Cummings

What Cummings does

Identiti (the operating entity behind the "Cummings" record) is a U.S. nationwide provider of integrated brand implementation and facilities management services, headquartered in Hoffman Estates, Illinois. The company delivers two core service lines — signage (exterior signage, rollouts and remodels, interior branding, and signage maintenance) and facility management (facility maintenance, rollouts and remodels) — covering the full lifecycle from concept through installation to ongoing maintenance for enterprise customers with multi-location footprints. Its front-end client interface is the IdentitiConnect portal, which provides tracking and service management capabilities for signed-in customers.

Identiti serves large enterprise brands operating across many physical sites, with publicly named customers including Amazon, Victoria's Secret (a client since 1997), Endeavor Health, and Verizon. The Verizon relationship alone covers 7,500 store locations and has earned Identiti the Supplier of the Year award four times. The company is structured as a private entity with no disclosed parent, funding, or institutional investors, and reports a 600+ employee workforce and an Inc. 5000 designation.

The business model is managed services revenue, sold through an enterprise field-sales motion with dedicated account teams. Contracts are quote-based and not publicly priced, with revenue generated from ongoing multi-location programs rather than transactional signage sales. Marketing is primarily B2B relationship-driven, anchored by case studies and industry awards (Inc. 5000, America's Best Workplaces, Cushman & Wakefield New Partner of the Year). There is no evidence of a proprietary technology platform or AI/ML capabilities; delivery is powered by the integrated employed workforce and the IdentitiConnect client portal.

Name

Cummings

Legal name

Identiti

Website

https://cummingssigns.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Identiti is a U.S. nationwide provider of integrated signage and facilities management services for enterprise brands with multi-location footprints. It delivers concept-to-maintenance brand implementation programs using a 600+ person employed workforce, serving clients such as Verizon, Amazon, Victoria's Secret, and Endeavor Health.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Signage Services: Full-service signage programs including concept, installation, and ongoing maintenance for brand implementation across multiple locations.
2. Facilities Management Services: Nationwide facilities support covering maintenance, rollouts, and remodels to keep client locations on brand and on spec.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cummings (operating as Identiti) is a nationwide service provider that designs, manufactures, installs, and maintains exterior and interior signage, and provides facilities management services for large enterprise brands with multiple physical locations. The company delivers complete brand implementation programs from concept through installation to ongoing maintenance, covering signage rollouts, remodels, interior branding, and facility maintenance across thousands of locations.

Product overview

Identiti is a full-service brand implementation and facilities management company offering two integrated core product lines: Signage solutions (covering exterior signage, rollouts and remodels, interior branding, and signage maintenance) and Facility Management services (including facility maintenance, rollouts and remodels). Both offerings are powered by a single team and supported through the IdentitiConnect customer portal. The company provides complete programs from concept through installation to ongoing maintenance, protecting brand integrity for large-scale multi-location operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Signage

Quantifiable outcome

• 98.9% client confidence rating
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cushman & WakefieldcoreStrategic or Co-development PartnerCushman & Wakefield, a global commercial real estate services firm, recognized Identiti as their New Partner of the Year, indicating a strategic partnership for facilities and signage services supporting Cushman & Wakefield's property management and tenant representation operations.
• VerizoncoreStrategic or Co-development PartnerVerizon has maintained a long-standing relationship with Identiti, awarding them Supplier of the Year four times. Identiti manages 7,500 Verizon store locations with cohesive brand implementation and ongoing facilities management.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Apple Signs: U.S. sign manufacturer and installer serving multi-location enterprise brands with custom signage and rollout services — comparable in customer base (multi-location retailers) and core service scope.
• YESCO: Large U.S. sign manufacturer and installer with custom fabrication, nationwide service, and maintenance capabilities for national brands — directly comparable to Identiti's exterior signage, rollouts, and ongoing maintenance services.
• Image National Signage: National signage manufacturer and installer focused on multi-location brand rollouts, exterior signage, and ongoing maintenance for enterprise customers — closely comparable to Identiti's core signage business.
• Stratus Building Solutions: Franchised commercial cleaning and facility services provider serving multi-location enterprise customers — comparable business model to Identiti's facility maintenance and rollouts/remodels offerings.
• Signarama: Franchised signage network offering design, manufacturing, and installation services across the U.S. — overlapping service scope with Identiti for both signage programs and brand implementation.
• FASTSIGNS International: Largest franchised signage and graphics network in North America, providing design, manufacturing, and installation of signs and visual communications for enterprise and SMB customers — directly comparable to Identiti's signage program offering.

Broad incumbents

• ABM Industries: Large U.S. facility services provider offering integrated facility maintenance, janitorial, and parking services to multi-location enterprises — overlapping with Identiti's facilities management line as a much larger incumbent.
• ISS A/S: Global facility services provider with workplace, facility maintenance, and property services for multi-national clients — comparable to Identiti's facilities management offering at significantly larger scale and global footprint.
• Lamar Advertising: Large outdoor advertising and signage company operating billboards and digital out-of-home assets — adjacent to Identiti's exterior signage business with overlap in large-format, nationwide brand execution.

Others

• Cushman & Wakefield: Global commercial real estate services firm that already recognizes Identiti as a strategic partner; a key demand source for tenant buildouts, property turnovers, and brand rollouts that Identiti services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cummingssigns-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cummings