Decorative Concrete of Virginia

What Decorative Concrete of Virginia does

Decorative Concrete of Virginia is a family-owned decorative concrete contractor founded in 2001, headquartered in Lynchburg, Virginia, serving residential and commercial customers across more than 40 communities in Central Virginia including Roanoke, Charlottesville, Danville, Richmond, and the Shenandoah Valley. The company's core offering is project-based installation of decorative concrete systems, including polyaspartic floor coatings using a documented 4-step process (surface preparation, epoxy moisture barrier primer, decorative flake broadcast, clear polyaspartic topcoat), epoxy and metallic epoxy coatings, stained and polished concrete, stamped concrete, concrete overlays, urethane floor coatings, and custom concrete countertops. It is a certified installer across multiple decorative concrete disciplines and holds 8 national industry awards including recognition from the Decorative Concrete Council and CoatingsPro Magazine.

The business operates a sales-led, direct-to-customer model with quote-based pricing, field consultations, and certified installation crews traveling to customer sites across the region. Revenue is generated entirely through professional services contracts priced on surface area, coating type, preparation requirements, and project complexity; pricing is not publicly disclosed. Customer segments span individual homeowners (garage floors, basements, driveways, pool decks, patios) and commercial clients in education (Virginia Tech, Liberty University, Roanoke College), retail (Kroger, Harley-Davidson, J. Crew), defense (Northrop Grumman), and food and beverage. Marketing is conducted through a company website, blog, YouTube tutorials, Houzz profile, and social channels (Facebook, Pinterest, Flickr, Tumblr), supported by an email newsletter and Google reviews. The company has no institutional investment, no subsidiaries, and no public revenue disclosure.

Name

Decorative Concrete of Virginia

Legal name

Decorative Concrete of Virginia

Website

https://decorativeconcreteofvirginia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned decorative concrete contractor founded in 2001, serving residential and commercial customers across 40+ communities in Central Virginia with polyaspartic, epoxy, metallic, stained, polished, and stamped concrete installation services.

Ownership category

akta.pro rank

Product category

Decorative Concrete Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industries

Concrete Flatwork & Decorative Concrete (Stamped, Stained) (HSAIACAJ), Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG)

Keywords

• Decorative concrete services
• Polyaspartic floor coatings
• Epoxy flooring installation
• Polished concrete floors
• Stamped concrete overlays

Headquarters

HQ city

Rustburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Decorative Concrete Installation Services: One-time project-based installation services for residential and commercial customers. Includes polyaspartic garage floors, epoxy coatings, metallic epoxy, stained concrete, polished concrete, stamped concrete, and concrete overlays. Revenue generated through project contracts with custom pricing based on surface area and complexity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Decorative Concrete of Virginia installs decorative and protective concrete surface systems for residential, commercial, and industrial customers across Central Virginia. Core offerings include polyaspartic floor coatings, epoxy flake flooring, metallic epoxy, urethane coatings, stained concrete, polished concrete, stamped concrete, and a family of concrete overlays for interiors and exteriors. Services are delivered as one-time project-based installations priced by surface area, coating type, preparation, and complexity.

Product overview

Decorative Concrete of Virginia is a service-based company offering a comprehensive portfolio of decorative concrete solutions rather than a unified software platform. The core offerings include polyaspartic floor coatings, epoxy flake flooring, metallic epoxy, and urethane floor coatings for garage and interior floors, complemented by stained concrete, polished concrete, and concrete overlays (including stamped overlay, troweled overlays, and sprayed concrete overlays) for interior and exterior applications. The company also provides stamped concrete installations and restoration, concrete countertops, and specialized commercial concrete solutions. These products are offered as distinct service offerings that can be customized for residential and commercial applications across Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Polyaspartic Floor Coating Durable polyaspartic garage floor coating service for residential and commercial customers, resistant to chemicals, UV, and daily wear, installed via a 4-step process including surface preparation, epoxy moisture barrier primer, decorative flake broadcast, and clear polyaspartic topcoat.
• Epoxy Flake Flooring Vinyl flake epoxy flooring system with decorative flakes broadcast into epoxy for texture, enhanced durability, and a customized finished appearance; used in garages, basements, and commercial interiors.
• Metallic Epoxy Metallic epoxy floor coating that creates a glossy, reflective finish with unique metallic patterns, used for interior residential and commercial spaces such as showrooms, restaurants, and feature floors.
• Urethane Floor Coating Urethane floor coating system providing durable protection for concrete surfaces with resistance to chemicals and wear, used in commercial and industrial applications.
• Stained Concrete Acid stain and dye systems that create vibrant, lasting color on concrete surfaces for indoor and outdoor applications, including floors, patios, and walkways.
• Polished Concrete Polished concrete floors installed using densifiers and specialized grinding equipment to create a dense, glossy surface that resists impacts, scratches, and wear; used in commercial, institutional, and residential settings.
• Polished Overlay Self-leveling concrete overlay product applied to existing slabs and then polished to create a smooth, refined surface, used where the existing substrate needs resurfacing.
• Concrete Countertops Custom concrete countertops for kitchens, fire pits, and other applications, fabricated using templates and formed/poured on-site by Decorative Concrete of Virginia.
• Concrete Overlays Decorative concrete overlay services applied over existing slabs, including Classic Knockdown texture, Sprayed Pattern, Troweled & Stained (Venetian plaster texture), Troweled Pattern, and Stamped Overlay (stone, brick, or wood patterns at 1/4-3/8 inch depth).
• Stamped Concrete New stamped concrete installation service creating natural stone or brick looks with the strength of reinforced concrete, including restoration and resealing of existing stamped concrete.
• Exterior Flakes Decorative flake coating service for exterior concrete surfaces such as pool decks, patios, and walkways, providing slip-resistant, durable finishes.
• Commercial Concrete Solutions Full-service commercial concrete coatings and polishing service package for high-profile commercial projects, bundling polished concrete, vinyl flake epoxy, polyaspartic garage floors, metallic epoxy, quartz systems, and urethane cement.

Quantifiable outcome

• Polyaspartic floor coatings typically last 15 to 20 years or more when professionally installed
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IncretecoreTechnology or IntegrationIncrete is a renowned decorative concrete products supplier, originally founded in 1963 and now part of Euclid Chemical's distribution network. They provide single-source solutions for decorative concrete needs including stamping tools, form liners, integral pigments, and overlays. Decorative Concrete of Virginia uses their products as part of proven installation systems.
• The Southern Porch CompanyminorStrategic or Co-development PartnerServing Bedford, Lynchburg, and all Central Virginia, The Southern Porch Company provides custom sunrooms, screened porches, decks, gazebos, roofing services, and historical renovations. They serve as an affiliate partner for Decorative Concrete of Virginia.
• JMJ Companies (The Landscape Supply Center)minorOthersJMJ Companies, The Landscape Supply Center, provides landscaping supplies including mulch, landscaping stone, boulders, driveway stone, sand, fill soil, and custom premium screened topsoil. Located on Wards Road across from Lynchburg Airport, they serve Lynchburg and surrounding areas including Bedford, Amherst, Smith Mountain and Leesville Lakes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SUNDEK: SUNDEK is a long-established decorative concrete systems provider offering overlays, stained concrete, polished concrete, and coatings with a national installer network. Both companies focus on resurfacing and finishing existing concrete for residential and commercial clients.
• Concrete Craft: Concrete Craft is a national decorative concrete franchise offering stamped, stained, epoxy, and resurfaced concrete for residential and commercial customers. It mirrors DCV's full-service decorative concrete business model across a much wider geographic footprint.
• Encore Concrete Coatings: Encore Concrete Coatings is a residential concrete coatings franchise providing epoxy, polyaspartic, and decorative garage and basement floor systems. It directly competes with DCV's core garage-floor and interior-coating offerings.
• Garage Living: Garage Living designs and installs residential garage organization systems and decorative floor coatings including epoxy and polyaspartic finishes. It overlaps with DCV on the residential polyaspartic garage-floor product line and homeowner segment.
• Garage Experts: Garage Experts is a national franchise specializing in residential garage floor epoxy and polyaspartic coatings. It is one of the largest scaled competitors in the same garage-floor product category DCV emphasizes.
• Lifetime Epoxy Flooring: Lifetime Epoxy Flooring provides residential and commercial decorative epoxy and polyaspartic floor installations across multiple U.S. markets. It competes head-to-head with DCV's epoxy flake and garage floor coating services.

Emerging players

• Elite Crete Systems: Elite Crete Systems manufactures decorative concrete overlays, stains, and coating systems and operates a certified applicator network. It is comparable as an overlapping product/systems provider with both a supply and application footprint similar to DCV's model.

Others

• Westcoat Specialty Coatings: Westcoat Specialty Coatings manufactures epoxy, polyaspartic, urethane, and decorative concrete coating systems used by applicators including DCV. It is adjacent as a systems supplier whose products enable DCV's service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@timdcva
• Facebookfacebook.com/decorativeconcreteofvirginia
• LinkedInlinkedin.com/company/decorative-concrete-of-virginia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorative Concrete of Virginia