Metaphor IT

Name

Metaphor IT

Website

https://metaphor-it.com

Company type

Private

Founded year

2002

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Managed Services: Ongoing managed IT, security, network, and contact centre services delivered on a recurring basis. Includes 1st, 2nd & 3rd line service desk, cloud transformation, infrastructure as a service, and platform as a service.
2. Professional Services and Consultancy: Project-based digital transformation, implementation, and consultancy services including business change, technical consultancy, IT leadership/CIO advisory, project/programme delivery management, and service management consultancy.
3. Business Applications: CRM, ERP (Dynamics 365 Enterprise Resource Planning), digital customer engagement, experience design, membership solutions, and modern data platform implementations.
4. Communication Compliance Solutions: Compliance-as-a-service and recording solutions for regulatory industries, including Microsoft Teams compliance recording, mobile recording, and social message recording.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Metaphor IT is a private IT solutions and services company that helps businesses achieve their goals by suggesting and enforcing the best technical solutions. The firm delivers a variety of technology services designed to address client business objectives, operating from London, United Kingdom.

Product overview

Kerv is a digital transformation partner offering a comprehensive portfolio of technology services organized into three main service areas: Secure Foundations (data governance, compliance, cloud security), Technology Enablement (managed services, business platforms), and Innovation & AI (customer experience, AI solutions). The portfolio spans business applications (Dynamics 365, Microsoft Power Platform, CRM, ERP), cloud networking (SD-WAN/SASE, Managed Networks, Multi-Cloud Networking), CX & Contact Centre (Genesys Cloud, CCaaS), communications compliance solutions (Teams Recording, WhatsApp Recording, Signal Recording), and Data & AI offerings (Microsoft Copilot, AI Chatbots, Generative AI for CX/Workplace/Compliance). Kerv has grown through acquisitions including Worth Digital, Netwrx, and Inciper, and maintains strategic partnerships with Microsoft, Genesys, Juniper Networks, and Verint.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% digital contact centre operations with increased self-service and deflection rates
• +1 more outcomes

Named customers7 records

Segments12 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationPrimary strategic partner with all six Microsoft Solution Partner designations. Kerv delivers end-to-end transformation using Microsoft technologies including Azure, Dynamics 365, Microsoft 365, Microsoft Power Platform, Microsoft Teams, Microsoft Copilot, Microsoft Security & Sentinel, and Compliance Recording solutions.
• GenesyscoreTechnology or IntegrationStrategic partner for customer experience solutions, delivering intelligent, connected CX through Genesys Cloud platform including CCaaS, managed cloud contact centre, and CX Translate solutions.
• Juniper NetworkscoreTechnology or IntegrationPartner for high-performance, secure networking solutions including SD-WAN, SASE, network transformation, data centre networking, and managed networks.
• VerintcoreTechnology or IntegrationPartner for customer and workforce engagement optimization, delivering insights to improve engagement, efficiency, and experience across contact centre operations.
• Worth DigitalminorStrategic or Co-development PartnerAcquired by Kerv to expand digital transformation capabilities and expertise.
• NetwrxminorStrategic or Co-development PartnerAcquired by Kerv to enhance network transformation and managed network services.
• InciperminorStrategic or Co-development PartnerAcquired by Kerv to strengthen cybersecurity and technical consultancy capabilities.

Scale indicators3 records

Direct peers

• Version 1: UK and Ireland-based IT services and consulting firm specializing in digital transformation, cloud, and managed services. Comparable as a mid-sized IT solutions partner with enterprise focus.
• Bytes Software Services: UK-headquartered IT solutions provider reselling software, cloud, and security offerings to enterprise and public sector. Comparable to Metaphor IT as a London-based multi-vendor IT solutions partner, though substantially larger in scale.
• Cloudreach: UK-headquartered multi-cloud transformation and managed services provider (now part of Atos). Comparable as a UK IT/cloud transformation partner serving enterprise clients.
• Truststream: UK-based managed services and IT consultancy focused on Microsoft, cloud, and security. Comparable in size and proposition to Metaphor IT as a small-to-mid UK Microsoft-aligned IT partner.
• Phoenix Software: UK software licensing and IT solutions specialist focused on public sector and enterprise. Comparable to Metaphor IT as a UK IT solutions provider with public sector exposure.
• ANS Group: Manchester-based UK cloud, security, and managed services provider serving enterprise and public sector. Comparable as a UK IT solutions partner with similar customer profiles, though larger.

Broad incumbents

• Softcat: UK-listed IT infrastructure reseller and solutions provider. Comparable as a UK-based IT solutions business with enterprise and public sector customers, though significantly larger.
• Computacenter: Large UK-listed enterprise IT infrastructure provider offering cloud, security, and managed services. Comparable as a UK-headquartered IT solutions partner but operating at much greater scale.
• Capgemini UK: Global IT services and consulting firm with strong UK enterprise and public sector footprint. Comparable only in broad category; operates at much larger scale.
• Accenture UK: Global IT consulting and services giant with significant UK presence. Comparable only in broad category (IT solutions/consulting); operates at dramatically different scale.

Market position

Strengths3 records

Weaknesses4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/MetaphorIT

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaphor IT