Concrete Co.

What Concrete Co. does

Concrete Co. is a privately held Egyptian fashion retailer operating an omnichannel apparel business serving the Egyptian consumer market. The company sells clothing, footwear, and accessories across four demographic segments — Men (the primary target with casual, formal, shoes, and seasonal sub-collections), Women, Boys & Girls (ages 2-16), and Baby — with products priced in Egyptian Pounds (EGP) ranging from EGP 89.99 for basic accessories to EGP 19,499.99 for premium wool blazers. The product portfolio spans casual wear, formal attire (including suits and ceremonial wear), seasonal collections such as Summer 26 and Linen, and a Made to Measure custom tailoring service.

The core technology stack consists of an owned e-commerce platform (concrete.store) integrated with native mobile applications on Apple App Store and Google Play, supported by a physical retail store network across Egypt. Customer-facing functionality includes account management, order tracking, a Store Locator, Book An Appointment scheduling, an Icons Club loyalty program, bilingual Arabic/English support, and free shipping on orders over EGP 1500 with free returns. Distribution channels are limited to a single domestic market (EGY), with marketing concentrated on Facebook, LinkedIn, TikTok, YouTube, and email newsletter (offering a 20% first-order discount).

The business model is direct-to-consumer retail with one-time transactional revenue across digital and physical channels. The company was founded in 1989, is headquartered in Mohandessin, Giza, and employs approximately 303 people. No external funding rounds, parent company, institutional investors, leadership changes, M&A activity, partnerships, patents, certifications, or awards are disclosed in the available source material; ownership structure is opaque.

Name

Concrete Co.

Legal name

Concrete

Website

https://concrete.store

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Concrete Co. is an Egyptian omnichannel fashion retailer selling men's, women's, children's, and baby apparel and accessories through its e-commerce platform, mobile apps, and physical stores across Egypt, including a Made to Measure tailoring service and Icons Club loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Egypt (specific cities not listed)

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Direct retail sales of apparel and accessories through e-commerce website, mobile applications, and physical retail stores. One-time transaction model for clothing products across men's, women's, and children's categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Concrete Co. is a vertically integrated Egyptian fashion retailer that designs, sources, and sells contemporary apparel and accessories for men, women, children, and babies through its e-commerce platform (concrete.store), native iOS and Android mobile apps, and physical retail stores across Egypt. Its core offerings include men's casual and formal wear, women's collection, boys' and girls' clothing (ages 2-16), baby clothing, footwear, accessories, and seasonal lines such as Summer Essentials and Linen. Differentiated services include a Made to Measure custom tailoring program and the Icons Club customer loyalty program.

Product overview

Concrete Co. is an Egyptian fashion retail company operating an e-commerce platform (concrete.store) that offers a comprehensive range of apparel and accessories across multiple categories. The product portfolio spans men's casual wear, men's formal wear, men's shoes, women's clothing, boys' and girls' clothing (ages 2-16), and baby clothing. Key offerings include the Men's Casual and Formal collections featuring shirts, trousers, blazers, and suits; the Women's Collection with blouses, dresses, and accessories; the Made to Measure custom tailoring service; the Icons Club loyalty program; and seasonal collections like Summer Essentials and Linen. The company also operates a Sale section offering discounted items across all categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Casual Wear Collection Casual apparel line for adult men in Egypt, including shirts, T-shirts, polos, shorts, basics, trousers, jeans, jackets, vests, loungewear, swimwear, underwear, accessories, and sunglasses for everyday wear.
• Men's Formal Wear Collection Formal apparel line for adult men in Egypt, including mix-and-match suits, blazers, dress shirts, jackets, trousers, vests, accessories, and ceremonial wear for office and special occasions.
• Men's Footwear Collection Footwear line for men in Egypt, including casual and formal shoes to pair with the casual and formal apparel collections.
• Women's Collection Comprehensive women's apparel line for adult women in Egypt, including blouses, T-shirts, trousers, jeans, shorts, skirts, blazers, jackets, dresses, swimwear, cardigans, sandals, shoes, sunglasses, and accessories.
• Boys & Girls Collection (Ages 2-16) Children's clothing line for boys and girls aged 2-16 in Egypt, including suits, shirts, T-shirts, polos, vests, trousers, jeans, shorts, homewear, swimwear, sportswear, and accessories.
• Baby Collection Infant and toddler clothing line offered in Baby Boy and Baby Girl categories, providing soft and comfortable garments for the youngest members of the family.
• Summer Essentials Collection Seasonal Summer 26 collection of light, breathable clothing items designed for hot-weather wear, including linen and cotton pieces suited to the Egyptian climate.
• Linen Collection Specialty clothing line made from linen fabric, offering lightweight, breathable garments suited to warm-weather wear.
• Made to Measure Service Custom tailoring service allowing customers in Egypt to order personalized-fit garments, providing bespoke alterations beyond standard off-the-rack sizes.
• Icons Club Loyalty Program Customer loyalty program that offers exclusive benefits and rewards to registered members, designed to drive repeat purchases and customer retention across Concrete's retail channels.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Zara: Inditex-owned global fashion retailer present in Egypt. Competes with Concrete on trend-driven men's and women's apparel, particularly in formal and contemporary categories where Concrete also plays.
• American Eagle Outfitters: Casual apparel retailer with casual and lifestyle positioning. Comparable to Concrete on men's and women's casual wear and denim categories, particularly relevant for younger Egyptian consumers.
• Mango: Spanish mid-market fashion retailer with MENA presence. Overlaps with Concrete on contemporary women's and men's apparel, particularly seasonal collections like linen and summer wear.
• H&M: Global fast-fashion incumbent with stores across Egypt. Competes with Concrete on men's, women's, and kids' basics and seasonal collections, though at lower price points and with broader international brand reach.

Regional players

• Matalan: UK-based family value fashion retailer. Comparable business model to Concrete on accessible family apparel across men, women, and children, though operating primarily in a different geography.
• Koton: Turkish mass-market fashion chain operating across MENA. Comparable to Concrete on family-fashion scope and accessible price points, though it has a stronger Turkey home market.

Direct peers

• Max Fashion: Value-focused family fashion retailer (Lulu Group) with significant Egyptian footprint. Competes head-to-head with Concrete on accessible everyday apparel across all family segments and price tiers.
• LC Waikiki: Turkish-headquartered mass-market family fashion retailer with deep presence across Egypt and MENA. Directly competes with Concrete across men's, women's, and children's casual and formal apparel at similar price points.
• Defacto: Turkish-origin mid-market family fashion brand with established MENA retail presence. Closely comparable to Concrete in target customer (men/women/kids), price positioning, and omnichannel distribution.

Emerging players

• SHEIN: China-based ultra-fast-fashion digital-native retailer shipping globally including Egypt. Disrupts mid-market apparel pricing dynamics and competes with Concrete's e-commerce and mobile-app channel directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ConcreteEgypt
• Facebookfacebook.com/ConcreteEgypt
• LinkedInlinkedin.com/company/concrete-com-eg
• TikToktiktok.com/@concrete.icons?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Co.