What Universal Builders of America does

Universal Builders of America, Inc. (operating as UB Roofing and UB Commercial) is a veteran- and family-owned exterior remodeling contractor founded in 2005 and headquartered in Columbus, Ohio. The company delivers residential roofing (replacement, repair, storm-damage restoration, maintenance) along with siding installation (vinyl, James Hardie fiber cement, cedar, aluminum) and gutter systems (seamless aluminum, steel, copper). A separate commercial division executes low-slope and metal roofing projects for clients including Pilot Flying J and Giant Eagle. Service execution leans on a set of diagnostic tools — Hover 3D modeling for measurement and visualization, Xactimate for insurance-aligned estimating, ITEL Labs for material identification, and aerial/geo-targeting imagery for commercial roof evaluation — augmented by HAAG-certified inspectors and an in-house master coppersmith.

The business operates on project-based, one-time revenue with pricing tied to unit costs (roofing $3-$15/sq ft; siding $8-$25/sq ft) plus multi-year maintenance contracts on the commercial side. The go-to-market is overwhelmingly direct-to-consumer: phone-led response, an online instant-quote form, and door-to-door storm-damage outreach, with insurance-claim navigation as a primary acquisition lever. Geographic reach spans approximately ten states across the Midwest, Mid-Atlantic, and Northeast. Universal Builders holds Owens Corning Platinum Preferred status (top 0.5% of contractors), BBB A+ accreditation, James Hardie Alliance membership, and Elevate/GAF certifications, supporting 50-year non-prorated warranty offerings on qualifying installations.

The company is privately held by co-owners Jacob Noland (Founder, residential division) and Eddie Eismon (VP, commercial division), with no disclosed institutional investors, parent company, or funding rounds. It is structured as an Ohio corporation with a 101-250 employee base, serves a primarily residential customer base alongside a smaller commercial book, and reports no AI/ML capability development. Revenue, M&A activity, and detailed financial performance are not publicly disclosed.

Name

Universal Builders of America

Legal name

Universal Builders of America, Inc.

Website

https://ubroofing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Universal Builders of America is a veteran- and family-owned exterior remodeling contractor founded in 2005 in Columbus, Ohio, delivering residential and commercial roofing, siding, gutter, and storm-damage repair services across approximately ten U.S. states with Owens Corning Platinum Preferred credentials and project-based, insurance-driven pricing.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Remodeling Services

NAICS

Roofing Contractors (23816), Residential Remodelers (236118), Siding Contractors (23817)

SIC

Construction - Special Trade Contractors (1700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Siding Installation & Replacement (HSAPAKAD), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

Keywords

• Residential roofing services
• Commercial roofing services
• Storm damage repair
• Exterior remodeling services
• Siding and gutters

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing Services: One-time service revenue from residential and commercial roof replacement, repair, and inspection services. Revenue is project-based with customers paying upon completion or through insurance claim processing.
2. Siding Installation and Repair: Siding installation and repair services for residential and commercial properties. Includes fiber cement (James Hardie), vinyl, aluminum, steel, and cedar siding. Pricing per square foot ($8-$25) with project-based billing.
3. Gutter Services: Gutter installation, repair, and gutter guard services. Includes seamless aluminum K-style gutters, steel, and copper options. Revenue generated per project with material and labor components.
4. Commercial Roofing Services: Commercial roof repair, replacement, evaluations, and maintenance programs for businesses. Includes work for national brands with comprehensive warranties and ongoing maintenance contracts.
5. Storm Damage Emergency Services: 24/7 emergency storm damage response including tarping and temporary repairs. Services often covered by homeowners insurance with customers responsible primarily for deductible.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Universal Builders of America is a roofing and exterior remodeling contractor that installs, repairs, and replaces residential and commercial roofing systems, siding, and gutters. The company provides storm damage repair with insurance claim navigation, free on-site inspections, and project-based delivery using manufacturer-certified materials and warranties (Owens Corning Platinum Preferred, GAF, James Hardie, Elevate). It operates two divisions — UB Residential and UB Commercial — with services concentrated in Ohio and storm damage response offered nationally.

