Bodymarkers

What Bodymarkers does

Bodymarkers AS is a Norwegian privately-held e-commerce health company headquartered in Sandefjord, founded in 2015 and operating with a team of 1-10 employees. The company sells home-based dried blood spot (DBS) test kits for two biomarkers — HbA1c (long-term blood sugar) via the Blood Sugar Test Kit at NOK 99, and 25-hydroxyvitamin D via the Vitamin D Test Kit — under its own brand. Customers self-collect a finger-prick blood sample, mail it to the accredited laboratory Vitas AS in Oslo for analysis, and retrieve personalized results and recommendations through a unique test ID on the Bodymarkers website, without requiring a doctor visit. The company's core technology is the DBS sampling workflow combined with Vitas AS's analytical capacity (Vitas processes approximately 30,000 DBS samples per month globally).

Beyond the test kits, Bodymarkers operates a broad DTC e-commerce catalog that includes Beurer-branded medical devices (thermometers, blood pressure monitors, pulse oximeter, basal thermometer, menstrual relaxation device), vegan vitamin D3 supplements in two dosages, and a sports nutrition line distributed in Norway in partnership with Swiss brand SPONSER (creatine, electrolytes, protein powders, energy bars, recovery products, hydration accessories). Pricing is in Norwegian Kroner including VAT, with individual SKUs ranging from NOK 40 (energy bars) to NOK 1,099 (Beurer Menstrual Relax+). A subscription layer with a six-week default delivery cadence and no minimum commitment sits alongside the one-time purchase model.

The company targets two main segments: Norwegian health-conscious consumers seeking preventive biomarker testing without a doctor referral, and athletes/fitness enthusiasts purchasing SPONSER sports nutrition. Go-to-market is purely direct-to-consumer via the bodymarkers.com storefront, supported by a content marketing engine of health education articles (Norwegian-language, SEO-optimized) plus interactive Typeform-hosted vitamin D and blood sugar quizzes for lead generation, and remarketing via Google AdWords and Facebook. Logistics are outsourced to BK Logistikk AS / Posten-Bring. The business is self-funded with no disclosed venture or growth equity, and no management team beyond a quality manager (But Lelontko) is publicly identified, underscoring its micro-enterprise scale.

Name

Bodymarkers

Legal name

Bodymarkers AS

Website

https://bodymarkers.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodymarkers AS is a Norwegian DTC e-commerce company that sells at-home dried blood spot test kits (HbA1c and vitamin D) analysed by Vitas AS, alongside Beurer medical devices and SPONSER sports nutrition, to Norwegian health-conscious consumers and athletes.

Ownership category

akta.pro rank

Product category

Home Health Testing

NAICS

Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

akta.pro secondary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Home blood testing
• Dried blood spot kits
• Vitamin D testing
• HbA1c monitoring
• Sports nutrition supplements

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations

Revenue model

1. Direct Product Sales (Test Kits & Health Products): One-time purchase of home test kits (Blood Sugar Test Kit at NOK 99, Vitamin D Test Kit) and a wide range of health products including supplements, electrolytes, protein powders, medical devices (thermometers, blood pressure monitors, pulse oximeters), and sports nutrition. Products sold via the Bodymarkers e-commerce store.
2. Subscription Model: Bodymarkers sells selected products on a recurring subscription basis (delivered every 6 weeks by default) with no purchase obligation or binding period. Subscribers can cancel at least 7 days before the next shipment. First delivery typically within 4 business days.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bodymarkers sells home-based dried blood spot (DBS) test kits for HbA1c (long-term blood sugar) and 25-hydroxyvitamin D, where customers collect a finger-prick sample, mail it to the certified Vitas AS laboratory in Oslo, and access personalised results online via a unique test ID. The company also retails Beurer medical devices (thermometers, blood pressure monitors, pulse oximeters, menstrual relaxation device), SPONSER sports nutrition (creatine, electrolytes, protein, energy bars), and dietary supplements through its Bodymarkers.com e-commerce store, with an optional subscription tier for recurring product deliveries.

