Kursiv Media
- Company typePrivate
- Founded2004
- HeadquartersAlmaty, Kazakhstan
- Headcount11–50
- GTM typeB2C
- OfferingServices
Kursiv Media firmographics
Firmographics- Name
- Kursiv Media
- Legal name
- ТОО «Alteco Partners»
- Website
- https://kursiv.media
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Kursiv Media is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices3 records
Markets served
Kursiv Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Advertising: The website displays banner advertisements from sponsors such as Freedom Broker, generating revenue from display advertising on the news platform.
- Electoral/Political Advertising: Kursiv Media offers political advertising services to political parties for Kurultai elections, with various pricing tiers for article placement, interviews, and social media posts on Instagram, Telegram, TikTok, and Threads.
- Subscription/Newspaper: Offers SuperJournal and Health subscription products, plus print newspaper archive access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pre-prepared article placement on homepage |
| Transaction based/ take rate | Pay-as-you-go | Editorial-prepared article for political advertising |
| Transaction based/ take rate | Pay-as-you-go | Interview format for political advertising |
| Transaction based/ take rate | Pay-as-you-go | Social media political advertising packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kursiv Media product offering
Product offeringCore offering
Kursiv Media is a multi-language digital news publication that produces and distributes original journalism across categories including news, economics, sports, lifestyle, health, autos, business research, and long-form SuperJournal content for audiences in Kazakhstan and Uzbekistan. Revenue is generated through banner advertising on the website, political/electoral advertising sold to political parties for Kurultai elections in Kazakhstan, and subscription-based premium content products.
Product overview
Kursiv Media is a Russian-language news media portal serving Kazakhstan and Uzbekistan markets. The platform operates through a multi-category structure including News, Economics, Sports, Auto, Lifestyle, Health, Stories, SuperJournal (premium long-form journalism), and Research. The ecosystem includes Business Guide (business directory), Freedom Spotlight (financial content partnership), and an Archive extending back to 2007. Available in Russian, Kazakh, and English language versions.
Differentiator
Problem solved
Functional benefit
Brands
- Kursiv Research: Research and analysis content section
- SuperJournal
- Freedom Spotlight
- Business Guide
Products and services
- Kursiv Media Kazakhstan Portal Primary Russian-language digital news portal covering Kazakhstan and world news, economics, sports, lifestyle, and international stories, with regional editions for Kazakhstan (kz.kursiv.media) and Uzbekistan (uz.kursiv.media) and additional Kazakh and English language versions.
- Kursiv Research Research and analysis section providing in-depth coverage of business, economics, and market research for Kazakhstan and Central Asia markets.
- SuperJournal Premium long-form journalism section offering in-depth reporting and investigative content for the Kazakhstan audience.
- Business Guide Business directory and guide section providing business information and company profiles for the Kazakhstan market.
- Health Section Dedicated health news and lifestyle coverage section focused on healthcare topics for Kazakhstan audiences.
- Freedom Spotlight Specialized editorial project in partnership with Freedom Broker covering financial markets and investment topics for Kazakhstani readers.
- Newspaper Archive Digital archive of published content dating back to 2007, providing searchable historical news and articles for the Kazakhstan edition.
- Electoral/Political Advertising Services Standardized political advertising service offered to political parties contesting Kurultai elections in Kazakhstan, including ready-made article placement (600,000 KZT), editorial-prepared articles (840,000 KZT), interviews (900,000 KZT), and social media posts on Instagram (420,000 KZT), Telegram (455,000 KZT), TikTok (350,000 KZT), and Threads (280,000 KZT).
Companies that use Kursiv Media
Customer profileSegments3 records
Ideal customer profiles4 records
Kursiv Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kursiv Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Freedom BrokerminorFreedom Broker, an investment company in Kazakhstan, partners with Kursiv Media for the 'Freedom Spotlight' special project. This appears to be a content sponsorship arrangement where the partner's brand is featured in a dedicated section on the Kursiv Media platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Kursiv Media competitors and assessment
Company assessmentBroad incumbents
- NUR.KZ: One of Kazakhstan's largest general-interest digital media portals. Comparable as a broader Kazakhstani incumbent with overlapping general-news coverage and a larger audience scale than Kursiv.
- Sputnik Kazakhstan: Russian-state-affiliated multilingual news portal with strong Kazakhstan presence. Comparable as a large incumbent multi-language news outlet competing for Russian-speaking Kazakhstani readers and ad budgets.
Direct peers
- Informburo.kz: Kazakhstani online news outlet operating in Russian and Kazakh with sections covering politics, economics, and society. Comparable as a Kazakhstani digital-first news competitor targeting business professionals and general readers.
- Zakon.kz: One of Kazakhstan's longest-running news and information portals, including legal and business content. Comparable as a multi-category Kazakhstani digital publisher with a similar advertiser-supported model.
- Vlast.kz: Independent Kazakhstan-focused analytical and news publication known for business, political, and economic coverage. Comparable as a niche business/political news outlet in Kazakhstan competing for similar professional audiences.
- Tengrinews: Kazakhstan's largest digital news portal covering news, economics, and lifestyle in Russian and Kazakh. Directly comparable as a multi-language Kazakhstani news publisher competing for the same audience and digital ad budgets as Kursiv.
- Forbes Kazakhstan: Kazakhstani edition of Forbes covering business, economics, and lifestyle for premium business audiences. Comparable as a business-focused Kazakhstani publisher overlapping with Kursiv's business-professional reader segment.
- Eurasianet: English-language news and analysis site covering Central Asia, including Kazakhstan and Uzbekistan. Comparable as a Central Asia-focused digital news outlet covering economics and politics with similar regional scope.
Regional players
- Kun.uz: One of Uzbekistan's leading independent digital news portals covering politics, economics, and society. Comparable as a regional peer operating in Kursiv's second market (Uzbekistan) with similar news categories and advertiser base.
Emerging players
- Times of Central Asia: English-language digital news outlet covering Central Asia with business and policy focus. Comparable as a cross-border Central Asian digital news platform serving overlapping regional audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kursiv Media social profiles
Digital presenceKursiv Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kursiv Media leadership team
Management profileNumber of profiles
Kursiv Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kursiv Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kursiv Media
What does Kursiv Media do?
Kursiv Media is a multi-language digital news publication that produces and distributes original journalism across categories including news, economics, sports, lifestyle, health, autos, business research, and long-form SuperJournal content for audiences in Kazakhstan and Uzbekistan. Revenue is generated through banner advertising on the website, political/electoral advertising sold to political parties for Kurultai elections in Kazakhstan, and subscription-based premium content products.
Is Kursiv Media a public or private company?
Kursiv Media is a private company. It is classified as unknown and is currently operating.
When was Kursiv Media founded?
Kursiv Media was founded in 2004. It employs 11 to 50 people.
Where is Kursiv Media based?
Kursiv Media is headquartered in Almaty, Kazakhstan, in the Asia region.
How does Kursiv Media make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are electoral/Political Advertising and subscription/Newspaper.
Who are Kursiv Media's main competitors?
Broad incumbents on record are NUR.KZ and Sputnik Kazakhstan. Direct peers are Informburo.kz, Zakon.kz, Vlast.kz, Tengrinews, Forbes Kazakhstan and Eurasianet. Kun.uz is listed as a regional player. Times of Central Asia is listed as an emerging player.
Does Kursiv Media have an API?
No public API is recorded for Kursiv Media.