Atlantis Submarines Cozumel
Atlantis Submarines Cozumel is a privately held Mexican tourism operator founded in 1999 that runs Mexico's only tourist submarine, the battery-powered Atlantis XII, offering paid underwater excursions to cruise passengers and independent travelers visiting Cozumel.
- Company typePrivate
- Founded1999
- HeadquartersQuintana, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Atlantis Submarines Cozumel does
Atlantis Submarines Cozumel is a privately held Mexican tourism operator founded on June 28, 1999, that runs Mexico's only tourist submarine, the battery-powered Atlantis XII. The vessel accommodates up to 48 passengers in an air-conditioned, pressurized cabin equipped with 26+ portholes and one bow viewport, and dives to depths exceeding 100 feet to view the Chankanaab Reef, The Wall (1,800+ foot vertical drop), and the Felipe Xicoténcatl shipwreck. The company is certified annually by the American Bureau of Shipping and reports zero safety incidents since founding.
The business operates a direct-to-consumer tourism model targeting cruise ship passengers and independent travelers visiting Cozumel. Distribution combines a direct online booking channel powered by FareHarbor with shore-excursion partnerships with Carnival Cruise Line and Norwegian Cruise Line. Core revenue is generated by per-ticket submarine tours priced at $89 for adults, with a layered product portfolio of six combo packages (El Cielo Beach, Sea Trek, Nachi Cocom Beach Club, Del Mar Latino Beach Club, Chocolate Seaside Workshop, Jeep Tour) ranging from $115 to $245, plus a 3-day/2-night Discover Cozumel multi-day package.
The company maintains a single operations base north of Cozumel's International Pier, partners with local beach clubs and adventure operators to deliver combo experiences without owning those assets, and holds Travelife Partner sustainability certification (2020). It has no disclosed parent company, no institutional funding, no AI capabilities, and operates exclusively within Cozumel in the Mexican Caribbean.
Atlantis Submarines Cozumel firmographics
Firmographics- Name
- Atlantis Submarines Cozumel
- Website
- https://atlantissubmarines.travel
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlantis Submarines Cozumel is a privately held Mexican tourism operator founded in 1999 that runs Mexico's only tourist submarine, the battery-powered Atlantis XII, offering paid underwater excursions to cruise passengers and independent travelers visiting Cozumel.
- Ownership category
- akta.pro rank
Atlantis Submarines Cozumel industry classification
Industry- Product category
- Marine Tourism Services
- NAICS
- Coastal and Great Lakes Passenger Transportation (483114), Deep Sea Passenger Transportation (483112)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Submarine & Glass-Bottom Boat Experiences (THAJAJAL)
- akta.pro secondary industries
- Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC), Adventure Expedition Cruise Lines (Warm-Water & Remote Islands) (THAEABAE), Snorkeling Tours & Reef Experiences (THAJAJAE)
Keywords
Where Atlantis Submarines Cozumel is headquartered
LocationHeadquarters
- HQ city
- Quintana
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Atlantis Submarines Cozumel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Submarine Tour Tickets: One-time ticket purchases for submarine expedition tours. Primary revenue driver offering dives to 100+ feet depth to explore Caribbean reef, The Wall, and Felipe Xicoténcatl shipwreck. Adults pay full price ($89-$125 depending on combo), children ages 4-12 pay discounted rates.
- Combo Packages: Bundled experiences combining submarine expedition with beach clubs (Del Mar Latino, Nachi Cocom), adventure activities (Jeep Tour, Sea Trek), cultural experiences (Chocolate Workshop), and multi-day Discover Cozumel packages. Higher price points ($115-$245) with food, beverages, and additional activities included.
- Beach Club Add-ons: Revenue from Nachi Cocom Beach Club and Del Mar Latino Beach Club visits as add-ons to submarine tours, including all-inclusive food, beverages, and amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Submarine Expedition - Adults |
| Unit Pricing | Pay-as-you-go | Submarine & El Cielo Beach |
| Unit Pricing | Pay-as-you-go | Submarine & Sea Trek |
| Unit Pricing | Pay-as-you-go | Submarine & Chocolate Workshop |
| Unit Pricing | Pay-as-you-go | Submarine & Nachi Cocom Beach Club |
| Unit Pricing | Pay-as-you-go | Submarine & Del Mar Latino All Inclusive |
| Unit Pricing | Pay-as-you-go | Submarine & Jeep Tour |
| Unit Pricing | Pay-as-you-go | Discover Cozumel Package |
| Unit Pricing | Pay-as-you-go | Marine Park Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Atlantis Submarines Cozumel product offering
Product offeringCore offering
Atlantis Submarines Cozumel operates Mexico's only tourist submarine, the Atlantis XII, taking passengers on underwater expeditions to depths of 100+ feet to explore the Chankanaab Reef, The Wall, and the Felipe Xicotencatl shipwreck. The core Submarine Expedition is augmented by combo packages pairing the submarine ride with beach clubs (Nachi Cocom, Del Mar Latino), Sea Trek underwater walking, jeep tours, chocolate workshops, and the multi-day Discover Cozumel package. Tickets and packages are sold directly to cruise passengers and independent travelers via FareHarbor online booking and cruise line excursion desks.