Product overview

Universal Builders of America (UB Roofing) is a veteran-owned residential and commercial roofing contractor offering exterior remodeling services. The company's core portfolio consists of roof replacement, roof repair, storm damage repair, siding installation, gutter services, and roof maintenance as primary service offerings. These services are supported by specialized product features including asphalt shingle roofing (Owens Corning, GAF, CertainTeed), metal roofing (standing seam, custom copper), and slate roofing (natural and synthetic from DaVinci/Brava). The company operates primarily from Columbus, Ohio with multi-state residential coverage across the East Coast and Midwest, while commercial services focus on Columbus and surrounding Ohio areas. Services are delivered through a process-oriented approach using 3D visualization technology (Hover), insurance claims support (Xactimate), and material testing (ITEL labs).

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement

Quantifiable outcome

• Most residential roof replacements completed in 1 day
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Owens CorningcoreTechnology or IntegrationPlatinum Preferred Contractor partnership enabling access to top-tier warranties (50-year non-prorated coverage), premium materials (Duration shingles with SureNail technology), and manufacturer-backed marketing support. Less than 0.5% of contractors achieve this status.
• James HardiecoreTechnology or IntegrationHardie Alliance Program membership for certified fiber cement siding installation. Enables full manufacturer warranty coverage and access to certified installation techniques, proper nailing, jointing, and trim detailing.
• Elevate (formerly Firestone)coreTechnology or IntegrationCertified commercial roofing installer for Elevate products including EPDM, TPO, and modified bitumen systems. Enables premier warranty options and no-dollar-limit warranties for commercial projects.
• Habitat for HumanityminorStrategic or Co-development PartnerCharitable partnership through Owens Corning program providing free roof installations for Navy and Marine Corps veterans in collaboration with Habitat for Humanity.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tecta America: Largest commercial roofing contractor in the U.S., offering installation, repair, and maintenance across all major commercial systems. Directly comparable on the UB Commercial division side, with broader national scale and PE backing.
• Power Home Remodeling: Large, PE-backed national exterior remodeler offering roofing, siding, windows, and doors with a similar direct-sales-driven model. Comparable customer base and geographic overlap across Eastern U.S.
• Roofing Corp of America: PE-backed platform aggregating regional residential and commercial roofing operators. Provides a national-scale benchmark for consolidation strategy and competitive threat to multi-state regional contractors like Universal Builders.

Direct peers

• Bone Dry Roofing: Multi-state residential and commercial roofing contractor founded in the Midwest, offering roof replacement, repair, and storm-damage services across similar geographies. Direct overlap in product mix, customer segments, and insurance-driven GTM.
• Mr. Roof: Regional residential roofing and exterior remodeling operator serving the Midwest and Eastern U.S. with a comparable service mix (roofing, siding, gutters) and insurance-claim-driven customer acquisition model.
• Erie Construction: Multi-state residential exterior remodeling company offering roofing, siding, windows, and gutters with direct-to-consumer sales motion and insurance-claim expertise across overlapping Midwest and Mid-Atlantic states.
• Long Home Products: East Coast-based residential exterior remodeling company (roofing, siding, windows, doors) with multi-state footprint and integrated sales-and-install model closely matching Universal Builders' residential offering.
• Aspen Contracting: National roofing, siding, and gutter contractor with strong storm-damage and insurance-restoration focus. Closely comparable in customer acquisition model (door-to-door storm outreach, insurance navigation) and multi-state operating footprint.
• DaBella: Multi-state residential exterior remodeling company with roofing, siding, and window offerings, sharing Universal Builders' direct-to-consumer sales approach and concentration in Midwest and Pacific geographies.

Others

• James Hardie (manufacturer alliance): Fiber cement siding manufacturer with the Alliance Program that includes Universal Builders. An enabling ecosystem partner rather than a competitor, but its installer network defines the competitive set for siding-certified contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=Ow-YkUrZl9U
• Xx.com/ubroofing
• Facebookfacebook.com/universalbuildersofamerica
• LinkedInlinkedin.com/company/universal-builders-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Builders of America