What TEDxStockholm does

TEDxStockholm is a Swedish non-profit association, registered as Stockholm Ministry of Change (SMoC, org.nr. 802465-3116), that organizes TEDx events in Stockholm under license from TED Conferences LLC. Founded in early 2009 by Henrik Ahlen and Teo Härén as the second TEDx event ever held worldwide and the first in the Nordics, the organization operates entirely on a volunteer model, governed by an elected board and led since 2016 by licensee Aziza Sudirman. Its primary output is the curation, coaching, and production of TEDx talks — featuring 9+ speakers and 3+ artists at recent flagship events — and the maintenance of a 4,000+ member community of professionals drawn from business, academia, and the public sector.

The organization's service delivery is event-centric and community-led. Programming runs primarily through an annual flagship event (historically October/November in Stockholm), supported by a YouTube archive of past talks organized into year-by-year playlists (2015-2025), a WordPress-based website handling event information, speaker applications, volunteer sign-ups, newsletter subscriptions, and active accounts on Facebook, Instagram, and LinkedIn. The work is delivered by structured volunteer teams — Speakers, Communication, Production, Partnership, Community Engagement, and Operations — supported by a Vasakronan (Arena coworking) venue partnership and an advisory board drawn from Ericsson, Vinge, Klarna, AstraZeneca, Karolinska Institutet, Venture Cup, and other Swedish institutions.

Revenue mechanics are those of a non-profit association: annual membership fees from individuals, organizations, and companies; corporate sponsorships and in-kind partnerships (Vasakronan/Arena, Confetti, APAcademy, VOTO, Nicks); and donations. Ticket pricing, revenue figures, and financial disclosures are not made public. The organization's growth signals are capacity- and community-driven (cumulative 12,000+ attendees, 130+ talks) rather than capital- or product-driven, with no commercial products, software platforms, AI/ML capabilities, or proprietary technology assets evidenced in the available data.

Name

TEDxStockholm

Legal name

Stockholm Ministry of Change (SMoC)

Website

https://tedxstockholm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

TEDxStockholm is a volunteer-led Swedish non-profit that organizes annual TEDx events in Stockholm, curating and producing speaker talks for a 4,000+ member community of professionals across business, academia, and the public sector.

Ownership category

akta.pro rank

Product category

Community Events Organization

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Convention and Trade Show Organizers (561920), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Speaker, Program & Abstract Management Services (THAHACAI)

akta.pro secondary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Community events organization
• Speaker development programs
• Nonprofit event management
• Volunteer-led community building
• Ideas worth spreading

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Fees: TEDxStockholm operates as a nonprofit association (Stockholm Ministry of Change, org.nr. 802465-3116). Membership is open to individuals, organizations or companies who support the organization's purpose and pay an annual membership fee.
2. Sponsorships and Partnerships: Partners and sponsors provide financial and in-kind support to TEDxStockholm. The organization has partnerships with companies like Vasakronan (Arena coworking), Confetti, APAcademy, VOTO, and Nicks. Partners contact [email protected] for sponsorship opportunities.
3. Donations: TEDxStockholm accepts donations and gifts to support their mission of spreading ideas worth spreading throughout the Stockholm community.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

TEDxStockholm is a volunteer-led non-profit organization (legally registered as Stockholm Ministry of Change) that organizes TEDx events in Stockholm featuring curated speakers and artists. It produces annual in-person talks events, provides speaker coaching, manages a community of 4,000+ members, and distributes recorded talks via YouTube. The organization operates under license from TED Conferences LLC as part of the global TEDx program.

