Kapital.kz

What Kapital.kz does

Kapital.kz is a Kazakh business news portal operated by ТОО «Издательский дом «Капитал» (Publishing House Kapital LLC), a private limited liability company headquartered in Almaty, Kazakhstan. Founded in 1993, the portal publishes 100+ articles daily across nine categorized sections including Economy, Finance, Government, Business, Technology, Investments, World news, Appointments, Dossiers, and Lifestyle, targeting business professionals, government officials, and the general public interested in Kazakhstan's economic developments.

The platform's core product is the editorial news portal itself, supplemented by a financial data sub-product (finance.kapital.kz) that provides real-time currency exchange rates from the National Bank and KASE, cryptocurrency prices, and commodity quotations. Additional features include a Dossiers biographical database of Kazakhstani officials and business figures, and Special Projects for branded editorial content. The underlying technology is a standard web-based CMS with no proprietary features disclosed, no API, no mobile applications, and no AI/ML integration.

Kapital.kz operates a content-led go-to-market model, monetizing through display advertising, sponsored content marked with PR tags, widget placements from advertising partners (Freedom Broker and Sdelka.kz), and a PDF newspaper subscription offering. Distribution is primarily through the website with supplementary presence on Facebook, Twitter, Telegram, and Instagram, plus a weekly email newsletter digest. The company has 11-50 employees and has received multiple URKER industry awards (2017-2023) and a European Newspaper Award (2016) for editorial quality.

Name

Kapital.kz

Legal name

ТОО «Издательский дом «Капитал»

Website

https://kapital.kz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Kapital.kz is a Kazakh business news portal founded in 1993, publishing 100+ daily articles on Kazakhstan's economy, finance, and business for professionals, officials, and the general public, monetized through advertising and a PDF subscription.

Ownership category

akta.pro rank

Product category

Business News & Media

NAICS

Periodical Publishers (513120), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Business news
• Economic journalism
• Financial news
• Kazakhstan media
• Market data

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital advertising: The portal generates revenue through display advertising, sponsored content (indicated by 'PR' tags on articles), and widget placements from partners like Freedom Broker and Sdelka marketplace.
2. PDF newspaper subscription: The portal offers a PDF newspaper version for readers, which may be part of a subscription offering.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kapital.kz is a business news portal that publishes editorial content covering Kazakhstan's economy, finance, government, business, technology, investments, and international affairs. The portal operates as a "Business Information Center" producing 100+ news articles daily across categorized sections, supplemented by a dedicated financial data sub-site (finance.kapital.kz) providing currency exchange rates, oil and metal prices, and cryptocurrency quotations.

Product overview

Kapital.kz is a unified business news portal operated by the Kapital Publishing House. The core offering is the news portal itself, which aggregates and publishes editorial content across multiple categories. A complementary financial data subsection (finance.kapital.kz) provides market data including currency rates and commodities. The platform also offers supplementary features including Dossiers (biographical profiles) and Special Projects (branded content series).

Differentiator

Problem solved

Functional benefit

Products and services

• Kapital.kz News Portal A web-based business news portal providing categorized editorial coverage of Kazakhstan's economy, finance, government, business, technology, investments, international affairs, appointments, dossiers, lifestyle, and special projects. The portal publishes 100+ news articles daily and is targeted at business professionals, government officials, and general readers interested in Kazakh economic developments.
• finance.kapital.kz A financial data platform providing real-time currency exchange rates from the National Bank, KASE, and exchange offices; cryptocurrency prices; oil, gas, and metals quotations; and currency converter tools. Targeted at readers seeking consolidated Kazakhstan market data.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Freedom BrokerminorGTM or Marketing PartnerFreedom Broker advertising widget displayed on the Kapital.kz website. Links to fbroker.kz with utm_source parameters indicating partnership for promotional purposes.
• Sdelka.kzminorGTM or Marketing PartnerSdelka.kz marketplace advertisements displayed on Kapital.kz homepage with CPC campaign tracking parameters. Multiple business listings promoted including factories, franchises, and businesses for sale.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kursiv Media: Kazakh business newspaper and online portal covering economics, finance, and industry. Directly comparable in target audience (business professionals), editorial focus, and ad-driven revenue model.
• Zakon.kz: Major Kazakh news portal with strong coverage of legal, regulatory, and business developments. Comparable in scale, multi-category coverage, and reliance on display advertising revenue.
• Kazinform: Kazakhstan's state news agency covering economics, politics, and business nationwide. Comparable as a comprehensive Kazakh news producer though it operates as a state agency rather than private publisher.
• Forbes Kazakhstan: Kazakh edition of the global Forbes business magazine, covering business, finance, and entrepreneurship in Kazakhstan. Directly comparable as a Kazakh business news brand monetized via advertising and branded content.
• Vlast.kz: Kazakh analytical magazine and online portal focusing on politics, business, and economics. Directly comparable as a Kazakhstan-based business and policy news outlet serving similar professional readers.

Emerging players

• Tengrinews.kz: One of Kazakhstan's largest general news portals with significant business and economic coverage. Comparable in digital ad-driven model and audience scale, though broader in scope than Kapital.kz's business focus.

Regional players

• The Astana Times: English-language Kazakh news outlet covering business, politics, and society. Comparable as a Kazakhstan-based news producer serving business and professional readers, though focused on English-language international audience.
• Kommersant: Russian business newspaper with online portal covering economics, finance, and policy. Comparable as an established business journalism brand with both print/PDF and digital distribution in a CIS market.
• Eurasianet: English-language news and analysis site covering Central Asia, including Kazakhstan's economy and politics. Comparable in Central Asian coverage focus but operates primarily in English for an international audience.
• RBC: Leading Russian business news portal covering economics, finance, and markets. Comparable in business-news portal format, ad-and-subscription revenue mix, and financial data sub-products, though serving Russia rather than Kazakhstan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Kapitalkz
• Facebookfacebook.com/kapital.kz
• Instagraminstagram.com/kapital.kz
• LinkedInlinkedin.com/company/kapital.kz

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapital.kz