ETS Verrier Michel

What ETS Verrier Michel does

ETS Verrier Michel is a privately held French regional SME distributor headquartered in Issoire, Puy-de-Dôme (Auvergne-Rhône-Alpes), operating continuously since 1975 as a "PME Auvergnate" under the Calipage franchise brand. The company functions as a multi-line B2B/B2C distributor across four product pillars: office stationery (papeterie) anchored by the Calipage general, school, and agendas catalogs; office automation equipment (bureautique) led by KYOCERA-certified copiers, multifunction devices, label printers, and NF525-compliant POS systems; IT hardware and software (informatique) including computers, networking, packaged software (Sage, EBP, Pack Office), antivirus, backup, and a TeamViewer-based remote maintenance service; and office furniture (mobilier) distributed across multiple branded lines including CLEN, GIROFLEX, RIM, SITEK, Gautier Office, Columbia, Acial, and MANADE, with space-planning and installation services. BenQ interactive projector installations for digital classrooms extend the offering into educational technology. The company holds KYOCERA KYO Xpert "Partenaire Certifié Services" certification, which authorizes it to sell and provide certified maintenance on KYOCERA document solutions.

The business operates a hybrid revenue model: one-time product sales across all categories, recurring maintenance contracts on KYOCERA equipment (managed services), rental of refurbished office equipment, and remote IT support delivered via TeamViewer. The technology architecture is a conventional reseller/integrator stack with no proprietary platform — third-party hardware, packaged software, and standard remote-support tooling layered onto a single physical showroom at 44-46 Avenue J.F. Kennedy in Issoire, a Calipage e-commerce storefront (verrier-michel.calipage.fr), and an online school list submission portal. The go-to-market is sales-led and relationship-driven, anchored by in-store consultation, phone/email direct sales (04.73.89.09.86 / [email protected]), and annual catalog distribution in print and digital flipbook formats (Calameo, FlipHtml5).

ETS Verrier Michel serves five customer segments with SME businesses and schools as the primary cohorts: local SMEs procuring office supplies, IT, furniture, and copier maintenance; schools and educational institutions served via dedicated catalogs, school list management, BenQ interactive projectors, and classroom furniture; public collectivities and local government procuring office supplies and furniture; local retailers, bakeries, restaurants, and artisans requiring NF525-compliant POS systems; and individual consumers/parents placing back-to-school supply orders. The company operates with 1-10 employees from a single location, serves the Issoire area and broader Puy-de-Dôme (63) department, and has no disclosed funding, no parent company, no subsidiaries, and no leadership changes on record — consistent with a long-tenured family-owned regional distributor.

Name

ETS Verrier Michel

Legal name

ETS Verrier Michel

Website

https://verrier-michel.fr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

ETS Verrier Michel is a privately held French regional SME distributor founded 1975 and based in Issoire, selling office stationery, IT hardware, KYOCERA-certified copiers, and multi-brand office furniture to local SMEs, schools, public institutions, and retailers in the Auvergne region.

Ownership category

akta.pro rank

Product category

Office Supplies and Equipment Distribution

SIC

Office Machines, Nec (3579)

akta.pro primary industry

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

Keywords

• Office supplies distribution
• Office furniture retail
• IT hardware services
• Kyocera copier maintenance
• School supplies catalog

Headquarters

HQ city

Issoire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Supplies and Stationery Sales: Sale of paper products, pens, notebooks, folders, agendas, and school supplies through Calipage catalog and physical store.
2. Copier and Multifunction Device Sales and Maintenance: Sale and maintenance of Kyocera copiers and multifunction devices under maintenance contracts, generating recurring service revenue.
3. Managed Services / Maintenance Contracts: Maintenance contracts on Kyocera equipment to optimize lifespan and usage for business customers.
4. IT Hardware and Software Sales: Sale of computers, peripherals, networking equipment, servers, NAS, POS systems, and software licenses (antivirus, office suites, accounting software).
5. School Supply Catalog and School List Management: Serves schools and parents with catalogs and school supply lists for the annual back-to-school period.
6. Used/Refurbished Equipment Sales and Rental: Sale and rental of reconditioned office furniture and equipment for events, temporary staff, workshops, and new business setups.
7. Office Furniture and Space Planning: Sale and installation of office furniture including desks, seating, lighting, and space planning for meeting rooms, waiting areas, and workspaces.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ETS Verrier Michel is a regional French SME distributor (PME Auvergnate since 1975) operating from Issoire, Puy-de-Dôme, as a Calipage franchise. The company sells office stationery, IT hardware, office furniture, Kyocera copiers and multifunction devices, and POS/cash register systems, complemented by repair services, remote maintenance (TeamViewer), space planning, and dedicated school supply catalog services.

Product overview

ETS Verrier Michel is a French SME distributor (PME Auverganta since 1975, based in Issoire, 63) operating primarily as a Calipage franchise, offering an integrated portfolio of office supplies, professional equipment, IT hardware and services, and office furniture. The core offering is anchored by the Calipage catalog of stationery, paper, pens, notebooks, and office organization products (with specialized sub-catalogs for school supplies and agendas/calendars), supplemented by professional office equipment including Kyocera-certified copiers and multifunction devices, printers, label printers, large-format scanners/plotters, and NF525-compliant POS/cash register systems. IT offerings span hardware (computers, peripherals, storage, networking), software (antivirus, backup, Pack Office, Sage, EBP), repair services, and TeamViewer-powered remote maintenance. The furniture division distributes or resells multiple branded lines — Clen (En Apparté, WIGWAM, Focus Manganèse, Nouvelle Vague, ATAO, ADEMA+), Acial, GIROFLEX, RIM, SITEK, Gautier Office, Columbia, Manade — covering desks, seating, workspace planning, lighting, school furniture, and safety/atelier furniture. A dedicated digital installations line provides BenQ interactive projectors for schools, and a used/refurbished equipment service rounds out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Calipage: A French office supplies and stationery distribution network/catalogue brand under which Verrier Michel operates.

Products and services

• Catalogue Calipage (General Office Supplies)
• Kyocera Copiers and Multifunction Devices
• School Supply Catalog and Boutique Écoles
• POS and Cash Register Systems (NF525-compliant)
• IT Hardware and Equipment
• Software Licenses (Office, Security, Business)
• Computer Repair Workshop
• Remote Maintenance via TeamViewer
• BenQ Interactive Projector Digital Classroom Installations
• Office Seating (Chairs, Armchairs, Desk Chairs)
• Office Desks and Workspace Furniture
• Office Space Planning and Fitting
• Office and Desk Lighting Solutions
• Used and Refurbished Equipment Sales and Rental
• Safety and Workshop Furniture
• School Furniture
• Printers and Multifunction Devices (Multi-brand)
• Large-Format Production Scanners and Plotters
• Label Printers and Label Makers
• Agendas and Calendars Catalog

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KYOCERA Document SolutionscoreTechnology or IntegrationETS Verrier Michel is a certified KYOCERA partner holding the KYO Xpert 'Partenaire Certifié Services' designation. The company sells Kyocera copiers and multifunction devices and provides maintenance services under maintenance contracts. The partnership includes certification of the technical service team and access to Kyocera's full product range for document printing and scanning solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bureau Vallée: French office supplies and stationery retail chain directly competing with Verrier Michel's Calipage offering on consumables, paper, and school supplies. Comparable in serving SMBs and schools via physical stores and a value-positioned catalog, though operating at national scale.
• Bruneau: French B2B office supplies and furniture distributor selling via catalog and e-commerce to SMBs, schools, and public institutions. Closely comparable product mix (supplies, furniture, IT/multifunction) and customer segments.
• Calipage (Réseau Calipage): French office supplies distribution network/franchise of which Verrier Michel is a member. Other Calipage affiliates operate in similar regional SME formats, offering stationery, office supplies, and furniture through catalog and showroom channels — the most direct franchise-level peer.
• Maxi Office: French office supplies retailer (formerly Office Depot stores) operating physical outlets and online sales of stationery, furniture, and office machines. Comparable in combining showroom retail with broad office product range.

Emerging players

• Office Easy: French online office supplies retailer competing on price and convenience for SMB stationery and consumables. Represents the digital-native disruption to traditional regional distributors like Verrier Michel.

Broad incumbents

• Lyreco: European leader in office supplies and workplace solutions distribution, serving businesses and public sector. Comparable product categories and B2B office supply focus, but with international scale and integrated procurement services.
• Office Depot France: Major international office supplies retailer with French operations selling stationery, furniture, and breakroom supplies via online and physical channels. Comparable product mix with significantly larger scale.
• Manutan: Major European B2B distributor of office supplies, furniture, and equipment serving businesses, schools, and public sector. Comparable customer base and product categories, but operates at much larger scale via catalog and online channels.
• Raja: Large French B2B distributor of packaging, office supplies, and equipment. Overlaps significantly on office consumables and SMB procurement, with a broader catalog and stronger logistics footprint.

Others

• WBH (Würth Bureau Hygiène): French subsidiary of Würth offering office supplies, hygiene products, and consumables via direct sales to businesses. Comparable B2B supply motion to Verrier Michel's PME segment, though Würth operates a far larger field sales force.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VerrierEts
• LinkedInlinkedin.com/company/ets-verrier-michel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETS Verrier Michel