Powerlogy

What Powerlogy does

Powerlogy is a Slovak functional nutrition and healthy foods company, founded in approximately 2015 by Dušan Plichta and headquartered in Michalovce, Slovakia. The company operates direct-to-consumer e-commerce storefronts serving Slovakia (powerlogy.com) and the Czech Republic (powerlogy.cz), with an aggregated customer base of over 300,000 satisfied consumers and 4,371 verified Heureka reviews averaging 4.9/5. Its product portfolio is organized into three categories: Functional Nutrition (proprietary collagen formulations, proteins, keto drinks, superfoods, protein bars, MCT oil), Healthy Foods (granolas, nut butters, coffee and cacao, oils and ghee, chocolate, plant milks, teas), and Dietary Supplements (electrolytes, magnesium, creatine, multivitamins, nootropics, probiotics, vital mushrooms). Powerlogy also curates and distributes third-party premium brands including Flow Supplements, NoordCode, Wild and Coco, Kaapa Mushrooms, The Buttery, BONTHÉ Tea, and Puori.

The company's core technical differentiation lies in proprietary in-house formulations developed with a scientific advisory board: a Multi-Type Collagen Complex combining five collagen types (I, II, III, V, X) from four clinically verified sources claiming up to 153% increase in collagen formation; Hydrobeef® hydrolyzed beef protein with 99% digestibility; and high-bioavailability electrolyte mineral forms (Aquamin® magnesium, chelate malate, citrate, phosphate). Products carry certifications including Grass-fed, BIO/organic, DEMETER, Rainforest Alliance, IFS, and Vegan, and have won 13 Great Taste Awards. Pricing spans from approximately €1.25 for travel-size single-serve items to roughly €70 for premium XXL bundles, with pay-as-you-go unit pricing, volume discounts, promotional campaigns up to 50% off, and free shipping above €70.

The business model is primarily direct-to-consumer e-commerce, complemented by physical retail distribution through pharmacy chain Dr.Max, drugstore chain dm drogerie, and e-commerce marketplace Alza, plus a dedicated B2B wholesale portal (vo.powerlogy.com). Marketing is content-led via an owned media platform with 350+ blog articles, a podcast featuring health experts, social media communities (Facebook 33k, Instagram 25k, YouTube 10k), a weekly founder-led email newsletter, and an ambassador program featuring elite athletes (Lenka Poláčková, Martina Takáčová) and credentialed health professionals (PharmDr. Margit Slimáková, MUDr. Jan Vojáček).

Name

Powerlogy

Legal name

Powerlogy s.r.o.

Website

https://powerlogy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Powerlogy is a Slovak e-commerce company selling proprietary functional nutrition (collagens, proteins, electrolytes, supplements) and curated healthy foods to health-conscious consumers across Slovakia and Czech Republic via owned storefronts and retail partnerships.

Ownership category

akta.pro rank

Product category

Functional Nutrition and Dietary Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191), Specialty Food Retailers (4452)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Weight Management & Metabolic Supplements (CRADAGAG), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Functional nutrition products
• Collagen supplements
• Protein powders
• Dietary supplements
• Healthy food ecommerce

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales (B2C): Powerlogy operates its own e-commerce storefront (powerlogy.com) selling functional foods, nutritional supplements, and health products directly to consumers in Slovakia and Czech Republic. The business is primarily direct-to-consumer, with products available in multiple weight/size variants (e.g., 200g, 300g, 500g) and bundle packs. Revenue is generated through one-time purchase of individual products and multi-unit packs, with occasional promotional discounts (up to 50% off).
2. Wholesale / Retail Distribution: Products distributed through third-party retail partners including pharmacy/drugstore chains (Dr.Max, dm) and general e-commerce platforms (Alza). This channel extends reach beyond the direct e-commerce channel to physical retail and broader online marketplaces in the Slovak and Czech markets.
3. Wholesale E-commerce (B2B Portal): Dedicated wholesale e-shop portal (vo.powerlogy.com) serves business customers and bulk buyers, enabling B2B transactions alongside the consumer storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Powerlogy manufactures and sells proprietary functional foods and dietary supplements under its own brand, including multi-type collagen complexes, hydrolyzed beef and whey proteins, MCT oils, electrolyte formulas, superfoods, keto drinks, granola, nut butters, bio coffees and cacaos, plant milks, and a broad supplement line (electrolytes, magnesium, creatine, nootropics, omega-3, probiotics, vital mushrooms, vitamins). Products are developed with a scientific advisory board and sold primarily through owned direct-to-consumer e-commerce in Slovakia and Czech Republic, with secondary wholesale and pharmacy retail distribution.

