What Garage Experts does

GarageExperts® International, LLC operates a national garage improvement franchise system built around its proprietary Garage FX® epoxy and polyaspartic floor coating system, supplemented by custom-manufactured garage storage products (cabinets, slatwall, overhead racks). The Garage FX® system combines a proprietary fusing epoxy primer claimed to bond three times stronger than traditional coatings with a 100% UV-stable polyaspartic topcoat, finished with decorative flake broadcast across 140+ color options and backed by a limited lifetime warranty. As of mid-2026 the franchisor reported more than 115 independently owned and operated locations across 35 U.S. states with over 80 million square feet of flooring installed cumulatively, supported by proprietary 3D garage design software for customer visualization.

The business model is a hybrid franchise system. GarageExperts sells franchise territories (one-time franchise fees, including multi-territory agreements such as the Eckhoffs' three-territory North Dallas/Plano/Frisco deal) and supplies proprietary products manufactured in Dallas, Texas to its franchise network. Franchisees generate end-customer revenue by installing Garage FX® flooring and storage solutions for residential homeowners (the primary segment) and commercial/industrial property owners (warehouses, manufacturing, restaurants, high-traffic facilities). Pricing is project-based and quote-driven; customers request free on-site estimates via the corporate website. In a strategic shift announced in 2026, the company launched its first corporate-owned territories in Dallas-Fort Worth (Grapevine, Keller, Denton) and repurchased its flagship DFW location to operate as a corporate training site, signaling an evolution toward greater operational control alongside continued franchise unit growth.

The leadership team comprises President Mike Mushinski, CFO Ken Vickers, and Chief Marketing Officer Brooke Janousek (appointed May 2025, with prior franchisor experience at Liberty Tax and Supportworks), supported by a recently expanded Director of Operations, Director of Marketing, and Franchise Business Coach team. Demand generation is driven by content marketing, SEO-optimized state landing pages, social media, referral, and an annual conference that drew a record 170+ participants in early 2026. The company is privately held with no institutional investor or parent company identified in the available data.

Name

Garage Experts

Legal name

GarageExperts® International, LLC

Website

https://garageexperts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

GarageExperts is a U.S. garage improvement franchisor selling proprietary Garage FX® epoxy and polyaspartic floor coatings plus custom storage products, delivered through 115+ franchise locations across 35 states to residential homeowners and commercial/industrial customers.

Ownership category

akta.pro rank

Product category

Garage Flooring and Storage Solutions

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Interior Design Services (54141)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Screw Machine Products (3451)

akta.pro primary industry

Garage, Basement & Attic Organization (HSAFAAAD)

akta.pro secondary industries

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH), Garage Door Sensor, Keypad & Remote Repair/Programming (HSAGAMAG)

Keywords

• Epoxy floor coatings
• Polyaspartic flooring
• Garage storage solutions
• Floor coating franchise
• Garage improvement services

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Franchise Territory Sales: The company sells franchise territories to franchisee candidates. Franchisees pay an initial franchise fee to acquire rights to operate in designated territories. The realigned DFW territory map enabled new franchise agreements such as Doug and Sandra Eckhoff signing a three-territory franchise agreement covering North Dallas, Plano, and Frisco.
2. Flooring Installation Services: Revenue generated from professional installation of Garage FX® epoxy and polyaspartic floor coating systems. Services are delivered through corporate-owned locations and independently owned franchise locations. Residential and commercial/industrial installations represent the primary revenue driver.
3. Custom Storage Products: Sale of proprietary garage storage products including custom cabinets, slatwall systems, and storage racks. Products are manufactured in Dallas, TX and installed by franchise locations. Backed by limited lifetime warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Garage Experts is a national garage improvement franchise that sells and installs its proprietary Garage FX® epoxy and polyaspartic floor coating system, custom garage cabinets, slatwall, and storage racks for residential and commercial/industrial customers. Installations are delivered in one day through locally owned franchise locations and are backed by a limited lifetime warranty on products and installations.

Product overview

GarageExperts is a national garage improvement franchise operating over 115 locations across 35 states, offering a comprehensive garage renovation system centered around their proprietary Garage FX® flooring system. The core product combines epoxy primer with polyaspartic topcoat technology, delivering industrial-strength floor coatings with over 80 million square feet installed nationwide. This is complemented by custom storage solutions including cabinets (manufactured in Dallas, TX), slatwall organization systems, and overhead storage racks. The company provides one-day installations with a limited lifetime warranty on all products. Services span residential, commercial, and industrial applications, with proprietary 3D design software enabling customer visualization of finished projects.

Differentiator

Problem solved

Functional benefit

Brands

• Garage FX®: Proprietary epoxy and polyaspartic flooring system

Products and services

• Garage FX® Flooring System Proprietary epoxy and polyaspartic floor coating system installed in one day, backed by a limited lifetime warranty, with decorative flake broadcast options, an anti-slip textured finish, and resistance to chemicals, abrasions, and UV exposure. Sold to residential and commercial customers via local franchise locations.
• Residential Epoxy Flooring Garage FX® floor coating application targeted at homeowners for residential garages, offering over 140 color and finish options, one-day installation, and a limited lifetime warranty.
• Commercial & Industrial Epoxy Flooring Heavy-duty Garage FX® floor coating application for warehouses, manufacturing facilities, automotive shops, restaurants, and other commercial or industrial spaces, delivering chemical and abrasion resistance with one-day installation.
• Garage Cabinets Custom American-made garage cabinets sold and installed by Garage Experts to add organized, built-in storage to residential and commercial garage spaces.
• Garage Slatwall Wall-mounted slatwall panel system for hanging tools, sports gear, and accessories in the garage, sold and installed by Garage Experts.
• Storage Racks Heavy-duty overhead and wall storage racks sold and installed by Garage Experts to maximize garage storage capacity for tools, bins, and seasonal items.
• Garage Experts Franchise Opportunity Franchise business opportunity for entrepreneurs to own and operate a Garage Experts territory, providing residential and commercial flooring and storage services under a national brand with training, support, and a proprietary product system.

Quantifiable outcome

• 80+ million square feet of Garage FX® flooring installed nationwide
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Garage Living: Garage Living designs and installs custom garage interiors including flooring, cabinets, and organizational systems. Comparable offerings, customer segment (residential homeowners), and premium positioning, though distributed through company-owned and dealer locations rather than franchise.
• Premier Garage: Premier Garage is a franchised home services brand offering custom garage organization, floor coatings, and storage cabinets. Closely comparable business model and product set to Garage Experts, serving the same residential homeowner segment through franchise locations.
• Hello Garage: Hello Garage is a national franchise specializing in garage organization systems, epoxy flooring, and storage solutions. Directly competes with Garage Experts on residential garage floor coatings and custom storage, targeting homeowners via a similar franchise distribution model.
• Tailored Living featuring PremierGarage: Tailored Living operating as PremierGarage offers customized garage storage and organization solutions via a franchise network. Directly comparable franchise business model and home organization product line targeting the same residential garage improvement category.

Broad incumbents

• Neighborly (formerly Dwyer Group): Neighborly is a large franchisor of home service brands (over 25 franchise concepts including glass, plumbing, HVAC, and home repair). A broad incumbent in franchised home services and a potential roll-up acquirer or strategic partner for Garage Experts' category.
• Authority Brands: Authority Brands owns multiple home services franchise systems (Mr. Rooter, Mr. Electric, The Grounds Guys, among others). Operates in the franchised home services space at portfolio scale and is a comparable incumbent for category M&A dynamics.

Emerging players

• ShelfGenie: ShelfGenie is a franchise that designs, builds, and installs custom storage solutions for kitchens, pantries, and garages. Partial overlap with Garage Experts on the garage storage side and operates under a similar franchise distribution model.
• Re-Bath: Re-Bath is a residential remodeling franchise specializing in bathroom and related home renovation services. Comparable franchise model and residential customer base, though focused on bathrooms rather than garage flooring/storage.
• Five Star Painting: Five Star Painting is a residential and commercial painting franchise under the Neighborly umbrella. Operates a similar franchise-led home services model with local owner-operators delivering project-based work, comparable to Garage Experts' franchise structure.
• Closet & Storage Concepts: Closet & Storage Concepts is a home organization franchise offering custom storage for closets, garages, and other spaces. Overlaps with Garage Experts on the garage storage component and shares a similar franchise GTM, though focused more broadly on home organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GarageExperts
• LinkedInlinkedin.com/company/garageexperts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Experts