Home Textile, Lighting and Decoration Exhibition held in Morocco for interior designers, furniture manufacturers, and home textile producers.
• MEGA HORECA MOROCCO International Hotel, Hospitality, Restaurant and Cafe Industries Exhibition held in Morocco targeting hotel, hospitality, restaurant and cafe industry suppliers.
• MEGA CLIMA KENYA International HVAC+R & Renewable Energy & Water Technology Exhibition held in Kenya for HVAC manufacturers, refrigeration equipment providers, and renewable energy companies targeting East Africa.
• MEGA WATER KENYA International Water & Waste Water Exhibition held in Kenya, connecting water treatment technology providers, wastewater equipment manufacturers, and water infrastructure companies with East African buyers.
• MEGA ELECTRICITY KENYA International Electricity, Power Generation & IT Exhibition held in Kenya for electrical equipment manufacturers, power generation companies, and IT providers targeting East African markets.
• BEST5 ALGERIA International Construction, Building Materials & Technologies Exhibition held in Algeria, serving construction material suppliers and infrastructure contractors.
• ELECTRICITY ALGERIA International Electricity, Power Generation and IT Exhibition held in Algeria, bringing together electrical companies, equipment manufacturers and vendors targeting the Algerian power sector.
• MEGA CLIMA ALGERIA International Air Conditioning & Refrigeration Exhibition held in Algeria for HVAC equipment manufacturers and distributors targeting the Algerian market.
• MEGA HORECA NIGERIA International Hotel, Hospitality, Restaurant and Cafe Industries Exhibition held in Nigeria, recognized as West Africa's leading hub for hospitality and F&B excellence.
• NIGERIA HALAL EXPO International Halal Products Trade Exhibition serving as Africa's gateway to the global Halal industry for halal food producers, cosmetics manufacturers, and fashion companies.
• MEGA CLIMA GHANA International Air Conditioning & Refrigeration Exhibition held in Ghana for HVAC manufacturers and distributors targeting the Ghanaian market.
• MEGA WATER GHANA International Water & Waste Water Exhibition held in Ghana for water treatment technology providers targeting the Ghanaian market.
• MEGA CLIMA NIGERIA International Air Conditioning & Refrigeration Exhibition held in Nigeria, recognized as the leading platform for HVAC+R innovation and smart, sustainable cooling solutions in West Africa.
• MEGA WATER NIGERIA International Water, Wastewater, and Treatment Technologies Exhibition held in Nigeria, connecting water technology providers with government and infrastructure project contacts in West Africa.

Quantifiable outcome

• Over 8,100 professional visitors attended Nigeria BuildExpo 2025
• +4 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting.

• DZ TenderssupportingGTM or Marketing PartnerMedia partner providing advertising and promotional support for Electricity Algeria Expo and other Algerian events.
• Construction Review OnlinesupportingGTM or Marketing PartnerMedia partner for construction industry coverage and promotional support across African exhibitions.
• TradeWheelsupportingGTM or Marketing PartnerB2B marketplace media partner supporting trade event promotion and exhibitor visibility.
• World Construction TodaysupportingGTM or Marketing PartnerConstruction industry media partner covering events and providing promotional channels.
• AFROTRADEsupportingGTM or Marketing PartnerAfrican trade media platform partner supporting cross-border trade event promotion.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Messe Düsseldorf: Messe Düsseldorf organizes leading global trade fairs (drupa, K, Medica) and licenses/promotes events internationally including in emerging markets — broad incumbent with potential competition in food processing, packaging, and energy verticals.
• Informa Markets: Informa Markets is the world's largest B2B exhibitions organizer, running hundreds of trade shows globally including Africa-focused events (e.g., Africa Property Investment, Africa Food Expo) — overlapping with Elan Expo's verticals at greater scale.
• Koelnmesse: Koelnmesse operates major global B2B trade fairs across food (Anuga), interiors (imm), and other sectors, with growing activity in Africa and the Middle East — broad incumbent with overlapping food, interiors, and lifestyle verticals.
• RX Global: RX Global (Reed Exhibitions) is one of the largest global B2B exhibition organizers, operating across multiple sectors and geographies — broad incumbent with overlap into construction, energy, and food verticals where Elan Expo competes.
• Messe Frankfurt: Messe Frankfurt operates a global portfolio of B2B trade fairs including Ambiente, Light+Building, and regional events across the Middle East and Africa — broad incumbent with overlapping verticals in lighting, HVAC, and consumer goods.

Direct peers

• Fairtrade Messe: Fairtrade is a German-based B2B trade fair organizer focused on emerging and developing markets across Africa, Middle East, and Eastern Europe — directly comparable geographic and operational model to Elan Expo.
• GL Events: GL Events is a France-based B2B exhibition and venue operator with strong emerging-market presence in Africa, Middle East, and Asia — comparable business model running industry-specific trade shows across growth markets.
• Hyve Group: Hyve Group (formerly ITE Group) is a UK-listed B2B exhibition organizer with deep emerging-market exposure across CEE, Middle East, Africa, and Asia — same operating model of vertical-specific trade shows in growth markets as Elan Expo.
• dmg events: dmg events operates Big 5 and a portfolio of major B2B trade exhibitions across the Middle East, Africa, and South Asia, including construction, HVAC, and interiors verticals — directly comparable to Elan Expo's African construction, HVAC, and ceramics portfolio.

Regional players

• Montgomery Group Africa: Montgomery Group (South Africa-headquartered) organizes major African B2B exhibitions including food, hospitality, and retail shows — directly comparable regional player focused on the African continent.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ELANEXPO
• Facebookfacebook.com/ElanExpo
• LinkedInlinkedin.com/company/elanexpo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elan Expo