RedFoxBlue

What RedFoxBlue does

RedFoxBlue is a Dutch sales consultancy and training firm founded in 2000 by Marco Scheele and Paul van Hek, headquartered in Hoofddorp, Netherlands. The company serves B2B organizations seeking commercial growth through an integrated three-pillar methodology: Futureproof Sales (direction and structure), Leadership & Behavior (culture and behavior), and Talent Development & Capacity (execution and people). Its service portfolio spans commercial audits, sales acceleration management, leadership journeys, sales and management training programs (delivered as 70% practice/30% theory), executive coaching, DISC behavioral profiling, generational management training, interim sales leadership placement, and executive search. The proprietary technology stack includes the three-pillar framework, DISC assessment methodology, the Sales Acceleratie Management (SAM) framework, and the AI-Scan assessment tool. AI capabilities were expanded in November 2025 through a strategic partnership with Synthwave Solutions, which builds custom AI workflows and agents that RedFoxBlue embeds into client commercial organizations.

RedFoxBlue operates on a professional services revenue model with multiple streams: consultancy and advisory engagements (project-based or retainer), training programs (open enrollment and in-company customization), interim management placements, and executive search/recruitment from a proprietary database of 50,000+ sales professionals. Pricing is primarily quote-based with one publicly disclosed training price of €597 excluding VAT for a one-day AI for Commercial Power intensive. The company distributes through direct consultation and a partner-led delivery model, having evolved from a compact knowledge center into a franchise organization with 25+ partners under Managing Partners Robert Hamminga and Bas van Rossem. Marketing leverages the #1 MT1000 ranking (2025, MT/Sprout and Universiteit van Amsterdam), #1 Diamond Partner status on Consultancy.nl for five consecutive years, NRTO quality mark certification, content marketing, webinars, and free AI Inspiration Sessions at client offices.

The firm is privately held with no disclosed funding rounds, parent company, or external investment. Its customer base spans hundreds of Dutch B2B organizations across diverse verticals including IT/Consultancy, Medical Devices, and Staffing/Flex. Geographic focus is the Netherlands with no international expansion indicated. Key strategic risks include the loss of partner Dick Garritsen in October 2024 and dependency on the Synthwave Solutions partnership for the technical layer of AI-enabled service delivery.

Name

RedFoxBlue

Legal name

RedFoxBlue

Website

https://redfoxblue.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

RedFoxBlue is a Dutch sales consultancy and training firm founded in 2000, serving B2B organizations with commercial strategy consulting, sales training, interim leadership placement, and executive search delivered through a 25+ partner franchise model anchored by its three-pillar methodology.

Ownership category

akta.pro rank

Product category

Sales Consulting & Training Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Sales consultancy
• Sales training
• Executive coaching
• Interim management
• Commercial strategy

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Consultancy & Advisory Services: Commercial strategy consulting, sales audits, sales acceleration management, and organizational change consultancy engagements. Services are tailored to client needs and typically structured as project-based or retainer engagements.
2. Training Programs: Sales training, sales management training, DISC training, AI training, and leadership development programs. Offered as open enrollment, in-company customized training, and coaching engagements. Training programs follow the '70% practice, 30% theory' methodology.
3. Interim Management: Placement of interim sales managers and interim CCOs (Chief Commercial Officers) with minimum 10-12 years experience in responsible sales positions. The company provides shortlists within hours and backs interim managers with RedFoxBlue expertise.
4. Executive Search & Recruitment: Search and selection services for commercial talent, including account managers, sales managers, and key account managers. The company leverages a database of 50,000 sales professionals.
5. AI Services: AI inspiration sessions, AI literacy training, AI for commercial impact training, and AI consultancy. Services include the AI-Scan assessment tool for evaluating organizational AI maturity.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

RedFoxBlue is a Dutch sales consultancy and training firm that helps B2B organizations achieve commercial growth through three integrated pillars: Futureproof Sales (strategy, processes, data, AI), Leadership & Behavior (cultural transformation), and Talent Development & Capacity (training, recruitment, interim staffing). The firm delivers commercial audits, sales acceleration management, behavioral profiling (DISC), executive coaching, and AI integration services, alongside a broad catalog of sales and management training programs.