Product overview

Bodymarkers is a Norwegian health technology company offering a digital health platform centered on home-based blood biomarker testing, supported by the accredited laboratory Vitas AS in Oslo. The core offering consists of two Test Kit products — the Blood Sugar Test Kit (measuring HbA1c for long-term blood sugar assessment) and the Vitamin D Test Kit (measuring 25-hydroxyvitamin D) — both using dried blood spot (DBS) sampling with results delivered via a personal online portal. The product portfolio is supplemented by medical devices from Beurer (thermometers, blood pressure monitors, pulse oximeters, menstrual relaxation device) and sports nutrition products from SPONSER (creatine, electrolytes, protein powders, energy bars, and accessories) sold through the Bodymarkers online store. The company also provides health education content via its website, including articles on nutrition, physical activity, diabetes, and vitamin D.

Differentiator

Problem solved

Functional benefit

Products and services

• Blood Sugar Test Kit A home-based dried blood spot (DBS) test kit for measuring HbA1c (long-term blood sugar); the user takes a finger-prick blood sample, mails it to the Vitas AS laboratory in Oslo, and retrieves personalised results online via a unique test ID, intended for diagnosing, evaluating, and managing type 2 diabetes.
• Vitamin D Test Kit A home-based dried blood spot (DBS) test kit for measuring 25-hydroxyvitamin D (25OHvitD) levels in the blood; the user collects a finger-prick sample, mails it to Vitas AS in Oslo for analysis, and receives personalised results and recommendations via the online Bodymarkers portal.
• Beurer FT 65 Termometer A Beurer-brand digital fever thermometer sold as a standalone medical device through the Bodymarkers online store for home temperature measurement.
• Beurer BC 54 Blodtrykksmåler håndledd A Beurer-brand wrist-type blood pressure monitor sold as a standalone medical device through the Bodymarkers online store for home blood pressure monitoring.
• Beurer BM 54 Blodtrykksmåler for overarm A Beurer-brand upper-arm blood pressure monitor sold as a standalone medical device through the Bodymarkers online store for home blood pressure monitoring.
• Beurer PO 30 Pulsoksymeter A Beurer-brand pulse oximeter for measuring blood oxygen saturation (SpO2) and pulse rate, sold as a standalone medical device through the Bodymarkers online store.
• Beurer OT 30 Basal termometer A Beurer-brand basal thermometer for measuring basal body temperature, sold as a standalone medical device through the Bodymarkers online store.
• Beurer Menstrual Relax+ A Beurer-brand menstrual relaxation device sold as a standalone wellness product through the Bodymarkers online store.
• Creatine Monohydrate - Creapure® A SPONSER-brand creatine monohydrate powder supplement (500g) marketed for strength and endurance athletes as one of the most researched sports nutrition supplements, available through the Bodymarkers online store.
• Electrolytes brusetabletter – Lemon SPONSER-brand effervescent electrolyte tablets in lemon flavor designed to support fluid balance and electrolyte replacement during exercise, sold through the Bodymarkers online store.
• Salt Caps SPONSER-brand salt/electrolyte capsules designed to prevent cramps during heavy sweating and physical exertion, sold through the Bodymarkers online store.
• Clear Iso Whey A SPONSER-brand clear whey protein supplement designed as a light alternative to traditional creamy protein shakes, sold through the Bodymarkers online store.
• Magnesium tabletter Magnesium tablets sold through the Bodymarkers online store, positioned as a dietary supplement supporting normal muscle function and energy metabolism.
• Daily Greens A greens superfood supplement sold through the Bodymarkers online store, marketed as a dietary supplement containing concentrated nutrients from green vegetables and superfoods.
• Vitamin D3 - 20 µg A vegan vitamin D3 supplement at 20 microgram dose, marketed as contributing to normal muscle function and normal immune system function, sold through the Bodymarkers online store.
• Vitamin D3 - 40 µg A vegan vitamin D3 supplement at 40 microgram dose, marketed as contributing to normal muscle function and normal immune system function, sold through the Bodymarkers online store.

