What Ostomy Armor does

Ostomy Armor is a privately held, founder-operated medical device company founded in 2009 and headquartered in Pittsfield, Maine. It designs, manufactures, and sells ostomy protection belts, stoma guards, hernia support belts, and leak control accessories direct to consumers worldwide through its own e-commerce storefront, phone ordering, and a Canadian distribution partnership with Diamond Athletic. The company claims 15+ years in service and 200,000+ customers served, and it markets itself as a Disabled Veteran Small Business.

The core technology is a proprietary rigid-belt architecture protected by U.S. Patent 10,070,987, using aircraft-grade aluminum, lightweight flexible titanium, mil-spec Cobra buckles (rated to 800+ lb lift), proprietary closed-cell foam with a waste-drainage channel, and Kevlar-reinforced bag protection. The catalog spans core belts (Titanium Max $306–$371, Heavy Duty $195–$259, Large Hernia Support $285–$349, Petite $172–$216, Dual Stoma Guard $295–$359, Children's Stoma Protector $105–$191), accessories (Shower Armor, Waste Wicks, Quick Wicks, Cobra Buckle, Buckle Sliders, Armored Bag Face, Emergency Kits), and tiered bundles (HD Gold $362, T-Max Gold $519, HD Platinum $572, Ultimate $725, T-Max Platinum $945). A new Safe Tube Guard for feeding tubes and catheters is listed as Coming Soon.

Revenue is generated exclusively through hardware and accessory sales plus gift cards, with a one-time purchase model on belts (2-year warranty) and a small consumable tail from Waste Wicks, Quick Wicks, Feeding Tube Wicks, and Emergency Kits. Pricing is unit-based with customization-driven variation; payment options include PayPal and Klarna financing. No external funding has been reported, no revenue is publicly disclosed, and the company has 11–50 employees with operations in Eastern Time business hours.

Name

Ostomy Armor

Legal name

Ostomy Armor

Website

https://ostomyarmor.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ostomy Armor is a Maine-based direct-to-consumer medical device company that designs, patents, and sells ostomy protection belts, stoma guards, hernia supports, and leak control products to ostomy patients worldwide, including first responders, athletes, veterans, and pediatric patients.

Ownership category

akta.pro rank

Product category

Ostomy Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Ostomy Care Products (Pouches, Barriers/Wafers, Accessories, Skin Protection) (HLAHALAG)

akta.pro secondary industry

Enteral Stoma Care & Accessories (Gastrostomy/Jejunostomy Skin Care, Securement, Dressings) (HLAHALAJ)

Keywords

• Ostomy protection products
• Stoma support belts
• Hernia support belts
• Leak control wicks
• Ostomy medical devices

Headquarters

HQ city

Pittsfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales - Individual Items: Direct sales of ostomy belts, stoma guards, hernia support belts, leak control products, and accessories. Individual products range from $15 (Quick Wicks) to $371 (Titanium Max Ostomy Belt). One-time purchase model with 2-year warranty on armor products.
2. Bundled Packages: Discount packages combining multiple products (belts, waste wicks, shower guards, emergency kits, buckle sliders). Packages range from $362 (Heavy Duty Gold) to $945 (T-Max Platinum Bundle). Items bought separately cost more, providing value incentive.
3. Custom/Configure-to-Order: Custom packages available by contacting company directly. Customers can suggest product combinations. Made-to-measure products ensure proper fit for individual stoma configurations.
4. Replacement Accessories: Replacement and consumable products including waste wicks (disposable), buckle sliders, emergency kits, and replacement buckles. Recurring revenue from consumables.
5. Gift Cards: Digital gift certificates available in any USD amount, allowing gift recipients to choose their own products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ostomy Armor manufactures and sells patented rigid ostomy belts and stoma guards (U.S. Patent 10,070,987) constructed from titanium and aircraft-grade aluminum, designed to protect stomas from impact, prevent parastomal hernias, and control leaks for ostomy patients. The company also sells supporting leak-control consumables (Waste Wicks, Quick Wicks, Emergency Kits), Shower Armor, Cobra buckles, and Armored Bag Faces, operating primarily as a direct-to-consumer e-commerce brand shipping worldwide from Pittsfield, Maine.

Product overview

Ostomy Armor is a medical device company offering a comprehensive portfolio of ostomy protection and leak control products. The core product line centers on specialized belts and stoma guards (Titanium Max, Heavy Duty, Large Hernia Support, Petite, Dual Stoma Guard, and Children's Stoma Protector) that protect stomas, prevent parastomal hernias, and control leaks. Supporting accessories include Shower Armor, Waste Wicks (Adult and Children's), Quick Wicks, Feeding Tube Leak Control, Cobra Buckles, Buckle Sliders, Armored Bag Faces, and Emergency Kits (Adult and Children's). The company also offers value bundle packages (Gold, Platinum, Ultimate) that combine multiple products at discounted prices. Products are protected by U.S. Patent No. 10,070,987 and are designed for ostomates of all ages and activity levels, including emergency services workers, athletes, and children. The company sells directly to consumers worldwide with fulfillment from Pittsfield, Maine.

