JLD ADVISORY
JLD Advisory is a Forest Hills, New York–based commercial real estate firm providing acquisitions, development, investment sales and leasing, and consulting services to enterprise hospitality brands, retail tenants, real estate investors, and property owners across the four boroughs of NYC.
- Company typePrivate
- Founded-
- HeadquartersForest Hills, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What JLD ADVISORY does
JLD Advisory, LLC is a privately held, fully integrated commercial real estate advisory firm headquartered at 70-13 Austin Street in Forest Hills, Queens, and licensed in the State of New York. The firm operates across Manhattan, Queens, the Bronx, and Brooklyn, offering four service lines: Acquisitions (opportunistic investment in hospitality and retail assets), Development (repositioning undervalued assets for long-term ownership), Investment Sales & Leasing (strategic marketing programs that reduce carrying and transaction costs), and Consulting (feasibility, zoning, and comparative market analysis). Core technology, proprietary systems, APIs, and AI/ML tooling are not disclosed; service delivery appears to be relationship-driven via direct, daily contact with contractors, investors, lenders, and brokers.
The business model is transaction-fee based: revenue is generated through commissions on acquisitions, developments, sales, and leases of commercial properties, with pricing being quote-based and varying by deal scope. The firm also co-invests in properties alongside exclusive investor partners, retaining ownership interests in assets across NYC. Customer segments include enterprise hospitality chains (Best Western, Comfort Inn, Days Inn, Howard Johnson, Sleep Inn, Super 8), retail tenants (Blink Fitness, Popeyes, Key Food, Cricket Wireless, Clean Rite, MET, Anchor Bar), government entities (NYCEDC), and real estate developers and property owners. Distribution is direct enterprise field sales in NYC, supplemented by affiliate financial partners (925 Capital, Reda Group, Crown Org) and a website (jldre.com) that lists retail space for lease, investment properties for sale, and vacant lots for sale.
JLD ADVISORY firmographics
Firmographics- Name
- JLD ADVISORY
- Legal name
- JLD Advisory, LLC
- Website
- https://jldre.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JLD Advisory is a Forest Hills, New York–based commercial real estate firm providing acquisitions, development, investment sales and leasing, and consulting services to enterprise hospitality brands, retail tenants, real estate investors, and property owners across the four boroughs of NYC.
- Ownership category
- akta.pro rank
JLD ADVISORY industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
- akta.pro secondary industries
- Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)
Keywords
Where JLD ADVISORY is headquartered
LocationHeadquarters
- HQ city
- Forest Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JLD ADVISORY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Transaction Fees: JLD Advisory generates revenue through commissions on acquisition, development, sales and leasing of commercial properties. The firm invests opportunistically in hospitality and retail assets and creates strategic marketing programs that enhance asset value, maximize cash flow, and decrease carrying and transaction costs for clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
JLD ADVISORY product offering
Product offeringCore offering
JLD Advisory is a fully integrated commercial real estate firm focused on acquiring, developing, selling, and leasing commercial properties in New York City. The firm opportunistically invests in hospitality and retail assets and provides advisory services including feasibility studies, zoning analysis, and comparative market analysis. It serves corporations, property owners, investors, hotel chains, retail tenants, and real estate developers across the NYC metropolitan area.
Product overview
JLD Advisory LLC is a fully integrated commercial real estate firm offering a unified suite of advisory, acquisition, development, and leasing services. The core service portfolio consists of four main offerings: Acquisitions (opportunistic investment in hospitality and retail assets in NYC), Development (developing undervalued assets), Investment Sales & Leasing (strategic marketing and transaction services), and Consulting (feasibility, zoning, and market analysis). These services are complemented by direct property listings across three categories: Retail Space for Lease, Investment Properties for Sale, and Vacant Lots for Sale. The company operates primarily in New York City (Manhattan, Queens, Bronx, and Brooklyn) and targets storefront owners, retail stores, hotel chains, and real estate developers as clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Acquisitions Opportunistic investment in hospitality and retail assets across all segments and at all levels of capital structure, primarily in New York City, targeting current yield and price appreciation with diversification and reduced risk. Aimed at corporations, property owners, and investors.
- Development Leveraging competitive advantages to develop undervalued assets, delivering quality properties designed to attract long-term ownership investors. Targeted at real estate developers and investors seeking well-designed property portfolios.
- Investment Sales & Leasing Strategic marketing programs that enhance asset value, maximize cash flow, decrease carrying and transaction costs, capitalize on market timing, expedite leasing cycle time, and reduce downtime. Targeted at property owners, corporations, and investors.
- Consulting Advisory services including feasibility studies, zoning analysis, and comparative market analysis for commercial real estate decisions. Targeted at property owners, corporations, and developers.
- Retail Space for Lease Available retail spaces for lease in New York City, including specific locations such as 4477 Third Avenue, 102-16 Liberty Ave Queens, 1825-1827 Madison Ave Manhattan, and 88-11 Springfield Blvd Queens. Targeted at retail tenants and businesses seeking storefronts.
- Investment Properties for Sale Off-market hotels and investment properties for sale in New York City, including examples such as 154 Bruckner. Targeted at real estate investors and developers seeking income-producing assets.
- Vacant Lots for Sale
Companies that use JLD ADVISORY
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
JLD ADVISORY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JLD ADVISORY partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
JLD ADVISORY competitors and assessment
Company assessmentDirect peers
- TerraCRG: Brooklyn-based commercial brokerage and development advisory serving investors in NYC outer-boroughs — comparable scale and geography to JLD's borough-focused acquisitions practice.
- Besen & Associates: NYC-based retail leasing and investment sales brokerage — comparable specialty and target tenant base to JLD's retail leasing practice.
- Ariel Property Advisors: NYC-focused investment sales brokerage specializing in multifamily, mixed-use, and development sites — closely comparable to JLD's NYC investment-sales and development advisory work.
- Marcus & Millichap: National investment sales brokerage specializing in the sale of smaller commercial properties, including multifamily, retail, and hospitality assets — directly overlapping JLD's investment sales and off-market hospitality focus.
- B6 Real Estate Advisors: NYC boutique commercial real estate advisory providing sales, leasing, and consulting services — highly comparable in firm size, geographic focus, and service mix to JLD.
- Ripco Real Estate: NYC retail-focused brokerage handling leasing, investment sales, and tenant representation across the boroughs — directly comparable to JLD's retail leasing and investment property work.
Broad incumbents
- Cushman & Wakefield: Global CRE services firm with strong NYC capital-markets, retail, and hospitality leasing desks — overlapping JLD's full-service offering but at vastly greater scale.
- Newmark Group: Global full-service CRE firm with deep NYC capital-markets and leasing operations that compete directly for the same tenants, investors, and sellers JLD serves.
- CBRE Group: Largest global CRE services platform with extensive NYC brokerage, investment sales, and advisory operations — a direct competitor across virtually all of JLD's service lines.
- JLL (Jones Lang LaSalle): Global full-service CRE firm with major NYC presence spanning investment sales, leasing, and capital markets — competing for the same mid-market deals and tenant relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JLD ADVISORY social profiles
Digital presenceJLD ADVISORY financial estimates
Financial estimateRevenue estimate
Valuation estimate
JLD ADVISORY leadership team
Management profileNumber of profiles
JLD ADVISORY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JLD ADVISORY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JLD ADVISORY
What does JLD ADVISORY do?
JLD Advisory is a fully integrated commercial real estate firm focused on acquiring, developing, selling, and leasing commercial properties in New York City. The firm opportunistically invests in hospitality and retail assets and provides advisory services including feasibility studies, zoning analysis, and comparative market analysis. It serves corporations, property owners, investors, hotel chains, retail tenants, and real estate developers across the NYC metropolitan area.
Is JLD ADVISORY a public or private company?
JLD ADVISORY is a private company. It is classified as unknown and is currently operating.
When was JLD ADVISORY founded?
JLD ADVISORY was founded in -1. It employs 1 to 10 people.
Where is JLD ADVISORY based?
JLD ADVISORY is headquartered in Forest Hills, United States, in the North America region.
How does JLD ADVISORY make money?
One revenue line is on record: real Estate Transaction Fees.
Who are JLD ADVISORY's main competitors?
Direct peers on record are TerraCRG, Besen & Associates, Ariel Property Advisors, Marcus & Millichap, B6 Real Estate Advisors and Ripco Real Estate. Broad incumbents are Cushman & Wakefield, Newmark Group, CBRE Group and JLL (Jones Lang LaSalle).
Does JLD ADVISORY have an API?
No public API is recorded for JLD ADVISORY.
What industry is JLD ADVISORY in?
JLD ADVISORY's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support), with a secondary code of BPAJABAL, Capital Markets Advisory (Equity Placement, JV & Recapitalization). Its NAICS code is 5312 and its SIC code is 6532.