Product overview

RedFoxBlue is a Dutch sales consultancy and training organization offering a comprehensive portfolio of professional development services. The company operates across three core pillars: Futureproof Sales (strategic direction and systems), Leadership & Behavior (cultural transformation), and Talent Development & Capacity (execution capability). The portfolio includes consulting services (commercial audits, strategy, sales acceleration), AI-focused training programs (AI literacy, AI for commercial power, social selling with AI), behavioral methodologies (DISC, MMI), leadership journeys (executive coaching, situational leadership, Must Win Battles), team development, generational management, and recruitment/ interim staffing solutions. The AI offerings were strengthened through a 2024 partnership with Synthwave Solutions for custom AI workflows and agents. The company was founded in 2000 and rebranded with a new visual identity around 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Huis Leyduin: Training venue location operated by RedFoxBlue for workshops and sessions.

Products and services

• Sales Consultancy & Strategie (Sales Consultancy & Strategy) Advisory services translating commercial strategy into behavior, including commercial audits (five-pillar analysis of field, direction, organization, control, operations), commercial strategy development (five-session program covering business case, vision, external analysis, SWOT, action planning), Sales Acceleratie Management (SAM), and customer panels. For B2B organizations seeking a structured commercial engine.
• Sales & AI AI integration services that help organizations implement AI tools, workflows, and agents for sales acceleration, including predictive lead scoring, automated follow-up, personalized communication, and content creation. Combined with the AI-Scan assessment and the Synthwave Solutions partnership for custom AI engines.
• Change & Leiderschap (Change & Leadership) Change management and leadership development services focused on building behavior and culture to support commercial ambitions. Includes the Must Win Battle Journey (Killing & Malnight methodology) and the multi-year Directie/Management Journey for management teams.
• DISC Behavioral assessment methodology and accompanying training used to help individuals and teams understand communication styles, improve customer interactions, and strengthen team dynamics. Offered via DISC voor Sales, DISC voor Leadership, DISC Groepsanalyse, and DISC/MMI for recruitment.
• Generatiemanagement (Generation Management) Training and consulting that helps leaders understand and leverage generational differences (Baby Boomers, Gen X, Millennials, Gen Z) in the workplace, build bridges across generations, and adapt leadership communication.
• Executive Coaching One-on-one coaching for board members, directors, and executives focused on leadership effectiveness, personal development, and strategic decision-making.
• Werving & Selectie (Recruitment & Selection) Executive and specialist recruitment services for commercial professionals, including search and vacancy fulfillment for account managers, sales managers, and key account managers. Backed by a database of 50,000 sales professionals and a 7-step search methodology.
• Interim Sales Interim management providing experienced sales leaders (interim CCO and interim sales managers with at least 10–12 years of experience) for temporary leadership needs. Shortlists delivered within hours; interim managers backed by RedFoxBlue methodology.
• Verkooptrainingen (Sales Training Programs) Comprehensive sales skills training program portfolio covering account planning, advisory selling, Challenger Sale, commercial negotiation, key account management, and DISC for sales. Courses can be booked individually or combined.
• Salesmanagement Trainingen (Sales Management Training) Training programs for sales managers covering sales management fundamentals and sales planning workshops, including the situational leadership program that combines Situational Leadership theory with DISC profiles.
• Social Selling met LinkedIn & AI Two-day training teaching professionals to use LinkedIn strategically and to apply AI tools for content creation, conversation preparation, and follow-up automation in social selling contexts.
• AI voor Commerciële Slagkracht (AI for Commercial Impact) One-day intensive training on strategic AI application in sales and marketing, covering AI strategy, conversation preparation, lead generation, marketing content acceleration, and building custom AI assistants. Priced at €597 excl. VAT; max 8 participants.
• AI-geletterdheid (AI Literacy) Training on understanding AI systems, the European AI Act, recognizing bias and discrimination risks, and responsible AI use in the workplace, with practical automation of routine sales and marketing tasks.
• AI-Scan Free five-minute organizational AI-maturity assessment evaluating capabilities across predictive lead scoring, automated follow-up, personalized communication, content creation, and real-time coaching readiness.
• Commercieel Onderhandelen (Commercial Negotiation) Two-day B2B negotiation training developing strategic conversation skills for closing deals that work for both parties.
• Challenger Sale Two-day training on the Challenger Sales methodology, teaching professionals to challenge customer perspectives and guide sales conversations proactively.
• Adviserend Verkopen (Advisory Selling) Four-day transformation program turning product sellers into strategic advisors, including AI tool support for conversation preparation.
• Key Account Management Two-day strategic customer management training covering account selection, stakeholder mapping, value proposition development, and strategic account planning.
• Accountplan Training Two-day training for developing strategic account plans, including customer strategy, stakeholder mapping, competitive analysis, and AI tools for account insights.
• DISC voor Sales One-day training applying DISC behavioral profiles to sales conversations to improve communication and conversion.
• AI Sales Transformatie (AI Sales Transformation) Comprehensive AI transformation offering combining custom AI workflows and agents (built with Synthwave Solutions) with RedFoxBlue's adoption, change, and behavioral embedding support.

Quantifiable outcome

• Improved sales team performance through structured training (70% practice methodology)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• Synthwave SolutionscoreTechnology or Integration · 20 November 2025Strategic partnership where Synthwave Solutions builds the AI engine (custom AI workflows, agents, and automations that accelerate sales) and RedFoxBlue ensures adoption, management, and embedding within the commercial organization. The combination delivers AI solutions rather than just AI tools, with higher productivity, smarter customer conversations, and transformation anchored in behavior and processes.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Huthwaite International: Sales training and behavioral research firm, originator of the SPIN Selling methodology. Offers consulting and training around consultative selling that directly overlaps with RedFoxBlue's Challenger Sale and advisory selling programs.
• TACK International: International sales performance and leadership development consultancy offering sales training, coaching, and behavioral assessments. Direct peer in sales methodology training and DISC-style behavioral profiling.
• Sales Performance International: B2B sales transformation and training firm that originated the Challenger Sale methodology. Competes in the same sales training and consulting space as RedFoxBlue, particularly in account management and complex B2B sales.
• Mercuri International: Global sales performance consultancy offering sales training, consulting, and digital learning solutions to B2B clients. Direct competitor in the same sales professionalization category with overlapping offerings in sales training, leadership development, and AI-enabled sales enablement.
• Thexton Armstrong: UK-based sales consultancy and training firm focused on B2B sales performance improvement, sales management training, and behavioral profiling. Comparable in service mix and target buyer to RedFoxBlue's Dutch mid-market and enterprise clients.

Regional players

• Vintura: Netherlands-based consultancy supporting commercial strategy and organizational change in life sciences and healthcare. Comparable to RedFoxBlue's commercial strategy consulting arm, though more specialized in industry verticals.
• Schouten & Nelissen: Large Dutch training and coaching provider offering leadership, sales, and personal effectiveness programs. Competes with RedFoxBlue in the Netherlands across sales training and executive coaching, with a broader learning portfolio.
• GITP: Dutch assessment, training, and HR consultancy that provides DISC-based assessments, leadership development, and talent diagnostics. Overlaps with RedFoxBlue's DISC methodology and leadership/talent pillar offerings in the Dutch market.
• Boer & Croon: Dutch management consultancy focused on interim management and organizational transformation. Overlaps with RedFoxBlue's interim sales/CCO placement and commercial transformation services.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with sales effectiveness, executive search, and leadership development practices. Overlaps with RedFoxBlue's recruitment, executive search, and sales leadership services as a much larger incumbent player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redfoxblue.nl
• LinkedInlinkedin.com/company/redfoxblue
• Instagraminstagram.com/redfoxbluenl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedFoxBlue