Free Force Brasil

What Free Force Brasil does

Free Force Brasil is a privately held, direct-to-consumer cycling apparel manufacturer founded in 2001 and headquartered in Pomerode, Santa Catarina, Brazil. The company designs, produces (100% in Brazil), and sells performance cycling apparel — bib shorts (bretelles), jerseys (camisas), shorts (bermudas), one-piece suits (macaquinhos), full-length pants, wind jackets, vests, base layers, and thermal accessories — through its owned e-commerce storefront at freeforce.com.br. Its technical differentiator is the proprietary Invert Air Gel chamois system, a multi-layer cushioning construction combining perforated foam, high-density foam, anatomical gel, and breathable fabric, engineered for up to 10 hours of riding comfort and supplemented by carbon fabric technology and ergonomic modeling tailored to pedaling position. The portfolio spans eight product lines (BASIC, CLASSIC, TRAINING, PERFORMANCE, ENDURANCE, BRASIL COLLECTION, EQUIPES, VALE EUROPEU) targeting beginner through elite cyclists in both male and female fits.

The business model is pure-play D2C e-commerce within Brazil, with no disclosed wholesale, retail, or international distribution. Monetization is one-time unit pricing across an AOV range of approximately R$54.90 to R$600+, with price-tier segmentation: BASIC entry-level (jerseys from R$215.90, bretelles from R$197.90), TRAINING mid-range (jerseys from R$332.90, bretelles from R$467.90), PERFORMANCE high-end (bretelles from R$485.90, pants from R$503.90), and a CLASSIC premium tier. Customer-acquisition incentives include a BEMVINDO10 welcome coupon (10% off), free shipping above R$399, PIX payment with an additional 10% discount, 5x interest-free credit installments, and a site-wide cashback program. Marketing leans on owned content (blog, newsletter), social media, WhatsApp support, and athlete endorsements including a sponsorship of Brazilian elite cyclist André Eduardo Gohr at the 2025 World Gravel Championship and validation through the Brazilian National Cycling Team. Revenue, funding, and ownership specifics are not publicly disclosed; the email domain (grupoforce.net) suggests a possible affiliation with a broader Grupo Force entity, although no formal parent-subsidiary relationship is confirmed.

Name

Free Force Brasil

Legal name

Free Force

Website

https://freeforce.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Free Force Brasil is a Pomerode-based direct-to-consumer cycling apparel brand founded in 2001, selling performance jerseys, bib shorts, and accessories through freeforce.com.br using its proprietary Invert Air Gel chamois technology manufactured in Brazil.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Cycling apparel
• Cycling jerseys
• Cycling bib shorts
• Sportswear manufacturing
• Performance clothing

Headquarters

HQ city

Pomerode

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: B2C e-commerce sales of cycling apparel and accessories through owned online store. Revenue generated from product sales at varying price points (R$80-R$600+), with payment options including PIX (10% discount), credit card installments (5x without interest), and cashback programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Free Force Brasil designs, manufactures, and sells performance cycling apparel — including bib shorts (bretelles), shorts (bermudas), jerseys (camisas), one-piece suits (macaquinhos), pants, jackets, vests, and accessories — through its owned e-commerce store. The company produces all products in Brazil and integrates a proprietary multi-layer Invert Air Gel chamois technology across its lines, serving cyclists from beginners to elite athletes through tiered collections (BASIC, CLASSIC, TRAINING, PERFORMANCE, ENDURANCE, BRASIL COLLECTION).

Product overview

Free Force Brasil is a Brazilian cycling apparel manufacturer offering a comprehensive portfolio of performance cycling wear across multiple product lines: BASIC (entry-level for beginners), CLASSIC (mid-tier versatile), TRAINING (athlete-tested for daily training), PERFORMANCE (high-end carbon fabric technology), ENDURANCE (long-distance focus), BRASIL COLLECTION (World Championship-inspired premium), EQUIPES (team-branded), and VALE EUROPEU. Core products include Bretelle (bib shorts), Bermudas (shorts), Camisas (jerseys), Macaquinhos (one-piece suits), Calças (full-length pants), Jaquetas (wind jackets), Coletes (vests), Base Layer, and Térmicos (thermal wear). The company's key technological differentiator is the proprietary Invert Air Gel chamois system, developed and manufactured 100% in Brazil with multi-layer foam and gel construction for up to 10 hours of comfortable riding. Accessories include technical socks, multi-use bandanas, arm warmers, and thermal accessories. Products are available for both masculine and feminine segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Bretelle (Bib Shorts) Strap-style cycling bib shorts featuring the proprietary Invert Air Gel chamois technology designed for up to 10 hours of comfortable pedaling. Offered across Performance, Training, Classic, Endurance, and Brasil Collection lines.
• Bermuda (Cycling Shorts) Strapless cycling shorts offered across BASIC, TRAINING, PERFORMANCE, ENDURANCE, and BRASIL COLLECTION lines with varying features including pocket options and the Invert Air Gel chamois.
• Camisa (Cycling Jersey) Cycling jerseys available in short-sleeve and long-sleeve variants featuring UPF 50+ UV protection, rear pockets, and Aero Fit aerodynamic modeling. Available across all collection lines.
• Macaquinho (One-Piece Cycling Suit) One-piece cycling suit combining jersey and shorts, featuring 2 rear pockets, Invert Air Gel chamois, and silicone grippers for stability during rides. Targeted at female cyclists.
• Calça (Cycling Pants) Full-length cycling pants with or without straps, featuring carbon fabric, moderate compression, flat seams, and the Invert Air Gel chamois for extended rides and cold-weather conditions.
• Jaqueta Corta Vento (Wind Jacket) Wind-resistant cycling jackets available in Classic line variants (SIMIC, BOROS, IZZET) for protection during cool weather rides.
• Colete (Cycling Vest) Cycling vests available across Classic and other collection lines for layering and temperature regulation during rides.
• Base Layer

Quantifiable outcome

• Up to 10 hours of comfortable pedaling with Invert Air Gel technology
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• André Eduardo GohrcoreStrategic or Co-development Partner · 10 October 2025Elite Brazilian cyclist from Brusque (SC) who has won national titles in time trial categories. Free Force Brasil sponsors André Gohr for the World Gravel Championship, providing him with Brasil Collection cycling apparel featuring UPF 50+ protection and Invert Air Gel cushioning technology. The athlete represents Free Force at international competitions.
• Brazilian National Cycling TeamcoreStrategic or Co-development PartnerFree Force Brasil Training line is tested and approved by Brazilian National Cycling Team athletes. Products are developed with input from elite national team cyclists to ensure professional-grade performance and comfort.
• Scott Cycling TeamminorStrategic or Co-development PartnerFree Force Brasil produces equipe (team) edition products for Scott cycling teams, featuring team branding and colors.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rapha: Premium British cycling apparel brand selling direct-to-consumer worldwide. Comparable to Free Force's Brasil Collection and Endurance lines in price point, lifestyle-led positioning, and exclusive cycling community branding.
• Castelli: Italian heritage cycling apparel brand offering premium jerseys, bib shorts, and performance gear. Directly comparable to Free Force Brasil's Performance and Brasil Collection lines in product, target customer (enthusiast/pro cyclist), and chamois-driven differentiation.
• Pearl Izumi: US-based cycling apparel and footwear brand with tiered lines (Select, Summit, etc.) targeting the same beginner-to-elite cyclist segments as Free Force Brasil. Comparable in broad product portfolio, fit-engineering approach, and multi-channel distribution.
• Assos: Swiss premium cycling apparel maker focused on proprietary chamois technology and high-end bib shorts. Closely comparable to Free Force's Invert Air Gel-driven differentiation and Performance line positioning.
• Santini: Italian cycling apparel manufacturer producing team kits and consumer performance lines, including partnerships with pro cycling teams. Comparable to Free Force in team-equipe production (Scott cycling teams) and Performance-tier bib shorts and jerseys.
• Vermarc Sport: Belgian cycling apparel maker producing team kits and OEM cycling apparel for European and global brands. Comparable to Free Force in private/contract manufacturing capabilities and team kit production focus.
• Sportful: Italian cycling apparel brand owned by Manifattura Valcismon, offering tiered performance, training, and team kit lines. Comparable to Free Force's Training, Performance, and Endurance collections in product depth and pro-team co-development model.
• Kalas Sportswear: Czech-based cycling apparel manufacturer producing custom team kits and performance consumer lines. Comparable to Free Force's Equipes collection (team editions) and Training line in B2B team kit and B2C performance overlap.
• Mauro Ribeiro Cycling: Brazilian cycling apparel brand founded by former pro cyclist Mauro Ribeiro, selling performance jerseys and bib shorts through domestic channels. The most direct domestic competitor to Free Force Brasil, sharing Brazilian manufacturing origin, target market, and price positioning.

Broad incumbents

• Decathlon: Global sporting goods retailer with own-brand cycling apparel (Triban, Van Rysel) covering entry to mid-tier segments. Comparable to Free Force's Basic and Classic lines as a broader incumbent competing on price-conscious cycling apparel in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freeforcebrasil
• LinkedInlinkedin.com/company/grupoforce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Force Brasil