Product overview

TEDxStockholm is a volunteer-led non-profit organization (registered as Stockholm Ministry of Change, org.nr. 802465-3116) that organizes TEDx events in Stockholm. As part of the global TEDx program, it facilitates open, safe, and diverse network opportunities and events for people to get inspired and learn together. The organization does not offer commercial software products or technology services — its core offering is the curation and production of TEDx talks and community events under the 'Ideas Worth Spreading' mission. The main activity is organizing annual TEDxStockholm events featuring speakers, as well as managing a volunteer community, speaker development program, and partnerships with organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• TEDxStockholm Annual Events Annual curated TEDx events held in Stockholm featuring 7-11 speakers and 2-5 artists per event, with attendance ranging from 250 to 1,150 attendees. Each event delivers multiple TEDx-style talks under the 'Ideas Worth Spreading' theme.
• Recorded TEDx Talks (YouTube) Video library of past TEDxStockholm talks organized as YouTube playlists by event year (2015-2025), providing global on-demand access to recorded speaker presentations.
• Speaker Coaching Program A Speakers Team-led coaching program where experienced coaches help selected speakers refine their ideas and presentation delivery for TEDxStockholm events. Led by Andrew Hennigan with a team of 15+ coaches.
• TEDxStockholm Community Membership Annual membership program open to individuals, organizations or companies who support the organization's purpose. Members pay an annual membership fee and gain access to community events and networking opportunities.

Quantifiable outcome

• 130+ TEDx talks organized and delivered
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Vasakronan (Arena coworking)coreOthersVasakronan provides coworking space through Arena coworking in the heart of Stockholm. TEDxStockholm, being entirely volunteer-led, relies on this partnership for a central location where the team can gather, collaborate, and plan inspiring events after work hours. This is a highlighted partnership showing Vasakronan's commitment to supporting the TEDxStockholm mission.
• ConfettiminorGTM or Marketing PartnerConfetti is listed as a partner/sponsor of TEDxStockholm, providing support for the organization's events and activities.
• APAcademyminorGTM or Marketing PartnerAPAcademy is listed as a partner/sponsor of TEDxStockholm, contributing to the organization's mission of spreading ideas worth spreading.
• VOTOminorGTM or Marketing PartnerVOTO is listed as a partner/sponsor of TEDxStockholm.
• NicksminorGTM or Marketing PartnerNicks is listed as a partner/sponsor of TEDxStockholm.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TEDxOslo: Another Nordic TEDx event serving a similar Scandinavian business and creative-professional audience. Directly comparable in mission, format, and non-profit sponsorship model.
• TEDxAmsterdam: Established European TEDx event with a comparable volunteer/community-led structure and annual speaker program. Operates in a similar Benelux-Nordic adjacent market with overlapping corporate sponsorship pools.
• TEDxZurich: TEDx event in a major DACH-region financial and innovation hub. Comparable in targeting professionals from business, academia, and public sector, with similar annual flagship speaker event format.
• TEDxLondon: Another large, established TEDx event operating under the same TEDx license program with a similar speaker-driven, in-person event model. Highly comparable in format, audience profile, and sponsor-based revenue model, differing primarily by geography and scale.
• TEDxCopenhagen: Closest geographic peer as a Nordic TEDx event. Competes for the same regional speaker talent pool and Nordic corporate sponsors, with a comparable annual flagship event format.
• TEDxBerlin: TEDx event in a major European capital with a similar speaker-curation and large-attendee event format. Comparable in target audience (curious, international professionals) and partnership-driven non-profit model.

Broad incumbents

• TED (TED Conferences): The parent program and licensor of all TEDx events. While not a direct event competitor, TED operates the global flagship conferences and platform that TEDxStockholm depends on for license, brand, and content distribution.
• Web Summit: Large-scale European conference organizer targeting a similar professional, idea-focused audience with sponsorship-driven revenue. Overlaps in audience (business, academia, tech-curious professionals) though operates at much greater scale.
• SXSW London: Major ideas-and-creativity conference with similar speaker programming and professional-curious audience overlap. Operates at much larger scale but competes for the same European sponsorship and mindshare pool.

Others

• Folk Lab: Non-profit co-founded by TEDxStockholm adviser Carl Bärstad focused on education and technology. Tangentially related as a fellow Swedish non-profit in the ideas/community space, sharing leadership overlap rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCHWGbNPByB_hUAsLzi-QUug
• Facebookfacebook.com/TEDxStockholm
• LinkedInlinkedin.com/company/tedxstockholm
• Instagraminstagram.com/tedxstockholm
• Xx.com/TEDxStockholm

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEDxStockholm