Re:Vision
Re:Vision is a Denver-based 501(c)-style nonprofit founded in 2007 that operates an integrated community food hub in Westwood/Southwest Denver, running urban farms, family gardens, a no-cost grocery, youth education programs, and a shared commercial kitchen to serve low-income Latino families through a resident-led promotora model funded by grants and donations.
- Company typePrivate
- Founded2007
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Re:Vision does
Re:Vision is a Denver, Colorado-based nonprofit founded in 2007 that builds an integrated community food system in the Westwood and Southwest Denver neighborhoods. Its core programs span urban agriculture across approximately three urban farms (including the hydroponic "Caja Verde" converted shipping container program) and a network of 150-200 family and champion backyard gardens; weekly free distribution through the No-Cost Grocery walk-in pantry; subscription-style CSA food boxes prescribed through Denver Health for food-insecure patients; youth education pipelines under the Semillas and Xulinaria programs for ages 5-18; and the La Cocina shared commercial kitchen used to incubate Latino food entrepreneurs. Re:Vision employs a resident-led promotora (community health worker) model in which local Latina leaders are hired into the organization and developed into full-time programmatic and managerial staff — six were promoted into full-time leadership in 2023 alongside headcount growth to 17 staff.
The business model is grant- and donation-funded rather than transactional. Approximately 2,000 low-income families per year receive services at no cost; the company monetizes its real estate footprint through subsidized rental income from seven Latino-owned small businesses and three nonprofits on the Morrison Road campus and through below-market La Cocina kitchen rentals. Material disclosed funding sources include congressional appropriations ($800K+ in 2023), the Healthy Food for Denver Kids program ($700K+ in 2023), the Colorado Health Foundation (multi-tranche, with the largest single award at $1M for the Healthy Places initiative, plus $607K and $300K+ in subsequent awards), the Colorado Department of Public Health and Environment ($675K for promotora patient navigator training), the Denver Office of Economic Development ($1.3M in 2014), and USDA Community Food Project grants. In 2022 Re:Vision placed its land into a land trust with the Urban Land Conservancy while retaining ownership of buildings, structurally securing long-term affordability.
Customers and beneficiaries are concentrated geographically in ZIP codes 80219, 80223, and 80204, where residents survive on less than $35,000/year on average and where the Westwood neighborhood is 39% under age 18. Direct-program beneficiaries (no-cost grocery recipients, family garden participants, promotora-trained community members, Denver Health CSA patients, La Cocina food entrepreneurs, and Semillas youth cohorts) total several thousand individuals annually, with cumulative gardens exceeding 2,000 since inception. Go-to-market is community-led through trusted promotora relationships, cultural events (FRIENDSGIVING, Buen Provecho, Día de los Muertos, Saigon Azteca Night Market, Festival del Mole), earned media, and a volunteer pipeline rather than conventional sales channels.
Re:Vision firmographics
Firmographics- Name
- Re:Vision
- Legal name
- Re:Vision
- Website
- https://revision.coop
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Re:Vision is a Denver-based 501(c)-style nonprofit founded in 2007 that operates an integrated community food hub in Westwood/Southwest Denver, running urban farms, family gardens, a no-cost grocery, youth education programs, and a shared commercial kitchen to serve low-income Latino families through a resident-led promotora model funded by grants and donations.
- Ownership category
- akta.pro rank
Re:Vision industry classification
Industry- Product category
- Community Food Security Services
- NAICS
- Community Food Services (62421), Other Vegetable (except Potato) and Melon Farming (111219), Fruit and Vegetable Retailers (445230)
- SIC
- Retail-Grocery Stores (5411), Agricultural Production-Crops (100)
- akta.pro primary industry
- Community-Owned / Nonprofit Grocery Stores (CRAHALAB)
- akta.pro secondary industries
- Food Entrepreneurship (Food Trucks/Small Business) (EDAOAKAK), Food, Wine & Beverage Festivals/Expos (MPAGAFAE)
Keywords
Where Re:Vision is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Re:Vision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Donations and Philanthropy: Individual and corporate donations supporting urban farm operations, backyard garden programs, and promotora professional development. Corporate philanthropy options include event sponsorship, naming opportunities, and employee giving programs.
- Government and Foundation Grants: Major grants from government agencies and foundations including Healthy Food for Denver Kids ($700K+), Congressional appropriations ($800k+), Colorado Health Foundation, Denver Office of Economic Development, and USDA Community Food Project grants.
- Subsidized Rent from Small Businesses: Rental income from 7 Latino-run small businesses and 3 nonprofits occupying subsidized spaces on the Re:Vision campus at below-market rates.
- Commercial Kitchen Rental: Affordable commercial kitchen space rental to Latino food entrepreneurs and small businesses through La Cocina program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free No-Cost Grocery Program |
| Subscription | Monthly | Donation-Based Support ($15-$100/month) |
| Subscription | Monthly | Commercial Kitchen Rental |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Re:Vision product offering
Product offeringCore offering
Re:Vision operates a community-driven food hub in Westwood/Southwest Denver that produces and distributes free fresh produce, installs backyard and community gardens, runs a no-cost grocery program, employs local Latina promotoras as community health workers, incubates Latino food businesses through a subsidized commercial kitchen, and delivers youth education programs in nutrition, hydroponics, and culinary arts.
Product overview
Re:Vision is a nonprofit community organization, not a technology product company. Its offerings are social programs focused on food equity, urban agriculture, and community wealth-building in Westwood/Southwest Denver. These include the No-Cost Grocery Program, Urban Farming (La Granja, Granja Corazon, Granja Soberania), Family and Champion Gardens, the Promotoras community health worker program, La Cocina commercial kitchen for food entrepreneurs, youth education programs (Semillas de Mañana, Semillas de Agua, Semillas de Esperanza, Xulinaria), and CSA Food Boxes. Re:Vision does not offer a software product or technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- No-Cost Grocery Program
Quantifiable outcome
- 90,000 lbs of produce grown per season, feeding 2,000+ families annually
- +4 more outcomes
Companies that use Re:Vision
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Re:Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Re:Vision partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- metaHaikuminorPartnership for first annual FRIENDSGIVING event in Los Angeles, promoting sustainable community development through art, food, and dialogue. Also marked launch of initiative for small-town renewal in North East Pennsylvania.
- History Colorado MuseumminorPartnership for Westwood Paletero Stories project: oral history collection of paleteros documented by Re:Vision's Semillas de Esperanza youth program, exhibited at the museum as paletero cart art created by Latinx and BIPOC Denver artists.
- Urban Land ConservancycoreLand trust partnership where Re:Vision sold land to ULC, placing it into a land trust that secures affordability while Re:Vision maintains ownership of buildings. Designates farm section for affordable housing development, preventing displacement.
- Rocky Mountain Micro Finance Institute (RMMFI)minorFormalized partnership to provide first Spanish-language version of RMMFI's launch entrepreneurship program to Westwood residents free of cost.
- Food Bank of the RockiescorePartnership supporting food distribution and emergency food relief efforts in the Westwood community.
- We Don't WastecorePartnership to reduce food waste and redirect surplus food to Westwood community members in need.
- Denver Food RescuecoreCollaboration to rescue and redistribute food to address food insecurity in Denver communities.
- Denver HealthcoreDenver Health Community Health Centers partnership: patients screened for food insecurity receive CSA food boxes at Healthy Lifestyles Clinic. Also partner for Semillas de Esperanza youth summer program and healthcare navigation through promotoras.
- Public Health Institute at Denver HealthcorePartnership focused on public health initiatives and community health improvement in Westwood.
- Westwood UnidoscoreCommunity coalition partner for neighborhood organizing and advocacy in Westwood.
- Hecho en Westwood CollectivecoreBusiness collective hosting cultural events including Oaxaca en Denver, Saigon Azteca Night Market, Cinco de Mayo celebrations. Key partner in Westwood Mexican cultural district programming.
- Cultura Craft ChocolateminorPartner through founder Damaris Ronkanen who organizes ancestral food series and Festival del Mole events at RISE Westwood Campus.
- Provecho CollectiveminorFood systems collective supporting collaborative approaches to food security.
- Denver Children's Advocacy CenterminorCommunity partner for child advocacy and support services.
- BuCu WestminorLocal business development and community building organization in West Denver.
- Zocalo Community DevelopmentminorCommunity development organization focused on equitable development.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Re:Vision competitors and assessment
Company assessmentDirect peers
- Hunger Free Colorado: Colorado statewide anti-hunger policy and direct service organization. Comparable mission on food security in Colorado; Re:Vision Board Chair Theresa Peña has prior affiliation.
- GrowNYC: New York-based nonprofit operating urban farms, farmers markets, and food access programs. Closely comparable integrated community food hub model combining production, distribution, and education.
- The Food Trust: Philadelphia-based nonprofit focused on food access, nutrition education, and healthy food retail. Comparable as a peer organization tackling food deserts and healthy food access through community-based programs.
- MHP Salud: National nonprofit implementing Promotora/community health worker programs serving Latino communities. Direct peer on the promotora model that is core to Re:Vision's workforce and outreach approach.
- Denver Urban Gardens: Denver-based nonprofit building community gardens and urban agriculture programs across metro Denver. Comparable as a direct urban agriculture peer operating in the same city and overlapping garden-based community food mission.
- Food Bank of the Rockies: Regional food bank serving Colorado and Wyoming including the Westwood area where Re:Vision operates. Direct operational peer and existing Re:Vision partner for food distribution and emergency food relief.
- Rocky Mountain MicroFinance Institute (RMMFI): Denver-based nonprofit providing entrepreneurship training to underserved communities. Existing Re:Vision partner offering the Spanish-language launch program to Westwood entrepreneurs.
- Denver Food Rescue: Denver-based nonprofit rescuing and redistributing surplus food to address food insecurity. Existing Re:Vision partner with overlapping mission on food access and food waste reduction.
Broad incumbents
- Urban Land Conservancy: Denver-based nonprofit land trust preserving affordable real estate for community-serving organizations. Existing Re:Vision partner that now holds Re:Vision's land in trust; a broader incumbent in the community wealth-building space.
Emerging players
- Mandela MarketPlace: Oakland-based nonprofit building community-owned grocery and food systems in underserved neighborhoods. Comparable integrated approach combining food access, local sourcing, and community wealth building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Re:Vision social profiles
Digital presenceRe:Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re:Vision leadership team
Management profileNumber of profiles
Profiles9 records
Re:Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re:Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re:Vision
What does Re:Vision do?
Re:Vision operates a community-driven food hub in Westwood/Southwest Denver that produces and distributes free fresh produce, installs backyard and community gardens, runs a no-cost grocery program, employs local Latina promotoras as community health workers, incubates Latino food businesses through a subsidized commercial kitchen, and delivers youth education programs in nutrition, hydroponics, and culinary arts.
Is Re:Vision a public or private company?
Re:Vision is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Re:Vision founded?
Re:Vision was founded in 2007. It employs 1 to 10 people.
Where is Re:Vision based?
Re:Vision is headquartered in Denver, United States, in the North America region.
How does Re:Vision make money?
Four revenue lines are on record. Donations and Philanthropy is the primary driver. The others are government and Foundation Grants, subsidized Rent from Small Businesses and commercial Kitchen Rental.
Who are Re:Vision's main competitors?
Direct peers on record are Hunger Free Colorado, GrowNYC, The Food Trust, MHP Salud, Denver Urban Gardens, Food Bank of the Rockies, Rocky Mountain MicroFinance Institute (RMMFI) and Denver Food Rescue. Urban Land Conservancy is listed as a broad incumbent. Mandela MarketPlace is listed as an emerging player.
Does Re:Vision have an API?
No public API is recorded for Re:Vision.
What industry is Re:Vision in?
Re:Vision's product category is Community Food Security Services. Its primary akta.pro industry code is CRAHALAB, Community-Owned / Nonprofit Grocery Stores, with a secondary code of EDAOAKAK, Food Entrepreneurship (Food Trucks/Small Business). Its NAICS code is 62421 and its SIC code is 5411.