Medria

What Medria does

Medria is a France-based B2B distributor of connected digital solutions for the agricultural sector, headquartered in Clapiers and founded in 2004. The company self-positions as the leading distributor ('1er distributeur') of agricultural digital solutions, aggregating a portfolio of ten branded products across three verticals — livestock (FarmLife Livestock, FarmLife Smart Buildings, FarmLife Feed Management, SmartVel, Quantik, iCownect), annual crops (Cropwin), and perennial crops (Vintel for vineyards, Sigatocare for banana plantations, Prolarvae for larvae counting). Its technology stack combines IoT micro-sensors, fixed and mobile cameras with computer vision, and AI-driven predictive analytics exposed through a Data Lakes/API platform, with weather data integrated from Météo France and research collaboration from Inria.

Medria's core technology combines structured sensor time-series, image and video inputs, and mid-infrared milk analysis data into predictive alerts for reproduction, health, feeding, calving, building ambiance, crop stress, harvest timing, and disease risk. Its go-to-market is indirect: the company recruits and supports agricultural resellers and dealers ('revendeurs') rather than selling directly to end-farmers, offering a centralized digital portfolio that allows channel partners to broaden their service offering. Revenue is generated through distribution of the product portfolio under a recurring/subscription model, supplemented by custom engineering services ('Prestations sur-mesure'). The company is privately held and operates primarily in France, with potential extension into tropical perennial markets via Sigatocare.

Name

Medria

Legal name

MEDRIA

Website

https://medria.fr

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Medria is a France-based B2B distributor of connected digital solutions for agriculture, aggregating IoT sensors, computer vision, and AI-driven predictive analytics across livestock, annual crops, and perennial crops. It sells primarily through agricultural resellers and dealers serving end-farmers.

Ownership category

akta.pro rank

Product category

Precision Agriculture Digital Solutions

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

akta.pro secondary industries

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Telematics & Machine Data Platforms (Equipment Connectivity, ISOBUS/CAN Data) (AFABAMAC)

Keywords

• Precision livestock monitoring
• Agricultural IoT sensors
• Crop management software
• Predictive analytics agriculture
• Connected farming solutions

Headquarters

HQ city

Clapiers

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Digital Agricultural Solutions Distribution: Medria distributes connected digital solutions to agricultural resellers and dealers who then serve end-farmers. Revenue is generated through the distribution of their product portfolio including livestock monitoring (FarmLife), crop management (Cropwin, Vintel, Sigatocare), and building monitoring solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Medria is the leading French distributor of connected digital solutions for the agricultural sector. It aggregates and commercializes a portfolio of IoT, AI, and computer-vision based products covering livestock monitoring (FarmLife Livestock, Smart Buildings, Feed Management, SmartVel, Quantik, iCownect), annual crop management (Cropwin), and perennial crop management (Vintel for vineyards, Sigatocare for banana plantations, Prolarvae for larvae counting), delivered to agricultural resellers and dealers across France.

Product overview

Medria operates as the leading distributor of connected digital solutions for the agricultural sector, offering a platform-plus-products architecture. The portfolio spans three main markets: livestock farming (FarmLife Livestock for bovine monitoring, FarmLife Smart Buildings for building ambiance, FarmLife Feed Management for silage forecasting, SmartVel for calving detection, Quantik for carbon footprint management, iCownect for herd management), annual crops (Cropwin for large crop management), and perennial crops (Vintel for vineyards, Sigatocare for banana plantations, Prolarvae for larvae counting). These solutions leverage AI, IoT sensors, computer vision, and APIs to deliver predictive analytics and alerts. Custom engineering services (Prestations sur-mesure) complement the product suite for tailored digital transformations.

Differentiator

Problem solved

Functional benefit

Brands

• FarmLife Livestock: Bovine monitoring solution for livestock management
• FarmLife Smart Buildings
• FarmLife Feed Management
• SmartVel
• Quantik
• iCownect
• Prolarvae
• Cropwin
• Vintel
• Sigatocare

Products and services

• FarmLife Livestock Bovine monitoring system using collars to measure activity of cows and heifers, providing 24h/24 herd surveillance with predictive alerts for reproduction, feeding, health disorders, calving, and animal welfare. Distributed to agricultural resellers.
• FarmLife Smart Buildings Monitoring system for livestock building ambiance using sensors and a dedicated application, providing continuous air quality surveillance, animal thermal stress exposure measurement, and continuous water consumption tracking.
• FarmLife Feed Management Silage harvest forecasting solution that predicts harvest date and yields, optimizes silage quality, and improves forage autonomy planning for livestock operations.
• SmartVel Reference solution for calving detection providing an interoperable service for managing dairy herd carbon footprint including methane production measurement and certified processes for milk analysis via mid-infrared and GHG-specific algorithms.
• Quantik Herd carbon footprint management solution that measures methane production by bovines and tracks evolution of herd carbon footprint based on changes in animal feed practices.
• iCownect Herd management software providing comprehensive livestock management capabilities, integrated and distributed through Medria's platform.
• Prolarvae Automatic larvae counting solution using computer vision technology, distributed through Medria's platform from technology partner Dilepix.
• Cropwin Interactive platform for large crop management (wheat, grain corn, silage corn, soybean) enabling intervention tracking and forecasting from planting through harvest with yield predictions, fertilizer recommendations, and alerts for hydric stress, nitrogen and potassium deficiency.
• Vintel Daily vineyard management application providing cryptogamic disease risk forecasting with phytosanitary protection recommendations, irrigation alerts for hydric stress periods, nitrogen recommendations, frost risk forecasting, and yield loss simulations.
• Sigatocare Banana cultivation management application for early detection of black leaf streak disease (cercosporiose noire), real-time disease pressure monitoring across territories, and phytosanitary treatment recommendations based on alert severity.
• Prestations sur-mesure (Custom Engineering Services) Custom engineering services for agricultural digital transformation, providing tailored digital solutions based on Medria's expertise in agriculture and new technologies, supporting companies in the agricultural value chain.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Innoval DéveloppementcoreTechnology or IntegrationInnoval Développement is shown as a key partner in the Medria ecosystem. The partnership involves joint efforts in the agricultural digital transformation space, with Innoval Développement appearing alongside Medria in promotional materials.
• Météo FrancecoreTechnology or IntegrationMétéo France provides weather data integration into Medria's agricultural monitoring solutions, enabling weather-based predictive alerts and crop stress analysis for farmers.
• DilepixcoreTechnology or IntegrationDilepix provides camera and computer vision technology for Medria's agricultural solutions. They offer Prolarvae, a product for automatic larva counting, which is distributed through Medria's platform.
• InriacoreStrategic or Co-development PartnerInria is a French research institution in digital science. The partnership supports Medria's AI and data analytics capabilities, providing research and development expertise for predictive agricultural technologies.

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• John Deere Operations Center: Global incumbent in agricultural equipment with a rapidly expanding digital farming platform. Comparable to Medria on broad crop monitoring and decision support, with significantly greater scale and direct farmer relationships.
• Lely: Dutch incumbent specializing in dairy robotics, milking systems, and farm management software. Comparable to Medria through its integrated livestock monitoring, building ambiance, and herd management solutions competing for the same European dairy segment.
• BouMatic: Established dairy equipment and farm management provider. Comparable to Medria through its parallel offerings in milking systems, herd management software, and increasingly digital monitoring for dairy operations.
• DeLaval: Global incumbent in dairy farming equipment and farm management solutions. Comparable as a provider of integrated dairy monitoring, herd management, and milking automation technologies that overlap with Medria's FarmLife Livestock and SmartVel offerings.

Direct peers

• Allflex Livestock Intelligence (Merck Animal Health): Global leader in livestock identification and monitoring sensors (collars, ear tags). Directly comparable to Medria's FarmLife Livestock for bovine activity monitoring and reproduction/health alerts, with significantly larger geographic reach.
• Afimilk: Israeli dairy farm management and sensor company offering herd monitoring, milk analysis, and parlor automation. Comparable to Medria's FarmLife and SmartVel product lines, with overlapping methane/carbon footprint and reproductive monitoring capabilities.

Emerging players

• CropX: Precision agriculture platform combining soil sensors, satellite imagery, and AI for crop management. Comparable to Medria's Cropwin and Vintel offerings on analytics-driven crop monitoring and irrigation/stress alerts.
• Connecterra: AI-driven dairy cow monitoring platform using sensor data and predictive analytics. Comparable to Medria's FarmLife Livestock on AI-powered health and reproduction alerts, with a focus on dairies primarily in Europe and North America.
• Cainthus: Computer vision specialist for livestock monitoring (dairy and beef). Comparable to Medria's camera/computer vision capabilities applied to livestock, particularly for behavior and health observation.

Others

• ITK: French agritech company developing decision-support tools for crop and livestock management. Listed as a partner and referenced in Medria's short description as a possible parent, making it a closely adjacent company in the same French ag-tech ecosystem with overlapping crop and vineyard analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medria