Product overview
Atlantis Submarines Cozumel operates Mexico's only tourist submarine, offering underwater expeditions to depths exceeding 100 feet. The core product is the Submarine Expedition aboard the battery-powered Atlantis XII submarine. The company packages this submarine experience with various beach and adventure activities through combo packages: El Cielo Beach (snorkeling and sandbar), Sea Trek (underwater walking), Nachi Cocom Beach Club (all-inclusive beach), Del Mar Latino (adults-only beach club), Chocolate Workshop (cacao experience), and Jeep Tour (island exploration). The Discover Cozumel multi-day package combines submarine expeditions with hotel accommodation and multiple beach club visits for a comprehensive island experience.
Differentiator
Problem solved
Functional benefit
Brands
- Del Mar Latino Beach Club: Beach club included in submarine combo packages, offering infinity pool, all-inclusive dining and beverages
- Nachi Cocom Beach Club
- Stingray Beach
- Jeanie's Waffles Restaurant
- Vessel Ana
Products and services
- Submarine Expedition The flagship submarine tour experience offering rides on the Atlantis XII submarine to depths of 100+ feet, showcasing the Chankanaab Reef, The Wall, and the Felipe Xicotencatl shipwreck, with an air-conditioned pressurized cabin and 26+ portholes. Available to all visitors without diving certification.
- Submarine Expedition & El Cielo Beach Combines the Submarine Expedition with snorkeling at two reefs and a beach break at El Cielo sandbar, including boat ride, professional guides, snorkel gear, beverages, and fish ceviche.
- Submarine Expedition & Sea Trek
Quantifiable outcome
- Zero safety incidents since establishment in 1999
- +1 more outcomes
Companies that use Atlantis Submarines Cozumel
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Atlantis Submarines Cozumel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Atlantis Submarines Cozumel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- FareHarborcoreOnline booking platform provider for tour reservations. FareHarbor widget embedded on Atlantis website enabling online ticket sales, calendar availability, and payment processing.
- Carnival Cruise LinecoreMajor cruise line offering Atlantis submarine as official shore excursion. Passengers book through Carnival's excursion desk when visiting Cozumel port.
- Norwegian Cruise Line (NCL)coreCruise line offering Atlantis submarine as official shore excursion for NCL passengers visiting Cozumel.
- Nachi Cocom Beach ClubmajorExclusive beach club partner offering all-inclusive experience (open bar, 4-course lunch, pool, private beach) as combo add-on to submarine tours. Transportation provided from Atlantis facilities.
- Del Mar Latino Beach ClubmajorAdults-only beach club with infinity pool located adjacent to Atlantis facilities. Offers all-inclusive food, drinks, and snorkeling as combo package with submarine expedition.
- Jeep Tour OperatorsminorLocal jeep tour operators combined with submarine for Cozumel Blast combo package. Includes island driving tour with tequila tasting at Hacienda Ixtlan.
- Jeanie's Waffles RestaurantminorRestaurant venue for Sea Trek adventure portion of combo package. Provides lockers, certified diving guide, snacks and drinks.
- Stingray BeachminorSeaside venue hosting Chocolate Seaside Workshop with wine tasting. Transportation provided to Atlantis submarine facilities after workshop.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Atlantis Submarines Cozumel competitors and assessment
Company assessmentOthers
- Viator (Tripadvisor): Global tour booking platform that resells Atlantis submarine tours alongside competing reef, snorkel, and diving experiences. Functions as a distribution channel and competitive aggregation layer for the same traveler.
Direct peers
- Atlantis Adventures: Operates the Atlantis Submarines brand in other locations (Hawaii, Bermuda, Barbados, St. Kitts, etc.). Same business model of battery-powered tourist submarines, with shared brand heritage and similar target customer (cruise passengers and resort guests).
- Atlantis Submarines Hawaii: Direct sister-brand operator offering identical submarine tourism experiences in Waikiki. Same vessel type, same target audience (cruise passengers and resort guests), same regulatory profile with US Coast Guard.
- Submarine Safaris Lanzarote: Operates tourist submarines in Lanzarote and Goa. Direct business model match — battery-powered submarine tours, cruise passenger distribution, and Caribbean-equivalent marine environment positioning.
- Atlantis Submarines Barbados: Sister-brand submarine tours in the Caribbean. Same battery-powered eco-tourism positioning, same cruise passenger target segment, comparable regulatory and environmental context.
Broad incumbents
- Carnival Corporation: Owner of Carnival Cruise Line — a core distribution partner. Indirectly exposed to Atlantis as both a customer and a competitive shore-excursion platform via its subsidiary-private destination concepts.
- Royal Caribbean Group: Mass-market cruise line that books Atlantis through its excursion programs. As cruise lines expand private destinations (Perfect Day at CocoCay), they become a long-term competitive threat to third-party shore excursion operators.
Regional players
- Fury Catamaran Cozumel: Major Cozumel boat tour operator offering catamaran sailing, snorkeling, and beach club experiences. Competes for the same cruise excursion slot on cruise line menus and offers alternative marine experiences.
- Cozumel Snorkel & Dive Operators (e.g., Paradise Divers Cozumel): Local Cozumel scuba and snorkel operators competing for the same tourist excursion wallet at the same cruise port. They offer certified divers a different value proposition but compete on the same shore-excursion menu.
Emerging players
- Sea Trek Americas: Ocean-walking helmet experience offered by Atlantis Submarines itself as a combo (Jeanie's Waffles). Sea Trek is a complementary underwater experience that competes for the same 'see underwater without diving' tourist dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Atlantis Submarines Cozumel social profiles
Digital presenceAtlantis Submarines Cozumel compliance and trust
Trust signalCompliance4 records
Atlantis Submarines Cozumel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantis Submarines Cozumel leadership team
Management profileNumber of profiles
Atlantis Submarines Cozumel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantis Submarines Cozumel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantis Submarines Cozumel
What does Atlantis Submarines Cozumel do?
Atlantis Submarines Cozumel operates Mexico's only tourist submarine, the Atlantis XII, taking passengers on underwater expeditions to depths of 100+ feet to explore the Chankanaab Reef, The Wall, and the Felipe Xicotencatl shipwreck. The core Submarine Expedition is augmented by combo packages pairing the submarine ride with beach clubs (Nachi Cocom, Del Mar Latino), Sea Trek underwater walking, jeep tours, chocolate workshops, and the multi-day Discover Cozumel package. Tickets and packages are sold directly to cruise passengers and independent travelers via FareHarbor online booking and cruise line excursion desks.
Is Atlantis Submarines Cozumel a public or private company?
Atlantis Submarines Cozumel is a private company. It is classified as unknown and is currently operating.
When was Atlantis Submarines Cozumel founded?
Atlantis Submarines Cozumel was founded in 1999. It employs 11 to 50 people.
Where is Atlantis Submarines Cozumel based?
Atlantis Submarines Cozumel is headquartered in Quintana, Mexico, in the Latin America region.
How does Atlantis Submarines Cozumel make money?
Three revenue lines are on record. Submarine Tour Tickets are the primary driver. The others are combo Packages and beach Club Add-ons.
Who are Atlantis Submarines Cozumel's main competitors?
Viator (Tripadvisor) is listed as an others. Direct peers are Atlantis Adventures, Atlantis Submarines Hawaii, Submarine Safaris Lanzarote and Atlantis Submarines Barbados. Broad incumbents are Carnival Corporation and Royal Caribbean Group. Regional players are Fury Catamaran Cozumel and Cozumel Snorkel & Dive Operators (e.g., Paradise Divers Cozumel). Sea Trek Americas is listed as an emerging player.
Does Atlantis Submarines Cozumel have an API?
No public API is recorded for Atlantis Submarines Cozumel.
What industry is Atlantis Submarines Cozumel in?
Atlantis Submarines Cozumel's product category is Marine Tourism Services. Its primary akta.pro industry code is THAJAJAL, Submarine & Glass-Bottom Boat Experiences, with a secondary code of THAEABAF, Luxury Yacht & Small-Ship Expedition Cruises. Its NAICS code is 483114 and its SIC code is 4400.