Product overview

Powerlogy is a Slovak health nutrition e-commerce company offering functional foods, healthy foods, and dietary supplements. The product portfolio consists of three main categories: Functional Nutrition (collagens, proteins, keto drinks, superfoods, protein bars, MCT oil, and accessories), Healthy Foods (breakfast oatmeals, granola/müsli, nut butters/creams, coffee/cocoa, oils/ghee, chocolate/snacks, plant milks, and teas), and Dietary Supplements (electrolytes, magnesium, creatine, multivitamins, nootropics, omega-3, probiotics, vital mushrooms, vitamins B/C/D, and zinc). The company also distributes third-party brands including Flow, NoordCode, Wild and Coco, Kaapa, The Buttery, BONTHÉ, and Puori. Products emphasize BIO/organic quality, gluten-free, lactose-free, and keto-friendly formulations with unique recipes developed in collaboration with nutrition experts. Founded by Dušan Plichta, the company has served 300,000+ customers over 10 years and holds 13 Great Taste Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerlogy Collagen range (Kolagény) Hydrolyzed beef collagen products including Natural Collagen, Upgraded Collagen Complex (multi-collagen with 5 types from beef, marine, egg, and fish sources, plus L-glycine and acerola vitamin C), Fizzy Collagen effervescent sticks, and Collagen Bars; supports joints, tendons, skin, hair, and nails.
• Powerlogy Protein range (Proteíny) Protein supplements including Whey Protein (grass-fed), Beef Protein (Hydrobeef-based with 99% digestibility, MCT fats, and Palatinose), and Vegan Protein (plant-based from pea, rice, and hemp); supports muscle growth and recovery, with 15g Hydrobeef per serving and sustained 3-4 hour energy release in the sport variant.
• Powerlogy Keto Drinks (Keto nápoje) Meal replacement shakes with collagen, Hydrobeef protein, MCT fats, vitamins, minerals, and prebiotic fiber for keto diet support and sustained energy.
• Powerlogy Superfoods (Superpotraviny) Superfood products including Organic Greens (7-superfood blend), Organic Berries, Organic Turmeric, Matcha Boost, and Power Coffee with medicinal mushrooms (Chaga, Lions Mane); supports immunity, digestion, and energy.
• Powerlogy Protein Bars (Proteínové tyčinky) High-protein, low-sugar bars including whey, vegan, and collagen varieties; manufactured in Slovakia without palm oil or artificial sweeteners.
• Powerlogy MCT Oil (MCT olej) Premium C8 caprylic-acid MCT oil from 100% coconut source for fast ketone energy, supporting brain and muscle function without refrigeration.
• Powerlogy Electrolytes line Electrolyte supplements in two variants — Everyday (3 minerals for daily hydration) and Sport (5 minerals for intensive training and cramp protection) — featuring high-bioavailability mineral forms including chelate malate and Aquamin magnesium.
• Powerlogy Dietary Supplements line (Výživové doplnky) Comprehensive supplement line including electrolytes (Everyday and Sport formulas), Magnesium, Creatine, Multivitamins, Nootropics, Omega-3, Probiotics, Vital Mushrooms (Chaga, Lions Mane, Reishi, Shiitake), and Vitamins B, C, D, and Zinc.
• Powerlogy Nut Butters and Creams (Orieškové krémy a maslá) Premium BIO-quality nut butters including almond, cashew, pistachio, nougat, and poppy-almond, with protein-enriched and collagen-enhanced variants; free from gluten, milk, soy, palm oil, and artificial preservatives; awarded two stars at the Great Taste Awards for the Pistachio Cream.
• Powerlogy Granola and Müsli (Granola a müsli) Gluten-free granola and müsli including Keto Granola (strawberry, chocolate-banana, rosemary), Low Carb Granola, Organic Cinnamon Granola, and Dark Chocolate Granola; high protein and fiber, low sugar.
