Provada

What Provada does

PROVADA operates the largest real estate trade fair in the Benelux, held annually at RAI Amsterdam since 2005 (22nd edition in 2026). The three-day event convenes the Dutch real estate sector — including developers, investors, builders, architects, financiers, advisors, brokers, and housing corporations — alongside more than 70 Dutch municipalities, provinces, and national government bodies. The 2026 edition attracted 28,456 visitors across 18,818 m² of exhibition space with 229+ exhibitors and 291+ speakers. The company is privately organized under Vakmedianet, headquartered in Nieuwegein with a 7-person core team.

The core product is the physical fair, augmented by the PROVADA mobile app (iOS/Android) which provides networking, an interactive floor plan, social wall, and programme access with ~7,000 active users per edition. Supporting products include Studio Circulair and Impacthelden podcasts, the MijnPROVADA exhibitor portal, and themed pavilions (Innovatie Café with BouwLab R&Do and The Green Village; Paris Proof Plein with Dutch Green Building Council; Innovatie Lounge for scale-ups; Volkshuisvestingsplein for housing corporations). The platform does not rely on proprietary AI technology; the underlying tech stack is conventional event software (online registration, mobile app, email newsletter, podcasts on SoundCloud). All operations are GDPR-compliant.

The business model combines three revenue streams: (1) exhibitor booth fees at €525/m² with a 20 m² minimum, plus ancillary services (water, electricity, internet, rigging, badges at €145 each); (2) visitor ticket sales across Regular (€290), Early Bird (€250), Corporate/housing corporation (€145), and Student (€35) tiers, sold exclusively online; and (3) promotional products including premium company profiles (€1,250), in-app banner advertising (€1,450 with ~7,000 active users), and on-site placements via PARTNION. Marketing reaches 40,000+ newsletter subscribers. Revenue is not publicly disclosed.

Name

Provada

Legal name

PROVADA

Website

https://provada.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

PROVADA operates the largest real estate trade fair in the Benelux, held annually at RAI Amsterdam since 2005. The three-day event convenes 28,000+ real estate professionals, 229+ exhibitors, and 70+ Dutch government bodies via a mobile app and themed pavilions.

Ownership category

akta.pro rank

Product category

Real Estate Trade Fair / Event Management

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Real estate trade fair
• Property exhibition
• Industry networking event
• Commercial real estate
• Event management

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor booth fees: Exhibitors rent booth space at €525 per m² with a minimum of 20 m². Additional costs include water, electricity, internet, rigging, and exhibitor badges at €145 each.
2. Visitor ticket sales: Visitors purchase personal entrance tickets valid for all three days. Regular price €290 excl. BTW; Early Bird €250; corporates €145; students €35.
3. Promotional and advertising products: Standholders can purchase premium company profiles (€1,250), in-app banners (€1,450), and on-site promotional placements through PARTNION.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

PROVADA operates the largest real estate trade fair in the Netherlands/Benelux, held annually over three days at RAI Amsterdam. The offering combines physical exhibition (booth rental across 18,818 m² of floor space), themed content areas, and a companion mobile app for networking, floor plans and programme access. Revenue comes from exhibitor booth fees (€525/m²), visitor ticket sales (€35–€290), and promotional/advertising products (premium profiles, in-app banners, on-site promotion).

Product overview

PROVADA is a unified event platform combining a major real estate exhibition with digital tools. The core offering is the annual PROVADA Exhibition at RAI Amsterdam, a three-day real estate fair connecting public and private sector professionals. Supporting the physical event are digital products including the PROVADA App (for networking and program access), Studio Circulair and Impacthelden podcasts, and the MijnPROVADA exhibitor portal. Additional offerings include specialized themed areas (Innovatie Café, Innovatie Lounge, Paris Proof Plein), stand space rentals, and promotional/advertising services including Premium Company Profiles, app banners, and on-site promotion through partner PARTNION.

Differentiator

Problem solved

Functional benefit

Products and services

• PROVADA Exhibition The largest real estate fair in the Netherlands, held annually over three days at RAI Amsterdam, connecting public and private sector real estate professionals through exhibitions, sessions, and networking opportunities.
• PROVADA App Mobile application (iOS/Android) offering networking features, social wall functionality, interactive floor plan, and integrated program access for visitors and exhibitors, with approximately 7,000 active users per edition.
• Studio Circulair Podcast PROVADA's podcast featuring conversations with guests about circular entrepreneurship in the construction and real estate sector, distributed via SoundCloud.
• Impacthelden Podcast PROVADA podcast hosted by Werner Schouten featuring stories of people making a difference in the construction and real estate sector.
• MijnPROVADA Portal Exhibitor portal providing access to deadlines, stand information, registration, and exhibitor-only resources for participating companies.

Quantifiable outcome

• 28,456 visitors attended PROVADA 2026 — a record — across 18,818 m² of exhibition space with 229+ exhibitors and 291+ speakers.
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• INREVcoreStrategic or Co-development Partner · 19 February 2026INREV (European Association for Investors in Non-Listed Real Estate Vehicles) co-developed and co-hosts the PROVADA International Investment Day on 11 June 2026, bringing international investors together with Dutch market opportunities.
• Holland MetropolecoreStrategic or Co-development Partner · 19 February 2026Holland Metropole is a partner in the PROVADA International Investment Day, supporting the positioning of the Netherlands as an attractive destination for international real estate investment.
• BouwLab R&DocoreStrategic or Co-development PartnerBouwLab R&Do co-hosts the Innovatie Café content programming at PROVADA, together with The Green Village. They bring innovation hubs and research expertise to shape sessions on applicable innovations in area development and construction.
• The Green VillagecoreStrategic or Co-development PartnerThe Green Village co-hosts the Innovatie Café content programming alongside BouwLab R&Do. Focused on accelerating the transition from idea to application in sustainable building and area development.
• BPD | Bouwfonds GebiedsontwikkelingminorStrategic or Co-development PartnerBPD partners with PROVADA on the Innovatie Café programming and hosts sessions such as '3 Jaar Betaalbaar Wonen' (3 Years of Affordable Housing).
• COD Real EstateminorStrategic or Co-development PartnerCOD Real Estate partners with PROVADA on the Innovatie Café content programming.
• VORMminorStrategic or Co-development PartnerVORM partners with PROVADA on the Innovatie Café programming and hosts sessions on housing and construction scalability.
• Ministerie van Volkshuisvesting en Ruimtelijke Ordening (VRO)coreStrategic or Co-development PartnerThe Ministry of Housing and Spatial Planning co-shapes the Innovatie Café programming and is a key contributor to the International Investment Day, helping position the Netherlands for international investors.
• Ministerie van Infrastructuur en WaterstaatminorStrategic or Co-development PartnerThe Ministry of Infrastructure and Water Management contributes to the Innovatie Café programming, focusing on the intersection of infrastructure, energy, and area development.
• DMI EcosysteemminorStrategic or Co-development PartnerDMI Ecosysteem is a partner contributing to the Innovatie Café content on applicable innovations in area development.
• PARTNIONminorGTM or Marketing PartnerPARTNION is the official on-site promotion partner for PROVADA, handling promotional placements inside and around the RAI Amsterdam venue.
• VastgoedmarktminorGTM or Marketing PartnerOfficial media partner for PROVADA, covering real estate news and distributing content before, during, and after the fair.
• PropertyNLminorGTM or Marketing PartnerOfficial media partner for PROVADA, providing editorial coverage and audience reach for the real estate professional community.
• VG VisieminorGTM or Marketing PartnerOfficial media partner for PROVADA.
• BisnowminorGTM or Marketing PartnerOfficial media partner for PROVADA.
• Trees for AllminorStrategic or Co-development PartnerPROVADA compensates its CO2 emissions by supporting Trees for All, planting trees for each speaker at the event. A symbolic gift that continues to grow — mirroring the ideas shared at PROVADA.
• RAI AmsterdamcoreStrategic or Co-development PartnerRAI Amsterdam is the official venue partner, hosting PROVADA in Holland Complex, Halls 10, 11, and 12. The venue provides catering services, parking facilities, and hotel booking services for PROVADA attendees.
• MRP DevelopmentminorStrategic or Co-development PartnerMRP Development owns WFC Amsterdam, which serves as the official overflow parking facility for PROVADA visitors, with DROP-ebike (The Sharing Group) and MyWheels providing shuttle transport to the RAI.
• DeloitteminorStrategic or Co-development PartnerDeloitte hosts a session at PROVADA 2026 titled 'Tax Reforms Shaping the Dutch Real Estate Market', presented by Jelle Bas Boon, Tax Partner Real Estate.
• Dutch Green Building Council (DGBC)coreStrategic or Co-development PartnerDGBC hosts the Paris Proof Plein themed pavilion at PROVADA, a knowledge hub for companies with solutions for the Paris Proof built environment. Companies with DGBC membership can join this pavilion.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EXPO REAL: Major European real estate trade fair held annually in Munich. Direct competitor in the same product category (B2B real estate trade show) and overlapping exhibitor base with PROVADA across the DACH and Benelux regions.
• MIPIM: The world's largest real estate trade show, held annually in Cannes, France. Direct peer as both organize the flagship annual gathering where real estate developers, investors, and public-sector players transact and network — directly competing for international exhibitor budgets.
• BouwBeurs: Dutch construction and building trade fair held at RAI Amsterdam. Direct peer in the physical trade show category targeting adjacent audiences in the Dutch built environment — many of the same developers, contractors, and government bodies exhibit at both events.
• MAPIC: International retail and leisure real estate trade show held annually in Cannes. Direct peer in the real estate trade show category, targeting overlapping audiences of investors, developers, and public-sector stakeholders.

Others

• Bisnow: Commercial real estate media and events platform operating across the US and Europe, and an official PROVADA media partner. Comparable as a hybrid media-plus-events business serving commercial real estate professionals — a potential model for PROVADA's owned-media expansion.
• PropertyNL: Dutch real estate news platform and PROVADA media partner. Comparable as a B2B information provider for the Dutch real estate sector and a media channel that competes with PROVADA's owned newsletter/app for industry mindshare.
• Vastgoedmarkt: Dutch real estate news media outlet and PROVADA's official media partner. Comparable as a B2B real estate media brand serving the same professional audience, and a partner in content distribution — making it both a competitor for audience attention and a strategic ally.

Regional players

• REALTY PLUS: Real estate media brand and event organizer in India/Asia. Comparable as a B2B real estate event organizer, though operating in different geographies; useful as a regional benchmark for trade show business model economics.
• REAL Estate & Building Expo (REBE): Real estate and building expos held in various European geographies. Comparable as a regional real estate exhibition organizer serving property developers and investors, though typically operating at smaller scale than PROVADA's Dutch market leadership.

Broad incumbents

• Real Estate Media House (Vakmedianet): PROVADA's parent organization and Dutch B2B media portfolio operator. Comparable as a broader-incumbent media/events platform that owns multiple trade-show-adjacent publications and events — provides strategic context for PROVADA's role within a wider media portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PROVADAre
• Facebookfacebook.com/vastgoedbeursprovada
• LinkedInlinkedin.com/company/provada

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provada