Cyclehouse
Cyclehouse is an independent, single-location used powersports dealership in Forked River, New Jersey, founded in 2010, selling pre-owned motorcycles, ATVs, dirt bikes, scooters, trailers, and related vehicles to individual recreational consumers, supplemented by financing referrals, repair services, and parts/accessories.
- Company typePrivate
- Founded2010
- HeadquartersForked River, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cyclehouse does
Cyclehouse is an independent brick-and-mortar used powersports dealership headquartered at 219 North Main Street (Route 9) in Forked River, New Jersey, founded in 2010. The company retails pre-owned motorcycles (sport bikes, cruisers, street bikes, dual sports), ATVs and quads, dirt bikes, scooters, mopeds, go-karts, trikes, Bri-Mar trailers, and pre-owned golf cars, with vehicle unit prices ranging from approximately $1,395 to $8,499. The core go-to-market is direct-to-consumer retail: customers browse inventory online, visit the six-day showroom, call the sales line, or submit a "Find Me A Bike" wishlist request for dealer-sourced matching, with a trade-in program running in parallel for sellers.
The business operates on three revenue streams: one-time vehicle sales (primary), referral/transaction fees from financing originated through Synchrony Financial and Sheffield Financial, and professional service revenue from a seven-day-a-week maintenance and repair operation that performs oil changes, tire changes, and engine rebuilds. Ancillary income is generated via parts and accessories (VP Race Fuel, Airsal Big Bore Kits for Tomos mopeds, Biturbo Exhaust Pipes, helmets, tires), insurance coordination through NJ Rider, and outbound shipping arranged via UShip, Motorcycle Shippers, and Haul Bikes. There is no proprietary technology, app, or e-commerce capability; the website functions as an online catalog and lead-generation surface rather than a transactional storefront.
Cyclehouse employs between 11 and 50 people and serves individual recreational buyers primarily within New Jersey, with limited out-of-state reach through its shipping partner network. The company has no disclosed parent, no funding history, and no public listing, and has not expanded beyond its single physical location since founding.
Cyclehouse firmographics
Firmographics- Name
- Cyclehouse
- Legal name
- Cyclehouse
- Website
- https://cyclehousenj.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cyclehouse is an independent, single-location used powersports dealership in Forked River, New Jersey, founded in 2010, selling pre-owned motorcycles, ATVs, dirt bikes, scooters, trailers, and related vehicles to individual recreational consumers, supplemented by financing referrals, repair services, and parts/accessories.
- Ownership category
- akta.pro rank
Cyclehouse industry classification
Industry- Product category
- Powersports Vehicle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industries
- Used & Refurbished Bike Retail (CRAMAHAK), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Cyclehouse is headquartered
LocationHeadquarters
- HQ city
- Forked River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cyclehouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Vehicle Sales: One-time sales of used motorcycles, ATVs, scooters, dirt bikes, go karts, trailers, and trikes. The company maintains inventory of both new and pre-owned vehicles with prices ranging from approximately $1,395 to $8,499.
- Financing Services: Facilitates financing through Synchrony Financial and Sheffield Financial, earning referral fees or commissions on approved financing applications for vehicle purchases.
- Service and Repair: Provides maintenance and repair services including oil changes, tire changes, and engine rebuilds, performed 7 days a week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scooters/Mopeds |
| Unit Pricing | Pay-as-you-go | ATVs |
| Unit Pricing | Pay-as-you-go | Motorcycles |
| Unit Pricing | Pay-as-you-go | Trailers |
| Other | Multi-year contract | Financing Options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cyclehouse product offering
Product offeringCore offering
Cyclehouse is a brick-and-mortar powersports dealership in Forked River, New Jersey, that sells new and pre-owned motorcycles, sport bikes, cruisers, dirt bikes, ATVs, quads, scooters, mopeds, go-karts, trikes, trailers, and pre-owned golf cars. It complements vehicle sales with an in-house service and repair department (oil changes, tire changes, engine rebuilds), financing facilitation through Synchrony Financial and Sheffield Financial, motorcycle shipping coordination, insurance referral, and parts and accessories retail.
Product overview
Cyclehouse is a used motorcycle and powersports dealership in Forked River, New Jersey, operating 7 days a week. The core offering centers on pre-owned motorcycles, sport bikes, cruisers, dirt bikes, ATVs, quads, scooters, mopeds, go-karts, trikes, trailers, and pre-owned golf cars. The company provides a full inventory browsing system organized by vehicle type (ATV, Dirtbike, Dual Sport, Cruiser, Sportbike, Moped/Scooter). Supporting services include vehicle financing (through Synchrony Financial and Sheffield Financial), repair and maintenance (oil changes, tire changes, engine rebuilds), motorcycle shipping coordination, insurance services through NJ Rider, and parts/accessories including VP Race Fuel, helmets, and aftermarket parts for Tomos mopeds. The product portfolio is organized around vehicle categories with each category containing multiple brand models, supported by ancillary services for sales, financing, maintenance, and shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Motorcycles
Companies that use Cyclehouse
Customer profileSegments2 records
Ideal customer profiles1 record
Cyclehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Cyclehouse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- NJ RiderminorInsurance provider partnership offering motorcycle and powersports insurance to Cyclehouse customers.
- VP Race FuelminorRace fuel supplier - Cyclehouse stocks VP Race Fuel products for motorsports customers.
- UShipminorOnline shipping marketplace for vehicle transport, enabling Cyclehouse to ship motorcycles to out-of-state customers.
- Motorcycle ShippersminorSpecialized motorcycle shipping company listed as a shipping partner for transporting vehicles.
- Haul BikesminorMotorcycle transport service listed as a shipping option for customer vehicle deliveries.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cyclehouse competitors and assessment
Company assessmentDirect peers
- Rocky Mountain ATV/MC: Powersports retailer specializing in off-road motorcycles, ATVs, and parts/accessories. Overlapping product mix with Cyclehouse, particularly in dirt bikes and ATVs, with stronger e-commerce and parts catalog operations.
- American Powersports: Multi-location powersports dealer offering motorcycles, ATVs, dirt bikes, and related vehicles with service, parts, and financing. Closely comparable retail model to Cyclehouse but with broader geographic footprint.
- RideNow Powersports: Large multi-brand powersports dealer group with locations across multiple U.S. states. Directly comparable business model (new/used powersports vehicle sales, service, financing, trade-ins), but operating at significantly greater scale than Cyclehouse.
- MotoSport: Online and physical powersports retailer selling motorcycles, ATVs, parts, and accessories across multiple brands. Directly competes for similar customers with a much stronger digital sales channel than Cyclehouse.
Broad incumbents
- RevZilla: Major online motorcycle and powersports retailer (part of Comoto Holdings) selling gear, parts, and some vehicles. Comparable customer base to Cyclehouse but with a digital-first national footprint and much broader catalog scope.
Others
- Dennis Kirk: Motorcycle and powersports parts and accessories retailer with both online and catalog channels. Competes with Cyclehouse for the parts and accessories revenue of motorcycle owners, particularly in the aftermarket.
- J&P Cycles: Large motorcycle parts, accessories, and gear retailer. Adjacent competitor for the parts and accessories portion of Cyclehouse's revenue stream, with a national catalog and online presence.
- Cycle Trader: Online marketplace for buying and selling motorcycles, ATVs, and powersports vehicles. Functions as an indirect competitor by enabling consumer-to-consumer transactions that bypass local dealers like Cyclehouse.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Cyclehouse social profiles
Digital presenceCyclehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyclehouse leadership team
Management profileNumber of profiles
Cyclehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyclehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyclehouse
What does Cyclehouse do?
Cyclehouse is a brick-and-mortar powersports dealership in Forked River, New Jersey, that sells new and pre-owned motorcycles, sport bikes, cruisers, dirt bikes, ATVs, quads, scooters, mopeds, go-karts, trikes, trailers, and pre-owned golf cars. It complements vehicle sales with an in-house service and repair department (oil changes, tire changes, engine rebuilds), financing facilitation through Synchrony Financial and Sheffield Financial, motorcycle shipping coordination, insurance referral, and parts and accessories retail.
Is Cyclehouse a public or private company?
Cyclehouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cyclehouse founded?
Cyclehouse was founded in 2010. It employs 11 to 50 people.
Where is Cyclehouse based?
Cyclehouse is headquartered in Forked River, United States, in the North America region.
How does Cyclehouse make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services and service and Repair.
Who are Cyclehouse's main competitors?
Direct peers on record are Rocky Mountain ATV/MC, American Powersports, RideNow Powersports and MotoSport. RevZilla is listed as a broad incumbent. Others are Dennis Kirk, J&P Cycles and Cycle Trader.
Does Cyclehouse have an API?
No public API is recorded for Cyclehouse.
What industry is Cyclehouse in?
Cyclehouse's product category is Powersports Vehicle Dealership. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMAHAK, Used & Refurbished Bike Retail. Its NAICS code is 441227.