Differentiator

Problem solved

Functional benefit

Products and services

• Titanium Max Ostomy Belt The strongest ostomy belt in the product line, made with flexible, lightweight titanium. Features closed-cell foam, securely stitched construction, and provides maximum range of motion and impact protection. Designed for police officers, firefighters, and extreme sports enthusiasts.
• Heavy Duty Ostomy Belt Standard heavy-duty ostomy and hernia support belt made with aircraft-grade aluminum. Protects against seatbelts, jeans, belts, jumping dogs, and everyday hazards. Features foam cushioning with waste drainage channel.
• Large Hernia Support Belt Designed for pre-existing hernias over 3 inches high or a torso of 50 inches or more. Made with aircraft-grade aluminum, provides protection against seatbelts, belts, and everyday activities while supporting hernia retraction.
• Petite Ostomy Belt Designed for petite adults with small frames (approximately 115 lbs, 25 inch waist). Made with aircraft-grade aluminum for flexible strength. Protects against seatbelts, shopping carts, and normal activities.
• Dual Stoma Guard Custom-made ostomy belt for patients with two stomas or a stoma with a feeding tube/catheter. Features two movable single plate units on a comfortable carrier, suitable for hernias up to 3 inches in height.
• Shower Ostomy Belt (Shower Armor) Designed for use in the shower or swimming. Keeps the barrier/wafer/baseplate dry and in place longer. Extends barrier life and prevents skin irritations. Not intended for all-day wear.
• Children's Stoma Protector Custom-made stoma protector for children and toddlers using flexible aluminum. Prevents leaks, protects stoma, and holds appliance securely. Suitable for waists 25 inches or smaller.
• Waste Wicks Leak Control (Adults) Absorbent pads that fit between bag and barrier to absorb sweat, moisture, and small to moderate ostomy leaks. Promotes skin health and extends barrier life. Available in Large and Small sizes, 30 wicks per package.
• Waste Wicks Leak Control (Children's) Children's specific waste wicks with 2.25 inch inside diameter center hole. Fits all pediatric appliances to absorb leaks and sweat. 20 Wicks per package.
• Quick Wicks Absorbent discs for smaller leaks. Fits between bag and barrier wherever minor stoma leaks occur. 25 discs per bag.
• Feeding Tube Leak Control Feeding tube/catheter wicks that absorb leaks around feeding tubes or catheters. Removes moisture and improves skin health. Fits all tubes and catheters. Package of 20.
• Cobra Buckle Mil-spec Cobra buckle with over 800 lb lift capacity. Used in high-stress environments, extreme temperatures, and military applications. Recommended for police officers, firefighters, ice hockey players, prison guards, and farmers.
• Buckle Sliders Comfortable pads that fit between the buckle and skin. Made with soft material next to skin for added comfort. Spot clean with mild soap. 1 package equals 2 sliders.
• Armored Bag Face Constructed with Kevlar layer and soft surface next to skin. Protects the ostomy bag from sharp objects, welding sparks, and punctures. Tested to be stab-proof. Detachable and must be ordered with Titanium Max or Heavy Duty armor.
• Emergency Ostomy Kit (Adults) Portable emergency kit for complete appliance change away from home. Includes new barrier, bag, and all necessary supplies for cleanup. Available for colostomy/ileostomy and urostomy patients.
• Emergency Ostomy Kit (Children's)

Quantifiable outcome

• Prevents 60-100% of parastomal hernias when worn 24/7
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• Diamond AthleticcoreChannel Partner/ Reseller/ DistributorDiamond Athletic is an authorized Canadian distributor for Ostomy Armor products. Canadian customers can order via phone (21 800 781 9127) or online through Diamond Athletic. This partnership expands Ostomy Armor's reach into the Canadian market, providing local accessibility for customers who prefer ordering from domestic sources.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Cymed Ostomy Co. Smaller U.S. manufacturer of ostomy appliances and accessories including MicroSkin barriers. Comparable target market (ostomy patients) with partial product overlap; a niche player focused on skin-friendly adhesive technology rather than rigid protection.
• Marlen Manufacturing: Smaller U.S. ostomy appliance and support product manufacturer including belts and accessory lines. Comparable niche positioning and patient focus, though historically more appliance-focused than rigid-protection focused.
• Trio Healthcare: UK-based ostomy accessories company producing flange extenders, barrier rings, and support accessories used alongside ostomy appliances. Comparable patient base and leak-prevention use case, though focused on accessories rather than rigid belts/guards.

Direct peers

• Stealth Belt: Direct-to-consumer maker of ostomy support belts, ostomy wraps, and pouch covers targeted at active ostomates. Closest direct competitor in the DTC niche, addressing similar use cases (athletic, daily, swimming) with a comparable online-first GTM model.
• Nu-Hope Laboratories: Long-established maker of ostomy belts, hernia support belts, and custom-fitted support garments for ostomates. Closest direct competitor to Ostomy Armor's rigid aluminum/titanium belt range, including pediatric sizing and custom-made products.

Broad incumbents

• Hollister Incorporated: Major ostomy products manufacturer including CeraPlus barriers, Adapt accessories, and hernia support belts. Directly comparable target market (ostomates) and overlapping product category (belts, leak control), but a much larger portfolio player.
• Convatec: One of the "Big Three" ostomy incumbents with Esteem, Natura, and Stomahesive lines plus support accessories. Comparable patient population and product overlap in belts and skin/leak management, though Convatec is broadly diversified across wound, continence, and infusion care.
• Coloplast: Global leader in ostomy care with full portfolio of bags, barriers, and accessories plus a hernia support belt line. Comparable because it serves the same ostomy patient base, but competes broadly across the entire ostomy continuum rather than specializing in rigid stoma protection.
• Salts Healthcare: UK-based ostomy appliance and support belt manufacturer serving the same ostomy patient base. Comparable product overlap in belts and accessories, but a broader portfolio player rather than a rigid-guard specialist.
• Welland Medical: UK ostomy products maker with belts, bags, and accessories under the Welland brand. Comparable target market and product overlap, though a mid-sized regional incumbent rather than a focused rigid-protection specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DXzbx3pubmF/?utm_source=ig_embed&utm_campaign=loading
• Xx.com/ostomyarmor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ostomy Armor