Quantifiable outcome

• Vitas AS analyses approximately 30,000 DBS samples per month from around the world

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vitas Analytical Services (Vitas AS)coreTechnology or IntegrationVitas AS is a renowned analytical services company located in the Research Park in Oslo. With over 25 years of experience, Vitas supplies hospitals, universities, biotech, and pharmaceutical companies with advanced analytical services. Vitas specialises in the analysis of biomarkers in dried blood spots (DBS) and receives nearly 30,000 DBS samples monthly from around the world. Bodymarkers sends all customer blood samples to Vitas for professional analysis.
• SPONSERminorGTM or Marketing PartnerSPONSER is a Swiss sports nutrition brand trusted by the Norwegian cross-country national ski team. Bodymarkers partners with SPONSER to sell its sports nutrition products including electrolytes, creatine, protein powders, energy bars, and recovery products. The Norwegian cross-country national team relies on SPONSER for high-quality sports nutrition developed in collaboration with elite athletes and research.
• BK Logistikk ASminorChannel Partner/ Reseller/ DistributorBK Logistikk AS is a third-party logistics provider contracted by Bodymarkers to handle order fulfilment and delivery via Posten/Bring.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thriva: UK-based DTC home blood testing service offering finger-prick test kits analyzed by accredited labs with online results and personalized health recommendations - same core business model as Bodymarkers. Direct overlap in business model (DTC + DBS-style sampling + lab partnership + online portal) and target customer (preventive-health self-monitorers).
• Verisana: Germany-rooted DTC home health testing provider selling saliva, stool and blood spot tests for hormones, food sensitivities, vitamin D, and other biomarkers with lab analysis and online results - directly comparable European peer to Bodymarkers.
• Cerascreen: Germany/Europe-based DTC company selling dried blood spot and saliva home test kits (including vitamin D, HbA1c, thyroid, food intolerance) with lab analysis and online results - essentially Bodymarkers' direct European competitor in the same DBS methodology and same product categories.
• myLAB Box: US-based DTC at-home testing company offering a wide menu of self-collection test kits (including general health panels) analyzed by partner labs - same DTC/home-testing architecture and consumer audience as Bodymarkers.
• LetsGetChecked: Ireland-headquartered global DTC home testing company with broad test menu (hormones, sexual health, wellness), accredited lab, telehealth and treatment - overlaps closely with Bodymarkers on DTC home blood testing + lab analysis + online consumer experience.
• Bluecrest Health: UK-based consumer home blood testing provider offering finger-prick self-sample kits covering wellness, hormone and chronic-condition markers with online lab-analyzed results - direct competitor in the self-directed preventive blood testing space.
• InsideTracker: US-based DTC biomarker testing service offering at-home blood test kits, lab analysis, and personalized nutrition/lifestyle recommendations inside a digital platform - closely mirrors Bodymarkers' test-results-plus-supplement-recommendation value proposition.
• Function Health: US-based premium DTC preventive health testing platform offering comprehensive blood biomarker panels (100+ markers) analyzed by lab partners with personalized results and supplement/service recommendations - same lab-mediated DTC testing model and consumer playbook as Bodymarkers, at higher price point and broader test menu.
• Medichecks: UK home blood testing service selling direct-to-consumer finger-prick test kits covering hormones, vitamins, cholesterol, and diabetes markers analyzed by partner labs with online results - directly comparable model and product categories to Bodymarkers.

Broad incumbents

• Quest Diagnostics: US/global clinical diagnostics giant running thousands of patient service centers and direct-to-consumer test ordering - a broad incumbent in the lab diagnostics space that competes with Bodymarkers indirectly through physician-ordered testing and consumer-initiated testing routes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bodymarkers
• LinkedInlinkedin.com/company/bodymarkers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodymarkers