NICK’S
NICK'S is a Swedish-origin food tech company that manufactures keto-friendly, no-added-sugar ice cream, protein bars, nut bars, and candy bars using proprietary sugar-substitute formulations, selling through DTC e-commerce, Amazon, and US retail chains to health-conscious, diabetic, and keto consumers across 15 markets.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What NICK’S does
NICK'S (legally Luthman Backlund Foods USA Inc., DBA N!CK'S) is a Swedish-origin food technology company that manufactures and sells keto-friendly, no-added-sugar ice cream, protein bars, nut bars, and candy bars. The company was founded in 2013 by Niclas, a mechanical engineer, after he was diagnosed as pre-diabetic and sought to replicate the taste and texture of traditional sweets without added sugar. Core technology centers on proprietary formulations developed through extensive experimentation, using sugar substitutes including erythritol, xylitol, allulose, and steviol glycosides to achieve 3-5g net carbs per serving across its product portfolio. The four core product lines are light ice cream (16+ flavors in 473ML pints), protein bars (5 flavors at 14-16g protein each), candy bars (Coconut and Peanuts & Fudge varieties), and nut bars (Almond, Peanut, and Cherry Crunch).
The business operates an omnichannel go-to-market: direct-to-consumer e-commerce through a Shopify-powered storefront at nicks.com, Amazon marketplace distribution (with Best Sellers badges and Prime shipping), and physical retail presence through major US chains including CVS. Pricing is unit-based at $6.99 per ice cream pint, $29.99 per 12-pack of protein bars, $26.99 per 12-pack of nut bars, and $29.99 per 15-pack of candy bars. Target customer segments are health-conscious consumers seeking better-for-you indulgence, including those following keto, low-carb, diabetic, or sugar-free diets, as well as fitness and wellness enthusiasts seeking high-protein, low-carb snacks. Brand awareness is built through organic social (Instagram, TikTok, Facebook), a College Ambassador Program, influencer partnerships, and customer testimonials.
Capital and scale signals: the company raised $100 million in Series C funding in October 2021 led by Kinnevik, Temasek, and Ambrosia Investments, with proceeds directed toward geographic expansion in Europe and North America, R&D, talent hiring, marketing, and retail store presence growth. NICK'S claims operations in 15 markets globally, a US corporate office in El Segundo, California, a workforce of 101-250 employees, and 100k+ customers. The company remains privately held with no disclosed revenue, no subsequent funding rounds reported, and no M&A activity.
NICK’S firmographics
Firmographics- Name
- NICK’S
- Legal name
- Luthman Backlund Foods USA Inc.
- Website
- https://nicks.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NICK'S is a Swedish-origin food tech company that manufactures keto-friendly, no-added-sugar ice cream, protein bars, nut bars, and candy bars using proprietary sugar-substitute formulations, selling through DTC e-commerce, Amazon, and US retail chains to health-conscious, diabetic, and keto consumers across 15 markets.
- Ownership category
- akta.pro rank
NICK’S industry classification
Industry- Product category
- Keto and low-carb frozen desserts and snack bars
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
- akta.pro secondary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where NICK’S is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NICK’S business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: Direct-to-consumer and retail sales of ice cream pints, protein bars, nut bars, and candy bars through nicks.com e-commerce, Amazon marketplace, and physical retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Light Ice Cream - $6.99 per pint (473ML) |
| Unit Pricing | Pay-as-you-go | Protein Bars - $29.99 per 12-pack (12 x 50g) |
| Unit Pricing | Pay-as-you-go | Nut Bars - $26.99 per 12-pack (12 x 40g) |
| Unit Pricing | Pay-as-you-go | Candy Bars - $29.99 per 15-pack (15 x 40g) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
NICK’S product offering
Product offeringCore offering
NICK'S manufactures and sells keto-friendly, no-added-sugar light ice cream (Swedish-style pints), protein bars, candy bars, and nut bars. The company offers healthier alternatives to traditional sweets using sugar substitutes like erythritol, allulose, and steviol glycosides, targeting health-conscious consumers, diabetics, and those following keto/low-carb diets.
Product overview
N!CK'S is a Swedish foodtech company that produces better-for-you snacks with no added sugar, including a core portfolio of four product lines: Light Ice Cream (Swedish-style pints in 16+ flavors), Protein Bars (5 flavors plus variety mix), Candy Bars (3 varieties plus mix), and Nut Bars (3 flavors). All products are keto-friendly, gluten-free, and positioned as healthier alternatives to traditional candy and ice cream. Founded in 2013 by Niclas after a pre-diabetic diagnosis, the company has expanded to 15 markets globally. Products are available for direct online purchase and through Amazon marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Light Ice Cream (Swedish-style) Keto-friendly, no-added-sugar light ice cream available in 473ML pints across 16+ flavors, targeting health-conscious, keto, and diabetic consumers seeking lower-calorie (250-390 calories per pint) alternatives to traditional ice cream.
- Protein Bars Low-carb, keto-friendly protein bars with 14-16g protein per bar and no added sugar, sold in 12-packs and targeted at health-conscious consumers and fitness enthusiasts.
- Candy Bars Keto-friendly, no-added-sugar candy bars (Coconut, Peanuts & Fudge, and variety mix) sold in 15-count packs, serving as indulgent treats for low-carb and diabetic consumers.
- Nut Bars Crunchy nut bars with no added sugar, including Almond Crunch, Peanut Crunch, and Cherry Crunch varieties in 12-pack format, targeted at keto-friendly and low-carb consumers.
Quantifiable outcome
- Products available in 15 markets globally
- +1 more outcomes
Companies that use NICK’S
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
NICK’S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
NICK’S partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
NICK’S competitors and assessment
Company assessmentDirect peers
- Rebel Ice Cream: Keto-friendly ice cream brand offering low-carb pints to health-conscious consumers via DTC and retail. Most direct head-to-head competitor to Nick's in the better-for-you/keto frozen dessert category.
- Halo Top: Pioneer in low-calorie, high-protein ice cream with broad retail distribution across the US. Comparable product format, target consumer (health-conscious), and DTC + mass-retail GTM motion.
- Enlightened: Better-for-you ice cream and frozen desserts with low-calorie, high-protein, low-sugar variants. Direct overlap on SKU format (pints) and health-conscious consumer positioning.
- Arctic Zero: Low-calorie, low-sugar frozen desserts (pints, bars, cones) targeting health-conscious and diabetic consumers. Similar functional positioning and product format to Nick's ice cream line.
- Killer Creamery: Low-carb, high-protein ice cream brand with keto-friendly formulations. Comparable target consumer (keto/low-carb) and pint-based product format.
- ChocZero: Sugar-free chocolate, syrups, and keto-friendly confections sold DTC and on Amazon. Direct overlap with Nick's candy bars and the sugar-free confectionery category.
- Lakanto: Sugar-free sweeteners (monk fruit, erythritol-based) and keto-friendly chocolate products. Comparable use of alternative sweeteners and health-conscious consumer targeting.
- Perfect Keto: Keto-focused supplements, bars, and snacks targeting low-carb consumers. Comparable customer segment (keto dieters) and functional positioning, though with broader supplement adjacency.
Broad incumbents
- Quest Nutrition: Large better-for-you protein bar and snack brand with broad retail distribution. Overlaps with Nick's protein bars but at meaningfully larger scale and broader product portfolio.
- RXBAR (Mars/Kind): Clean-ingredient protein bar brand now under Mars, with mass-market retail presence. Overlaps with Nick's protein bars but operates at vastly larger scale with mainstream positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NICK’S social profiles
Digital presenceNICK’S financial estimates
Financial estimateRevenue estimate
Valuation estimate
NICK’S leadership team
Management profileNumber of profiles
Profiles1 record
NICK’S funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NICK’S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NICK’S
What does NICK’S do?
NICK'S manufactures and sells keto-friendly, no-added-sugar light ice cream (Swedish-style pints), protein bars, candy bars, and nut bars. The company offers healthier alternatives to traditional sweets using sugar substitutes like erythritol, allulose, and steviol glycosides, targeting health-conscious consumers, diabetics, and those following keto/low-carb diets.
Is NICK’S a public or private company?
NICK’S is a private company. It is classified as venture growth investor backed and is currently operating.
When was NICK’S founded?
NICK’S was founded in 2013. It employs 101 to 250 people.
Where is NICK’S based?
NICK’S is headquartered in Los Angeles, United States, in the North America region.
How does NICK’S make money?
One revenue line is on record: direct Product Sales.
Who are NICK’S's main competitors?
Direct peers on record are Rebel Ice Cream, Halo Top, Enlightened, Arctic Zero, Killer Creamery, ChocZero, Lakanto and Perfect Keto. Broad incumbents are Quest Nutrition and RXBAR (Mars/Kind).
Does NICK’S have an API?
No public API is recorded for NICK’S.
What industry is NICK’S in?
NICK’S's product category is Keto and low-carb frozen desserts and snack bars. Its primary akta.pro industry code is CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified), with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 311520 and its SIC code is 2024.