Taste of now

What Taste of now does

Taste of Now GmbH is a Frankfurt-based B2B catering and culinary entertainment company founded in 2014, serving corporate clients across Germany with event catering, location rental, and beverage services. The company positions itself as a flexible, 'music-label-like' caterer: clients submit a brief, Taste of Now defines the budget, develops a creative concept, matches a chef from its curated roster (including sous-vide specialist Hubertus Tzschirner, plant-based chef Antje de Vries, and Simon Kolar of the Guerilla Chefs movement), and assembles service teams and infrastructure for execution. Its proprietary sub-brand Stella & Now extends the offering into shelf-stable, transportable meal-in-a-jar products combining sous-vide with traditional German preserving techniques, and a separate 'Playground' platform incubates experimental formats such as Zero Waste dinners and Round Table events.

Revenue is generated through four documented streams: per-person and all-inclusive 'headpauschale' catering services, hourly event-management services (minimum 6-hour engagements), location rental of its own venue 'THE NOW' in Frankfurt (indoor bar, workspace, rooftop terrace for up to 100 guests), and beverage services combining per-consumption, corkage, and commission billing. Pricing is quote-based with written cost estimates, an 80% deposit required six weeks before each event (100% for international clients), and a tasting session credited toward the final contract if it converts. The go-to-market is sales-led and consultative — inbound inquiries via phone (+49 6109 70 676 43) and email ([email protected]) flow through brief review, budget definition, and bespoke concept development, with case studies on the website serving as the primary demand-generation asset. Distribution is anchored by a network of 17+ partner event venues across Germany (Fredenhagen, Klassikstadt, The Aircraft, Lufthansa Aviation Training Center, The Squaire, The Frame, among others), giving the firm coverage from aircraft hangars and train halls to historic palaces and industrial spaces. The customer base is horizontal and enterprise-led, with named clients including Bugatti, Daimler, Vodafone, UEFA, Clean Reserve, and the Dr. Carl Benz Museum.

The company is independently owned by Managing Partner Benjamin Wagner (career background in European luxury hospitality and catering) and Shareholder Marion Bambach (career background spanning Hyatt Regency, Kofler & Kompanie, and Lufthansa Party Service), supported by a Head of Operations and a senior event-management team. It has received industry recognition as 'Caterer des Jahres' (Caterer of the Year) and maintains preferred partnerships with event-technology firms satis&fy, Neumann & Müller, and Soundline Veranstaltungstechnik, alongside sustainable beverage partners Knärzje and Viva con Agua.

Name

Taste of now

Legal name

Taste of Now GmbH

Website

https://tasteofnow.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Taste of Now GmbH is a Frankfurt-based B2B catering and culinary entertainment company, founded 2014, that designs and executes corporate events across Germany via a curated chef network, proprietary venue THE NOW, and 17+ partner event locations.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Corporate Catering & Refreshment Services (HSACADAD)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Event catering services
• Culinary entertainment
• Corporate event catering
• Meal-in-a-jar
• Event venue network

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Catering Services: Full-service catering for business events including concept development, chef coordination, menu planning, food preparation, and service delivery. Revenue based on per-person pricing with minimum guest counts and per-headpauschale options.
2. Event Management Services: Coordination of event logistics including infrastructure setup, service team assembly, and event execution support. Billed based on working hours with minimum 6-hour engagements.
3. Location Rental (THE NOW): Revenue from their proprietary event location 'THE NOW' in Frankfurt, featuring an indoor space with bar and rooftop terrace for up to 100 guests.
4. Beverage Services: Beverage provision for events including per-consumption billing, corkage fees for customer-provided drinks, and commission on bar services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Taste of Now provides full-service business catering and culinary entertainment for corporate events, including concept development, chef matching, menu design, infrastructure setup, and professional service team assembly. The company operates a proprietary "Stella & Now" meal-in-a-jar sub-brand that fuses traditional German preserving techniques with modern sous-vide cooking, alongside a network of 17+ partner event venues across Germany and an in-house chef network covering specialized cuisines (sustainable, plant-based, sous-vide, regional).

Product overview

Taste of Now is a catering and event services company operating as a single unified service offering rather than a platform-plus-modules architecture. The core product is business catering with culinary entertainment concepts, supported by a network of 17+ partner event locations and a roster of affiliated chefs. Key offerings include the Stella & Now meal-in-a-jar sub-brand (combining traditional preserving with sous-vide technique), comprehensive event catering services, beverage offerings, and experimental concepts through their Playground initiative. The company positions itself as a flexible, music-label-like caterer that adapts dynamically to business events.

Differentiator

Problem solved

Functional benefit

Brands

• Stella & Now: A complete meal in a jar catering solution that combines traditional 'Eiwecken' (preserving) with innovative sous-vide cooking technique. Regional, fresh, and sustainable meal concepts created by chef Hubertus Tzschirner for catering at any location and occasion.

Products and services

• Business Catering Services Full-service catering for corporate events covering concept development, chef matching, menu design, infrastructure setup, and professional service team assembly. Based in Frankfurt with operational focus in North Rhine-Westphalia and a network across Germany.
• Culinary Entertainment Storytelling-driven food concepts that combine culinary expertise with event entertainment for brand, product, and employee events, integrating brand messaging with aromatic and tasting experiences.
• Stella & Now Complete meal-in-a-jar catering solution combining traditional German 'wecking' (preserving) with sous-vide cooking technique. Features regional, fresh, sustainable dishes prepared by a head chef, suitable for catering at any location and occasion.
• THE NOW Event Venue Proprietary 327 sqm event location in Frankfurt with indoor bar space (141 sqm), workspace (26 sqm), and rooftop terrace (160 sqm) accommodating 80-100 guests. Available for rental as part of Taste of Now's catering and event service offering.
• Beverage Services Curated beverage offerings for events including sustainable zero-waste beer (Knärzje), Viva con Agua water, PIWI wines, regional Rheingau wines, non-alcoholic longdrinks, mocktails, and soft drinks, billed per consumption with corkage and bar commission options.

Quantifiable outcome

• Events supported nationwide from Frankfurt base with partner network across Germany

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• satis&fycoreStrategic or Co-development PartnerPreferred technical equipment and event technology partner. Provides technical services for events at partner venues including THE FRAME, HALLE 45, and other locations in their network.
• Neumann & MüllercoreStrategic or Co-development PartnerPreferred event technology partner for HALLE 45 venue, providing professional event technical services.
• Soundline VeranstaltungstechnikcoreStrategic or Co-development PartnerPreferred event technology partner for HALLE 45 venue, providing professional audio and event technical services.
• Arnaud's Cult TourminorStrategic or Co-development PartnerFood truck partner for the Omnishow event, providing French baguettes and culinary offerings for the international food market.
• WaffelschwesternminorStrategic or Co-development PartnerFood truck partner for the Omnishow event, providing waffles and frozen yogurt for the international food market concept.
• KokiyaminorStrategic or Co-development PartnerFood truck partner for the Omnishow event, specializing in Sri Lankan curries and cuisine.
• MundpropagandaminorStrategic or Co-development PartnerFood partner for the Omnishow event, serving dishes including ceviche for the international food market.
• Holy Cross Brewing SocietyminorStrategic or Co-development PartnerCoffee partner for the Omnishow event. Named 'Coffeeshop of the Year 2017', providing Fairtrade 3rd Wave coffee directly imported from producers and gently roasted.
• The Tiny CupminorStrategic or Co-development PartnerAward-winning Frankfurt bar partner for the Omnishow event, providing exceptional cocktail creations.
• ctc eventsminorStrategic or Co-development PartnerEvent agency partner for the Ladenburg case at Dr. Carl Benz Museum, collaborating on event execution and styling.
• ctc eventsminorStrategic or Co-development PartnerEvent agency partner for the Clean Reserve influencer event, providing event styling with perfume flacons, water elements, and floral decorations.
• KnärzjeminorStrategic or Co-development PartnerGermany's first zero-waste beer, brewed from leftover bread. Featured on Taste of Now events as a sustainable beverage option. Founder Dan is described as a great guy from their neighborhood.
• Viva con AguaminorStrategic or Co-development PartnerWater brand with mission to provide clean drinking water worldwide. Supported by Taste of Now at events as part of their sustainable beverage program.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Compass Group: One of the world's largest contract foodservice operators with German operations covering corporate, event, and hospitality catering. Comparable in market presence but competes through scale rather than bespoke culinary concepts.
• Aramark: Global food services provider with a German business serving corporate, sports, and event clients. Comparable as a broad incumbent in event and corporate catering, though less specialized in the premium experiential niche.
• Sodexo (Sodexo Live!): Global food services and facilities management giant with dedicated events and hospitality arm. Comparable in serving corporate event catering needs but at a much broader scale and with standardized offerings rather than Taste of Now's bespoke storytelling model.

Direct peers

• Kofler & Kompanie: German premium catering and event company specializing in high-end corporate events. Mentioned in Taste of Now's shareholder Marion Bambach's background, confirming direct competitive overlap in the German premium event catering space.
• Hofmann Menü / Hofmann Catering: German catering and event company with corporate event and institutional food service offerings. Comparable as a domestic German premium event caterer with adjacent B2B institutional business.
• DO & CO: Austrian-headquartered premium hospitality and event catering group with strong German and Lufthansa partnership presence. Comparable in serving luxury corporate, aviation, and event clients with creative catering concepts.
• Marché International: Swiss-origin premium foodservice and event catering company operating across Germany and Europe. Comparable as a high-end event caterer with multi-venue coverage in the German-speaking market.
• Käfer (Feinkost Käfer): Long-standing German premium caterer with event, restaurant, and retail food operations. Directly comparable to Taste of Now as a high-end corporate and private event caterer in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tasteofnow
• LinkedInlinkedin.com/company/taste-of-now-gmbh
• Instagraminstagram.com/tasteofnow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste of now