• Powerlogy Breakfast Oatmeals (Raňajkové ovsené kaše) BIO-quality, gluten-free oatmeal with protein and probiotics, in variants including Probio Oatmeal (with probiotics), Protein Oatmeal (with vegan protein), and Organic Oatmeal varieties.
• Powerlogy Coffee and Cocoa (Káva a kakao) BIO coffee (100% Arabica from Ethiopia, Colombia, Peru, El Salvador) and ceremonial cacao products, including Upgraded Organic Cacao with Chaga and Lions Mane mushrooms; certified by Rainforest Alliance for coffee supply chain sustainability.
• Powerlogy Oils and Ghee Butter (Oleje a ghee maslo) Premium cooking fats including Organic Ghee Butter (DEMETER certified, grass-fed), extra virgin olive oils (Hojiblanca, Nobleza Del Sur, Deortegas brands), and coconut oils; Nobleza Del Sur Organic EVOO won Flos Olei 2021 'Best Olive Oil of the Year'.
• Powerlogy Chocolate and Snacks (Čokoláda a snacky) Bean-to-bar chocolate including Organic Chocobar 70%, Kurkuma Chocobar, Organic Keto Chocobar 90%, and Dark Chocolate with Quinoa Bites, Almonds, or Cranberries; high in polyphenols, with MCT oil additions.
• Powerlogy Tea (Čaje) Loose-leaf teas including ceremonial Matcha, green, herbal, fruit, and Yerba Mate varieties; BIO quality options available with natural ingredients and no artificial flavors.
• Powerlogy Plant Milks (Rastlinné mlieka) Plant-based milk alternatives, primarily Wild & Coco BIO Coconut Milk in 17% and 22% fat variants and dried coconut milk; lactose-free.
• Powerlogy Accessories (Príslušenstvo) Shaker bottles and accessories for convenient preparation of protein, collagen, and other supplements on the go.
• Powerlogy Everyday Electrolytes Watermelon Daily electrolyte complex with 3 high-bioavailability minerals (289mg sodium, 75mg magnesium as chelate malate, 168mg potassium), natural watermelon flavor, and stevia sweetener; 57 servings per 200g package.
• Powerlogy Upgraded Collagen Complex Orange Multi-type collagen complex with 5 types (I, II, III, V, X) from beef, fish, egg, and marine sources containing 13,200mg collagen, 5g extra glycine, and vitamin C from acerola; clinically formulated to support a claimed 153% increase in collagen formation.
• Powerlogy Upgraded Sport Protein (Hydrobeef) Sports protein with 15g Hydrobeef hydrolyzed beef protein and collagen, 5.7g Palatinose for stable 3-4 hour energy release, and 4.5g MCT fats; 99% digestibility rating for endurance sports and muscle recovery.
• Powerlogy Upgraded Sport Electrolytes Lemon Complete sports electrolyte complex with 5 minerals — 385mg sodium, 185mg magnesium (Aquamin and malate), potassium, calcium, phosphorus — for rapid hydration and cramp protection during intense exercise; 38 servings per 200g pack, sold at €19.75 promotional (originally €21.95).
• Powerlogy Protein Strawberry Cream and Almond Cream Functional nut butters enhanced with collagen and protein intended for breakfast use or training supplementation.
• Powerlogy Upgraded Creatine Orange Lemon Creatine supplement combining 5g micronized creatine monohydrate with 100mg CoQ10, positioned for both physical performance and mental energy.
• Powerlogy Upgraded Keto Rosemary Granola Keto granola in a savory rosemary flavor, providing a low-carb option beyond the standard sweet granola variants.
• Powerlogy Organic Whey Protein Premium whey protein concentrate sourced from grass-fed cattle, blended with rice protein, priced at €29.45–€32.95 for the 1kg pack.
• Powerlogy Fizzy Collagen Sparkling effervescent collagen supplement in orange, green apple, and berry flavors delivering up to 5000 mg of hydrolyzed beef and fish collagen with vitamin C per serving.
• Powerlogy Upgraded Cacao Bites Chocolate snack combining crispy cocoa beans in 70% bean-to-bar chocolate with added MCT oil.

Quantifiable outcome

• Multi-type collagen complex may increase collagen formation by up to 153% (based on cited clinical research on collagen peptides + glycine + vitamin C combination)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dr.MaxcoreChannel Partner/ Reseller/ DistributorPowerlogy products are available for purchase at Dr.Max pharmacy stores across Slovakia and Czech Republic, providing physical retail presence alongside the direct e-commerce channel. This partnership extends accessibility to customers who prefer in-store purchases.
• dm drogeriecoreChannel Partner/ Reseller/ DistributorPowerlogy products are distributed through dm drogerie, a major drugstore chain operating across Slovakia and Czech Republic, complementing the direct-to-consumer online channel with mass-market physical retail availability.
• AlzaminorChannel Partner/ Reseller/ DistributorPowerlogy products are listed on Alza.sk, a major Central European consumer electronics and general merchandise e-commerce platform, expanding online visibility beyond the owned storefront.
• YememinorChannel Partner/ Reseller/ DistributorYeme is listed among Powerlogy's retail partners, suggesting distribution through this regional healthy food/restaurant concept or e-commerce platform.
• Lenka PoláčkováminorGTM or Marketing PartnerElite mountaineer — first Slovak woman to summit Mount Everest without supplemental oxygen. Ambassador for Powerlogy, providing product testimonials for endurance nutrition (proteins, greens, turmeric for antioxidant support, collagen and protein bars for high-altitude expeditions).
• Martina TakáčováminorGTM or Marketing PartnerCertified fitness trainer and founder of Balance TV. Active Powerlogy customer and ambassador who endorses products such as granola for daily breakfast routines, positioning Powerlogy within her fitness and wellness community.
• PharmDr. Margit SlimákováminorGTM or Marketing PartnerNutrition specialist and real food advocate. Has known Powerlogy's founders personally for several years and follows the company's ongoing education and product development. Professionally endorses Powerlogy as 'healthy quality without compromises in composition or taste.'
• MUDr. Jan VojáčekminorGTM or Marketing PartnerMedical doctor practicing functional medicine. Recommends Powerlogy to his clients based on verified product quality and nutrition education philosophy that aligns with his individual client approach. Endorses the combination of product quality and consumer education.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Foodspring: Foodspring is a Berlin-based premium functional nutrition brand selling protein, collagen, superfoods, and supplements direct-to-consumer. Comparable to Powerlogy on premium positioning, D2C e-commerce model, clean-label emphasis, and content-driven marketing.
• MyProtein: MyProtein is one of the largest global D2C sports nutrition and functional food brands, offering protein, collagen, electrolytes, and supplements. Directly comparable on product categories (protein, collagen), e-commerce-led model, and active-lifestyle consumer target, though at much larger scale and broader geographic reach than Powerlogy.
• Applied Nutrition: Applied Nutrition is a UK sports and functional nutrition brand selling protein, collagen, electrolytes, and supplements primarily through retail and online. Comparable on collagen/protein/electrolyte categories and premium-to-mid pricing overlap with Powerlogy.
• GymBeam: GymBeam is a Slovak-founded functional nutrition and sports supplements brand operating a large direct-to-consumer e-commerce platform across CEE and Europe. Directly comparable to Powerlogy on category (protein, collagen, electrolytes), GTM (D2C e-commerce), and customer base (fitness-oriented consumers in Slovakia/Czech and broader EU).
• Bulk.com (Bulk Powders): Bulk.com is a UK-based direct-to-consumer sports nutrition and supplements brand offering protein, creatine, electrolytes, and functional foods. Comparable on D2C e-commerce model, broad supplement assortment, and value-to-premium positioning overlap with Powerlogy.
• Scitec Nutrition: Scitec Nutrition is a Hungarian sports nutrition brand with broad protein, creatine, and supplement lines distributed globally and through retail. Comparable on protein and supplement categories and on CEE regional origin, with broader international footprint than Powerlogy.

Broad incumbents

• Herbalife: Herbalife is a global multi-category nutrition and supplements company with broad protein-shake, vitamin, and wellness offerings. Comparable as a broad incumbent in the same functional nutrition category, though it operates a distributor-led rather than D2C-led model and at vastly larger scale.
• GNC: GNC is a global specialty retailer of vitamins, minerals, sports nutrition, and supplements. Comparable as a broad incumbent covering protein, collagen, electrolytes, and vitamins that overlap heavily with Powerlogy's category set, though GNC operates primarily via physical retail rather than D2C.

Emerging players

• Puori: Puori is a Danish premium supplement brand (Omega-3, magnesium, multivitamin, B-complex) also sold via Powerlogy. Comparable on clean-label, third-party-tested positioning and direct overlap on Powerlogy's supplement shelf assortment.
• NoordCode: NoordCode is a Danish premium supplement brand (electrolytes, multivitamins, creatine, EAAs) sold through Powerlogy's store as a third-party brand. Comparable on premium clean-label positioning, electrolyte formulations, and overlapping functional nutrition customer overlap with Powerlogy's own private-label line.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgKU2brWyuEm48U4vziZp-w/featured
• Facebookfacebook.com/powerlogy.sk
• Instagraminstagram.com/powerlogy_sk

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerlogy