Siena Golf Club

What Siena Golf Club does

Siena Golf Club is a privately held, single-location luxury golf course and event venue operating at 10575 Siena Monte Avenue in the West Summerlin master-planned community of Las Vegas, Nevada. The property features an 18-hole championship course (Par 72, 6,816 yards from the back tees with five tee placements and 97 white sand bunkers) designed by Schmidt-Curley architects Brian Curley and Lee Schmidt, alongside a 14,000 sq ft Tuscan-style clubhouse anchored by the award-winning Siena Bistro restaurant, a full-service pro shop, locker rooms, practice facilities, and event spaces overlooking Lake Siena with panoramic views of the Spring Mountains and the Las Vegas Strip. The club was established in June 2000 and continues to operate as a for-profit private venue with 11–50 employees.

The business operates five distinct revenue lines: (1) green fees and cart rentals with dynamic online pricing; (2) recurring memberships across three tiers — Player Card ($299–$319/yr targeting Clark County residents), Private Annual Membership (unlimited play, Siena-only or combined with sister property Arroyo Golf Club), and the Player Improvement Program ($99–$149/mo with a 6-month minimum); (3) food and beverage through Siena Bistro and event catering; (4) tournament and event hosting for groups of 16–288 players; and (5) pro shop merchandise with member discounts. Wedding and social-event services for 40–300+ guests are a significant revenue vertical, supported by multiple ceremony and reception venues.

Distribution and GTM combine self-serve digital booking (ezlinksgolf tee times, OpenTable dining reservations, a promotional website) with a dedicated inside-sales team for corporate outings, tournaments, and weddings, and a regional management structure under Red Rock Country Club. Customer segments are diversified across individual golfers (tourists, snowbirds, locals), Clark County residents, corporate group planners, and wedding/social-event hosts. The technology stack is composed of standard third-party industry platforms with no proprietary AI or data capabilities identified; the principal competitive differentiators are physical (location, course design, Tuscan theming) and reputational (NGCOA Nevada Golf Course of the Year 2010, Golf Advisor Top 25 Most Improved 2014, Wedding Wire 4.9/5).

Name

Siena Golf Club

Legal name

Siena Golf Club

Website

https://sienagolfclub.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Siena Golf Club is a privately held, single-location luxury 18-hole championship golf course and event venue in Las Vegas serving individual golfers, Clark County residents, corporate groups, and wedding hosts via green fees, memberships, tournaments, Siena Bistro dining, and pro shop merchandise.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club Services

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf course
• Country club memberships
• Golf tournament hosting
• Wedding event venue
• Golf course dining

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees & Cart Rentals: Core revenue from golf play - green fees for 18-hole rounds and cart rental charges. Pricing varies by season, resident status, membership level, and time of day (with twilight discounts). Dynamic online pricing provides best available rates.
2. Food & Beverage - Siena Bistro: On-site restaurant and bar serving breakfast, lunch, and dinner with indoor dining, outdoor patio, and private event spaces. Revenue from menu sales, private events, and catering for golf tournaments and weddings.
3. Membership Programs: Three membership tiers: (1) Player Card - annual $299/319 with free rounds and discounts, (2) Private Annual Membership - unlimited golf with 7-day or 4-day options for Siena-only or Siena+Arroyo combined, (3) PIP (Player Improvement Program) - monthly $99-149 for unlimited range access and discounted green fees.
4. Events & Tournaments: Revenue from hosting group golf tournaments (16-288 players), corporate outings, weddings, and social events. Includes tournament packages with catering, box lunches, and event coordination services.
5. Golf Shop Merchandise: Pro shop selling golf apparel, accessories, clubs, balls, and Siena-branded merchandise. Members receive 10-15% discounts on merchandise purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Siena Golf Club operates a luxury 18-hole Par 72 championship golf course in West Summerlin, Las Vegas, designed by Schmidt-Curley Designs (Brian Curley and Lee Schmidt) and opened in 2000. Core revenue comes from green fees and cart rentals, three recurring membership tiers (Private Annual, Player Card, PIP), Siena Bistro restaurant and catering, on-site wedding and corporate event hosting (up to 300 guests), tournament packages (16-288 players), and pro shop merchandise sales.

Product overview

Siena Golf Club is a luxury golf resort offering a single 18-hole championship golf course as its core product, complemented by multiple membership programs (Annual Membership, Player Card, and PIP), on-course dining through Siena Bistro restaurant, golf tournament and event hosting services, and wedding/special event venues. The property includes a full-service golf shop and practice facilities. Golf course architect Schmidt-Curley Designs (Brian Curley and Lee Schmidt) designed the Par 72 course opened in June 2000, featuring 97 bunkers, water hazards including Lake Siena, and views of the Spring Mountains and Las Vegas Strip.

Differentiator

Problem solved

Functional benefit

Brands

• Siena Bistro: Award-winning bistro-style restaurant at Siena Golf Club overlooking Lake Siena, serving breakfast, lunch, dinner, and hosting special events.

Products and services

• Siena Golf Club 18-Hole Championship Course An 18-hole championship golf course (Par 72) designed by Brian Curley and Lee Schmidt, featuring gently rolling fairways, 97 white sand bunkers, water features including Lake Siena, and panoramic views of the Spring Mountains and Las Vegas skyline. Multiple tee placements accommodate all skill levels, ranging from 4,978 yards (Green Tees) to 6,816 yards (Championship Tees). Offers year-round play via inter-seeding maintenance.
• Siena Bistro An award-winning bistro-style restaurant overlooking Lake Siena serving breakfast (6:00am-11:00am), lunch and dinner (11:00am-close), dessert, and happy hour (3:00pm-5:30pm Tue-Fri). Features Italian-inspired cuisine with panoramic golf course, mountain, and Las Vegas Strip views; open to the public for dining and used for private events and catering.
• Private Annual Membership Subscription-based individual annual golf membership offering unlimited golf and practice facility access. Available as Siena-only or combined Siena and Arroyo two-course membership, with 7-day (Mon-Sun) or 4-day (Mon-Thu) variants. No large upfront initiation fee required.
• Player Card Membership Annual Clark County resident membership program offering reduced green fees, unlimited guest passes at player's club rates, complimentary cart and practice balls, 14-day advanced reservations, 10% food/beverage discount, 20% off driving range, and 15% off golf shop merchandise. First 200 enrollees receive bonus 5th complimentary round.
• Player Improvement Program (PIP)
• Golf Tournament Packages
• Wedding and Special Event Services
• Golf Shop / Pro Shop
• Two-Day Golf Package

Quantifiable outcome

• Year-round golf play when competitors close for overseeding
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Arroyo Golf ClubcoreStrategic or Co-development PartnerArroyo Golf Club is the sister property to Siena Golf Club, both operated under Red Rock Country Club management. Siena and Arroyo offer combined golf packages allowing players to enjoy 18 holes at each course within a 5-day period for a 20% discount. Annual membership options include combined Siena & Arroyo Two-Course memberships. Both clubs share Player Card membership privileges, booking systems, and dynamic pricing. Located at Red Rock Country Club, the sister property provides additional golf capacity for tournament groups exceeding single-course limits.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arroyo Golf Club: Sister property operated alongside Siena under Red Rock Country Club management in Summerlin, Las Vegas. Shares Player Card membership privileges, offers combined two-course memberships, and participates in the same two-day package promotion. Most direct comparable on product, customer base, and business model.
• TPC Las Vegas: Premium resort daily-fee championship course in Las Vegas operated under the TPC network. Targets the same premium individual, corporate outing, and tournament segments as Siena with comparable green-fee pricing and event hosting capabilities.
• Bali Hai Golf Club: Resort daily-fee course on the Las Vegas Strip targeting tourists, corporate outings, and tournament groups. Competes directly for premium Las Vegas tee-time demand and group event bookings with similar amenities and pricing.
• Reflection Bay Golf Club: Las Vegas-area resort course in Henderson targeting similar tourist, corporate, and tournament segments. Comparable championship layout, F&B amenities, and group outing offerings to Siena.
• Rio Secco Golf Club: Resort daily-fee course in Henderson, Nevada with tournament and corporate outing capabilities. Targets the same Las Vegas visitor and event-host market as Siena.
• Las Vegas Paiute Golf Resort: Tribe-owned Las Vegas resort course complex targeting tourist and corporate tournament demand. Competes for the same premium visitor tee-time volume with comparable tournament hosting capacity.
• Bear's Best Las Vegas: Las Vegas resort course featuring replicas of Jack Nicklaus designs, positioned in the premium daily-fee segment for tourists and corporate outings. Direct competitor for high-end visitor and group tournament demand.
• The Revere Golf Club: Premium Las Vegas-area course in Henderson offering championship play, memberships, and tournament/event hosting. Overlaps with Siena on membership structures, corporate outings, and wedding/event venue capabilities.

Regional players

• Spanish Trail Country Club: Private country club in Las Vegas with golf, dining, and event hosting. Comparable membership and wedding/event business model in the same geographic market, though private-only rather than daily-fee plus membership hybrid.

Broad incumbents

• Troon Golf (Troon): Large multi-course golf management company operating premium daily-fee, private, and resort courses nationwide. Relevant as an industry incumbent that could compete, partner with, or potentially acquire Siena; sets broader service and technology benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SienaGolfClub
• Facebookfacebook.com/SienaGolfClub
• LinkedInlinkedin.com/company/siena-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siena Golf Club