Firewood
Firewood (FIREWOOD Fashion) is a privately held Egyptian men's casual and streetwear apparel retailer founded in 1989, operating a Shopify e-commerce site and 13 owned retail stores across major Egyptian cities serving adult male consumers.
- Company typePrivate
- Founded1989
- HeadquartersCairo, Egypt
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Firewood does
Firewood (operating as FIREWOOD Fashion) is a privately held Egyptian men's apparel retailer founded in 1989 and headquartered in Cairo. The company targets adult male consumers in Egypt seeking casual and streetwear clothing, offering a horizontal product portfolio that includes oversized T-shirts, button-down and polo shirts, joggers, cargo and sweatpants, jeans in multiple fits, shorts, gabardine trousers, and coordinated summer sets. Products are priced between LE 249 and LE 1,990 in Egyptian Pounds, with heavy promotional discounting of 30–71% off list prices and free shipping offered on orders exceeding LE 1,500.
The company's technology foundation is a Shopify-powered direct-to-consumer e-commerce storefront (firewoodegypt.com), integrated with multi-rail payment processing including Visa, Mastercard, Maestro, American Express, and Apple Pay. This digital channel is complemented by an owned physical retail network of 13 stores distributed across major Egyptian cities — five in Cairo (Maadi, Nasr City, Mokattam, Boulaq, Helwan), plus locations in Giza, Alexandria, Suez, Damietta, Damanhour, Tanta, and two in Beni Suef. Firewood supports its consumer acquisition with an active social media presence across Facebook, Instagram, and TikTok under the @firewood.eg handles.
Firewood generates revenue exclusively through direct product sales via its e-commerce site and physical retail stores; there is no evidence of wholesale, B2B, licensing, or subscription revenue streams. No external institutional investment, parent company, management team disclosures, patents, awards, or partnership agreements are present in the available data, indicating the company operates as an independently owned domestic retailer with no publicly disclosed ownership structure.
Firewood firmographics
Firmographics- Name
- Firewood
- Legal name
- Firewood store
- Website
- https://firewoodegypt.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Firewood (FIREWOOD Fashion) is a privately held Egyptian men's casual and streetwear apparel retailer founded in 1989, operating a Shopify e-commerce site and 13 owned retail stores across major Egyptian cities serving adult male consumers.
- Ownership category
- akta.pro rank
Where Firewood is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices13 records
Markets served
Firewood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Firewood generates revenue through direct retail sales of men's casual and streetwear clothing and accessories. Products are sold through the company's e-commerce website and physical retail stores across Egypt. Pricing is per-unit with occasional promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases at set prices with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Firewood product offering
Product offeringCore offering
Firewood is an Egyptian men's fashion brand that designs, sources, and retails casual and streetwear apparel — T-shirts, shirts, pants, jeans, shorts, gabardine trousers, and summer sets — under its own label. It sells these products directly to male consumers through a Shopify e-commerce site and 13 physical retail branches across Egypt, priced in the affordable mid-range (LE 249–LE 1,990).
Product overview
Firewood is an Egyptian men's fashion e-commerce brand operating through a Shopify-based online store and multiple physical retail locations across Egypt. The company offers a comprehensive men's clothing portfolio organized into core product categories including oversized T-shirts, shirts (button-down, polo, oxford), pants (joggers, cargo, sweatpants, gabardine), jeans (slim, straight, wide leg), shorts (sweat, cargo, printed), and coordinated summer sets. The brand targets young men seeking casual and smart-casual wear with a focus on contemporary streetwear aesthetics. Firewood also maintains a Last Chance clearance section for discounted end-of-season items. The company provides free shipping on orders over 1,500 EGP and operates 13 store locations across major Egyptian cities including Cairo, Alexandria, Giza, Suez, Damietta, Beheira, Gharbia, and Beni Suef.
Differentiator
Problem solved
Functional benefit
Products and services
- Over-Size T-Shirts Oversized and relaxed-fit men's T-shirts in washed, graphic, and basic designs with multiple color options, sold as a standalone collection on the Firewood e-commerce site.
- Shirts Men's shirts in button-down, polo, and oxford styles in short and long sleeve variations, marketed for casual and smart-casual wear.
- Pants (Sweatpants) Men's bottoms including joggers, cargo pants, sweatpants, and gabardine trousers in slim to relaxed fits.
- Jeans Men's denim jeans in slim, straight, and wide leg fits with classic 5-pocket styling and stretch options.
- Shorts Men's casual shorts including sweat shorts, cargo shorts, printed shorts, and performance training shorts.
- Summer Sets Coordinated 2-piece outfit sets for summer, combining tank tops with matching shorts in breathable fabrics.
- Gabardine Pants Men's gabardine trousers in durable, comfortable gabardine fabric in classic styles.
- Last Chance Collection Final markdown items at discounted prices with limited stock, including pants and shirts from previous seasons.
Companies that use Firewood
Customer profileSegments1 record
Ideal customer profiles1 record
Firewood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Firewood partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Firewood competitors and assessment
Company assessmentBroad incumbents
- Zara: Global fast-fashion leader carrying men's casualwear, shirts, and denim; while positioned higher than Firewood on price, it competes for aspirational young male shoppers in Egyptian urban centers.
- H&M: Global fast-fashion incumbent with a presence in Egypt, offering men's casual shirts, T-shirts, jeans, and streetwear at comparable price tiers — competes for the same customer wallet share though with broader geographic and category scope.
- American Eagle Outfitters: Global specialty retailer focused on denim, casual tees, and streetwear staples — overlap with Firewood's core categories (jeans, oversized T-shirts, casual staples) in style aesthetic, though typically at higher price points.
Direct peers
- DeFacto: Turkish fast-fashion brand with operations across the Middle East and North Africa including Egypt, competing in the same affordable mid-range men's casualwear segment with similar store-based expansion strategy.
- LC Waikiki: Turkish-headquartered affordable family fashion retailer with very strong Egypt presence offering men's, women's, and children's casual apparel at similar mid-market price points — directly comparable in target customer, category mix, and omni-channel model.
- KOTON: Turkish fashion chain operating in Egypt and broader MENA, offering men's casualwear and streetwear at value-to-mid price points with comparable brick-and-mortar retail expansion playbooks.
Regional players
- Twist: Egyptian fashion retailer headquartered in Cairo selling men's and women's casualwear across physical stores — direct regional competitor in the same Egyptian mid-market segment.
- Concrete: Egyptian fashion brand offering casualwear and streetwear with a regional cultural identity, serving a similar customer base to Firewood within the Egyptian market.
- Mench: Egyptian-based streetwear/street-fashion brand targeting young men with casual apparel — overlaps with Firewood's male streetwear positioning and Egyptian footprint.
Emerging players
- Bershka: Inditex-owned youth-focused fashion chain offering men's casualwear and streetwear at value price points, increasingly accessible to Egyptian shoppers via e-commerce and selective physical expansion — adjacent competitor for the same young male demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Firewood social profiles
Digital presenceFirewood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firewood leadership team
Management profileNumber of profiles
Firewood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firewood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firewood
What does Firewood do?
Firewood is an Egyptian men's fashion brand that designs, sources, and retails casual and streetwear apparel — T-shirts, shirts, pants, jeans, shorts, gabardine trousers, and summer sets — under its own label. It sells these products directly to male consumers through a Shopify e-commerce site and 13 physical retail branches across Egypt, priced in the affordable mid-range (LE 249–LE 1,990).
Is Firewood a public or private company?
Firewood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firewood founded?
Firewood was founded in 1989. It employs 501 to 1,000 people.
Where is Firewood based?
Firewood is headquartered in Cairo, Egypt, in the Africa region.
How does Firewood make money?
One revenue line is on record: direct Product Sales.
Who are Firewood's main competitors?
Broad incumbents on record are Zara, H&M and American Eagle Outfitters. Direct peers are DeFacto, LC Waikiki and KOTON. Regional players are Twist, Concrete and Mench. Bershka is listed as an emerging player.
Does Firewood have an API?
No public API is recorded for Firewood.