SPORTSONE

What SPORTSONE does

SPORTSONE (株式会社スポーツワン) is a privately held Japanese company founded in 2001 and headquartered in Setagaya, Tokyo, that operates the largest online amateur sports event registration and search platform in Japan. The platform aggregates and lists events across 13+ sports categories—including marathons/running, futsal, basketball, soccer, tennis, golf, walking, cycling, triathlon, rogaining, and sports days—and enables consumers to discover events, register individually or as teams, and pay through credit card, Pay-easy internet banking/ATM, or at 7-Eleven, Lawson, FamilyMart, or Seicomart convenience store terminals. Underlying technology includes a unified multi-sport login, level-based team matching, IC chip timing for running events, the proprietary SportsOne Point loyalty system (1% accrual, 20x campaign multipliers, 2-year expiry), and native iOS and Android applications. The company also owns and operates a portfolio of flagship branded events including the Naniwa Yodogawa Marathon (BODYMAKER title sponsorship), the Corporate Relay Ekiden (800+ teams, Japan's largest corporate relay), the Rocket Marathon, the Night Marathon series, the Ultra Marathon, and themed fun runs (Bubble Run, Wally Run, Chocolate Run, Dragon Ball Run, Christmas Charity Run), each serving as a flagship demand-generation vehicle. Headcount comprises approximately 300 event staff supplemented by 1,000 volunteers, with regional hubs in Tokyo (Kanto) and Osaka (Kansai) covering major venues such as Yodogawa riverside, Osaka Castle Park, Nagai Park, Toyosu, Tokyo Bay Area, and Yanmar Stadium Nagai.

Name

SPORTSONE

Legal name

株式会社スポーツワン

Website

https://sportsone.jp

Company type

Private

Founded year

2001

Operating status

Operating

Short description

SPORTSONE (株式会社スポーツワン) operates Japan's largest online amateur sports event registration and search platform, organizing 3,000+ events per year across 13+ sports and serving individual amateur participants, corporate teams, and government clients with integrated search, registration, payment, and full event planning services.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Amateur sports events
• Marathon registration
• Sports event platform
• Futsal tournaments
• Basketball tournaments

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Participation Fees: SPORTSONE earns revenue by collecting event participation fees from consumers who register for sports events (marathons, futsal, basketball, soccer, etc.) through its platform. The company organizes and operates its own events, charging participants an entry fee for each event category.
2. System Usage Fee: A per-transaction system usage fee is charged on top of event participation fees. For payments up to ¥4,000, the fee is ¥220 per transaction. For payments exceeding ¥4,001, the fee is 5.3% of the transaction amount. This applies to both convenience store and credit card payments.
3. Event Planning & Operations Services: SPORTSONE provides event planning, operation, and management services to corporate clients, governments, and sports associations. This B2B service covers marathon/ekiden events, futsal/soccer events, basketball events, sports days, and in-company sports events.
4. Sponsorship & Advertising: Revenue is generated through event sponsorships and web/email advertising placements. Events feature multiple named sponsors (e.g., BODYMAKER for Naniwa Yodogawa Marathon, Calbee for Ultra Marathon) and the platform carries advertising for sports-related products and services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SPORTSONE operates Japan's largest online amateur sports event registration and search platform (sportsone.jp), enabling consumers to find, register, and pay for running/marathon, futsal, soccer, basketball, tennis, golf, walking, cycling, triathlon, and other amateur sports events nationwide. The company also owns and operates its own branded event portfolio (Naniwa Yodogawa Marathon, Corporate Ekiden, Rocket Marathon, Ultra Marathon, Bubble Run, etc.), and provides B2B event planning and operations services to corporations, governments, and sports associations.

Product overview

SPORTSONE operates as Japan's largest amateur sports event registration and search platform, combining a core web platform with mobile applications for iOS and Android. The platform enables registration and search across running/marathon, futsal, soccer, basketball, tennis, golf, fitness, walking, cycling, tri韵athlon, rogaining, and sports day events. SPORTSONE owns and operates branded event series including the Naniwa Yodogawa Marathon, Corporate Relay Ekiden, Rocket Marathon, Night Marathon Series, Ultra Marathon, Bubble Run, Wally Run, Chocolate Run, Christmas Charity Run, and Dragon Ball Run. The service includes a loyalty point system (SPORTSONE Points), email newsletter (SPORTSONE Magazine), facility search (Court Guide), running schools, and community platform (CLUBY). Related platforms include FootOne for futsal/soccer and HoopOne for basketball.

Differentiator

Problem solved

Functional benefit

Brands

• フープワン (HoopOne): Basketball tournament brand operated under SPORTSONE, covering 3x3 and standard basketball events.
• フットワン (FutOne)
• CLUBY

Products and services

• SPORTSONE Core Platform (sportsone.jp) Japan's largest amateur sports event registration and search platform, enabling users to find and register for running/marathon, futsal, soccer, basketball, tennis, golf, fitness, walking, cycling, triathlon, rogaining, and sports day events across Japan. Supports online registration, payment (credit card, convenience store, Pay-easy), team registration, result posting, and point accrual/redemption.
• SPORTSONE iOS App Native iOS application for sports event registration and entry, offering advance registration before official website launches and campaign notifications.
• SPORTSONE Android App Native Android application for sports event registration and entry, offering advance registration before official website launches and campaign notifications.
• Naniwa Yodogawa Marathon (なにわ淀川マラソン)

Quantifiable outcome

• 50,000+ accumulated events since founding
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• Calbee (カルビー)coreGTM or Marketing Partner · 1 January 2023Calbee was an official sponsor of the Ultra Marathon 2023 series (OSAKA Ultra Marathon 2023 Spring). Calbee provides snack and food products as aid station offerings and sponsor activations during the events.
• SYNCRON KOWAminorGTM or Marketing Partner · 1 January 2022SYNCRON KOWA was the presenting sponsor for night marathon events at Yodogawa (Osaka) and Toyosu (Tokyo), providing mist fans and cooling equipment for hot-weather running events.
• MizunominorGTM or Marketing Partner · 1 January 2022Mizuno was a sponsor for multiple events including Nagoya Shonai Ryokuchi Half Marathon and Yanmar Stadium Nagai Marathon, providing venue facilities and event support.
• SANEI (サニー)minorGTM or Marketing Partner · 1 January 2022SANEI was listed as an aid station sponsor for the Ultra Marathon series, providing hydration and nutrition support at the events.
• Arist (アリスト)minorGTM or Marketing Partner · 1 January 2022Arist provided specialized aid station support for the Ultra Marathon 2022-23 series, offering ultra-marathon-specific nutrition and hydration products.
• BODYMAKERflagshipGTM or Marketing Partner · 1 January 2020BODYMAKER served as the title sponsor of the BODYMAKER presents なにわ淀川マラソン (Naniwa Yodogawa Marathon) 2020 series, one of SPORTSONE's flagship marathon events. As a title sponsor, BODYMAKER provided exclusive limited-edition commemorative T-shirts produced in collaboration with SPORTSONE for the event's 10th anniversary.
• Asahi Group Foods (アサヒグループ食品)minorGTM or Marketing Partner · 1 January 2020Asahi Group Foods was listed as a sponsor for the Naniwa Yodogawa Marathon 2020, providing sponsor activations and support at the event's aid stations.
• Diaatex (ダイヤテックス)minorGTM or Marketing Partner · 1 January 2020Diaatex was listed as a sponsor for the Naniwa Yodogawa Marathon 2020, providing event support and sponsor activations.
• Sports Takashi (株式会社スポーツタカハシ)minorGTM or Marketing Partner · 1 January 2020Sports Takashi was listed as a sponsor for the Naniwa Yodogawa Marathon 2020.
• Photo Create (株式会社フォトコレイト)minorGTM or Marketing Partner · 1 January 2020Photo Create was listed as a sponsor for the Naniwa Yodogawa Marathon 2020, providing photography services and sponsor activations.
• Nichiei Musen (日栄無線)minorGTM or Marketing Partner · 1 January 2020Nichiei Musen was listed as a sponsor for the Naniwa Yodogawa Marathon 2020.
• Pixo AleirominorGTM or Marketing Partner · 1 January 2020Pixo Aleiro, a uniform brand, partnered with SPORTSONE on futsal tournaments. The partnership offered teams uniform production vouchers (totaling ¥35,000) as prizes and featured co-branded events.
• B-FiveminorGTM or Marketing Partner · 1 January 2020B-Five, a basketball uniform brand, co-branded basketball tournaments with SPORTSONE. Winning teams received B-Five uniform production vouchers (¥20,000 for first place, ¥10,000 for second).
• Yanmar (ヤンマー)flagshipStrategic or Co-development Partner · 1 January 2019Yanmar Stadium Nagai hosted the Yanmar Stadium Nagai Marathon 2024, a flagship event combining SPORTSONE's event operations with the Yanmar sports stadium brand. The stadium is known for being the site of Japanese women's marathon record-breaking performances.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• RunSignup: RunSignup is a leading US-based endurance event registration platform. It shares SPORTSONE's core model (online registration, payment processing, results, loyalty) for running events but operates primarily in North America rather than Japan.
• Race Roster: Race Roster is a North American endurance event registration and timing platform. It is comparable in offering event organizers registration, payment, and results technology similar to SPORTSONE's core stack, though focused on a different geography.

Broad incumbents

• Eventbrite: Eventbrite is a global horizontal event registration and ticketing platform with a broad portfolio spanning concerts, sports, and community events. It is comparable as a broader incumbent in event registration infrastructure but does not specialize in Japan's amateur sports niche.

Emerging players

• TeamSpo: TeamSpo is a Japanese sports community platform for amateur team sports. It is comparable as an emerging community and discovery platform for amateur teams (futsal, basketball, soccer) — the same use cases SPORTSONE's HoopOne and FutOne sub-brands serve.
• JogNote: JogNote is a Japanese running-focused community and training-log platform. While narrower than SPORTSONE, it overlaps in serving amateur runners with content, community, and event discovery, making it a partial emerging peer in the running segment.

Direct peers

• Sports Entry: Sports Entry is a Japanese sports event registration platform that aggregates and processes entries for marathons, fun runs, and triathlons. It overlaps directly with SPORTSONE's core product offering, serving the same amateur athlete segment with online search and registration.
• RUNNET (Runnet): RUNNET is one of Japan's largest online running and marathon event registration platforms, listing thousands of events including those organized by SPORTSONE. It is a direct competitor for amateur runner discovery and entry, sharing the same Japanese market, target audience, and core registration/payment functionality.
• Athlete Network (Japan): Athlete Network is a Japanese platform connecting amateur athletes with events, teams, and training resources across multiple sports. It shares SPORTSONE's amateur participant focus and event discovery/registration model, making it a direct peer in Japan's participatory sports market.
• MOSICOM: MOSICOM is a Japanese event registration platform specializing in marathons, ekiden, and other participatory sports events. It functions as both a partner channel (SPORTSONE events are listed on MOSICOM) and a direct competitor for amateur runner registration in Japan.

Others

• Yano Sports (Yano Information Systems): Yano Sports provides IC-chip timing, results, and event operations technology for Japanese marathons and road races. It is comparable as an adjacent technology/services provider supporting Japanese sports events — a potential partner/competitor layer in the SPORTSONE ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportsone_jp
• Facebookfacebook.com/sportsone.jp
• Instagraminstagram.com/sportsone_jp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTSONE